Remember the time when your mom kept a spoonful of sweet curd ready before you appeared for an exam?

Or when dad rushed to the doorstep just before you left for you first job interview, with dahi cheeni wishing the best for you?

In India, sweet curd is not just a condiment. It is almost an emotion that stays with us all through and we experience it in different stages of life. It is our own spoonful of #GoodLuckCharm that we pass off to our loved ones for their most important moments.

Keeping in mind this sentiment, Samsung India introduced Curd Maestro with meaningful ‘Make for India’ innovations. This is the world’s first refrigerator that prepares curd. It addresses the problems of curd making which are often complex and time-consuming. With Samsung Curd Maestro, you can make curd with the same consistency in all weather conditions.

And to continue with the celebrations of the sweet tradition, Samsung India has announced a special #GoodLuckCharm contest on June 27-28, 2020. Connect with us on Facebook, Instagram and Twitter and share your special memories when sweet curd worked its magic in your life with the hashtag #GoodLuckCharm and #CurdMaestro.

That’s not all! Two of the best stories stand a chance to win Samsung Curd Maestro.

So flex your brain muscles and recall that a special memory of sweet curd being your personal #GoodLuckCharm. But before that, dahi cheeni zaroor khaana!

At Samsung too, the brightest minds from the Indian Institutes of Technology (IITs) and other reputed engineering colleges join us and become part our innovations culture, with the aim of developing meaningful technology that transform people’s lives.

While our young minds do their jobs around the world, Samsung Newsroom India thought of catching up with three young Indian innovators who have identified real world problems and came up with innovative solutions.

A few years ago, Arman Gupta was bothered by a simple household problem that is the worry of every child – spilling juice or food on the floor, and getting a reprimand from mom!

So at 10, the Mumbai boy created what he calls the “Mopping Machine”.

Fortunately for him, his keen interest in science and robotics that was nurtured by his parents from an early age came in handy when developing this machine.

“I had been working on robotics since I was nine. So, I could turn my ideas into innovation,” says Arman.

Arman Gupta: Developed an innovative Mopping Machine.

“Young Innovators need to be encouraged. They are makers and their ability to connect the dots and create innovations is exceptional and needs to be celebrated by schools, parents and society at large,” says Amitoj Singh, Senior Director and Head, Product Innovation Team at Samsung India.

Samay Godika did exactly that: Connect the dots. His inspiration to innovate was a ‘close family member’s’ suffering from an acute neurological disease. So he worked on establishing a correlation between Circadian Rhythms and the effectiveness of medical treatments, which is something that can be potentially useful in preventing diseases like Cancer or even Alzheimer’s.

“I have always been inspired by people who are trying to make a difference in the world and solving problems that are large scale. That’s what innovation should be aimed at,” says the Bengaluru lad who turned 17 last year. He is now working on developing “a Circadian Rhythm wearable and a lamp that can make us more productive.”

Samay Godika: Combining Science with Story Telling.

Now, he wants to change the way science is taught. “Our generation likes to watch engaging videos about interesting concepts. So I am trying to combine science with storytelling. Theatre and science have to go hand-in-hand. I want to tell new stories with science, through science. That’s what innovation is,” adds Samay, who is a student of National Public School – Koramangala, Bengaluru.

Amitoj points out that young innovators have a unique ability to think at the intersection of business, consumer and technology. “I am amazed to see the work of these young innovators. They have a bright future.”

Another innovator is Abhik Saha, an alumnus of Don Bosco English Medium school in Odlabari in Jalpaiguri district of North Bengal. His first brush with computers happened in 2011 when he was the only one in his class to fail in the subject. But that’s where the story begins. He did well in the next exam and never looked behind.

Soon he was working with international clients on website designs, and also created a slew of gaming, educational and tutorial apps. He even created a whole computer programming language – Lino.

“I wanted to do more research – on coding, on AI and so many other things. But somehow, I wasn’t really getting the material that could satiate me,” says Abhik. So, he developed a search engine for everyone to find good content.

Abhik Saha:: Innovators need to believe in their ideas.

The 17-year-old who loves product design, has now moved on, and with a friend is working on a new product that will aggregate content from OTT as well as music providers on a common platform.

Singh says what differentiates creative young minds and young innovators is the ability to create experience prototypes.

“Innovators need to believe in their ideas and convert their ideas into prototypes. These can be quick and dirty prototypes to simulate the product experience or high fidelity functional prototypes to test the usability performance. Prototyping helps them to validate their hypothesis and also helps in further evolving the concepts,” he says.

