As part of these sustainability efforts, Samsung has expanded the use of recycled materials in plastic parts for its products. By 2030, Samsung aims to incorporate 50% recycled materials into its plastic parts and by 2050, aims to use 100% recycled materials for all of its plastic parts.

Samsung’s SolarCell Remote exemplifies Samsung’s commitment to the environment, and as it celebrates its third anniversary, Samsung Newsroom is exploring how this eco-conscious product has progressed since its initial release in 2021, with perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab.

▲ (From left) JongKeun Lee from H/W Platform Lab and HyunJoo Kim from Mecha Solution Lab

Eliminating the Need for Disposable Batteries

Samsung Electronics developed the SolarCell Remote to combat the environmental impact of discarding used batteries. It is the industry’s first rechargeable remote control, with a solar panel (solar cell) that can be charged by sunlight or indoor lighting. The remote can also be charged with a USB-C cable so consumers have many ways to charge their remote.

“The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries¹,” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.”

Another remarkable feature is its low power consumption. The SolarCell Remote was designed to run on about 10% of the power that typical remote controls use. “Samsung made significant progress by drastically eliminating unnecessary outputs and operations, contributing to great energy savings,” Lee added.

The SolarCell Remote Recycles More Than 55 Tonnes of Waste

Twenty-four percent of the plastics used in the SolarCell Remote come from recycled materials. This means more than 55 tonnes of waste are recycled for the annual production of 10 million SolarCell Remotes. This equates to about an 18% decrease in carbon emissions compared to production using conventional materials.

This was no simple undertaking. It takes time and effort to develop and apply alternative materials made from recycled waste in a meaningful way.

“With growing concerns about ocean waste, we looked carefully into many solutions. We chose to use recycled plastics from discarded fishing nets for 20% of brackets of the 2023 SolarCell Remote,” said HyunJoo Kim from Mecha Solution Lab. “Going forward, we aim to foster the use of these resources and utilize recycled plastics more aggressively.”

“This year, we started using recycled plastics from discarded fishing nets. While they are costly and difficult to process, the end result is a higher quality of materials which contribute to our mission of everyday sustainability,” Kim added. “The process is quite extensive, from sorting out the waste to cleaning, removing toxic substances and improving material properties.”

In recognition of this product’s environmentally friendly design, Time Magazine selected the SolarCell Remote as one of Time Magazine’s “The Best Inventions of 2022.”

All of Samsung’s 2023 Lifestyle TVs are equipped with the 2023 SolarCell Remote. Samsung’s goal is to integrate more eco-conscious products and processes into a wider range of models across regions and empower consumers to live a more sustainable lifestyle.

In addition, Samsung decreased the size of the SolarCell Remote by 22% in its latest iteration. This means that the remote control uses less plastic while enhancing the product’s usability.

“As the SolarCell Remote became smaller, manufacturing uses less plastic and it became an ideal size for consumers’ hands, making it a better product all around,” Lee explained.

Pursuing an Eco-Conscious Strategy With a Streamlined Approach

So, what are Samsung’s next steps to enhance sustainability of the SolarCell Remote?

“We are continuing to move in the direction of light, thin and small to keep the use of plastic low,” Kim said.

“We are dedicated to creating a user-friendly remote control that consumes fewer resources and less energy,” Lee said. “Samsung’s ultimate goal is to empower users to control products with minimal effort while reducing the use of materials and energy. This could mean one day we get rid of the remote control entirely. The SolarCell Remote is a bold step in the direction of everyday sustainability and we can’t wait to show everyone what’s next.”

The ambitious journey of the SolarCell Remote to contribute to a more eco-conscious lifestyle is just beginning.

* Content has been revised as of May 3, 2023 to provide more accurate information.

¹ Considering most TVs are used for seven years and an AA battery for their remote controls are replaced once in a year, the number of discarded batteries for a TV will be 14 every seven years. This means charging and using SolarCell Remote for seven years reduces carbon emissions by one third compared to using AA batteries.

