To mark World Sleep Day 2026, a global study of Samsung Health users[2] is shedding new light on the true extent of sleep apnea and the disruptive impact it has on sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung Electronics is turning the invisible signs of the condition into actionable insights through the Galaxy Watch series, helping those affected improve their sleep habits and overall health.

How Does Sleep Apnea Impact Sleep?

The report found that 23% of study participants were at risk of sleep apnea.

“The microarousals and awakenings that follow breathing pauses fragment your sleep,” said behavioral sleep scientist Dr. Vanessa Hill. “Those occurrences can prevent the brain from staying in the rapid eye movement (REM) and deep sleep stages necessary for cognitive and physical restoration.”

The report showed these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnea indicators detected by Galaxy Watch got around four minutes less REM sleep, the phase where the brain processes emotions, consolidates memories and cements learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being.
• Less Deep Sleep: Sleep apnea also robs sufferers of deep sleep — approximately eight minutes less per night on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired and the immune system is activated. Losing deep sleep may leave people feeling physically exhausted, experiencing slower recovery times and getting sick more often.
• Frequent Nightly Awakenings: Participants with signs of sleep apnea also woke up more regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking people into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long they slept.
• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnea averaged around 12 minutes less sleep. While this loss may seem minor, it can significantly impact sleep quality as sleep cycles become fragmented throughout the night.

Why It Matters: “Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being ‘in bed’ and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she added. “Together, they help determine our health and functioning.”

With sleep apnea shown to impact multiple aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnea?

For years, sleep apnea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind Sleep Apnea[3] feature on Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch[4] for more than four hours on two nights within a ten-day period. Available through the Samsung Health Monitor app, the Sleep Apnea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorization from the U.S. Food and Drug Administration (FDA) and is now available in 78 markets[5] worldwide and counting.
• The Technology: Leveraging Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnea) or experiences shallow breathing (hypopnea). Based on this data, the feature estimates the user’s Apnea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnea (OSA).
• From Awareness to Action: By detecting signs of sleep apnea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnea, Galaxy Watch can help users build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,[6] which recommends optimal bedtimes to ensure consistent sleep.

“For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnea,” said Dr. Hill. “Wearable technology such as Galaxy Watch is a breakthrough because it democratizes that first step, allowing people to gather meaningful data from their own beds and providing a starting point for a conversation with a healthcare professional.”

Take Control of the Night

A good night’s sleep is the first step toward a healthier, more energized life, and Samsung is here to help guide users. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnea on Galaxy Watch to providing suggestions to seek professional adviceto connecting you with professional advice through our health network.

Looking ahead, Samsung is constantly innovating and improving the Sleep Apnea feature to make it even more powerful with sharper insights. Prioritizing rest today can help unlock a healthier tomorrow.

[1] “Obstructive Sleep Apnea National Indicator Report,” American Academy of Sleep Medicine (2023)

[2] Samsung Health users from the U.S., Korea, Brazil, Canada, Mexico, Russia, Chile, South Africa and the Philippines participated in the study from January to June 2025.

[3] The Sleep Apnea feature is an over-the-counter (OTC), software-only, mobile medical application operating on a compatible Samsung Galaxy Watch and Galaxy smartphone. It is intended for on-demand use. Users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician. The data provided by this device is also not intended to assist clinicians in diagnosing sleep disorders. For users over the age of 22 who have not been diagnosed with sleep apnea, the feature monitors for signs of moderate to severe obstructive sleep apnea (OSA).

[4] Availability may vary by market, carrier, model or paired smartphone. Available on the Galaxy Watch4 series and later models. The Galaxy Watch requires the Wear OS 5.0 version or later and must be paired with a Samsung Galaxy smartphone with Android 12.0 or later.

[5] Supported markets include Australia, Austria, Azerbaijan, Bahrain, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Christmas Island, Cocos (Keeling) Islands, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, Iraq, Ireland, Israel, Italy, Jordan, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mauritius, Mayotte, Mexico, Netherlands, Nicaragua, Norfolk Island, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Réunion, Slovakia, Slovenia, South Africa, Singapore, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Venezuela, Vietnam and Yemen.

[6] Bedtime Guidance is available on Android phone (Android 11 and above) and requires the Samsung Health app (v6.30.2 or later). Bedtime Guidance is based on three days of sleep analysis of the user’s circadian rhythm and sleep pressure. Intended for general wellness and fitness purposes only. The measurements are for personal reference only. Not intended for use in the detection, diagnosis or treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Samsung BKC, in partnership with Jio World Plaza and Samsung Health, turned the spotlight on wellness and innovation with an electrifying 5K Run in Mumbai. The event, designed to celebrate the newly launched Galaxy Watch8 Series, brought together more than 120 fitness enthusiasts, marathoners, and wellness seekers for an energizing morning that blended technology with healthy living.