Samsung has engaged with India’s education system at an early stage. Through Samsung Smart Class programme, the company has set up a smart class each in 645 Jawahar Navodaya Vidyalaya schools across the country. Students at these schools have been coming with several interesting innovations.

Also Read: Samsung Star Scholar Program to Offer Scholarships to 560 IIT & NIT Students from Jawahar Navodaya Vidyalaya

Samsung’s three research institutes in Bengaluru and Noida also hold programmes from time to time to encourage young innovators.

[Samsung salutes the indomitable spirit of Young Innovators of this country – the bright future of a scientific India]

Mr. Koh, who is visiting India for his second successive flagship launch after the Galaxy Note9 in August, said he was really excited to be back in India, among millions of Samsung fans. He was addressing a packed audience comprising media, partners and Samsung fans, at the event which was also live-streamed around the world.

“Nowhere is this more apparent than right here in India, where we have invested heavily. We are the only device maker that is truly ‘Made in India’. We have been making phones here locally since 2007 at the World’s Largest Mobile Factory in Noida. And India is home to our Largest Experience Store, which we opened in September 2018 – in Bengaluru,” he said.

Samsung is partnering India to fulfill its promise of ‘Make in India’ and ‘Make for India’, Mr. Koh said. With the inauguration of the Noida factory, the World’s Largest Mobile Factory, Samsung has set its eyes to ‘Make for the World’.

“In India, we are excited by the opportunities, as more and more consumers are embracing the age of digital transformation,” he said.

Samsung is focused on consumers, and is the only global company in India that caters to smartphone needs of consumers across the spectrum. In India, Samsung manufactures basic feature phones, as well as next generation smartphones such as the Galaxy S10.

“We know that a one-size-fits-all approach is no longer enough. Millennial and Gen Z consumers want choice,” said Mr Koh.

In the premium category, Samsung has seen tremendous success in the country, with the Galaxy. Galaxy Note9, launched last year, is doing extremely well. “We have captured more than half of the market share in the premium segment! So, thank you!” he said.

Last year, Mr. Koh had promised that Samsung will bring its latest innovations across its range. True to his promise, Samsung has dazzled Indian consumers with great devices in the last six months.

“Indian consumers have quickly adopted Samsung Galaxy A7 and Galaxy A9. They love the world-first innovations in the A Series. Like an impressive triple and quad cameras and captivating display that lets them explore, snap and share experiences on their terms,” he said, at the launch of Galaxy S10.

Indian consumers are not only the first to embrace new technologies, they are also the first to receive them. In January, India was the first market to get the powerful new Galaxy M series.

“Designed specifically for tech savvy millennials, our India-first Galaxy M series has had a great positive response from consumers. By listening and responding to your feedback we are creating meaningful innovation that meets the needs of the market,” Mr Koh said.

This is the tenth year of the Galaxy S series, which has stood for premium innovation – offering consumers an incredible experience, and the ability to find the device that’s right for them.

Mr Koh said Samsung’s vision is to be the innovator of new mobile experiences that flow with us seamlessly and continuously. “By harnessing the power of 5G and AI we will pioneer a new generation of immersive, personal and intelligent experiences. Experiences that reach across every device, platform and brand.”

In a study that Samsung R&D Institute, Bangalore (SRI-B) conducted, it found millennials and Gen Z loved creating interesting avatars of themselves that can be shared on social media as well as on instant messengers, showcasing different aspects of their personality.

This insight led SRI-B, Samsung’s biggest R&D centre outside Korea, to develop Emotify for the new Galaxy J6+ and Galaxy J4+ smartphones, in collaboration with graphic software and visual design startup Mobigraph, taking self-expression to a new level.

Emotify offers users the freedom to create their own cartoon-based 3D avatars, customized to their personal taste and style.

Emotify allows you to create or edit up to three different 3D avatars showcasing each aspect of your personality. You can choose from a variety of accessories, from glasses to formal, casual and traditional clothes, to give your avatar the perfect look to suit each of your personas.

Once the avatar is created/modified, over 32 different pre-loaded animations from smiling to dancing are instantly generated for this avatar, so that you can add a dose of fun to your everyday conversations with your friends and family in just a few clicks. Each animation is converted into an animated GIF and can be shared on any chat app.

To make it even more personalized, Emotify allows users to edit avatars in the animated GIFs and add text around those avatars in 14 different Indian languages.

Conversations on our smartphones today aren’t limited to just SMSes. People converse on the numerous social media sites and instant messaging applications. On Galaxy J6+ and Galaxy J4+, the Emotify app is embedded in the Samsung keyboard and users can share their custom avatars on any software that accepts input from this keyboard, such as a preferred social media site, instant messengers or even text editing software.

