From Indian kitchens and living rooms to smartphones, wallets, and workplaces, Samsung’s India-first innovations have reshaped everyday experiences — making technology more intuitive, accessible, and trustworthy.

Here are five Samsung innovations that have had a lasting impact on how India lives and connects.

1. AI Home: Intelligence that adapts to Indian living

Samsung’s AI Home vision brings intelligence into Indian households by connecting appliances, televisions, and smartphones into one intuitive ecosystem. Designed around real Indian lifestyles — from multi-generational homes to diverse cooking and usage patterns — AI Home learns daily routines, optimises energy consumption, and simplifies home management.

By working quietly in the background, AI Home transforms houses into responsive living spaces, where technology supports life rather than interrupting it.

2. Foldable technology: Redefining the smartphone experience

With its pioneering foldable smartphones, Samsung reimagined what a mobile device could be. Foldable displays offered users a larger, immersive screen while retaining the portability of a phone — fundamentally changing how people work, watch, create, and connect.

In India, foldables unlocked new possibilities for multitasking professionals, creators, and entrepreneurs — blending productivity and entertainment into a single, powerful device that fits in the palm of the hand.

3. Curd Maestro Refrigerator: Innovation inspired by Indian kitchens

True innovation often begins at home. Samsung’s Curd Maestro Refrigerator addressed a uniquely Indian need — the daily ritual of setting curd. By combining precise temperature control with intelligent design, Samsung enabled consistent curd preparation across seasons and climates.

More than a feature, Curd Maestro became a symbol of Samsung’s “designed for India” philosophy — where global technology is thoughtfully adapted to local habits, tastes, and traditions.

4. Samsung Finance+: Making technology accessible to millions

As India rapidly moved towards a digital economy, access to smartphones became essential. Samsung Finance+ helped bridge this gap by offering easy, paperless financing at the point of purchase, especially for first-time buyers and customers in emerging markets.

For millions of Indians, Samsung Finance+ enabled their first smartphone, first internet connection, and first entry into the digital ecosystem — supporting education, livelihoods, and financial inclusion across Bharat.

5. Samsung Knox: Building trust in a digital-first India

In an increasingly connected world, trust is critical. Samsung Knox introduced defence-grade security into everyday devices — protecting personal data, financial information, and work credentials at every level.

From securing digital payments and cloud data to enabling safe work-from-home and enterprise mobility, Samsung Knox has played a vital role in building confidence in technology adoption. By making security seamless and invisible, Knox allowed Indians to embrace digital life without compromise.

Innovation that grows with India

Together, these five innovations reflect Samsung’s deep-rooted commitment to India — creating technology that is locally relevant, and future-ready.

As India continues its journey towards AI-led growth and deeper digital inclusion, Samsung remains focused on innovations that don’t just follow change, but shape it.

Because when innovation understands people, it becomes part of everyday life — powering how a nation lives and connects.

Samsung, India’s largest consumer electronics brand has expanded its popular digital lending program, Samsung Finance+, enabling consumer ease of purchase for its wide range of Bespoke AI Appliances. Developed by Samsung R&D Institute in Bangalore & Delhi, Samsung Finance+ ensures a fully digital and hassle-free financing experience with loan approvals in as little as 15 minutes. The initiative aims to provide seamless, quick, and paperless financing solution, making Samsung’s latest AI-enabled appliances including refrigerators, washing machines, and air conditioners, more accessible to consumers across India.

Samsung Finance+ is designed to drive financial inclusion so that consumers can avail easy credit with minimal documentation and quick loan approvals. Loans under Samsung Finance+ are facilitated in partnership with leading financial institution, DMI Finance, which specializes in digital lending solutions, ensuring a fast and seamless experience.

 “At Samsung, we are committed to making premium technology accessible to consumers across India, and Samsung Finance+ is a testament to our vision. By combining digital innovation with seamless and hassle-free accessibility, we are simplifying the financing process and expanding financial inclusion, ensuring consumers can conveniently upgrade their lifestyles with our Bespoke AI Appliances, including refrigerators, washing machines, and air conditioners,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

How Samsung Finance+ Works

Consumers can avail a loan through Samsung Finance+ via samsung.com and across retail stores in just a few simple steps. At the retail outlets, consumers have to submit their e-documents for KYC verification at the Samsung Finance+ desk. On the completion of verification and credit scoring processes, the loan is sanctioned in as little as 15 minutes. Flexible EMI options are also available, tailored to suit varied consumer needs. This seamless process ensures that customers can purchase their preferred Samsung appliances quickly and without financial strain.

This initiative aims to drive financial inclusion and strengthen Samsung’s vision of Powering Digital India. Through Samsung Finance+, consumers across the country will be able to access easy credit and buy their favourite Samsung consumer electronics products such as TVs, soundbars, refrigerators, washing machines, microwaves, and air-conditioners and upgrade their lifestyles.

Samsung Finance+ is a simple, universally accessible digital lending platform wherein consumers will be able to upgrade to their favourite premium Samsung consumer electronics product by getting a loan sanctioned within 20 minutes at retail stores across the country.