From the crack of dawn, runners laced up to experience firsthand how the Galaxy Watch8 Series is redefining the idea of a health companion. Featuring a personal running coach, comprehensive sleep monitoring, and holistic wellness insights, the smartwatch gave participants a glimpse of how cutting-edge innovation can power everyday fitness journeys.

The run concluded with a spirited felicitation ceremony, where winners were awarded the latest Galaxy Watch8 Series, exclusive goodie bags, and finisher medals. But the celebration didn’t stop at the finish line. At Samsung BKC’s Connected Kitchen, participants indulged in a Healthy Food Session curated by the in-house chef, featuring recipes made with Samsung’s AI-powered kitchen appliances, showcasing the brand’s vision of a balanced, tech-enabled lifestyle.

With over 300 registrations, the event highlighted Samsung BKC’s role as a hub of experiences that go beyond products. Bringing together community, innovation, and lifestyle, partnering with Jio World Plaza, the event also amplified how collaboration between technology and lifestyle destinations can inspire healthier living.

Through initiatives like the 5K Wellness Run, Samsung continues its commitment to empower people with meaningful innovations that support healthier, more connected lives.  The 5K Run was more than just a race, it was a celebration of community spirit, resilience, and the power of technology to inspire better living.

No matter where you are, step into the world of Galaxy AI, the Galaxy Ecosystem, and more, online this 25th June.

For the very first time, Samsung Members Connect is going virtual and every Galaxy user across India is invited.

At Samsung, we’re always listening. Over the years, many of you especially those outside Delhi-NCR have expressed your desire to be part of the Members Connect experience.

We heard you. This year, we’re opening the doors to everyone. Whether you’re in Guwahati or Goa, Himachal or Hyderabad, you can now be a part of this exciting journey from the comfort of your home.

What to Expect on 25th June 2025

The Virtual Samsung Members Connect will be an immersive, content-rich experience that brings together the latest from the world of Galaxy:

Galaxy AI – Explore how AI is reshaping creativity, communication, and productivity on Galaxy devices.

Galaxy Ecosystem – Discover the power of connected living across your phone, tablet, watch, and more.

Samsung Wallet – Learn how to simplify your daily life with digital payments and more.

Samsung Health – Dive into features that are helping millions lead healthier lifestyles.

Camera Deep Dive – Get tips, tricks, and insights to shoot like a pro with your Galaxy camera.

Samsung SmartThings – Explore how an AI-powered home makes life more comfortable

Whether you’re a power user, a curious explorer, or someone looking to get more out of your Galaxy device—there’s something for everyone.

Why You Should Join

No location barriers – Attend from anywhere in India

Curated sessions led by Samsung experts

Engaging activities, surprises and community interaction

Be among the first to hear what’s next for Galaxy AI and more

How to Register

Head to the Samsung Members app and look for the “Virtual Samsung Members Connect” banner.

Register now – It’s free and open to all Galaxy users.

Once registered, you’ll receive the event link on your registered email ID before the event.

This is more than just a virtual session—it’s your front-row seat to the Galaxy universe.

Don’t miss out. Be there on 25th June 2025.

In these fast-paced times, the importance of prioritizing employee health cannot be overstated.  Samsung India recognizes that the wellbeing of its employees is pivotal not just for their personal health but also for fostering a productive work environment.

“The wellness initiatives at Samsung have positively impacted my life physically, mentally and spiritually. The mindfulness sessions and access to mental health resources have helped me stay focused and manage challenges effectively,” said Priyanka Kaul Mallan from the Mobile Services Marketing Team.

“From 7 chakra meditation to healing sounds of Tibet to Yoga sessions, access to all round counsellors and physical workouts, the approach is very holistic and only getting better. It feels great to work in an environment that truly prioritizes our well-being.” she said.

A Holistic Approach to Employee Wellness

The “Wellbeing at Samsung” theme is designed to address the multifaceted needs of Samsung India’s workforce through a comprehensive suite of wellness programmes. The company’s commitment to employee wellbeing is reflected in its holistic approach, which integrates physical health, mental and emotional support, and overall safety into every facet of its culture.

Physical Wellbeing Programmes

Themed Health Programmes: Samsung offers a wide range of health initiatives, including weekly OPD consultations and specialized health camps targeting areas including heart health, diabetes, eye care and cancer prevention. These programmes are complemented by regular yoga sessions, fun games, quizzes and health contests to promote an active and engaging lifestyle.

Online Consultations: Employees and their families benefit from unlimited access to online doctor consultations, ensuring that they receive timely medical advice and support.