“Under our ‘Make for India’ initiative, we strive to develop meaningful innovations for Indian consumers. We strongly believe in co-prosperity and welcome collaboration and partnership opportunities with local startups that deliver superior innovation, giving clear advantage to our consumers in India,” said Mr. Dipesh Shah, Managing Director, SRI-B.

SRI-B developed Emotify specifically for Indian consumers based on insights and collaboration with Mobigraph, a Bangalore-based startup, by bringing together the latter’s memory efficient embedded software engine named XPRESSO and design studio expertise to deliver India specific content.

“The ability to personalize emotions to create something special for your loved ones is extremely fun and powerful. We are extremely delighted to partner with Samsung for Emotify using our product XPRESSO, which combines the power of 3D Avatar Technology and Visual Art. XPRESSO delivers emotionally engaging, hyper-personalized content, without compromising on memory foot print, performance and battery”, said Uday Kadirvel, CEO and Co-founder of Mobigraph.

At Samsung, we are committed to transform the future by creating products that enhance the lives of our consumers. This is why Samsung launched the ‘Make for India’ initiative in 2015 under which Samsung’s R&D centres in India develop meaningful innovations with local insights that are gathered after listening to consumers.

Seeking more such collaborations, SRI-B recently invited startups to join its ‘Make for India with Samsung’ initiative, to connect with the startup community for future collaborations and to explore a journey of building next generation products and services for India, enabling innovation, excellence and co-prosperity.

In June 2017, Samsung announced Rs 4,915 crore of investment to double the capacity of its Noida plant. And exactly a year later, the Company inaugurated its new mobile phone manufacturing facility – The World’s Largest Mobile Factory – in Noida. Samsung India also launched its ‘Make for the World’ initiative, whereby it aims to export mobile handsets produced in India, to overseas markets.

With this new facility, Samsung will double its current capacity for mobile phones in Noida from 68 million units a year to 120 million units a year, in a phase-wise expansion that will be completed by 2020.

Today, Samsung is the only brand that is truly made in India.

The Infinity Design on the Galaxy On6 gives consumers nearly 15% more display area without increasing the overall size of the device. This can be attributed to extremely thin bezels and by swapping the physical home button with software powered in-display home button. The fingerprint sensor also moves to the back of the device for added convenience. These changes in the display hardware deliver a 18.5:9 aspect ratio that provides an end to end viewing experience and more browsing space. The device comes with Samsung’s Super AMOLED display technology that produces deeper contrasts and delivers the most vivid viewing experience.

Samsung’s Infinity Display experience is further strengthened by a new ‘Chat Over Video’ feature that facilitates an uninterrupted and uncompromised viewing experience while chatting. In addition, Galaxy On6 comes with My Galaxy Video with which users can experience aggregated and curated video content from some of the largest and most popular content providers. My Galaxy Video allows users to get curated playlists of short form content, a vast pool of original shows and full length Bollywood movies.

“At Samsung, our constant endeavour is to bring meaningful innovation in our products and services that can truly add value to the lives of consumers… Sporting Samsung’s signature Infinity Display, the Galaxy On6 is a stunning device with state-of-the-art hardware and software features. Packed with brand new ‘Make for India’ innovations such as ‘Chat-Over-Video’, My Galaxy Video and Samsung Pay Mini, Galaxy On6 is a perfect companion for multi-taskers,” said Sandeep Singh Arora, Vice President, Online Business, Samsung India.

Galaxy On6 comes equipped with 4GB RAM and 64GB internal storage that can be expanded up to an additional 256GB via a microSD card, thus providing extensive storage for music, videos, pictures and applications. Samsung Galaxy On6 packs a 13-megapixel primary camera on the rear and an 8-megapixel front shooter for selfies.  Both cameras come with f/1.9 aperture that deliver brilliant low light camera performance. The front camera on this device also enables Face Unlock as an additional security feature.

Galaxy On6 is powered by an Exynos 7870 1.6GHz, Octa-core processor and a 3000 mAh battery and runs on the latest Android operating system – Android Oreo.

Ayyappan Rajagopal, Senior Director at Flipkart said, “The Samsung Galaxy On6 combines the best-in-class technology, the flagship infinity screen making it a great choice for customers looking for a mid-range smartphone. We have seen an overwhelming response for previous Samsung phones on Flipkart, and this exclusive offering, backed by Flipkart’s reach and Affordability levers, is sure to delight customers. As the leader for smartphones online, Flipkart continues to grow the market to ensure our customers have the widest selection of smartphones, at the most affordable prices.”

The device is currently available in 2 colour variants – Black and Blue.