“At Samsung, consumers are at the heart of everything we do. Samsung Finance+ is a testimony to our consumer-centric innovation and will help drive financial inclusion, furthering our commitment to Powering Digital India. We are positive that Samsung Finance+ will touch the lives of millions of consumers, especially those who are new to credit and are in semi-urban and rural markets,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

To start with, Samsung is launching Samsung Finance+ at around 3,000 consumer electronics stores in 1,200 cities across the country. Samsung plans to take Samsung Finance+ to more than 5,000 retail outlets in appx 1,500 cities by the end of 2022, supporting consumers during the festive period.

The Samsung Finance+ platform was developed in India at the Samsung R&D Institute Bangalore (SRI-B), where engineers worked closely with the Samsung India team to assess consumer requirements and design the features of the platform. The entire engineering, design and development of this platform was done out of SRI-B.

How does Samsung Finance+ Work?

Consumers can avail a loan under Samsung Finance+ in a few simple steps. They simply need to visit the nearest select Samsung retail store with the requisite documents, ask for the Samsung Finance+ desk and submit the e-documents for KYC verification. Once KYC verification and credit scoring is done, loan is disbursed with easy EMI payment plans within 20 minutes. Once completed, consumer can easily buy their favorite Samsung product without any hassle.

Key Features of Samsung Finance+

• Fully Digital: Consumers enjoy a paperless journey with the in-store Samsung promoter assisting the consumer through the process
• Customized offers for everyone: Nearly all consumers applying for finance end up getting an offer on the Samsung product they want to buy
• Universally Accessible: Wide reach in India through Samsung’s strong retail presence across the country

Samsung has partnered with DMI Finance to launch Samsung Finance+ in India. DMI Finance is a pioneer in the use of technology for transmission of credit to the end customer.

“We are excited to extend our path-breaking partnership with Samsung. DMI’s seamless, paperless journey for smartphone buyers is now available for clients purchasing other home electronics such as televisions, refrigerators and air conditioners. This is another step in our goal to provide affordability solutions to all creditworthy customers regardless of their credit history,” said Shivashish Chatterjee, Co-Founder and Joint Managing Director, DMI Finance.

Samsung Finance+ service is currently available across 12,000 dealers in nearly 300 towns. To avail the Samsung Finance+ service, customers had to earlier walk-in at select dealerships. Now, Samsung is facilitating home-delivery of Samsung Finance+ service to customers to ensure social distancing norms.

“At Samsung, consumers are at the heart of everything we do. The home delivery of Samsung Finance+ will enable our consumers to buy their favourite Galaxy smartphone at easy finance from the comfort of their homes. It will also ensure that our consumers don’t have to step out to a physical store at a time when Social Distancing is the new normal. Samsung Finance+ is our ‘Make for India’ initiative towards financial inclusion and Digital India. We are confident that the home delivery of Samsung Finance+ will help millions of consumers in India,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.

Samsung partnered with DMI Finance for its Samsung Finance+ service in India. DMI Finance is a pioneer in the use of technology for transmission of credit to the end customer.

“These testing times have only strengthened DMI’s resolve to provide hassle-free credit to the widest population possible. Lockdowns and work-from-home make it even more important that people have the ability to get financing to purchase a smartphone from the safety of their living room. We are proud to partner Samsung in extending the successful Finance+ program to home service,” said Shivashish Chatterjee, co-founder, DMI.

Also Read: Samsung India Launches Samsung Finance+, World’s First Digital Lending Platform with Instant Offers on Galaxy Smartphones

How it works: The Consumer Journey

Customers looking to buy a Galaxy smartphone on finance can contact their neighbourhood dealers. The dealer will then send a Samsung promoter to the prospective customer’s house. The Samsung promoter will help the customer complete the loan journey in the comfort of his/her home. After filling in their personal details for a simple KYC verification and credit scoring, customers will get multiple offers on various Galaxy smartphones. The entire journey is fully digital, fast and convenient. Given the importance of social distancing in the current circumstances, Samsung’s new initiative will ensure the customer gets finance for Galaxy smartphone without the need of visiting a store.

The key features of Samsung Finance+ are:

Fully Digital: Consumers go through a paperless journey with the Samsung promoter assisting the customer through the process

Customized offer for everyone: Nearly all consumers applying for finance end up getting an offer on the Galaxy smartphone of their choice

Universally Accessible: Wide reach in India through Samsung’s strong retail presence

Also Read: Samsung India Partners with Benow for New Digital Platform; Customers Can Buy Galaxy Smartphones Online From Local Stores

Samsung Finance+: Make in India

Samsung Finance+ was developed in India at the Samsung R&D Institute India-Bangalore. SRI-B engineers worked closely with SIEL from early 2018 in assessing market requirements, designing product features, running limited pilots to validate the concepts and building a data driven, scalable multi-sided lending platform which can meet the demands of a market like India. The entire engineering design and development of this platform is done out of SRI Bangalore.