Ambulance, Hospital and Home Healthcare: Samsung India’s on-call ambulance services and home healthcare support provide critical medical assistance and peace of mind. Special discounts on routine medical checks at contracted hospitals across India further reiterates its commitment to employee health.

Mental Wellbeing Initiatives

Mental health is a cornerstone of Samsung’s wellness strategy. Programmes such as Sukoon and soothing yoga sessions are specifically designed to support mental wellbeing.

“At Samsung India, we believe that having an action plan for employee well-being is crucial for a productive and motivated workforce. By fostering a workplace where everybody feels valued and empowered, we aim to set a new standard in corporate well-being, helping our employees bring their best selves to work each day,” said Rishabh Nagpal, Head of People Team, Samsung India.

Mental health support programme, Sukoon, offers 24/7 confidential counseling for employees and their family members. This service is designed to address mental health challenges and promote emotional resilience.

Expanding Reach and Impact

Samsung India’s wellness programmes have a significant impact, with a total of 1,188 initiatives conducted across the country. These programmes have reached over 50,000 participants, demonstrating the company’s extensive reach and commitment to supporting every member of the workforce.

Routine and Regular Support

Wellness activities at Samsung India are scheduled on a weekly and monthly basis, ensuring that employees consistently have access to health resources and support. This not only helps promote ongoing wellness activities across the company but also integrates health management into the fabric of our corporate culture.

The Imperative of Corporate Care

The main goal of our wellness initiatives is to cultivate a “Healthier, Happier, and Safe Samsung.” Samsung conducts regular Health Risk Assessment Surveys to keep a check on unhealthy lifestyles and stress as major concern for employees.

Collaborating with Medical Experts

Samsung has partnered with around 150 third-party medical practitioners, including major hospital chains and local healthcare providers, to ensure that employees have access to top-quality medical care.

Positive Employee Feedback and Popular Programmes

The feedback from employees has been overwhelmingly positive, with high participation rates.

“Wellness programmes at Samsung have been a game-changer for me. From fitness sessions to stress management workshops, I’ve found the support I need to balance my personal and professional life better. Knowing that the company genuinely cares about my well-being motivates me to contribute even more,” said Lalit Sharma from the Corporate Citizenship team.

Looking Ahead

Samsung India understands that caring for employee health is not just a corporate responsibility but a strategic imperative. The company remains committed to evolving its bouquet of wellness programmes to meet the dynamic needs of employees, ensuring that they continue to thrive in a supportive and health-focused environment.

India’s largest consumer electronics brand, Samsung announced that it has added the Medications tracking feature¹ to the Samsung Health app² to help users manage their health more comprehensively.

The feature will not only allow users to keep track of their prescribed or over-the-counter medication regime but will also offer important medical information and tips. The feature can help in tracking medication adherence consistency for those, who are on a medication journey for hypertension, diabetes, PCOS, PCOD and other chronic diseases that require timely doses.

“Samsung is a brand that puts its customers first and continuously works on products and services to improve their daily lives. We aim to build a holistic health platform for people to understand and manage their health better by connecting devices and services. With the addition of Medications feature for India in the Samsung Health app, we believe users will be able to manage their medications more conveniently, improve adherence, and ultimately maintain better health,” said Kyungyun Roo, Managing Director, Samsung Research Institute, Noida.

The Medications feature, the result of a collaborative effort between R&D, Design and Consumer Experience teams at Samsung, has been designed keeping in mind the needs of Indian consumers. Upon entering the name of a select medication into the Samsung Health app, the Medications feature will provide users with detailed information including general descriptions, as well as its possible side effects.

In addition, the new feature will provide information on adverse reactions from drug-to-drug interactions and other relevant safety guidance. Users can set up alerts to remind them both when to take their medications and when to refill them seamlessly through the Samsung Health App.

These alerts can be fine-tuned to the need of the individual user, so the medications can be prioritized depending on their importance to the user, with Samsung Health sending reminders ranging from “gentle” to “strong”. Galaxy Watch users will also receive reminders right on their wrist so they can stay on top of their medication schedules, even when away from their phones.

The Samsung Health app already provides a range of advanced health offerings spanning sleep management³, mindfulness programmes and irregular heart rhythm notification⁴ capabilities. The introduction of the Medication tracking feature in India will further reinforce Samsung’s commitment to create holistic wellness experiences for its users, enabling them to lead healthier, more fulfilling lives.

The Medications tracking feature will be available on the Samsung Health app in India via the app updates.

¹Samsung Health Medications feature is intended to help users manage their medication list and schedule. Information provided is evidence-based content licensed from Tata 1mg.

²Requires smartphone with Android 10.0 or later and Samsung Health app version 6.28 or later. Availability for the features may vary by device.

³Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.