Hyun Kim has been working as an artist for 20 years since he made his debut as a children’s book illustrator. His most famous painting, “Gooly Gooly Friends,” is known for its adorable animals with vibrant colors and a sense of warmth. Inspired by his daily experiences, Kim’s work is playfully cheerful and appeals to both children and adults.

Samsung Newsroom met with Kim to talk about how his heartwarming artworks can turn our monotonous lives into sweet fairy tales.

▲ Illustrator Hyun Kim and his studio

Q: The collaboration with Samsung Art Store focused mainly on the cheerful and lovely characters from “Gooly Gooly Friends” and was hugely popular among users. What artworks are you displaying on the Art Store this time and why?

Most of the previous works displayed on the Art Store were simple and bright character pictures.

As a children’s book illustrator, I always try my best to portray the world as seen through the eyes of children. That’s why many have said my work brings back childhood memories.

I realized that people love not only a pure, delightful world like that of their childhood but also serene images that are equally impactful and aesthetic. Recently, I’ve expanded my process to include the perspective of adult audiences as well. I believe everyone has their own inner child, and I consider what world that little child would want to see when choosing an art subject.

I hope the joy of art can rejuvenate any family member, not only young children.

Q: What are the benefits of displaying art digitally on a screen?

Digital art allows audiences to access artwork anytime and anywhere. So, its biggest advantage lies in its flexibility. Users can select different pieces based on their emotions or to fulfill a certain purpose. That small change can also make their whole space completely different.

I think The Frame is the best screen for my work and other digital art as its incredible picture quality displays the detailed colors and captures the unique textures.

Q: With technological advances, the way we experience and consume artwork is changing. What is the role of the Art Store?

The Art Store helps users easily and comfortably access art in their daily lives while also providing an opportunity for lesser-known artists around the world to introduce their work to new audiences. In addition, the Art Store serves as a gallery at home where anyone can enjoy masterpieces from a variety of popular museums.

I hope that the Art Store will continue to expand this virtuous cycle where both artists and audiences can coexist and benefit.

Q: What three pieces of yours would you recommend for users to display through the Art Store?

▲ Merry Christmas

“Merry Christmas” can be displayed alongside Christmas décor in one’s home to make it even more festive during December. I often display other artists’ works in my living room, but for December, I chose “Merry Christmas” to refresh the overall atmosphere.

▲ Redwoods

This past April, I went on a solo trip to Jeju Island. I spent so much time taking slow strolls in the forest. One day, I really felt the Forest of Healing comforting me with its profound silence, and I felt the incredible energy of nature.

“Redwoods” is the first artwork I drew after my trip. It always reminds me of that awe-inspiring and exciting moment.

▲ Waiting Xmas

“Waiting Xmas” is a dark painting with more densely packed subjects. The style is different from my traditional artworks, which consist of vibrant, basic colors and adorable characters. “Waiting Xmas” shows the excitement of preparing for Christmas in a quiet winter with achromatic colors.

Q: What is your future goal as an artist?

Samsung Art Store enabled the global exhibition of my work. The other day, a person from the other side of the world said that my work gave them great comfort during a tough time. I have also heard that many kids see my work every day. How wonderful is that?

I am greatly looking forward to continuing to work with the Art Store to positively influence others through art.

To see more artwork from Hyun Kim, head to the Tonybunny collection of the Art Store.

Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.

Since April 2022, Samsung Art Store has been partnering with National Gallery Singapore to bring consumers a curated selection of prominent artworks by Singaporean and Southeast Asian artists. A leading visual arts institution, the Gallery is a custodian of over 8,000 works that form Singapore’s National Collection, which capture the changing landscape of this dynamic region.

Samsung Newsroom sat down with Jason Ong, Director, Partnership Development at National Gallery Singapore to discuss how the Gallery and its partnership with Samsung Art Store are redefining the role of art galleries and its role in fostering diversity and accessibility.

