This comes after The Frame QLED TV 55-inch, which when not in use transforms into a stylish picture frame with over 1,200 digital artworks to choose from, being sold out before the end of the offer period during its previous sale on Flipkart, in September 2019.

The Frame QLED TV 55-inch will be available at INR 84,990. Customers doing pre-paid transactions through credit cards, debit cards and net banking will get an additional instant cashback of INR 3,000.

The new Frame QLED TV 65-inch, being introduced in India for the first time, will be available at INR 1,59,990 with attractive pre-book offer during the sale period.

The delivery of pre-booked units will start from February 1, 2020.

“Among the many unique innovations that Samsung has pioneered over the years, The Frame is a masterpiece designed to be more than just a television. We got a huge response during the last sale on Flipkart in September 2019, and the TV was sold out. So we decided to bring back The Frame during Flipkart Republic Day sale on popular demand. This time, we have added a new 65-inch variant as well,” said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.

Samsung, an undisputed market leader in the TV category for last 13 years globally and in India, introduced the industry defining QLED TVs in 2017. The Frame QLED TV is a perfect amalgamation of technology and design, enhancing both the living space and entertainment experience for consumers.

The Frame offers superior picture quality with QLED technology, which enables beautiful colours, exceptional contrasts and impeccable details with 100% colour volume. The Frame also has in-built motion and brightness sensors.

When it is not being used as TV, The Frame moves into Art Mode and displays digital pieces of artwork to turn an everyday living space into an art gallery. Just like how a framed picture looks different depending on the time of day, The Frame adjusts the screen brightness based on the ambient light in the room. The TVs will come with 10-year no screen burn-in warranty and two-year warranty on the panel.

Price & Availability

The Frame QLED TV will only be available online on Flipkart and Samsung’s official online store Samsung Shop. The 55-inch (1m 38cm) model will be available at a special price of INR 84,990 on Flipkart with additional cashback offer of INR 3,000. The Frame QLED TV 65-inch (1m 63cm) will be available for INR 1,59,990 with attractive pre-book offer during the Flipkart Republic Day sale only.

For customers buying The Frame QLED TV, Samsung will provide installation support within four hours of delivery

The Frame QLED TV: Lifestyle TV

Art Mode: The Frame QLED TV gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas. It even hangs like a real Frame.

Art Store: Through the Art Store, you can transform your TV into a picture frame that shows 1,200+ artworks from around the world. Users can get access to a growing library of artwork from world renowned institutions by selecting pieces individually or signing up for a membership to get unlimited access to these collections.

Quantum Processor: Samsung’s intelligent 4 Core Quantum Processor 4K powered display instantly up scales content for sharper details and refined colours. The processor comes with 1.7 Gigahertz clock speed and truly creates an adaptive experience where every frame is a masterpiece.

See the world in QLED: Watch details come to life with beautiful colours, exceptional contrasts and impeccable details. The Frame QLED TV delivers on the promise with 100% colour volume that shows realistic colours no matter how bright or dark the scene gets. The Frame QLED TV comes with Samsung’s Quantum Dot technology, 120 Hz refresh rate and HDR 10+ that brings all pictures to life, showing everything the director wanted us to see. With the exceptional picture quality, The Frame is a Netflix recommended TV for ultimate viewing experience.

Intelligent sensors: The Frame QLED TV also comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

Voice Assistants: You can talk to The Frame QLED TV. The Frame QLED TV works with Bixby and Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Smart Home: The Frame QLED TV can connect wirelessly with a wide range of smart devices and make them work together with the SmartThings App and One Remote Control. With AirPlay 2 also built in, you can stream or share content from Apple devices to The Frame QLED TV effortlessly. The Frame QLED TV will also run the Apple TV App, which offers the Apple TV+ video subscription service.

One Invisible Connection: With no gap wall-mount and one invisible connection, it looks gorgeous from all sides and fits perfectly in your space.

About Samsung Electronics Co., Ltd.  

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

The Frame QLED TV, with a perfect balance of technology, functionality and aesthetics, will be available in 55 inch (138 cm) size on Flipkart and Samsung’s official online store Samsung Shop during The Big Billion Days Sale period, from September 29 to October 4, 2019. Consumers looking for a premium television experience can get The Frame QLED TV at an attractive no cost EMI of INR 3,541. The TV will come with 10-year no screen burn-in warranty and two-year warranty on the panel.