⁴The IHRN feature is only available in select markets. Available on Wear OS devices version 4.0 or later. It is not intended to provide a notification on every episode of irregular rhythm suggestive of AFib and the absence of a notification is not intended to indicate no disease process is present. It is not intended for users with other known arrhythmias. The features are supported via the Samsung Health Monitor app. Availability may vary by market or device. Due to market restrictions in obtaining approval/registration as a Software as a Medical Device (SaMD), it only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service markets). This app can only be used for measuring in ages 22 and over.

Today, more than ever, people are defining their own wellness goals. From looking to stay fit or gaining more muscle mass, achieving better sleep, or caring for personal or family physical and mental health issues, everyone’s goals for better health look different. But one thing is common, the daily management and path towards these goals can be complicated and challenging, and most importantly, it is defined by you.

That’s why at Samsung, we’re working to empower more people to manage their health — and those they care for — their way, with a comprehensive, yet simplified approach to everyday wellness. Our vision is to improve the health of billions through connected care centered around the home by connecting devices, services and people — like only Samsung can.

Simplifying Wellness by Uniting Scattered Health Data

One of the biggest challenges the healthcare industry is facing today is fragmented data and how to bring it all together. Samsung is uniquely positioned to undertake this with one of the largest, most diverse connected device ecosystems. Now with Samsung Health, we’re connecting different devices and partner solutions within one cohesive platform, making it simpler to track health conditions on a Galaxy wearable.

By collecting data through advanced sensor technology, you’ll receive a deeper, more holistic understanding of your health with improved insights and integrated third party health data. And as always, your personal data on the Galaxy devices remains secure thanks to the Samsung Knox security platform.

Turning Data Into Meaningful Insights With the Transformative Power of AI

Like any good data model, how you leverage the information is key. In this new mobile era of AI, Samsung is focused on remaining at the forefront of maximizing information. With the intelligence of AI, the most transformative technology of the century, users will receive more personalized insights and tailored health experiences through Samsung Health’s extensive global dataset from 64M monthly active users. And while every user’s wellness journey is unique, we believe they all start in the same way — by gaining a deeper understanding of their health through more comprehensive insights, spanning the longest time possible.

This is why we’ve continued to build a portfolio of tools that help track their health conveniently, continuously and accurately. This approach comes to life in our wearables portfolio with upcoming features like My Vitality Score¹ and Booster Card,² combining more data with new intelligent analysis to deliver even more personalized and actionable guidance day and night.

Bringing It All to Life Starting With a Good Night’s Sleep

With more data and greater intelligence, users will receive even more insights for preventative wellness end-to-end solutions, starting with sleep. We’ve developed a variety of features that offer users a deeper understanding of their sleep quality and other aspects of their health during sleep. For example, the sleep apnea feature, which recently received De Novo clearance from US FDA, will detect signs of moderate to severe obstructive sleep apnea — and often undiagnosed and untreated — chronic medical condition, so they can address it with their healthcare provider.

This is just the beginning. We’re working with partners to connect these capabilities to real world solutions and services that expand access to healthcare in the home. For instance, you can create a more optimal sleep environment with a smart mattress that can fine-tune the ideal sleep temperatures for rest.

The Future of Wellness Is at Your Fingers

Samsung recognizes that gaining a deep understanding of one’s personal health can result in significant long-term wellness benefits for our users. As we look to deliver on our vision of providing users with a comprehensive yet simplified approach to everyday wellness, we realize choice is a big factor. Obtaining accurate, detailed and advanced information on personal health conditions is the foundation of helping better track and action change.

Mobile devices will become the primary access point for AI, and through Samsung Galaxy — with our broad and comprehensive product portfolio, heritage of innovation and philosophy of open collaboration — we’re well positioned to accelerate its global expansion. That’s why we’re thrilled to be introducing Samsung Galaxy Ring later this year — bringing Samsung’s accumulated innovations to the smallest form for comfortable 24/7 wear. As a new addition to our wearables portfolio, Galaxy Ring will offer users an all-new way to simplify everyday wellness, empowering them with greater insights and more ways to understand themselves day and night. With Galaxy Ring, users can embrace an unrivalled experience during every step of their wellness journey, all while being delivered in lockstep with Samsung’s broader vision for a more connected, integrated and seamless digital wellness platform.

Samsung will continue to enrich and expand Galaxy AI experiences across our product categories and collaborations to bring forward mobile experiences that defy imagination. The launch of Galaxy Ring is just one of Samsung’s many initiatives that exemplifies this and delivers on our vision of improving the health and wellness of billions, starting at home, with you. Through the power of intelligence, partnerships and advanced technology, we’re helping more people better understand themselves and make the small changes that have a big impact, every day. With this, the power of Galaxy AI and many more exciting health and wellness solutions and updates on the horizon, we can’t wait for you to see what we have in store.

