Samsung India’s popular television and digital campaign showcasing its initiative of taking customer service to the doorsteps of consumers in India’s hinterlands has won the YouTube Ads Leaderboard Award for being the most watched video on YouTube globally in 2017.

The four-minute long film #SamsungService that was conceptualized by Cheil India has got over 200 million views. It was launched on December 30, 2016 and quickly went on to cross 100 million views on YouTube in just seven weeks of its launch.

“We are extremely delighted that Samsung India Service video has won the YouTube ads Global Leaderboard Award for 2017. The YouTube ads leaderboard, in which our video is global No. 1, showcases the most engaging ads that people watch on YouTube. This is a testimony of consumer love and trust in brand Samsung. Through the customer service vans, we have brought world class service to the doors of Samsung consumers in each and every corner of India,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

The Samsung India service campaign ‘We’ll Take Care of You, Wherever You Are’  showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service.

In October last year, Samsung, India’s most trusted brand in the mobile and consumer durables categories, strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans. With this, Samsung India’s service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India.

The service vans are equipped with multi-skilled engineers, key components, a generator set and key jigs/ fixtures for providing quick response and on-the-spot resolution.

Since launch, Samsung service vans have clocked over 20 million kilometers across the length and breadth of the country. With these vans, Samsung has been able to significantly reduce the time taken to attend to customer complaints and calls.

Samsung India’s digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the relationship between a mother and a daughter, has gone viral with over 50 million views on YouTube in the first 20 days of its launch.

Conceptualised by Cheil, the digital campaign film, shows a modern, young, evolved working woman gifting her mother a refrigerator that runs on both inverter and solar power for a better, improved and hassle-free life.  The film beautifully captures a young working woman in conversation with her mother. The heart-warming campaign touches hearts with different emotions of joy, love and care.

“This heart-warming campaign shows the strong bond between a mother and daughter. The campaign showcases the brand ethos of Samsung of caring about consumers at every step and bringing in innovative technologies to solve real life problems. Through this emotional story, we wanted to communicate how our new refrigerator line runs non-stop on the home inverter, making life better for a modern young Indian women. The campaign crossing 50 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

In the film, the mother is seen entering the daughter’s house while she is away at work. The mother brings with herself kheer that she has prepared lovingly for her daughter. She keeps it in her daughter’s fridge for her to enjoy when she is back from work. Just as she is leaving, there is a power cut. When the daughter returns home the power outage is still there but she is elated to see the kheer in the fridge. She calls her mother to appreciate her love but the mother is concerned that the kheer might have gone bad because of the long power cut. It is here that the daughter tells her not to worry because her new refrigerator even works on the home inverter.

“Samsung is a brand that stands for innovation. The task at hand was to show how this offering of a refrigerator that runs on an inverter can make a world of a difference in the consumers’ life, in a very real way. This film is crafted in a way that makes the viewer feel that this is a situation straight out of their lives. The narrative beautifully connects the ad to its viewers and we are seeing a lot of positive response to the campaign. We hope to garner more brand love through this emotional campaign,” said Mr. Aneesh Jaisinghani, Executive Creative Director, Cheil India.

The 60-second film focuses on a real life situation, of the difficulty faced by individuals when food gets spoilt due to power cuts during summer months.  The end of the film shows the daughter buying a similar refrigerator for her mother, hoping that the refrigerator takes care of her mother like her mother takes care of her.

Seema Nagar (L) with her parents

Seema Nagar, the young girl from a small village near Jaipur, who defied odds to become a Samsung technician has become a household name. Samsung India’s digital campaign film, based on the real life of Ms. Nagar, has caught the public imagination, with the film being viewed by over 80 million people on YouTube in just four weeks.

Samsung India’s campaign #SapneHueBade, aimed at highlighting women empowerment, has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India. It is also the fastest growing among women viewers in India.

The digital film depicts the trials and tribulations that Ms. Nagar had to undergo before she entered Samsung Technical School. It inspires women to dream big.

Following her training at Samsung Technical School, Jaipur, Ms. Nagar took up a job at Samsung Service Center in the same city. She is now on her path to realize her dream of opening a service center in her village.

It’s a campaign that has touched a 100 million hearts. Literally!

Samsung India’s Customer Service campaign has entered the record books, after getting over 100 million hits on social networking site YouTube, in just seven weeks of its launch.

The #SamsungService campaign film – ‘We’ll Take Care of You, Wherever You Are’ – showcases Samsung’s initiative of taking customer service to the doorsteps of consumers in the hinterlands of the country.

It went viral when it was launched on December 30, 2016, getting nearly 20 million hits on YouTube in the first week itself. Now, nearly a month and a half later, the film has become the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India.

The film is also the fastest among advertising videos on YouTube in India to cross 100 million views and has so far garnered nearly 225,000 consumer engagements on various social media platforms.

“The service campaign video crossing 100 million views on YouTube is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

Samsung India’s film has been lauded as “unconventional”, considering the company refrained from talking about its products in the campaign. Instead, the storyline depicts the emotional story of a Samsung Service Van Engineer, who goes out of his way to provide service in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationship with its consumers through timely service.

The four-minute-long film, conceptualized by Cheil India, has won praise from international audience too.

“#SamsungService film has had a great emotional impact around the world. We are thankful to Samsung for giving us the opportunity to touch people’s hearts with this film,” said Mr. Sagar Mahabaleshwar, Chief Creative Officer, Cheil India.

Samsung India, the country’s ‘Most Trusted’ brand in the mobile and consumer durables categories, had strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans in October 2016.

With this, Samsung India’s service network has risen to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in mobile and consumer durables industries in India.

The service vans are equipped with multi-skilled engineers, key components, power generator sets and key jigs/fixtures for providing quick response and on-the-spot resolution.

Since its launch, Samsung service vans have clocked over 1 million kilometers across the length and breadth of the country.