Samsung, India’s largest consumer electronics brand, has announced the winners of the eighth edition of its pan-India campus programme Samsung E.D.G.E. Through the programme, Samsung is providing thousands of brilliant minds the opportunity to showcase their business acumen, strategic thinking and leadership skills each year.

This year, over 15,000 students from 35 campuses including top B-Schools, engineering colleges, and design schools participated in the programme that witnessed an exhilarating response. Some of the country’s brightest students exhibited their talents and exchanged meaningful insights.

The winning teams proposed some extremely innovative ideas.

Team Edge Runners from MICA, Ahmedabad took home the first prize. Their innovative and unconventional Gen AI-Based solution can enhance customer engagement at various touchpoints in offline and online stores, making their shopping experience more seamless. Focused on making the solution personalised, preferential and accessible to regional audiences too, the idea presented by Aviral Agarwal, Mansi Mathur and Sakshi Bansal impressed the jury the most and won them a cash prize of INR 450,000, Samsung’s flagship smartphones and pre-placement offers from Samsung.

Team Creative Geniuses from IIFT, Kolkata were the first runners-up for presenting a solution that will enable a seamless customer journey through their integrated platform that would converge AI and the power of Neurosciences. Their solution proposed by Apurv Gautam, Ruhi Rai and Soumya Vijayshankar targets three of the five human senses – audio, visual and touch to provide customers an experience of the Samsung product ecosystem and guide them in their purchase journey. The team was awarded a cash prize of INR 300,000.

Team Hustlers from IIM Bangalore were the second runners-up for presenting a solution to enable a seamless customer journey from pre sales to post sales leveraging Gen AI-Based solution. This will help in customer acquisition as well as customer retention. It also extends towards identifying customer needs in a more effective manner. The solution will ensure improved customer experience and enhanced productivity for the brand. Ami Jagani, Abhishek Chhattani, Vishal Shakya won a cash prize of INR 150,000.

The finale event conducted in Gurugram, was attended by Mr. JB Park, President and CEO, Samsung Southwest Asia and other senior leaders of Samsung India.

“At Samsung, we prioritize innovation as the foundation of our initiatives. Over the years, Samsung E.D.G.E. has consistently empowered students, providing a platform to showcase creative solutions and foster meaningful change for the society. This year, the programme received an overwhelming response and participation from more students and campuses, which has been truly inspiring for us. We are glad to see the spirit of innovation and problem solving in these young minds,” said Mr. Sameer Wadhawan, Head, Human Resources, Samsung India.

The three-month long programme was conducted in three rounds with 15,000 teams from 35 top-tier institutions participating, this year. Teams collaborated and constructed executive case summaries through research in the ideation-focused first round. Post the campus round, 45 shortlisted teams advanced to the regional round, submitting, and presenting detailed solutions. Subsequently, the top 10 teams underwent mentorship from Samsung leaders and participated in a National Round, concluding with the announcement of the top three winning teams.

Samsung E.D.G.E., which started in December 2016, is a first-of-its-kind campus programme that provides an opportunity for the country’s finest talents to come forward and exchange meaningful insights to get a head-start in their careers.

Samsung India today announced the eighth edition of its pan- India campus program Samsung E.D.G.E, inviting­ young minds from India’s premier institutions to work on real-world problem statements, giving them an opportunity to learn from Samsung’s top leaders and come up with unique solutions to the problems.

Students from 35 campuses including top B-Schools, engineering colleges and design schools will participate in the event that will be held across campuses.

The program will take place in three rounds where the first round will focus on ideation. The team members are expected to collaborate and construct an executive case summary based on thorough research and analysis. Following the campus round, 45 shortlisted teams will proceed to the regional round, where they delve into the case study, submitting and presenting detailed solutions. Once the regional round concludes, top 10 teams will be selected and mentored by Samsung leaders on their respective solutions. These final 10 teams will then compete in a National Round and top three teams will be announced as winners.

Each team will comprise a maximum of three students from across specializations. Each team will present their unique solution showcasing cutting-edge innovation and leadership skills. The top three teams have the chance to win cash prizes, a flagship Galaxy smartphone and a potential opportunity to work with Samsung.