¹ My Vitality Score will be made available on Samsung Health within 2024. Availability may vary by market, carrier, or wearable device. Features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.
² Booster Card will be made available on Samsung Health within 2024. Availability may vary by market, carrier or wearable device.

Samsung set out to answer this question by conducting one of the largest single sleep health studies³ ever undertaken — analyzing 716 million nights of sleep behaviors from Samsung Health users worldwide. Though interest in personal sleep health has been skyrocketing, the unfortunate reality is that the quality of sleep people get each night is, in fact, declining. The world is facing a sleep dilemma.

The World Sleeps Less — and Less Efficiently

Across the globe, average sleep duration has fallen from 7 hours and 3 minutes to 6 hours and 59 minutes globally — slipping below the essential 7-hour threshold recommended by the National Sleep Foundation. (Chart 1)

Another concerning aspect is the increase in awake time during sleep, leading to a decline in sleep efficiency — a key factor in sleep quality that is tracked by calculating the ratio of actual time asleep to the total time spent in bed each night.

This pattern was not isolated to any specific demographic or region. There was a reported decrease in sleep duration and efficiency across all sexes, age groups, and regions studied:

• Though sleep efficiency continues to trend downward for males, females experienced the most notable decreases over the past year. (Chart 2)
• Older demographics showed a greater decline in sleep efficiency. Notably, individuals aged over 70 experienced a decline nearly twice as much as that observed in those in their 20s. (Chart 3)
• North America witnessed the greatest decrease in sleep efficiency, while Asia maintained the lowest. (Chart 4)
• Outside of Europe and North America, all other regions had less than seven hours of sleep duration. (Chart 4)

Sleep Debt Highly Impacting Younger People

Inconsistent sleep patterns also impact sleep quality. Sleep debt — a measure of sleep inconsistency that indexes the gap between the amount of sleep during the weekdays counter to weekends — also negatively contributes to global sleep issues.

Sleep debt is highest among the young — those in their 20s had nearly double the sleep debt than those in their 70s: 49 minutes versus 29 minutes, respectively. (Chart 5) By region, Asia had the shortest sleep debt at 41 minutes whereas Latin America had the longest at 47 minutes. Globally, people are sleeping an extra 44 minutes on the weekends on average. (Chart 6)

Counting Penguins, Not Counting Sheep

In an effort to gain deeper insight into prevalent global sleep patterns, Samsung set out to analyze and categorize various types of sleepers into Sleep Animals.⁴ Each of the eight Sleep Animals represents a distinct sleep pattern with unique characteristics related to sleep duration, consistency, and awake time — all of which collectively influence sleep quality. (Chart 7)

Interestingly, the majority of individuals worldwide identified most closely with the sleep styles of “Nervous Penguins” comprising of one-third of participants. They maintain healthy circadian rhythms yet frequently experience interruptions during sleep, contributing to diminished sleep efficiency. This pattern aligns with the downward trend observed over the past year. (Chart 8)

• Older users saw higher percentages of “Cautious Deer,” meaning a person with shorter sleep duration and higher awake times. Almost 40% of those in their 70s had “Cautious Deer” as the Sleep Animal, which is almost 10 times more than those in their 20s. The ratio of the animal showed a consistent increase as the age group got older. (Chart 9)
• People in their 20s — in addition to higher representation of “Sensitive Hedgehogs” — also saw more “Sun Averse Moles” compared to older age groups. These categories, those who have problem with sleep consistency, became increasingly prevalent as the age demographic decreased as well. (Chart 9)

How Small Habits Can Deliver Quality Sleep

In addition to Sleep Animals, there are a suite of Sleep Coaching programs that aim to improve the quality of sleep. They are driven by the strong belief that forming small, daily habit changes can result in better sleep quality. It provides a month of motivational sleep coaching customized according to users’ unique animal sleep type right on their wrist — including, but not limited to getting out of bed quickly in the morning, having a regular wake-up time, being active during the day, and other positive habits.

To examine the effectiveness of the Sleep Coaching, Samsung analyzed how many users moved on to higher tier of Sleep Animal with coaching (Chart 10). For example, if you were “Alligator on the Hunt” in tier 3, it’s counted as effective when you move on to higher tier of Sleep Animal in tier 1 or 2. When we saw the results, it actually worked. An example of the effectiveness of Sleep Coaching resulted from the fact that Sleep Animals can evolve in positive directions with better sleep habits.

• Some users experienced better sleep quality the more they participated in Sleep Coaching. Every Animal saw higher improvement after 2 months of coaching than just 1 month.
• 94% of “Exhausted Shark” — the most substandard Sleep Animal designation defined by those who are visibly sleep deprived and yet cannot achieve quality sleep — saw improvement after just two months of Sleep Coaching.