▲ National Gallery Singapore

Q: National Gallery Singapore’s partnership with Samsung Art Store is fairly recent, having been announced in April 2022. Can you tell us a bit about the inspiration behind this partnership?

National Gallery Singapore is committed to making our collection more accessible as well as to deepen the public’s engagement with our artworks. Collaboration with like-minded partners, such as Samsung, help us to achieve this goal. We are especially heartened to know that though this partnership, artworks from our collection can reach an international audience in the comforts of their home.

As the first Southeast Asian museum represented in the Art Store, our presence on the Art Store allows us to showcase some of our key artworks to a global audience; we hope that this will enhance awareness and appreciation of our region’s rich art history.

Through technology, visitors are able to have a glimpse of the diversity of art and narratives showcased through the selected artworks. We hope this partnership will ignite more interest not only for works from our collection but also for Singapore and Southeast Asian art in general.

Q: Can you tell us more about the Gallery’s goal to foster and inspire a creative and inclusive society? What does this look like?

The Gallery is working towards expanding the hearts, perspectives and horizons of the public through art. We have been steadfast in our ambition to deepen art appreciation in our audiences. Our desire to develop the Gallery as a space for dialogue and discovery also extends to the exhibitions we present. By sharing the magic of storytelling with all, our exhibitions and programs can add to, adapt or remake age-old tales. Our critically acclaimed exhibitions are curated to promote conversations and encourage fresh perspectives on the art of Singapore, Southeast Asia and the world.

Q: Samsung Art Store recently updated its selection from the Gallery’s diverse collections to include pieces from renowned artists such as You Khin, John Turnbull Thomson and Raden Saleh. How were these works chosen?

We display a unique transnational approach towards our collection as we aim to rewrite the art histories of this region. The works selected for Samsung — varying in medium, subject matter and social concerns — demonstrate the diversity of art from the region. You will find a wide range of works drawn from various countries in the region from the 19th to 20th century, varying in medium and artistic style.

▲ Kampong Pasir Panjang (1965) by Idris Mohd Ali

Q: Which three would you recommend for users to display on The Frame?

Kampong Pasir Panjang was painted by Singaporean artist, Idris Ali, in 1965. Idris Ali’s paintings of Singapore are important as they serve as visual documentation of our national heritage. We hope that this painting provides an insight into the local landscape of early post-independence Singapore.

You Khin’s Untitled (Doha Scene: Pakistani Bakers) records the local Pakistani bakery that Cambodian artist, You Khin often visited with his children during his years in Doha and offers insights into how he passed the time in his adopted home. This painting also demonstrates how other regions of the world are interpreted in Southeast Asia’s modern art through artists who travelled widely like You Khin.

▲ Untitled (Doha Scene: Pakistani Bakers) (1990) by You Khin

Boschbrand (Forest Fire) is one of the most iconic artworks of the Gallery represented in the Art Store since the inception of the partnership in April. While this piece isn’t one of the latest additions to the Art Store, it is a remarkable artwork with a dramatic representation of wild animals chased by flames to the edge of the precipice. The work was presented as a gift by Indonesian artist Raden Saleh to his patron King Willem III of the Netherlands in 1850. It is monumental in scale; we are glad that this masterpiece can be displayed and appreciated by The Frame owners from the comforts of their homes.

▲ Boschbrand (Forest Fire) (1849) by Raden Saleh

Q: You’ve worked on digital projects ranging from NFTs to the Web3 universe to make art more interactive and accessible. How do you foresee technology bridging the accessibility gap for consumers and artists in the coming years?

We must continue to harness this ability as we press towards the digital realm alongside everyone else. It is not enough to replicate the experience of visiting our galleries. Instead, visitors will have the opportunity to craft their own unique museum experience through modes of online engagement centered on interaction. Through video tutorials, games and livestreams, individuals can query artists; children can make art with their parents; and students can tour our exhibitions with their teachers.

