Samsung, India’s largest consumer electronics brand, has announced the winners of the eighth edition of its pan-India campus programme Samsung E.D.G.E. Through the programme, Samsung is providing thousands of brilliant minds the opportunity to showcase their business acumen, strategic thinking and leadership skills each year.

This year, over 15,000 students from 35 campuses including top B-Schools, engineering colleges, and design schools participated in the programme that witnessed an exhilarating response. Some of the country’s brightest students exhibited their talents and exchanged meaningful insights.

The winning teams proposed some extremely innovative ideas.

Team Edge Runners from MICA, Ahmedabad took home the first prize. Their innovative and unconventional Gen AI-Based solution can enhance customer engagement at various touchpoints in offline and online stores, making their shopping experience more seamless. Focused on making the solution personalised, preferential and accessible to regional audiences too, the idea presented by Aviral Agarwal, Mansi Mathur and Sakshi Bansal impressed the jury the most and won them a cash prize of INR 450,000, Samsung’s flagship smartphones and pre-placement offers from Samsung.

Team Creative Geniuses from IIFT, Kolkata were the first runners-up for presenting a solution that will enable a seamless customer journey through their integrated platform that would converge AI and the power of Neurosciences. Their solution proposed by Apurv Gautam, Ruhi Rai and Soumya Vijayshankar targets three of the five human senses – audio, visual and touch to provide customers an experience of the Samsung product ecosystem and guide them in their purchase journey. The team was awarded a cash prize of INR 300,000.

Team Hustlers from IIM Bangalore were the second runners-up for presenting a solution to enable a seamless customer journey from pre sales to post sales leveraging Gen AI-Based solution. This will help in customer acquisition as well as customer retention. It also extends towards identifying customer needs in a more effective manner. The solution will ensure improved customer experience and enhanced productivity for the brand. Ami Jagani, Abhishek Chhattani, Vishal Shakya won a cash prize of INR 150,000.

The finale event conducted in Gurugram, was attended by Mr. JB Park, President and CEO, Samsung Southwest Asia and other senior leaders of Samsung India.

“At Samsung, we prioritize innovation as the foundation of our initiatives. Over the years, Samsung E.D.G.E. has consistently empowered students, providing a platform to showcase creative solutions and foster meaningful change for the society. This year, the programme received an overwhelming response and participation from more students and campuses, which has been truly inspiring for us. We are glad to see the spirit of innovation and problem solving in these young minds,” said Mr. Sameer Wadhawan, Head, Human Resources, Samsung India.

The three-month long programme was conducted in three rounds with 15,000 teams from 35 top-tier institutions participating, this year. Teams collaborated and constructed executive case summaries through research in the ideation-focused first round. Post the campus round, 45 shortlisted teams advanced to the regional round, submitting, and presenting detailed solutions. Subsequently, the top 10 teams underwent mentorship from Samsung leaders and participated in a National Round, concluding with the announcement of the top three winning teams.

Samsung E.D.G.E., which started in December 2016, is a first-of-its-kind campus programme that provides an opportunity for the country’s finest talents to come forward and exchange meaningful insights to get a head-start in their careers.

Samsung India today announced the eighth edition of its pan- India campus program Samsung E.D.G.E, inviting­ young minds from India’s premier institutions to work on real-world problem statements, giving them an opportunity to learn from Samsung’s top leaders and come up with unique solutions to the problems.

Students from 35 campuses including top B-Schools, engineering colleges and design schools will participate in the event that will be held across campuses.

The program will take place in three rounds where the first round will focus on ideation. The team members are expected to collaborate and construct an executive case summary based on thorough research and analysis. Following the campus round, 45 shortlisted teams will proceed to the regional round, where they delve into the case study, submitting and presenting detailed solutions. Once the regional round concludes, top 10 teams will be selected and mentored by Samsung leaders on their respective solutions. These final 10 teams will then compete in a National Round and top three teams will be announced as winners.

Each team will comprise a maximum of three students from across specializations. Each team will present their unique solution showcasing cutting-edge innovation and leadership skills. The top three teams have the chance to win cash prizes, a flagship Galaxy smartphone and a potential opportunity to work with Samsung.