Better sleep health is possible with just small habits. With Galaxy Watch6 series and Samsung Health, users can achieve healthier sleep with a better understanding of their own sleep patterns and personalized motivations and coaching.

To learn more about the Galaxy Watch6 series, please visit www.samsung.com/galaxy-watch.

¹ A comparison was made between Samsung Health users’ data from January to May of 2021 and the same period of 2023.
² Not intended for use in medical detection, diagnosis or treatment. Intended for general wellness and fitness purposes only.
³ Findings analyzed results from approximately 716 million nights of sleep collected between June 2021 and May 2023 via the Galaxy Watch series.
⁴ Requires sleep data of at least 7 days, including 2 days off.

The rapid evolution of wearable technology has highlighted the potential to use our devices not only to elevate our daily experiences but also to gain deeper insights into our holistic well-being. From empowering individuals to track their wellness to providing a wealth of health-related data, wearables like the Galaxy Watch series¹ have begun to redefine how we approach healthcare. Discover how Samsung Electronics’ technology has impacted the lives and health of two individuals.

Ms. A, a 70-year-old woman with a history of cardiac surgery, recently experienced dizziness. So, she opted for an ECG patch test, but the findings were within the bounds of normalcy. Ms. A, mindful of her age and history of arrhythmia, wanted to monitor her health condition constantly. In response, the medical team at her hospital in South Korea recommended she use a Galaxy Watch along with a hospital-linked app to monitor her health status.

Following her outpatient visit, Ms. A continued wearing the Galaxy Watch in her daily life. On one occasion, she again experienced dizziness. The heart rate measured by the Galaxy Watch was slow, 40 beats per minute. This data was promptly shared with the ECG Reading Center at Sejong Hospital in Incheon, and she was told to come directly to the hospital with suspicion that she might be in an emergency condition. Ms. A was quickly admitted to the emergency room and underwent surgery to insert a pacemaker, a device that provides artificial stimulation to the heart when its function deteriorates. Thankfully, she safely left the hospital after the successful procedure.

Mr. B, a 62-year-old man residing in Brazil, was discharged from the hospital after heart valve surgery. Following the medical staff’s recommendation for a clinical study, he wore a Galaxy Watch daily and checked his physical conditions, including an electrocardiogram (ECG). During the remote observation period, Abnormal signals had been consistently detected by Mr.B’s Galaxy Watch. To address this, the hospital’s medical staff conducted a thorough video consultation. Through this consultation, the staff discovered that Mr.B has Parkinson’s disease, allowing the hospital to provide appropriate clinical guidance.

Patients experiencing motor symptoms or cognitive impairment, like those with Parkinson’s disease, need extra care during the post-surgery recovery phase. In this case, Parkinson’s disease wasn’t a major consideration at the time of his surgery, but the medical team can give Mr.B the right guidance with the abnormal data detected by Mr. B’s Galaxy Watch.

Ms. A, reflecting on her experience, said, “With the Galaxy Watch, I could keep an eye on my health more regularly.”

“Wearable devices such as the Galaxy Watch have made it easy to monitor health conditions in daily life,” explained an official from Sejong Hospital in Incheon, South Korea. “Continuous monitoring is required even after successful surgery, and we expect that wearable devices such as the Galaxy Watch have the potential to help in health management and monitoring.”

Thanks to innovative advanced Samsung’s BioActive sensor, the Galaxy Watch series delivers extensive readings — ECG,² heart rate, blood pressure³ and body composition⁴ — and even provides workout guides to enhance exercise routines and coaching to improve sleep quality.⁵ Looking ahead, the health management capabilities of the Galaxy Watch are expected to play an even more significant role in comprehensively understanding and managing the wellness of people all over the world.

* Names have been changed to protect the privacy of the patients.

¹ Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier or the paired device.
² The ECG feature is only available in select markets. It is not intended to replace traditional methods of diagnosis or treatment. The feature is not intended for users with known arrhythmias other than AFib. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.
³ The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP feature cannot diagnose hypertension, other conditions or check for signs of a heart attack. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.
⁴ Body composition should not be used if you have an implanted pacemaker or other implanted medical devices or if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Intended for general wellness and fitness purposes only.
⁵ Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.

Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them.

Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry.

“We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated.

▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe.

 

Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future.

Enhancing Lives and Bettering the Planet

With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances.

▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K.

To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions.

Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles.

“In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox.

▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry.

The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper.

As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe.

Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously.

Transforming Homes Through Powerful Solutions

Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals.

▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K.

Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers.

In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2^nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience.

“Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer.

▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft

Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments.

Future Possibilities Enabled by Technology

Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed.

“By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB.

▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB

Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs.

▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance

“With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated.

For more information, please visit Samsung.com.