The Frame QLED TV offers superior picture quality with QLED technology and transforms the TV into a picture frame that comes with over 1,200 artworks from around the world. The QLED technology enables beautiful colors, enhanced contrast and impeccable details with 100% color volume for an exceptional picture quality.

The Frame QLED TV comes with Samsung’s Quantum Dot technology, 120 Hz refresh rate and HDR 10+ that brings all pictures to life and is a Netflix recommended TV for an ultimate viewing experience.

Compatible with Bixby and Google Assistant, users can change channels, adjust volume, control playback and more on The Frame QLED TV with just their voice. The intelligent motion and brightness sensors in The Frame QLED TV detect your presence and turn the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. It also adjusts the screen brightness by detecting the ambient light.

“Samsung pioneered the QLED TV technology and The Frame QLED TV is a testament to our innovation where technology meets stunning design. This premium television is a must have for luxury spaces as it truly enhances the aesthetics while delivering superior picture quality. At Samsung, we are always pushing the boundaries of innovations to offer unmatched TV viewing experience. This festive season, with consumers upgrading to a better lifestyle, Samsung has partnered with Flipkart to offer our flagship television at a special price. With this offer price, we will further consolidate our market leadership in the TV category while also providing an unparalleled TV viewing experience,” said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.

“Flipkart is thrilled to offer the widest selection of televisions this festive season, as customers seek to make premium purchases and upgrade their appliances at this time of year. The Samsung Frame QLED TV is a special launch for us during the much-anticipated The Big Billion Days and is a key introduction in the premium television segment, available at a very attractive price. We are confident that the advanced specs, quality performance and attractive price point will delight our customers,” said Hari Kumar, Senior Director – Large Appliances, Flipkart.

Price, Offers & Availability

The Frame QLED TV (55 inch, 138 cm) will be available at a special price of INR 84,990 on Flipkart at a no cost EMI of INR 3,541 for 24 months during the Flipkart Big Billion Days sale, from September 29 to October 4.

Additionally, customers doing pre-paid transactions through credit cards, debit cards and net banking will get an instant cash back of INR 5,000.

For customers buying The Frame QLED TV, Samsung will provide installation support within four hours of delivery.

The Frame QLED TV: Lifestyle TV

Art Mode: The Frame QLED TV gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas.

It even hangs like a real Frame. With no gap wall-mount, it looks gorgeous from all sides and fits perfectly in your space.

Art Store: Through the Art Store, you can transform your TV into a picture frame that shows 1,200+ artworks from around the world. Users can get access to a growing library of artwork from world renowned institutions by selecting an individual piece of art for INR 1,199 or subscribe to the full Art Store collection for INR 299 per month.

Quantum Processor: Samsung’s intelligent 4 Core Quantum Processor 4K powered display instantly up scales content for sharper details and refined colors. The processor comes with 1.7 Gigahertz clock speed and truly creates an adaptive experience where every frame is a masterpiece.

See the world in QLED: Watch details come to life with beautiful colors, exceptional contrasts and impeccable details. The Frame QLED TV delivers on the promise with 100% color volume that shows realistic colors no matter how bright or dark the scene gets. The Frame QLED TV comes with Samsung’s Quantum Dot technology, 120 Hz refresh rate and HDR 10+ that brings all pictures to life, showing everything the director wanted us to see. With the exceptional picture quality, The Frame is a Netflix recommended TV for ultimate viewing experience.

Intelligent sensors: The Frame QLED TV also comes with motion and brightness sensors. When you’re nearby, the motion sensor detects your presence and turns the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. By detecting ambient light, the brightness sensor automatically balances the screen’s brightness and color tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

Voice Assistants: You can talk to The Frame QLED TV. The Frame QLED TV works with Bixby and Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

Smart Home: The Frame QLED TV can connect wirelessly with a wide range of smart devices and make them work together with the SmartThings App and One Remote Control. With AirPlay 2 also built in, you can stream or share content from Apple devices to The Frame QLED TV effortlessly. The Frame QLED TV will also run the Apple TV App, which offers the Apple TV+ video subscription service.

One Invisible Connection: With no gap wall-mount and one invisible connection, it looks gorgeous from all sides and fits perfectly in your space.

Samsung Electronics today launched its flagship premium line-up of QLED TVs in India and showcased its innovative TV, The Frame, redefining the future of home entertainment with cutting-edge TV technology and style.

