Home appliances and electronics have followed this evolution. What were once large, bulky machines have since become highly advanced, integrated devices and essential companions in daily life.

In the midst of this change, Samsung has positioned itself to lead the next 100 years of innovation by seamlessly connecting mobile devices, TVs and home appliances through SmartThings¹ — while offering enhanced control over devices through upgrades in Bixby,² the company’s voice assistant which can now better understand complex commands based on natural language.

IFA 2024 kicks off on September 6 under the slogan “Innovation for All.” Before its grand opening, Samsung Newsroom looked back at IFA’s century-long journey of innovation and Samsung’s legacy of technological breakthroughs.

From Radio Exhibition to Innovation Hub for AI Devices

In its early days, IFA served as a platform for the German government to showcase emerging radio technology in the 1920s. Albert Einstein even delivered the opening speech in 1930.

▲ Albert Einstein during his opening speech for IFA in 1930 (photo credit: IFA website)

This marked the beginning of a series of breakthroughs including the introduction of the world’s first car radio in 1932 and the first color TV in 1937. World War II halted IFA for several years in the 1940s, but technological progress continued. In 1971, the show was renamed Internationale Funkausstellung to become the IFA consumers know today.

The evolution of home appliances has been equally remarkable. Refrigerators and washing machines are no longer simple mechanical devices designed to reduce household labor. Innovations in compressors and motors — along with advancements in electronic components, smart features and connectivity — have turned these devices into sophisticated, high-tech tools for modern living.

Samsung first started exhibiting at IFA in 1991, showcasing monitors, PCs and more at a modest 43-square-meter booth during the trade show’s expansion beyond radio and television to include digital media devices. Twelve years later in 2003, the company upgraded its booth to a significantly larger 3,600-square-meter one in the prime location of Hall 20. Since 2014, Samsung has exclusively occupied CityCube Berlin and is ready to impress visitors once again with its 6,000-square-meter booth this year.

Growing With IFA and Leading the AI Era With a Connected Ecosystem

Samsung’s presence at IFA has continually increased as the company introduced groundbreaking technologies across home appliances, TVs and mobile devices. In 2006, the tech giant showcased the Bordeaux TV, which established Samsung as the global TV market leader. In 2011, the company introduced the industry’s first smart TV and the Galaxy Note — the latter of which heralded the “phablet era” by blurring the line between smartphones and tablets.

Samsung unveiled the world’s first curved UHD TV and the company’s first smartwatch, the Galaxy Gear, at IFA 2013. Three years later in 2016, the launch of the Family Hub refrigerator with a large touchscreen marked the transition of home appliances into advanced Internet of Things (IoT) devices.

▲ Samsung Electronics’ SmartThings booth at IFA 2023

In 2014, Samsung had recognized the potential for connected experiences to revolutionize consumers’ lives and acquired SmartThings just a month before IFA 2014. Today, SmartThings has since grown over a decade into a massive, global ecosystem of more than 340 partners and 350 million users.³

At IFA 2018, Samsung highlighted AI as a key focus, signaling that “connected living” would become a major trend in the electronics industry. The company proceeded to introduce 15 AI-powered appliances at IFA 2023, ushering in the AI era of home appliances. Last year, Samsung also introduced Samsung Food — an AI-powered food and recipe platform that connects home appliances, TVs and mobile devices to deliver a personalized cooking experience tailored to each household and individual.

Samsung’s journey with IFA is now headed toward innovations in device control through more advanced voice commands. Basic machines designed to store food and wash clothes 100 years ago are now evolving into intelligent companions that communicate with users verbally and handle complex household tasks with ease.⁴

This transformation will be showcased at Samsung’s booth in CityCube Berlin at Messe Berlin during IFA 2024 from September 6-10.

¹ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
³ As of August 31, 2024.
⁴ This function may produce inaccurate results, and will be updated periodically to improve accuracy.

Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives.

Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.”

Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life.