More pictures from the Samsung Electronics Press Conference at IFA 2023:

▲ SmartThings Energy puts users in control of how much power they use and when.

▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe.

▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry.

▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes.

▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey.

▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming.

▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.

▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row.

▲ The Frame-Disney100 Edition is “magical!”

Samsung’s presence at IFA 2023 comes as the company shares new consumer research, conducted across Europe to understand evolving needs for technology in the home.¹

“Samsung is passionate about connecting our users to the people, places and pastimes that matter most to them,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We will continue to take advantage of the possibilities offered by the latest innovations in technology to make sure the SmartThings ecosystem grows and develops in a way that allows people to make even more of the connections that matter.”

Enhancing the At-Home Experience

The SmartThings app allows users to control their homes from anywhere, helping them to enjoy seamless entertainment as well as keeping them safe. Across Europe, our homes continue to be more important than ever as they play multiple roles each day — from offices to places for relaxation and entertainment. Seven in ten consumers (71%) agree that technology has a positive impact on their everyday living, including how they interact with their friends and family, how they conduct their chores and how they enjoy their hobbies.¹

Now, those with a passion for food can fully connect themselves to the joy of cooking and eating with Samsung Food, the new all-in-one app for recipe searching, saving and sharing, meal planning, cooking and grocery shopping. Announced at the press conference, Samsung Food is available in 104 countries and eight languages and puts the world’s food knowledge at users’ fingertips, empowering them to make the food, health and cooking decisions that are right for them. It also connects to users’ kitchens, instantly sending the right time and temperature to their compatible Samsung oven. With more than 160,000 recipes, there will always be something new to cook.

By the end of the year, using Food AI, Samsung Food will provide personalised recipes reflecting users’ dietary requirements, such as converting recipes into a vegan version in just a few taps. In a further enhancement due later this year, it will link with Samsung Health so tailored meal plans can be adapted to suit preferences and dietary requirements, as well as support users in reaching their health goals. In 2024, using Vision AI technology, Samsung Food will use photos taken of meals to check nutritional information, recognise ingredients and recommend the best recipes to use them in.

As the number one TV brand for 17 years in a row,² Samsung has an unrivalled commitment to entertainment. It has completed its super screen line up with the launch of the 98” Neo QLED 8K and 4K Q80C and plans to bring its full range of Micro LED screens to Europe by the end of the year, offering incredible contrast and jaw-dropping detail that places viewers in the middle of the action whether gaming or watching films.

To celebrate Disney’s 100^th anniversary, Samsung has announced the launch of The Frame — Disney100 Edition. Featuring an exclusive bezel in the Disney 100 signature platinum silver metal and a unique Mickey Mouse inspired Disney remote. It also comes with 100 pieces of iconic art from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, as well as classic images of Mickey, Minnie, Woody, Cinderella and many others. Users can also display their family photos for a magical home environment.

Also announced at the press conference was the global launch of The Freestyle 2^nd Gen. This versatile, portable projector delivers a big screen experience wherever the user chooses — even on the ceiling. The Smart Edge Blending feature offers landscape and portrait screen experiences, meaning two Freestyle 2^nd Gen projectors can be paired to give a 160” panoramic and 120” vertical viewing experience. What is more, with complete access to the Samsung Gaming Hub, users of the Freestyle 2^nd Gen can enjoy the biggest games from Samsung’s streaming partners.

In partnership with Xbox and Bethesda Softworks, this now includes Starfield, the stunning, next-generation role-playing game set amongst the stars. Playable through the Samsung Gaming Hub with an Xbox Game Pass Ultimate membership, without the need for a console.

Taking Small Steps for Our Planet

Samsung is committed to developing products and services that help people save money and take steps towards a better planet. These topics are high on the agenda for consumers too, over three quarters (77%) say they seek out tech products that save energy — not only to save money, but for the benefit of the environment too.⁴ Two-thirds (67%) also consider it important that their next appliance can connect to an app that allows them to monitor and reduce their energy consumption.⁴

With energy prices increasing across Europe,³ 72% of those asked are concerned about the cost of running appliances in their home.⁴ To help combat this, SmartThings Energy can help users optimise the energy used across their appliances to suit their needs and lower usage. For example, AI Energy Mode in SmartThings Energy allows you to monitor and reduce your washing machine’s energy use by up to 70%⁵ by using Ecobubble to wash with cool water instead of warm.