As part of this initiative, the Gallery has recently created a private blockchain for “Adopt Now,” a public crowdfunding initiative that allows anyone to adopt part of an artwork from its art collection for as little as 50 Singapore Dollars. We are thrilled to report that this micro-giving initiative has received an encouraging response.

Q: Do you have any other upcoming exhibitions or projects you can tell us about? Do you have plans for any more digital art projects in the future?

As an innovative museum, National Gallery Singapore continues to innovate and explore emerging technologies to see what is possible in creating more opportunities for art appreciation among our visitors. To make art even more accessible, the Gallery launched ARText in September, an interactive platform that lets users learn about Southeast Asian art through daily conversations on common messaging apps.

ARText is built on the concept of micro-learning and delivers bite-size and interactive art learning experiences to mobile devices. The Gallery is also looking at personalizing the experience by integrating artificial intelligence text recognition software.

To see more artwork from National Gallery Singapore, head to Samsung Art Store in The Frame.

For art to become part of your daily life, your daily life needs to become art first. At Samsung Electronics, Samsung Art Store managers bring this vision to live. Jiyea Kim, Jiwon Shin and Yeseo Choi all manage the planning and operation of the Samsung Art Store in Samsung’s Visual Display Business.

“Why must we have art daily in our daily lives?” To answer the question, Samsung Newsroom sat down with the Art Store managers to learn how artwork at home can refresh an ordinary day and transform our living spaces.

▲ (From left) Yeseo Choi, Jiwon Shin and Jiyea Kim from Samsung’s Visual Display Business’ New Service Business Development Group

Your Life, Centered on Art

The Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.

Even today, consumers can find the traditional ways of viewing art to be unapproachable and inaccessible. However, even if art appreciation seems — at first glance — slightly out of reach, art has the power to benefit our daily lives. “Some people tend to believe that art is distant and difficult, but I believe anything that entertains our eyes and ears is considered art,” Jiyea Kim said. “When you feel exhausted and dull, you can get a boost of energy through art,” added Kim.

Refresh Your Living Space With Digital Art

One of the key features of the Art Store is that users can freely swap out their artwork according to the décor and mood of its surrounding space. There are a wide variety of options available in the Art Store, from renowned masterpieces such as the Mona Lisa by Leonardo da Vinci to the photography by the LIFE Picture Collection, which captured historical moments of the 20th century.

“I personally use The Frame at home, and I can really see how it effectively changes my home interior,” said Kim. “It’s not easy to frequently change a room’s atmosphere, but with The Frame and the Art Store, I can easily change my space with different artworks — even for different seasons or special occasions like Christmas.”

Yeseo Choi suggested bringing out the space through a welcome painting. “Just like how we offer welcome food or drinks, when you have guests over, you can welcome them with their favorite piece of art on The Frame. It will not only give a new vibe to the space, but it will also present a special experience for guests,” she said.

Bringing Artwork to Your Living Room

The Art Store offers more than just artwork: it also provides a description for each piece and information on the artist. It even includes detailed information on the art museum where the piece is displayed. Thanks to such features, users can gain knowledge of the artwork while enjoying it.

“I saw the original artwork of Gustav Klimt at the Belvedere in Austria. I wanted to return to see it more often, but unfortunately could not,” said Choi. “However, I can now see it every day at home, as the works of Klimt have recently been added to the Art Store.”

“The Art Store vividly delivers each piece’s unique texture and characteristics,” said Choi. “So, even if the original artwork is displayed somewhere far away, you can always see the artwork as if you are looking at the original piece — whenever and wherever you are.”

Jiwon Shin was particularly interested in how children would benefit from the service. “With the Art Store, children can view various artworks that may lead to increased creativity,” Shin said. “Art might be difficult and unfamiliar even for adults. But if you start exposing yourself to art at a young age, you can be more familiar and have better perspectives towards it.”

Tips: Curating Art for Your Home

Looking for a painting or a drawing that fits your preference or reflects your mood? The Art Store comes with built-in recommendation features.

Users can utilize the For You feature to get comprehensive art recommendations that reflect all their preferences.