“At Samsung, innovation is the cornerstone of our endeavors. Through the years, Samsung E.D.G.E. has proved to be a platform that has empowered students to showcase their creative solutions and effect change in the corporate world. As we step into the eighth edition of the program, we are certain that the budding talent participating in this initiative will build insightful solutions that would help in tackling business challenges”, said Mr. Sameer Wadhawan, Head, Human Resources, Samsung India.

In 2022, 2620 teams across India participated in the program to present the innovative solutions they built. Out of these, team Transcendence of IIM Bangalore secured victory for presenting an innovative and unconventional approach to drive the adoption of IoT devices among consumers in India. Team Srujan from NID Bangalore emerged as the runner-up for showcasing their design solution that leverages gamification through full-motion video to enable contemporary modes of direct communication with consumers. Team G.U.G. hailing from IIFT earned the third spot for presenting a solution that enable consumers to experience the connected devices ecosystem through an in-store smart home model and a Metaverse experience store.

Samsung E.D.G.E., which started in December 2016, is a first-of-its-kind campus program that provides an opportunity for the country’s finest talents to come forward and exchange meaningful insights to get a head-start in their careers.

Winning teams with Mr. Ken Kang, President & CEO, Samsung Southwest Asia

Samsung, India’s largest and most trusted consumer electronics brand, concluded the seventh edition of its pan-India campus program Samsung E.D.G.E., with over 9,000 students from 27 top institutions participating.

Shreyas S, Amrita Singh and Shinde Chaitanya Sharad of Team Transcendence of IIM Bangalore took home the first prize. Their innovative and unconventional solution around enhancing adoption of IoT devices among consumers in India impressed the jury the most and won them a cash prize of INR 450,000, Samsung’s flagship smartphones and pre-placement offers from Samsung.

Team Srujan from NID Bangalore, with their design solution for modern ways of direct communication with consumers using gamification through full motion video, stood second. They won a cash prize of INR 300,000 and pre-placement interviews with Samsung.

Team G.U.G. from IIFT came third for presenting a solution to enable consumers to experience the connected devices ecosystem through an in-store smart home model and a Metaverse experience store. The team was awarded a cash prize of INR 150,000.

After two years of the program being conducted online, the 2022 edition of Samsung E.D.G.E. was a physical one. The finale in Gurugram was attended by Mr. Ken Kang, President & CEO, Samsung Southwest Asia and other senior leaders of Samsung India.

“At Samsung, we nurture the brilliance of young minds, bringing out the true spirit of innovation in them. As a platform, Samsung E.D.G.E. endeavours to bring to life creative and innovative ideas of students who want to drive change. We are glad to be back to a physical program and connect with young bright minds, the leaders of tomorrow. The level of enthusiasm to ideate and participate across campuses in India this year has been heartwarming,” said Sameer Wadhawan, Head, Human Resources, Samsung India.

Samsung E.D.G.E. is a nationwide campus platform that provides thousands of brilliant minds the opportunity to showcase their business acumen, strategic thinking and leadership skills each year. The program, which started in 2016, sees the brightest minds from top B-Schools, Engineering & Design Institutes come together from top institutes and provide distinctive solutions to real-time challenges. The program provides an opportunity to the country’s brightest students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

The 2-month program is conducted over three rounds of rigorous evaluation. This year, over 2,700 teams from 27 colleges participated. The first round requires each participating team to present an executive summary after thorough research and ideation. Post evaluation, one team is selected from each campus. They work on a case study, submit and present their detailed solutions in the regional round. This year, nine teams were shortlisted and mentored by Samsung’s leaders to battle it out for the top 3 spots in the national round.

Samsung India has kicked off the seventh edition of its pan India campus program Samsung E.D.G.E, inviting the brightest minds from the top colleges of the country to work on real-life problem statements, interact with Samsung’s top leaders and provide unique solutions to the problem statement at hand.

This year, students from 27 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held physically at campuses spread across the country.