“At Samsung, innovation is the cornerstone of our endeavors. Through the years, Samsung E.D.G.E. has proved to be a platform that has empowered students to showcase their creative solutions and effect change in the corporate world. As we step into the eighth edition of the program, we are certain that the budding talent participating in this initiative will build insightful solutions that would help in tackling business challenges”, said Mr. Sameer Wadhawan, Head, Human Resources, Samsung India.

In 2022, 2620 teams across India participated in the program to present the innovative solutions they built. Out of these, team Transcendence of IIM Bangalore secured victory for presenting an innovative and unconventional approach to drive the adoption of IoT devices among consumers in India. Team Srujan from NID Bangalore emerged as the runner-up for showcasing their design solution that leverages gamification through full-motion video to enable contemporary modes of direct communication with consumers. Team G.U.G. hailing from IIFT earned the third spot for presenting a solution that enable consumers to experience the connected devices ecosystem through an in-store smart home model and a Metaverse experience store.

Samsung E.D.G.E., which started in December 2016, is a first-of-its-kind campus program that provides an opportunity for the country’s finest talents to come forward and exchange meaningful insights to get a head-start in their careers.

Winning teams with Mr. Ken Kang, President & CEO, Samsung Southwest Asia

Samsung, India’s largest and most trusted consumer electronics brand, concluded the seventh edition of its pan-India campus program Samsung E.D.G.E., with over 9,000 students from 27 top institutions participating.

Shreyas S, Amrita Singh and Shinde Chaitanya Sharad of Team Transcendence of IIM Bangalore took home the first prize. Their innovative and unconventional solution around enhancing adoption of IoT devices among consumers in India impressed the jury the most and won them a cash prize of INR 450,000, Samsung’s flagship smartphones and pre-placement offers from Samsung.

Team Srujan from NID Bangalore, with their design solution for modern ways of direct communication with consumers using gamification through full motion video, stood second. They won a cash prize of INR 300,000 and pre-placement interviews with Samsung.

Team G.U.G. from IIFT came third for presenting a solution to enable consumers to experience the connected devices ecosystem through an in-store smart home model and a Metaverse experience store. The team was awarded a cash prize of INR 150,000.

After two years of the program being conducted online, the 2022 edition of Samsung E.D.G.E. was a physical one. The finale in Gurugram was attended by Mr. Ken Kang, President & CEO, Samsung Southwest Asia and other senior leaders of Samsung India.

“At Samsung, we nurture the brilliance of young minds, bringing out the true spirit of innovation in them. As a platform, Samsung E.D.G.E. endeavours to bring to life creative and innovative ideas of students who want to drive change. We are glad to be back to a physical program and connect with young bright minds, the leaders of tomorrow. The level of enthusiasm to ideate and participate across campuses in India this year has been heartwarming,” said Sameer Wadhawan, Head, Human Resources, Samsung India.

Samsung E.D.G.E. is a nationwide campus platform that provides thousands of brilliant minds the opportunity to showcase their business acumen, strategic thinking and leadership skills each year. The program, which started in 2016, sees the brightest minds from top B-Schools, Engineering & Design Institutes come together from top institutes and provide distinctive solutions to real-time challenges. The program provides an opportunity to the country’s brightest students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

The 2-month program is conducted over three rounds of rigorous evaluation. This year, over 2,700 teams from 27 colleges participated. The first round requires each participating team to present an executive summary after thorough research and ideation. Post evaluation, one team is selected from each campus. They work on a case study, submit and present their detailed solutions in the regional round. This year, nine teams were shortlisted and mentored by Samsung’s leaders to battle it out for the top 3 spots in the national round.

Samsung India has kicked off the seventh edition of its pan India campus program Samsung E.D.G.E, inviting the brightest minds from the top colleges of the country to work on real-life problem statements, interact with Samsung’s top leaders and provide unique solutions to the problem statement at hand.

This year, students from 27 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held physically at campuses spread across the country.

The program consists of three rounds. The first round, which is the campus round, is about ideation, where the team members come together and put up an executive case summary based on their research and analysis. The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round. At the end of the regional round, top 8 teams are selected and mentored by Samsung leaders on their respective solutions. The final 8 teams battle it out in the National Round to arrive at the three winning teams.