“The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said.

Building Meaningful Home Experiences Through Enhanced Partnerships

Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance.

“We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said.

Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes.

Bixby: Setting a New Standard for the Samsung Ecosystem

Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future.

Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem.

“This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said.

Providing a Safe, Secure and Convenient Cross-Device Environment

Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats.

Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network.

“It’s time to look beyond today’s solutions and start building a better-protected future,” he said.

Baik spotlighted the company’s proprietary security innovations containing the latest features. These include:

Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device.

Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future.

Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later² in 2024 — protecting more customers and their devices.

Tizen Reboot: Paving the Path for the Decade Ahead

Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices.

“We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said.

Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature.

Tizen Screen: Your Window to a World of Possibilities

Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives.

“Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.”

Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2^nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision.

Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens.

Expanding the Galaxy Experience With One UI 6

One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans.

Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline.

Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind.

Building a Digital Health Ecosystem Through Connected Care at Home

Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences.

“Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.”

Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way.

Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users.

Savoring the Future of Cooking With Food AI

Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.”

Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings.

“Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!”

Smarter Living, Every Day

To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere.

“Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.”

Watch the video below to see the complete recording of the SDC23 keynote.

¹ Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division.
² Samsung Knox Vault availability may vary by model.

If these obstacles are ringing any bells, Samsung has the perfect app for you: Samsung Food. Officially launching on August 31 in 104 countries and available in eight languages, Samsung Food is a comprehensive, AI-powered food management platform that helps curious home chefs every step of the way, from shopping list to dinner table. Featuring more than 160,000 recipes, the new All-in-one service lets you discover, save and ‘bespoke’ your recipes, monitor and control your kitchen appliances remotely and share your favorite dishes with the world. At IFA 2023 in Berlin, from September 1 to 5, visitors are getting hands-on with the new service demo at the Samsung booth and discovering first-hand the possibilities Samsung Food opens up for cooking in the home.

Whether you’re a long-time foodie, an adventurous vegan or a rookie cook, read on to learn more about this pocket-sized personalized cooking assistant that makes your culinary lifestyle more seamless and convenient than ever.

▲ Visitors learn about Samsung Food at a presentation at Samsung’s Booth at IFA 2023.

Novice Cook? Vegan? Health Enthusiast? Samsung Food’s Deep BESPOKE Options Have Something for Everyone

Our food preferences are a big part of how we live and express ourselves, and Samsung Food is all about personalization. With Samsung Food, each user gets their own unique digital recipe box. Whether you’re trawling the web for your next masterpiece or digging through old family cookbooks, new recipes can be saved directly from the web or created from scratch.

But there’s more. From here, by using the Personalize Recipe function, Samsung Food can automatically adjust recipes to meet a whole host of customization needs. Vegan? Healthier Food? No problem. Recipes can be converted automatically into plant-based or well-balanced versions complete with ingredient alternatives. Need something simpler or quicker to prepare? In just a tap, the app can simplify the process for you or trim the cook time. The app can even adapt a recipe to make it more nutritionally balanced, turn ingredients sections into shopping lists or create fusion dishes — an Italian dish with a Korean twist, for example.

▲ ”BESPOKE” a recipe: Change recipes as you want with the personalize recipe function, whether you want it vegan or easier to cook

Samsung Food is to become even better for Galaxy users. In the near future, Samsung Food will be able to work with Samsung Health to create tailored meal recommendations based on factors like BMI, body composition and calorie consumption goals, helping you smash those personal targets while maintaining a balanced, nutritious diet.

Discover New Recipes in Just a Snap and Connect Your Whole Kitchen

Let’s say you’re in a new restaurant and you order something daring that you’ve never eaten before. The meal looks delicious when it arrives, but attempting it at home yourself is out of the question, right? Thanks to Vision AI technology,¹ Samsung Food can recognize dishes based on images alone. All you need to do is snap a quick photo with your smartphone camera, and Samsung Food can identify the dish, tell you about the ingredients, provide links to related recipes and save the recipe to your personal collection.