“The For You feature is a customized recommendation feature based on an algorithm,” said Choi. “For instance, if you enter keywords in the comprehensive search option that represent a certain color, such as ‘red’ or ‘green,’ or a certain mood, such as ‘modern’ or ‘light,’ then you’ll get the relevant artworks recommended for you. So, you can easily find artwork that reflects your mood or fits the space.”

An ongoing curation service is available as well. Through regular curation, the home screen of the Art Store shows recommended artworks suited to a particular subject or theme during a certain period of time.

“You can find previous curations from the Curation menu, so you can look up the subject that fits your preference and find relevant artworks anytime you want,” said Shin.

She also recommended the Favorites and Slide Show features. You can add any work of art to Favorites and set up the timing and duration of the Slide Show feature. According to the setting, the piece will automatically switch. Users can set the artwork to change as often as every 10 minutes or as slowly as once every week.

New Screen Experience Transcending Space and Time

The opening of the Art Store launched an era of users enjoying art anywhere, anytime. So, what’s the future of the Art Store? “Right now, this feature is only the Art ‘Store.’ So, we’re looking to expand the service from simply art discovery to different activities and experiences that users can enjoy in their space,” said Choi.

“Since this service is available for everyone regardless of their age or nationality, I hope more users will use this service,” Shin said. “We’re working hard to enhance the platform’s accessibility.”

“Until now, we’ve focused on promoting how users can access art through the service. But now, it’s become important to showcase the appeal of the service itself,” said Kim. “Our goal is to provide a service that brings happiness and satisfaction to the users as an art platform.”

Stuart Franklin is an award-winning photographer who has traveled all over the world in pursuit of his work. The titles Franklin has held over the years vary from photographer to documentarian and art curator, with his work landing on the pages of newspapers, books, magazines and other media in between.

Over the years, Franklin’s work has gained considerable momentum and visibility — his work has earned a place in renowned publications around the world. Now, his work is featured on Samsung Art Store, introducing even more variety to the ever-growing art collection that is accessible through The Frame.

Samsung Newsroom sat down with Franklin to talk about his work and how he sees digital transformation taking the art world into new, unimaginable spaces.

▲ Stuart Franklin

Q: Briefly tell us about yourself, your work and the inspiration behind your photography.

I am a Magnum photographer, and I have been working in the industry for over 40 years. I am inspired by many things: light, form, the subject itself, often the overall idea behind a larger project. But these days I also enjoy drawing and painting as well.

I am currently working on a book about trees. 25 years ago, I published a book called The Time of Trees (1999), and I am now revisiting the subject in preparation for a new book in 2023.

Q: You began studying photography in 1976 and have made quite an impact since then. How has your photography evolved over time?

After studying drawing and painting, then photography, I began a career working for newspapers and news magazines. My stories were always people stories: in the news, street photography and portraits. This began to change during the 1990s when I began to focus more on landscape work — I worked on magazines, books or exhibition commissions and an exhibition for the National Galleries of Scotland.

Q: You are known for your wide array of photography styles. Could you elaborate more on your creative process?

My work has evolved over time. In the past, I worked mostly in news features or breaking news. I haven’t given that up: I recently did work on the Covid-19 pandemic in the U.K. But more and more I am focusing on landscape photography. Currently, I am interested in the relationship between nature and memory, so the conversation surrounds the relationship between elements in the landscape that spark a memory and something objectively interesting in the landscape itself.

Q: What is your favorite setting or location to take pictures?

Right now, forests. I have recently been working in the largest walnut forest in the world in Kyrgyzstan.

Q: Can you tell us specifically how advancements in technology and the emergence of digital art and platforms have changed or shaped your career?

Unusually, my work has moved full circle from working on color transparency film and black and white negative to digital color in about 2004 and now back to 80% film. I use my Samsung Galaxy S21 Ultra for about 90% of my digital color photography these days. Digital has many advantages, especially working in low light. But currently, I am working with film in black and white and digitally with the Galaxy S21 for color.