Samsung has also partnered with global ocean conservation organisation Ocean Wise and apparel maker Patagonia to find solutions to the issue of microfiber shedding. The Less Microfiber Filter is an external washing machine filter that cuts up to 98% of microplastic emissions from laundry cycles.⁶ Speaking at IFA, Charlie Cox, Manager of Microplastic Solutions at Ocean Wise said, “Through our collaboration with Samsung and Patagonia, Ocean Wise is proud to have shown a way for industry to play its part in stemming the flow of microfibers into the ocean. Through innovations like the Less Microfiber Filter, we can empower individuals to reduce their microfiber footprint at home. It is a simple, everyday solution that our oceans will thank us for.”

Heating technologies like heat pumps represent a rapidly growing market, and Samsung is at the forefront of this growth. Its innovative smart air source heat pumps have seen an unprecedented 97% growth in sales since 2022.⁷ These work with domestic hot water tanks or with Samsung’s ClimateHub, to make your home comfortable all year round, whatever the weather. They can also connect to the SmartThings ecosystem, so their energy use can be monitored and tailored to the user’s preferred environment.⁸ The latest addition to its range of high temperature monobloc heat pump solutions, the EHS Mono R290, launches in September.

Samsung’s journey is constantly evolving as it aims to design technology that helps people make the most of their day while taking small steps to reduce our environmental impact. The Galaxy Z Flip5⁹ and Z Fold5¹⁰ and the Galaxy Tab S9 series¹¹ feature a variety of recycled materials, including recycled aluminium, glass and plastics sourced from ocean-bound discarded fishing nets, water barrels and PET bottles. Even the Galaxy Watch6 series incorporate post-consumer recycled plastics. All of these Galaxy innovations come in packaging boxes made using recycled paper material.¹²

Keeping Your Home Secure

Samsung understands the reassurance that smart technology can provide across the generations. Security was an emerging theme from the research conducted. Watching their home while they aren’t there (54%), feeling safer when home alone (39%) and keeping their family safe when they are out of the house (39%) are seen as the key safety benefits of smart technology.¹³

The SmartThings ecosystem includes a range of partners who are committed to helping people keep their homes and loved ones safe. This now includes Yale, a leading brand in home security. The Yale Linus^® Smart Lock and the new Smart Opener for Gate & Garage enable doors and gates to be locked remotely via the app to ensure peace of mind for all family members.

Unlocking the Future Through Smart Technology

Samsung is invested in a future built around the possibilities that technology can unlock. One area it aims to make a difference is in making the technology for smart homes more easily available. The research shows a quarter of Europeans consider the inclusion of smart technology to be a key factor in the desirability of their next home and over three quarters of respondents said fully functional smart homes are appealing (77%).¹²

Understanding this, Samsung is working to make these possibilities a reality and it believes in the power of collaboration when it comes to driving this vision forward. By partnering with ABB Smart Buildings and SMA, one of the world’s leading providers of photovoltaic and storage system technology, it hopes to connect people more closely to their homes by embedding the possibilities of smart technology into houses before they are bought. By integrating ABB and SMA products into SmartThings Energy, homes can become even safer, smarter and more sustainable. For example, the ability to run appliances at the optimum time, tracking energy use to adjust consumption based on energy prices and usage patterns and optimising energy use based on solar production.

¹ Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.
² Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.
³ GreenMatch. https://www.greenmatch.co.uk/blog/energy-prices-europe.
⁴ Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.
⁵ Based on internal testing on the WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned on (reducing the temperature) compared to not using AI Energy Mode. AI Energy Mode can only be operated at 40 degrees or lower.
⁶ Captures approximately 89-98%; laboratory tested using 2kg synthetic fabric load in the WW90T734DWH, WF24A9500KW, washing machine.
⁷ Compared to 2022 Jan – Aug sales.
⁸ SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Some models require a separate Wi-Fi kit to connect SmartThings.
⁹ Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 28% pre-consumer recycled aluminium, or Corning® Gorilla® Glass Victus® 2 with an average of 22% pre-consumer recycled content. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window, Back Glass.
¹⁰ Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 28% pre-consumer recycled aluminium, or Corning® Gorilla® Glass Victus® 2 with an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window, Back Glass.
¹¹ Galaxy Tab S9 Ultra: 17 device components that feature a minimum of 10% post-consumer recycled material plastic, a minimum of 30% pre-consumer recycled aluminium, or pre-consumer recycled aluminium and Corning® Gorilla® Glass 5 with a minimum of 10% pre-consumer recycled content. These components include Cable Holder Mid, Deco Pen Charger, Top-left Speaker Module, Top-right Speaker Module, Bottom-left Speaker Module, Bottom-right Speaker Module, Case Rear, Case Bracket, Key Bracket, PCB Support Top, PCB Support Mid, Cable Holder Bottom, SIM Tray, Volume Key, Side Key, Camera Deco, Main Window.
¹² 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band.
¹³ Conducted in conjunction with Opinium amongst 2,500 adults from the U.K., France, Germany, Spain and Italy. Polled between the 28th of July and the 1st of August 2023.