The program consists of three rounds. The first round, which is the campus round, is about ideation, where the team members come together and put up an executive case summary based on their research and analysis. The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round. At the end of the regional round, top 8 teams are selected and mentored by Samsung leaders on their respective solutions. The final 8 teams battle it out in the National Round to arrive at the three winning teams.

Each team will comprise at least three students from within the campus across years and specializations. Each team will present their unique solution showcasing cutting-edge innovation and leadership skills. The top three teams will get a cash prize and a potential opportunity to work with Samsung.

“At Samsung, innovation is at the heart of everything we do. Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real life problems. As we enter the seventh edition of the program, we are confident that the young talent participating in the program will bring in even more insightful solutions and display their problem-solving skills,” said Mr. Ken Kang, President & CEO, Samsung SWA.

In 2021, 1,730 teams across India participated in the program to present innovations and team AKR Menders of IIT Madras won for presenting a customer-centric, innovative solution to reach potential consumers and provide a delightful experience during the pre-purchase, delivery, and post-delivery stages. Team Purple from ISB Hyderabad came second for presenting the solutions for creating effortless transitions between online and offline customer journeys and revamping customer loyalty programs and creating a lock-in effect. The second runners-up, team Trifecta from FMS Delhi, showcased an AR-based visualization feature allowing customers to place and interact with electronics at home.

Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity for the country’s best talent to come forward and exchange meaningful insights to get a head-start in their careers.

Mr. Ken Kang, President & CEO, Samsung SWA

Samsung, India’s largest and most trusted consumer electronics brand, concluded the fifth edition of its pan-India campus program Samsung E.D.G.E., with over 5,200 of the brightest students from 20 top institutions across India participating.

Team The Secret Society from IIT Madras, comprising Guhan Narayanan, Mukund Khandelwal and Rishbha Jain emerged winners in the finale for presenting a customer-centric, innovative solution to reach out to potential consumers in a contact-less way in the new normal. The team Pravega from FMS Delhi came second followed by team Mafia from XLRI Jamshedpur.

This year, all rounds in the two-month long program were conducted virtually to ensure the safety of students and all Samsung employees. The competition, spread over three months, invited participation of students from diverse domains such as B. Tech, Masters of Business Administration and Masters of Design.

The virtual event was attended by Mr. Ken Kang, President & CEO, Samsung SWA and other senior leaders of Samsung India. Mr. Kang congratulated all the participants and said that 2020 will be remembered for innovative thinking in challenging times, a testimony to the unwavering human spirit. He asked the students to continue pursuing their ideas and dreams.

Samsung E.D.G.E. is a campus recruitment and engagement initiative by Samsung India that was initiated in 2016 to provide opportunities to young talent from top B-Schools, Engineering & Design Institutes.

Every year the brightest minds come together from top institutes of India to provide distinctive solutions to real-time challenges.

“At Samsung, we believe that only meaningful innovations enable change. Through the Samsung E.D.G.E. campus program, we want to cultivate young minds and give them a platform to present creative solutions for real life problems. This year the teams were tasked to innovate on new-age solutions for current challenges faced by everyone around the world. We are overjoyed to see the bright ideas that have potential to transform our society,” said Sameer Wadhawan, Head, Human Resources, Samsung India.

A total of 1,763 teams across India participated, of which 48 teams proceeded to the regional rounds, and finally 8 teams were selected for the finale. The winning team was awarded with a pre-placement offer from Samsung and a flagship smartphone along with a cash prize of ₹400,000.

The first runner-up team from FMS Delhi presented a messaging app based chat-bot experience for consumers and store on wheels solution based on the theme this year – ‘The Era of UNTACT – New Days, New Ways’ – under which the final eight teams had to suggest unique solutions to deliver a contact-less experience to consumers. The first runner-up bagged a pre-placement interview with Samsung and cash prize of ₹200,000. The second runner-up position went to team Mafia from XLRI Jamshedpur for showcasing an innovative virtual store walk solution, and they were rewarded with a cash prize of ₹100,000.

Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s brightest students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

The program consists of three rounds. The first round is the campus round in which the teams are required to research, brainstorm, and formulate the most innovative approach. The campus round is followed by the regional round where the shortlisted teams present their plans to Samsung business leaders. At the end of the regional round, top 8 teams are selected and mentored by Samsung leaders on their respective solutions. The finale 8 teams battle it out in the National Round to announce the three winning teams.

Samsung, India’s most trusted consumer electronics and smartphone brand, has kicked off the fifth edition of its pan India campus program Samsung E.D.G.E. The brightest minds from the top colleges of the country will work on real-life problem statements, interact with Samsung’s top leaders and provide unique solutions to the problem at hand.

This year, students from 20 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held in a virtual format.

The program consists of three rounds. The first round is about ideation, where the team members come together and put up an executive case summary. The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round. At the end of the regional round, top 8-10 teams are selected and mentored by Samsung leaders on their respective solutions. The finale 8-10 teams battle it out in the National Round to arrive at the three winning teams.

“At Samsung, innovation is at the heart of everything we do and our quest with each program is to enable the young minds of India and provide them with platform to innovate. Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real life issues. As we enter the fifth edition of the program, we are hopeful of getting even more insightful solutions from students,” said Mr. Ken Kang, President & CEO, Samsung SWA.

For the program, students can form a team of three members from within the campus belonging to different years/specializations. In the ideation round, teams are expected to work on research, analysis, brainstorming and formulating the most innovative approach and submit the executive summary which broadly defines the strategy proposed. The jury comprising of Samsung leaders and managers accordingly will shortlist campus teams to represent the institute in the Regional Rounds.

In 2019, Samsung E.D.G.E. witnessed participation from 3,873 students comprising 1,291 teams and representing 20 leading institutes of the country. The theme for the year was ‘Driving for Change’ for local communities wherein the participants were encouraged to address micro issues of local importance and present innovative solutions.

The winning team ‘Skyforce’ from IIM Lucknow comprising Himshikha, Abhilash I and Nithiya CH, presented a solution for ASHA (Accredited Social Health Activists) workers to become more efficient. ASHA workers are community health workers spread across India. The team proposed a technology-based solution to address issues that ASHA workers face such as tracking, information asymmetry, and manual data registration etc. The finale of the campus program was held in Gurugram.

Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s talented students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

The win opened up opportunities for them, starting with summer internships for the trio. For Anirudth, who interned with the multimedia services team at the Samsung R&D Institute, Bangalore (SRI-B), this became his biggest opportunity yet. A research paper written by him along with his mentor at SRI-B has been accepted to the International Conference on Consumer Electronics, which is part of the prestigious Consumer Electronics Show (CES) in Las Vegas, scheduled for January 2018.

“Unlike other companies where interns are made to do run-of-the-mill work, interns at SRI-B are treated much like the employees. We got to work on a contemporary research problem, which the team would want to solve in the future. In this way, you get to learn something useful while helping the team do the basic ground work in the area,” said Anirudth who will be attending the global consumer electronics and consumer technology tradeshow in January next year.

The multimedia services team at SRI-B, with which Anirudth interned, designs Camera UI for Samsung smartphones, a team that had made significant contributions to the camera modules of Galaxy S7 and S8. The research paper written by the third-year student of electrical engineering at IIT Madras was related to image processing for dual camera systems and was co-authored by Mr Pawan Prasad, his mentor at SRI-B.

“Right from day one of the internship, I could feel the open-mindedness to approaching the problem at hand. This was facilitated by SRI-B’s work culture. Despite it being such a huge organization, I felt as if I worked at a startup,” he said. “Regular talks on tech and non-tech topics as well as one-on-one interviews with the MD kept the experience engaging.”

Set up in 1996, SRI-B is Samsung’s largest R&D facility outside Korea. It focusses on work around Communication Protocols, Multimedia (including Camera Solutions), Artificial Intelligence, Payment, Web Services, Memory, Network and IoT. The centre contributed to several global products and also develops specific innovations for the Indian market.

