Samsung, India’s largest consumer electronics brand, has partnered with EMBIBE, an AI-powered personalised learning outcomes platform, to integrate it into the Samsung Education Hub app, a designed-for-TV education app. The collaboration will help TVs become effective educational tools providing personalised learning experiences for students.

Through this partnership, EMBIBE, as part of the Samsung Education Hub app, will offer extensive educational coverage, supporting all major curricula, including CBSE, ICSE, IB, Cambridge, all State Boards and major entrance exams such as IIT JEE and NEET. Students will benefit from a large collection of award-winning, immersive 3D explainer videos, designed to make even the most complex topics easier to understand and more engaging to learn.

“The Samsung Education Hub app aims to expand the role of TVs in homes, transforming them from mere entertainment hubs to a seamless platform for online learning. This innovative ‘designed-for-TV’ education app is set to revolutionise the online learning experience, making it engaging and accessible to all. Our vision is to create a future where education knows no boundaries and knowledge is within easy reach at the click of a button,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

“Our partnership with Samsung TV marks a significant leap in delivering a truly personal, engaging, learning experience through one of the most trusted and loved mediums. Samsung has partnered with EMBIBE because we’ve solved two critical challenges: creating stunning interactive, multi-modal content and delivering it through a deeply personalized experience powered by AI. The synergy between Samsung’s innovation and EMBIBE’s expertise in edtech is a powerful combination that sets a new standard for educational excellence, creating a transformative learning experience for everyone,” said Aditi Avasthi, Founder & CEO at EMBIBE.

At the heart of EMBIBE’s offering is its personalised, AI-driven adaptive practice, which adjusts to each student’s learning level. Through the Samsung Education Hub, students will be able to access EMBIBE’s video-based learning resources and also its AI-powered adaptive practice in English, Hindi and 10 major regional languages, backed by over 10 years of educational engagement data of more than two crore students. They can choose from 54,000 practice tests and use personalised score-improvement features that will provide useful insights for improvement. In addition, students can avail Samsung’s exclusive discount of a flat 50% on EMBIBE annual subscription purchased on TV.

EMBIBE content will be available on all 2024 Samsung TVs and smart monitors and will be gradually made available on earlier models. Existing subscribers of EMBIBE, who own Samsung TVs will have seamless login and access to this rich educational content, along with Samsung TV users who wish to subscribe to the platform. Earlier this year, Samsung had teamed up with the leading ed-tech platform, Physics Wallah for Samsung Education Hub on 2023 & 2024 Samsung TVs.

Samsung, India’s largest consumer electronics brand, today announced the launch of ‘Samsung Education Hub’, a designed-for-TV education app in association with Physics Wallah. The app will be available on all Samsung TVs from 81.82 cm to 248.92 cm screen size, along with Samsung Smart Monitors. Starting from 2023 models, Education Hub app will be available on Samsung TVs and Smart Monitors till 2020 models, in a phased manner. It will also be available on all 2024 Samsung TVs and Smart Monitors.

This initiative is aimed at enhancing the role of TV in a household as an educational aid by providing an option to attend online classes on a bigger screen through an exclusive partnership with Physics Wallah, an online ed-tech platform.

Education Hub app will allow access to both live classes and on-demand education content to students from the 6th grade through the 12th grade in CBSE Board, as well as those preparing for competitive examination such as IIT and NEET. The educational content is accessible by the existing student subscribers of Physics Wallah who have Samsung TVs and Samsung TV users who wish to subscribe to the ed-tech platform.

Samsung consumers will have an option to try any one of the ‘premium live courses’ for up to 2 months on their TVs or Smart Monitors, at no cost. Additionally, they will get access to the content library of ‘Physics Wallah Khazaana Content’, featuring premium lectures by their top educators. Samsung consumers can avail a 20% discount on the course fee for any one of the ‘premium live courses’ of their choice. Refer terms and conditions for details on offers.

“With the Samsung Education Hub app, we seek to expand the role of TV in households beyond mere entertainment and make online learning a seamless experience on the big screen. This ‘designed-for-TV’ education app is set to revolutionise online learning, offering students from 6th to 12th grade and competitive examination aspirants a seamless and engaging educational experience. Through this initiative, we envision a future where learning knows no boundaries, and knowledge is accessible at the touch of a remote,” said Dipesh Shah, Head of India Consumer Experience Team at Samsung.

Chief Strategy Officer of Physics Wallah, Abhishek Mishra said, “Our mission has always been to make education accessible to students through every possible means – be it phones, tablets, laptops, TVs, or hybrid modes. This collaboration is a step towards widening the distribution of quality content. Now, students can enjoy a better learning experience in the comfort of their homes, on bigger screens. We believe this will enhance their understanding and retention of knowledge.”

For truly exemplifying Smart Experiences for today’s modern consumers, Education Hub is the newest addition to a host of premium services on Samsung Smart TVs such as cloud gaming, yoga & fitness amongst others.