Backlighting and increased dynamic range are always an advantage with digital displays, but the disadvantage is often reduced image size. It is difficult to mix the two. Anything backlit in an exhibition will always stand out more than a silver gelatin print.

▲ “Caroline Islands (2000)”, Stuart Franklin

Q: Caroline Islands (2000) is one of your most popular photographs displayed on The Frame. Tell us briefly about this piece. Why do you think people are attracted to this image?

This landscape and these colors speak of somewhere remote, a get-away, an escape, somewhere quiet and undisturbed. In bustling urban life, all these qualities become desirable.

Q: A lot of your photography within the Art Store that gained popularity over the years involve nature. Can you tell us more about what your artistic intentions were for these photos?

I have always found solace in nature and in celebrating its beauty. The challenge is making inspiring places be as inspiring in a photograph. That usually involves choosing the right light and the best time of day to be out photographing so that the highlights are not too bright or the shadows too dark. Light — the quality of light — plays a huge role in how I think about photography.

▲ “Falls, Brazil (2000)”, Stuart Franklin

Q: Can you give us some background on this photo?

This photograph was taken in late 1999 on commission for the article titled Celebrations of Earth — published in January 2000 as the opening story of the new millennium. Due to the mist formed by the water thundering down the waterfall, the morning light stayed soft for quite a long time, which gave me enough chances to make several exposures from different vantage points. Also, Polaroid films that fit my camera were easy to buy back then to help me out in trials before making the actual exposures.

Q: Where do you see the future of photography art exhibitions heading? What are your thoughts about what’s to come?

I think there will always be an attraction in seeing the print as a three-dimensional object, as one sees a painting. However, I suspect in the future that the three dimensionality that we are used to experiencing in a gallery will be deliverable digitally and become widespread in time. The digital experience will expand in ways that we can barely imagine. There will be more virtual galleries and exhibitions. I feel sure of that, and that will make art more accessible to a wider range of people.

Q: Aside from the two photographs listed above, do you have any other recommended pieces for The Frame users?

I will always be one to flag my most recent work, so perhaps the work this year from Spain, Italy or Kyrgyzstan or the work I am about to do in November in Cambodia and Bali. But then I recommend the images from Bali that I took in 1999 for the Celebrations of Earth project — I still love those beautiful green rice fields. Then there is the work from Korea. Too much to choose from.

▲ “Rice Fields, Indonesia (2000)”, Stuart Franklin

To see more of Franklin’s photographs, head to the Samsung Art Store.

LIFE Picture Collection is a visual archive of the 20^th century, capturing more than 10 million photographs of historically significant figures and moments in time. Samsung Art Store has carefully curated 20 photographs from the collection, which will be available globally to owners¹ of The Frame starting July 28. Samsung Art Store users will be able to experience history through stunning pictures, with subjects ranging from West Coast California surfers to Pablo Picasso and more.

“The Frame’s catalogue of art has grown immensely since it launched in 2017, and it has diversified greatly since then as well,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “It is important for us to be constantly seeking out new partners to bring customers a larger selection of high-quality artwork, and LIFE Picture Collection partnership is a momentous one. History is recorded in these photographs, and now consumers can exhibit them with the click of a button, without ever setting foot in a gallery or museum.”

Through partnerships like this, Samsung aims to make art more attainable to all, allowing for unique expression of taste and access to some of the most famous artworks in the world. Collaborating with LIFE Picture Collection brings a new selection of historically significant pieces to the already considerable library of paintings, graphic design and photography on Samsung Art Store. Samsung Art Store plans to introduce more photographs from LIFE’s iconic photo archive to make more of the collection accessible to the subscribers.

Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that displays art from around the world in QLED picture quality. With Matte Display adopted in 2022 The Frame, consumers can enjoy beautiful works of art with drastically reduced light reflections so they can see what’s on the screen clearly. Iconic institutions, art collectives and independent artists alike have all contributed to Samsung Art Store’s ever-expanding selection, hosting more than 2,000 works of art that are suitable for every person’s unique taste.