“Towards the end of the internship, a ‘Eureka’ moment occurred, with my project demonstrating astonishing results as well as the scope for being used in future Samsung flagships. I was appreciated by the senior members of the team for coming up with a good solution in just eight weeks. A research paper based on my work got accepted and it is a huge opportunity for me to be the face of IIT Madras and SRI-B on such an international scale,” said Anirudth.

Winning team from IIT Madras getting their prize from Mr. HC Hong (Second from Left), President and CEO of Samsung Southwest Asia

Two of the three team members of the winning team of Samsung E.D.G.E campus program in 2016, team ‘Monimakers’ from IIT Madras, worked with SRI-B while the third member worked with the Samsung Pay team at the Samsung India headquarters in Gurgaon.

You can read about the internship experience with the Samsung Pay team here: https://news.samsung.com/in/20-year-old-on-samsungs-23rd-floor-the-internship-experience-of-an-iitian

Samsung E.D.G.E. provides an opportunity to the country’s brightest students to exhibit their talents, exchange meaningful insights and get a head-start in their careers. Top talent from campuses across India come together for this program once a year to ideate and showcase their business acumen on a national stage.

After a successful inaugural edition in December 2016, the second season of the program also witnessed an overwhelming response from with 2,370 students (790 teams) from 19 leading campuses across the country participating in the program. The competition, spread over three months, invited participation of students from diverse program domains such as B Tech, MBA, Masters of Design and Masters of Social Work.

The second season of Samsung E.D.G.E. was also won by a team from IIT-Madras who impressed the jury and the audience with their idea around Samsung’s intelligent interface Bixby.

The team from Indian Institute of Technology (IIT) Madras, ‘Athena’Z’ comprising Sudarsan MS, Saurabh Sinha and Makesh S emerged as the winner at the national finals in Gurgaon on December 01, 2017. National Institute of Design (NID), Ahmedabad came second followed by Indian Institute of Management (IIM), Lucknow.

Mr. HC Hong, President and CEO, Samsung Southwest Asia (Second from Right) felicitating the winning team from IIT Madras

Samsung E.D.G.E witnessed an overwhelming response this year with 2,370 students (790 teams) from 19 leading campuses across the country participating in the program. The competition, spread over three months, invited participation of students from diverse program domains such as B Tech, MBA, Masters of Design and Masters of Social Work.

Ten teams which won at the zonal rounds qualified for the keenly contested national finals of the Samsung E.D.G.E. program this year.

The winning team received a prize of INR 3 lakh and each member got a Galaxy Note8 smartphone while the team that came second got a prize of INR 1.5 lakh. The third team received a prize of INR 75,000. Members of all 10 teams that reached the national finals received Samsung vouchers worth INR 10,000.

The NID, Ahmedabad team, APU, making their presentation in front of the Samsung E.D.G.E. jury and audience

Samsung E.D.G.E brings together bright minds from campuses across India to ideate and showcase their talents on a national platform. The platform gives students an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with unique solutions. This year, the top 10 teams worked on ideas around Samsung’s intelligent interface Bixby, growth opportunities in smart cities, designing devices for young single-person households, online skilling and certification models and marketing.

The winning team from IIT Madras impressed the jury and the audience with their idea around making Samsung’s intelligent interface Bixby better integrated with consumers’ day to day usage of smartphones. The team from NID Ahmedabad showcased a very innovative product that can make life better for young single-person households. The team from IIM Lucknow presented an idea around Bixby.

“At Samsung, we always strive to encourage young minds and nurture the spirit of innovation among them. We are overjoyed by the level of enthusiasm to participate and ideation by the students at Samsung E.D.G.E. 2017. This year we engaged with students from diverse domains,” said Mr. BK Lee, Director, Human Resources, Samsung Southwest Asia.

The maiden season of Samsung E.D.G.E. was also won by a team from IIT Madras. Team ‘Monimakers’ from IIT Madras had bagged the first prize for their solution on ‘Leadership Strategy in Digital Payments’. As part of their internship program, two members from the team underwent training at the Samsung R&D Institute India-Bangalore while the third member got an opportunity to work with the Samsung Pay team at the Samsung India headquarters in Gurugram.