Each team will comprise at least three students from within the campus across years and specializations. Each team will present their unique solution showcasing cutting-edge innovation and leadership skills. The top three teams will get a cash prize and a potential opportunity to work with Samsung.

“At Samsung, innovation is at the heart of everything we do. Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real life problems. As we enter the seventh edition of the program, we are confident that the young talent participating in the program will bring in even more insightful solutions and display their problem-solving skills,” said Mr. Ken Kang, President & CEO, Samsung SWA.

In 2021, 1,730 teams across India participated in the program to present innovations and team AKR Menders of IIT Madras won for presenting a customer-centric, innovative solution to reach potential consumers and provide a delightful experience during the pre-purchase, delivery, and post-delivery stages. Team Purple from ISB Hyderabad came second for presenting the solutions for creating effortless transitions between online and offline customer journeys and revamping customer loyalty programs and creating a lock-in effect. The second runners-up, team Trifecta from FMS Delhi, showcased an AR-based visualization feature allowing customers to place and interact with electronics at home.

Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity for the country’s best talent to come forward and exchange meaningful insights to get a head-start in their careers.

Raghav Talwar, Abhinav Nahata and Kush Ganatra of Team AKR Menders from IIT Madras took home the first prize at the sixth edition Samsung E.D.G.E, with over 5,000 students from 20 top institutions participating in the pan-India campus program.

Their innovative solution to optimize each step of the user journey in the context of a Direct to Consumer (D2C) business using AI recommendation, AR/VR, IoT & QR Code integration impressed the jury the most and won them a cash prize of INR 400,000 and Samsung’s flagship smartphones.

Team Purple of ISB Hyderabad, with their solution for D2C business that integrated a customer’s journey in an offline store with online, stood second. They won a cash prize of INR 200,000 and pre-placement interviews with Samsung.

Team Trifecta of FMS Delhi came third for presenting a solution to smoothen the journey of a consumer and provide an end-to-end experience. The team was awarded a cash prize of INR 100,000.

This year too, to ensure the safety of all participants, the Samsung E.D.G.E. campus program was conducted virtually. The virtual finale was attended by Mr. Ken Kang, President & CEO, Samsung SWA and other senior leaders of Samsung India.

“At Samsung, we have always believed in the power of innovation to change the world for the better and are proud to conclude another successful year of our campus program Samsung E.D.G.E. As a platform, Samsung E.D.G.E. endeavours to discover and nurture the leaders of tomorrow and we are extremely delighted with the massive increase in participation rate year on year and the impressive innovative solutions presented this season,” said Sameer Wadhawan, Head, Human Resources, Samsung India.

The 2-month program is conducted over three rounds of rigorous evaluation. This year, over 1,700 teams from 20 colleges participated. The first round requires each participating team to present an executive summary after thorough research and ideation. Post evaluation, one team is selected from each campus. They work on a case study, submit and present their detailed solutions in the regional round. This year, nine teams were shortlisted and mentored by Samsung’s leaders to battle it out for the top 3 spots in the national round.

Samsung E.D.G.E. is a nationwide campus platform that provides thousands of brilliant minds the opportunity to showcase their business acumen, strategic thinking and leadership skills each year.

Mr. Ken Kang, President & CEO, Samsung SWA

Samsung, India’s largest and most trusted consumer electronics brand, concluded the fifth edition of its pan-India campus program Samsung E.D.G.E., with over 5,200 of the brightest students from 20 top institutions across India participating.

Team The Secret Society from IIT Madras, comprising Guhan Narayanan, Mukund Khandelwal and Rishbha Jain emerged winners in the finale for presenting a customer-centric, innovative solution to reach out to potential consumers in a contact-less way in the new normal. The team Pravega from FMS Delhi came second followed by team Mafia from XLRI Jamshedpur.

This year, all rounds in the two-month long program were conducted virtually to ensure the safety of students and all Samsung employees. The competition, spread over three months, invited participation of students from diverse domains such as B. Tech, Masters of Business Administration and Masters of Design.