The ‘TV of Light’, a name given to Samsung QLED TV for its delivery of optimal brightness levels and stunning visual experience, is ushering in a new era for televisions and transforming the living room of tomorrow with its focus on the lifestyle TV concept. With this, India’s number one TV brand will further consolidate its leadership in the market.

QLED TVs come with four global first innovations. They achieve 100% Colour Volume, the HDR 2000 functionality brings out hidden details, an Invisible Connection keeps your living room clutter free and One Remote Control offers an intuitive experience. Along with these, the No Gap Wall-mount and the optional easel-like Studio Stand light up the aesthetics of your home. Fusing a slim, sleek and premium metal body with a nearly bezel-less display, QLED TVs set the tone for exceptional sophistication.

Samsung also showcased its newest innovation – The Frame. Instead of fading to black like a conventional TV, The Frame’s display transforms into a work of art, letting users select from a collection of more than 100 art pieces in 10 different categories, including landscape, architecture, wildlife, action, drawing and more. Paired with numerous options for art layouts and colours, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space.

Mr. HC Hong, President and CEO, Samsung Southwest Asia, said, “Samsung’s QLED TVs are ushering in a new era for televisions, with innovations that are ahead of their time. These televisions reflect our global ambition. Samsung has been the world’s biggest television brand for the last 11 consecutive years. We are also India’s top television brand for the last decade and the most trusted brand in the consumer electronics category.”

Mr. HC Hong, President and CEO, Samsung Southwest Asia and Mr. Rajeev Bhutani, Vice President, Consumer Electronics Business, Samsung India at the launch of QLED TV

“QLED TV, powered by Samsung’s quantum dot technology, provides true-to-life images that no other TV can match. It empowers you to think about the television in a new way, bringing art and entertainment into new parts of your home. The QLED TV is as beautiful when turned off as it is when it’s on and will help us grow the demand for premium TVs as well as our market share in India even further,” said Mr. Rajeev Bhutani, Vice President, Consumer Electronics Business, Samsung India.

The QLED TVs have been designed with the consumer in mind and focus on addressing three key consumer pain points through solutions known as Q Picture, Q Style and Q Smart.

Q Picture: Turns Light into Perfect Colour

The newly-announced QLED TV takes quantum dot technology to the next level with advancements in light efficiency, stability and a wider colour spectrum. With new metal alloy quantum dots, the QLED TV addresses all major aspects of picture quality, including colour volume, brightness, bold contrast and viewing angle. QLED TV can express accurate colour and achieves a 100% colour volume – the highest in the market today, earning accreditation from Verband Deutscher Elektrotechniker (VDE), one of Europe’s largest technical-scientific associations.

QLED TV’s advanced HDR 2000 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of colour. In addition, QLED TVs rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting.

Q Style: Design Your Space

This year, Samsung introduced new design elements that can fit into any home regardless of the interior aesthetics or setup. The all-new Invisible Connection cable helps manage unsightly cords and clutter with a refined, single cord system. Consumers can now design their space with a single optical cable that brings all devices together, reclaiming the living room space once occupied by set-top boxes and external devices.

Samsung has also introduced the No Gap wall-mount which brings the TV flush against the wall, closer than ever before. For those who do not wish to mount their TVs onto the wall, there is also a range of Samsung TV stands. Consumers can use the stylish metal stand that accompanies the TV or buy the Studio Stand that is designed like an easel and is an ideal accompaniment for any artist-inspired living space.

Q Smart: Control Devices and Content with One Remote Control

Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving people the simple, unified user experience they want for all their entertainment content. With the Samsung One Remote, consumers can control most connected TV devices with just one remote control. The enhanced Samsung One Remote now supports more devices and offers voice control capabilities across more Smart TV features.

In addition, Samsung’s latest Smart View App allows users to seamlessly share content from their smartphones to the TV. Users can enjoy a more personalized experience with the new ‘Smart Hub’ interface on the ‘Smart View’ app, The Smart View app supports both Android and iOS mobile devices.

QLED TVs will be launched in three series, Q9, Q8 and Q7, in 55 inches (138 cm), 65 inches (163 cm), 75 inches (189 cm) and 88 inches (223 cm), starting May 2017. QLED TVs will be priced between INR 3,14,900 and INR 24,99,900 in India.

Consumers can pre-book their QLED TVs between May 2 and May 21 to avail the special pre-book offer of a free Samsung Galaxy S8+ (Gold). For more details on the pre-book offer, consumers can visit: www.samsung.com/in/microsite/qledtv/