One of the interns co-authored a paper with his mentor at Samsung R&D Institute India-Bangalore and has been selected to present his idea at the Consumer Electronics Show 2018 in Las Vegas.

You can read about the internship experience of one of the winners of Samsung E.D.G.E season one here: https://news.samsung.com/in/20-year-old-on-samsungs-23rd-floor-the-internship-experience-of-an-iitian

Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s brightest students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

The Samsung E.D.G.E. program consists of three rounds. In the Campus Round, team members come together, ideate and put up an executive case summary. After evaluation, the top teams in each campus are shortlisted for the Zonal Round in which all the teams closely work on the case study and present their unique solutions. At the end of the zonal rounds, top 10 teams were selected and mentored by the leadership on their respective solutions. The final 10 teams battle it out in the National Round after which the three winning teams are announced.

For more details on the program, please visit:

http://www.samsung.com/in/microsite/edge-program

The second season of Samsung India’s corporate-academia program Samsung E.D.G.E. has arrived. After a successful inaugural edition last year, when close to 900 students took part, the Samsung E.D.G.E. program has become bigger this year.

The program that offers the country’s brightest students an opportunity to get a head-start in their careers will now reach out to 19 top campuses in the country. It is inviting participation of students from diverse program domains such as B Tech and MBA, Masters of Design and Masters of Social Work from top engineering colleges, B-schools and other institutes.

This year, students studying social work have also been included and are expected to bring to the program their fresh perspective and ideas around corporate social responsibility and sustainability.

Samsung E.D.G.E brings together top talent from campuses across India to ideate and showcase their business acumen on a national stage. The platform is focussed to give students an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with unique solutions. The winning team will be awarded a cash prize of INR 3 lakh along with a potential opportunity to work with Samsung.

“Samsung E.D.G.E. is an approach towards honing new age leadership competencies among students and instilling a spirit of innovation in business leaders of tomorrow. After last year’s success, the scope of this program has been expanded and we look forward to interacting and engaging with a bigger talent pool this year,” said Mr. BK Lee, Director, Human Resources, Samsung Southwest Asia.

Winners of first Season of Samsung E.D.G.E.

In the maiden season of Samsung E.D.G.E., a three-member team from the Indian Institute of Technology (IIT), Madras, called ‘Monimakers’, bagged the first prize for their solution on ‘Leadership Strategy in Digital Payments’. As part of the internship program, two members from the team underwent training at the Samsung R&D Institute India-Bangalore while a third member got an opportunity to work with the Samsung Pay team at the Samsung India headquarters in Gurugram.

Read about the internship experience of a student from the winning IIT-M team at Samsung India.

https://news.samsung.com/in/20-year-old-on-samsungs-23rd-floor-the-internship-experience-of-an-iitian

The Samsung E.D.G.E. program consists of three rounds. In the Campus Round, team members will come together, ideate and put up an executive case summary. Post evaluation, two teams per campus will be shortlisted for the Zonal Round in which all the teams will closely work on the case study and will submit and present their unique solutions. The final 10 teams will battle it out in the National Round after which the three winning teams will be announced.

For more details on the program, please visit: http://www.samsung.com/in/microsite/edge-program/

The program is designed to engage with leading B-school and engineering talent across India. Students will get an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with their unique solutions.

The winning teams will get a cash prize along with a potential opportunity to work with Samsung.

The Samsung E.D.G.E. program consists of three rounds. In the Campus Round, team members will come together, ideate and put up an executive case summary. Post evaluation, three teams per campus will be shortlisted for the Zonal Round in which all the teams will closely work on the case study and will submit and present their unique solutions.

The final 12 teams will battle it out in the National Round after which the three winning teams will be announced.

“Samsung always strives to encourage the best talent and nurtures the spirit of innovation. Samsung E.D.G.E. will provide us a platform to directly interact and engage with some of the brightest minds in leading B-schools and engineering colleges. We are confident we will gain valuable insights through this engagement,” said Udaiy Khanna, Vice President – Human Resources, Samsung India.

For more details on the program, please visit:

http://www.samsung.com/in/microsite/edge-program