Vision AI also recognizes ingredients so you can find recipes you can make with what’s left in your fridge.

▲ Scan your food: Vision AI helps you find a wide variety of recipes by taking a picture of food or ingredients

To make trying new things at home a breeze, Samsung Food connects a wide range of Samsung home appliances for maximum support during the cooking process. Saved recipes are all synched and viewable across everything including app and the touchscreen of Bespoke Family Hub refrigerators, and you can even send cook settings straight from a saved recipe to Samsung kitchen appliances. The app lets you set timers, preheat ovens and monitor a dish’s progress as it cooks, all from your mobile devices or the Family Hub refrigerators.

▲ Sync with appliances: Send recipe instructions to your Samsung appliances to get them ready to cook

Calling All Foodies: Social and Sharing Features for Dedicated Food Lovers

When you finally master that perfect brownie recipe, you want to sing it from the rooftops. With Samsung Food, users can engage with a global community of fellow food fanatics. By sharing their favorite discoveries and publishing their own creations, users organically grow the Samsung Food database and make sure no one misses out on their next signature dish.

▲ Share your recipes1,2: Upload personal recipes to communities and other users so they can try out your very own creations

Users can also follow each other on the app and find their favorite content creators’ Samsung Food accounts on their respective social media pages. Community members can even set up their own dedicated groups for likeminded users to join, whether it’s Dairy-free Bakers, Tex-Mex Lovers or Healthy Eaters.

▲ Discover creators: Find creators that appeal to your tastes and explore new possibilities for your cooking pleasure

With its wide range of comprehensive features and advanced AI tech, Samsung Food brings new levels of customization and convenience to the kitchen. With even more features set to roll out in the future, keep an eye on the Samsung Newsroom for more and, if you’re in Berlin, be sure to swing by Samsung’s IFA 2023 booth! To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

¹ Samsung Food’s food recognition feature based on Vision AI technology will be introduced in 2024.

Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry.

“We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated.

▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe.

 

Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future.

Enhancing Lives and Bettering the Planet

With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances.

▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K.

To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions.

Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles.

“In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox.

▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry.

The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper.

As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe.

Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously.

Transforming Homes Through Powerful Solutions

Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals.

▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K.

Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers.

In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2^nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience.

“Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer.

▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft

Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments.

Future Possibilities Enabled by Technology

Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed.

“By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB.

▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB

Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs.

▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance

“With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated.

For more information, please visit Samsung.com.

More pictures from the Samsung Electronics Press Conference at IFA 2023:

▲ SmartThings Energy puts users in control of how much power they use and when.

▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe.

▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry.

▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes.

▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey.

▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming.

▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.

▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row.

▲ The Frame-Disney100 Edition is “magical!”

Samsung Electronics today announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.

Releasing in eight languages¹ in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share their favorite recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalized, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalization, AI-Enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalization, tailored meal planning, connected cooking and social sharing functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyzes recipes, standardizes their format and organizes them to create shopping lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food service with their Bespoke Family Hub refrigerators.² Opened from the Family Hub touchscreen, Samsung Food provides recipe recommendations based on a list of available food items managed by the user.³

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualized daily meal plans for users, the app makes AI-created recommendations based on user data,⁴ dietary preferences and favorite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout.⁵

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens⁶ and send recipes’ cook settings straight to appliances⁷ through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances — including Bespoke induction ranges and Bespoke microwaves — to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It’s easy for users to get social with Samsung Food by sharing their favorite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

¹ The app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages can be added in few years.
² All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-fi connection and Samsung account connection.
³ A Personalized recipe feature for Family Hub will arrive later this year via updates.
⁴ Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.
⁵ As of now, the service is available in some countries/regions. The available retailers will vary depending on your country/region, which is automatically detected based on your IP address.
⁶ This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.
⁷ Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.