Samsung, India’s biggest and most trusted consumer electronics brand, today launched four new models of its extremely popular Curd Maestro Refrigerators in larger capacities as consumers look to upsize and buy refrigerators with higher storage capacity.

Curd Maestro, the world’s first refrigerators that can make curd, will now be available in 386 litre and 407 litre capacities, and come with Samsung’s proprietary innovations such as Convertible 5-in-1 Technology, Twin Cooling Plus, Digital Inverter Technology and Stabilizer Free Operation making them energy efficient.

The new models of Double Door Frost Free Curd Maestro Refrigerators also come with a stainless steel curd container.

The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation.

Process of curd making in Curd Maestro Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.

“At Samsung, we believe in meaningful innovations that transform lives of people. Our Curd Maestro Refrigerators have got a very positive response from consumers, leading to strong growth in our market share in frost free refrigerators. We have witnessed an increasing demand for larger capacity models of our refrigerators as consumers want to stock up more and venture out less. To address the changing needs of consumers, we are introducing four new models of Curd Maestro Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers & Availability

Samsung’s Curd Maestro Refrigerator models will now be available in 386 litre and 407 litre capacities, apart from the existing 244 litre, 265 litre, 314 litre and 336 litre capacities. The new models will be available in two colour variants – Refined Inox and Luxe Brown – at all retail channels and on Samsung’s official online store Samsung Shop, starting September 10, 2020.

The four new models will be available in 2-star and 3-star rating options. The 386 litre capacity will be priced at INR 55,990 for 2-star and INR 56,990 for 3-star models while the 407 litre capacity will be priced at INR 61,990 for 2-star and 63,990 for 3-star models.

On buying Curd Maestro Refrigerators, consumers can avail limited period offers such as cashback of up to 15%, one EMI off and EMIs starting as low as INR 990.

 Curd Maestro: Innovation for Everyday Home

Curd Maestro Refrigerators transcend the conventional refrigerator landscape in India beyond food storage and preservation. Curd Maestro addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households.

Using the Curd Maestro, one needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job – fermentation. It will not only ferment the curd but will store it too. Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Curd Maestro enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.

Convertible 5in1 Refrigerator

The Convertible 5in1 technology in Curd Maestro Refrigerators offers five conversion modes to take care of all your refrigeration needs – Normal, Seasonal, Extra Fridge, Vacation and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy.

Twin Cooling Plus

Twin Cooling Plus Technology works as a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer. Two evaporators manage the fridge and freezer space separately to minimize temperature fluctuation and maintain a humidity level of up to 70%, leading to longer freshness and less wastage of food.

Digital Inverter Technology

Digital Inverter Technology, ensures a sturdy performance with energy efficiency and less noise. Digital Inverter Compressor comes with a 10-year warranty and is also awarded a 21-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

Stabilizer Free Operation

This feature helps protect the refrigerator from power fluctuations (Stabilizer Free Operation range: 100 ~ 300V). Stabilizer Free Operation keeps the refrigerator working steadily and reliably. If the voltage increases too much it automatically cuts the power to prevent electrical damage. 

Samsung Electronics creates technology that is accessible and easy-to-use for customers, regardless of their age, race, gender, or ability. Following Global Accessibility Awareness Day on May 16, Samsung has released a visual story that details how the company designs products for everyone.

During the festive offer that lasts till November 11, 2018, consumers will get a chance to avail upto 25% instant cashback on a range of Samsung products and an additional 15% cashback on purchases made through HDFC, Axis and ICICI bank credit and debit cards. The offers will add to the delight and exuberance of this festive season by bringing a host of freebies and top up offers.

“Consumers are increasingly looking at higher value products to upgrade their lifestyles and ‘UPSIZE NOW’ is our proposition for these consumers. With our vast range of innovative products across categories, including Family Hub Refrigerator, Masala Sun-dry Microwaves, Wind Free Air Conditioners, the new 2018 line-up of Televisions and Washing Machines and range of Air Purifiers – all coupled with the irresistible festive offers, we are confident that we will further enhance our market leadership this festive season,” said Mr. Rajeev Bhutani, Senior Vice President, Consumer Electronics Business, Samsung India.

“The brand has always believed in creating value for consumers and, our range across products and festive offers bear testimony to Samsung’s commitment to consumer delight. We are excited to bring these attractive offers for our consumers to add to the fervor of the festive season,” he added.

Offers in Televisions

During the offer period, consumers purchasing select models of Samsung TVs will stand a chance to get freebies such as smartphones, audio systems and headsets. For consumers opting to buy the latest 65” and above Samsung QLED television will get a free Galaxy S9+ (64GB) worth INR 64,900. Similarly, there is free Smart TV worth INR 67,900 absolutely free with 55” Samsung QLED TVs and, other free gifts such as Home Theatre worth INR 17,900 and Soundbar worth INR 11,500 with 65” & 75” and 55” UHD TVs, respectively. Level U (BT Headset) worth INR 2999, etc. is also offered for free with select TVs.

Offers in Home Appliances

With Samsung Home Appliances exciting offers and free gifts are up for grab that include a Galaxy S9+ 64GB worth INR 64,900 free on purchase of Family Hub Refrigerator and a Samsung LED TV 32” worth INR 23,900 free with other select refrigerators. Consumers buying Samsung Washing Machines and Air Purifiers also get a Galaxy J6 smartphone worth INR 12,990 absolutely free, a Borosil Kit free with select Microwave ovens and free installation offers on Air Conditioners.

Top-up Offers

Exciting top up offers include 10 Year No-Screen Burn-in Warranty with Samsung QLED TVs, upto 2 months free subscription with select TVs, 2 year extended warranty on select Panel TVs and, Zero down payment with 10, 12 and 15 month EMI offers on select products can also be availed. Samsung is also offering 1 plus 4 year extended Warranty on Magnetron in select Microwave ovens, attractive consumer finance options and upto 2 months free DTH subscription on select TV models.

The ongoing festive offer is extended PAN India (except Kerala) and will conclude on November 11, 2018 for all territories and regions.

The festive offers are applicable on purchase of genuine products from Samsung exclusive stores, select multi brand retail stores, modern trade stores and leading electronics stores. The Offers shall not be applicable on purchases made from third party e-commerce portals.

For more information and, terms and conditions, please click the link below:

https://www.samsung.com/in/offer/regional-festivals-2018/