With a 2-month complimentary Samsung Art Store subscription with 2022 The Frame, consumers can now display a piece of history in their own home straight out of the box.

For more information on The Frame, please visit Samsung.com.

¹ Samsung Art Store subscription is required.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a significant impact on your viewing experience. Samsung Newsroom has compiled a list of the best simple and practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand,1 you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the perfect viewing experience. Not only can you enjoy various content in comfort, but you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favorite content from any posture or angle that you desire.

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all of your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different color options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design.2 In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the perfect accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at any time.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of color to The Freestyle’s neat, white design with a colorful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centerpiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product.

1 Compatible with Neo QLED 8K, Neo QLED 4K and The Frame models. Size availability varies by product line ups.

2 The number and availability of color swatches may vary by country or region.

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs¹ were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

¹ Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

Palani Mohan is an award-winning photographer who holds the view that if you slow down and look around you, you will find “small, beautiful miracles that take place all the time.”

Samsung Newsroom spoke with Mohan about his experience as a photographer and his collaboration with Samsung on The Frame.

Life Through a Camera Lens

▲ Photographer Palani Mohan, Katie Barget for TEDxSydney | CC BY-NC-ND 2.0

Mohan photographs a variety of subjects, from his famous pictures of eagles on the outskirts of Mongolia, to the various shades of Hong Kong, and just about everything else in between.

Many of Mohan’s projects have led him to travel around the world, visit new places and meet new people. Before the pandemic, Mohan spent as much as six months out of the year on the road for work. Now, however, he spends a lot more time staying in one place.

▲ Man and Eagle over tall grass (2013)

Mohan says he hopes that, when people look at one of his photographs, they get the same feelings of awe as if they were standing right beside him when he took it.

“Most, if not all, of the time when I’m taking my photographs, I am alone, especially when I’m doing landscape work,” he comments. “So when people look at my images on the screen, or in a magazine or print, I would like them to feel like they’re standing where I stood and seeing what I saw when I made that image. If they can do that, I’ll be very happy because my job will be done.”

On The Frame, viewers can experience Mohan’s stunning work in premium, QLED picture quality that brings photos to life. When viewing his work on The Frame, Mohan says, “I hope [viewers] see what I see. I hope they look at my work and see what a magical place this world is.”

▲ Hong Kong through the clouds (2016)

Technology Shines a Light on Detail

An interesting aspect of Mohan’s work is that a large portion of it is black and white. Whereas other photographers may focus on the colors in a scene, Mohan often removes the color to let viewers focus on other aspects of the subject.

▲ Water Dragon (2019)

Art and technology have already been intersecting for some time, with technology being used as a medium for both creating and viewing artworks. And innovations such as The Frame are bringing the two even closer together, making pieces more accessible and opening a world of new possibilities for producing and showcasing art. And this is especially true for artists like Mohan who value attention to detail very highly.

▲ Golden Eagle (2013)

“The Frame gives viewers the chance to look at a piece of art as the artist wants them to view it,” Mohan says. “It feels so real, viewing images on The Frame. It changes the interaction you have with the artworks you look at. You see all the details and tones – you can walk up and see the work as the artist really intended.”

It is the quantum dot technology in The Frame that gives it its spectacularly vivid display, and that delivers the finer detail that illuminates texture and contrast. “Attention to the minute details is very important to me. I place huge importance on the quality of my work, the tones reflected and how the visual image is presented. This is a huge part of what I do,” Mohan relates. “I go to extraordinary lengths as far as the quality of the final image, and I believe Samsung and The Frame do exactly that too. The screen resolution on The Frame is out of this world – simply unbelievable. And I think it’s a wonderful marriage when you have an artist who also puts quality above everything else. When the two meet, the result is magic.”

Palani Mohan’s work is available in the Art Store on The Frame now, and 14 new pieces will be available from late November.