The virtual event was attended by Mr. Ken Kang, President & CEO, Samsung SWA and other senior leaders of Samsung India. Mr. Kang congratulated all the participants and said that 2020 will be remembered for innovative thinking in challenging times, a testimony to the unwavering human spirit. He asked the students to continue pursuing their ideas and dreams.

Samsung E.D.G.E. is a campus recruitment and engagement initiative by Samsung India that was initiated in 2016 to provide opportunities to young talent from top B-Schools, Engineering & Design Institutes.

Every year the brightest minds come together from top institutes of India to provide distinctive solutions to real-time challenges.

“At Samsung, we believe that only meaningful innovations enable change. Through the Samsung E.D.G.E. campus program, we want to cultivate young minds and give them a platform to present creative solutions for real life problems. This year the teams were tasked to innovate on new-age solutions for current challenges faced by everyone around the world. We are overjoyed to see the bright ideas that have potential to transform our society,” said Sameer Wadhawan, Head, Human Resources, Samsung India.

A total of 1,763 teams across India participated, of which 48 teams proceeded to the regional rounds, and finally 8 teams were selected for the finale. The winning team was awarded with a pre-placement offer from Samsung and a flagship smartphone along with a cash prize of ₹400,000.

The first runner-up team from FMS Delhi presented a messaging app based chat-bot experience for consumers and store on wheels solution based on the theme this year – ‘The Era of UNTACT – New Days, New Ways’ – under which the final eight teams had to suggest unique solutions to deliver a contact-less experience to consumers. The first runner-up bagged a pre-placement interview with Samsung and cash prize of ₹200,000. The second runner-up position went to team Mafia from XLRI Jamshedpur for showcasing an innovative virtual store walk solution, and they were rewarded with a cash prize of ₹100,000.

Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s brightest students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

The program consists of three rounds. The first round is the campus round in which the teams are required to research, brainstorm, and formulate the most innovative approach. The campus round is followed by the regional round where the shortlisted teams present their plans to Samsung business leaders. At the end of the regional round, top 8 teams are selected and mentored by Samsung leaders on their respective solutions. The finale 8 teams battle it out in the National Round to announce the three winning teams.

Samsung, India’s most trusted consumer electronics and smartphone brand, has kicked off the fifth edition of its pan India campus program Samsung E.D.G.E. The brightest minds from the top colleges of the country will work on real-life problem statements, interact with Samsung’s top leaders and provide unique solutions to the problem at hand.

This year, students from 20 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held in a virtual format.

The program consists of three rounds. The first round is about ideation, where the team members come together and put up an executive case summary. The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round. At the end of the regional round, top 8-10 teams are selected and mentored by Samsung leaders on their respective solutions. The finale 8-10 teams battle it out in the National Round to arrive at the three winning teams.

“At Samsung, innovation is at the heart of everything we do and our quest with each program is to enable the young minds of India and provide them with platform to innovate. Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real life issues. As we enter the fifth edition of the program, we are hopeful of getting even more insightful solutions from students,” said Mr. Ken Kang, President & CEO, Samsung SWA.

For the program, students can form a team of three members from within the campus belonging to different years/specializations. In the ideation round, teams are expected to work on research, analysis, brainstorming and formulating the most innovative approach and submit the executive summary which broadly defines the strategy proposed. The jury comprising of Samsung leaders and managers accordingly will shortlist campus teams to represent the institute in the Regional Rounds.

In 2019, Samsung E.D.G.E. witnessed participation from 3,873 students comprising 1,291 teams and representing 20 leading institutes of the country. The theme for the year was ‘Driving for Change’ for local communities wherein the participants were encouraged to address micro issues of local importance and present innovative solutions.

The winning team ‘Skyforce’ from IIM Lucknow comprising Himshikha, Abhilash I and Nithiya CH, presented a solution for ASHA (Accredited Social Health Activists) workers to become more efficient. ASHA workers are community health workers spread across India. The team proposed a technology-based solution to address issues that ASHA workers face such as tracking, information asymmetry, and manual data registration etc. The finale of the campus program was held in Gurugram.

Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s talented students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.