Price & Availability

Galaxy On6 will be priced at a special introductory price of INR.14,490 and will be available exclusively on Flipkart and  Samsung Online Shop (shop.samsung.com/in) starting July 5.

Launch Offers

Shoppers looking to buy the Galaxy On6 can avail exciting offers during the launch phase such as Flipkart’s complete mobile protection plan for only INR 49, no cost EMI starting at INR 1610 from leading bank debit/credit cards as well as exciting offers on exchange.

Samsung Galaxy On6 customers on Jio, India’s only All-4G network would be entitled to get an instant cash back of INR 2750 in their MyJio account on recharging with INR 198 or INR 299 plan. They would also get a Double Data benefit on the first 4 recharges of INR 198 plan or above, giving them the freedom to enjoy sports, music or video and much more.

Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India launching Galaxy J&A Smartphones

The Infinity Design on the Galaxy J6, J8, A6 and A6+ gives users nearly 15% more display area without increasing the overall size of the device. This can be attributed to extremely thin bezels and by swapping the physical home button with software powered in-display home button. The finger print sensor also moves to the back of the device for added convenience. These changes in the display hardware deliver a 18.5:9 aspect ratio that provides an end to end viewing experience and more browsing space. All four devices come with Samsung’s Super AMOLED display technology that produces deeper contrasts and delivers the most vivid viewing experience. Samsung’s Infinity display experience is further strengthened by a new ‘Chat Over Video’ feature that facilitates an uninterrupted and uncompromised viewing experience while chatting.

“Galaxy J6, J8, A6 and A6+ are built for today’s millennial. These smart phones will set the standard for an unparalleled viewing experience with Samsung’s signature super AMOLED Infinity Display. These phones also get dual rear cameras that let users capture professional grade bokeh images and express themselves in a unique manner. Our latest ‘Make for India’ innovation Chat-over-Video allows uninterrupted viewing experience just the way millennials want it. We are also introducing a new youthful and vibrant blue color that shows that we listen to our young consumers who constantly seek stylish designs,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.

The Stylish Galaxy J6

The new smartphones have been designed to impress. Galaxy A series smartphones come with metal unibody and sleek design. The A6+ has a 6” FHD+ display, while Galaxy A6 sports a 5.6” HD+ display. Galaxy J series smartphones come with a premium polycarbonate unibody. The J8 has a 6” HD+ display, while J6 come with 5.6” HD+ display. All four smartphones have sleek curves and an ergonomic design with elegant style and comfortable grip.

Galaxy J6, J8, A6 and A6+ debut Samsung’s brand new ‘Make for India’ innovation that complements millennial requirements of uninterrupted video binging. Chat-over-Video allows consumers to chat through a transparent chat window and keyboard, while a video is still running. This new innovation eradicates the consumer pain point of chat interruptions while viewing content on their mobile devices. The other Make for India innovation, Samsung Mall app, brings a revolutionary new service for millennials. It uses Artificial Intelligence to let users shop by clicking a picture of the desired product and automatically getting results for the item across popular e-commerce platforms.

Galaxy J6, J8, A6 and A6+ sport best in class cameras that allow consumers to take beautiful shots or selfies anytime, anywhere. Galaxy A6+ and J8 come with dual rear cameras. The primary rear camera has 16MP and f/1.7 aperture, while the secondary rear camera has 5MP and f/1.9 aperture. With Live Focus, a flagship feature, you can take stunning portraits with background blur. The Dual camera also helps you adjust the background blur while taking a picture or even after taking the shot, leading to portraits that make you stand out. Galaxy A6 has a 16MP rear camera with f/1.7 aperture while J6 sports a 13MP rear shooter with f/1.9 aperture. The new smartphones are equipped with best in class low-aperture lenses, allowing consumers to capture sharp, clear photos in low light conditions, without sacrificing image quality no matter what time of day.

The front camera on Galaxy J6, J8, A6 and A6+ smartphones features an adjustable selfie flash, allowing consumers to snap stylish selfies, from day to night. Galaxy A6+ has a 24MP front shooter, while both Galaxy A6 and J8 sport a 16MP front camera. Galaxy J6 comes with 8MP front shooter. All front cameras have f/1.9 aperture to deliver the best low light camera performance in the industry. The front camera on these devices also enable face unlock as an additional security feature.

Galaxy J6, J8, A6 and A6+ not only have Infinity Display, stylish designs and great cameras but they also pack a punch when it comes to performance. These new smartphones come with Octa core processors. All smartphones come in 4GB/64GB RAM/ROM variants. The devices also come with Samsung’s advanced memory management feature that automatically directs content from social media applications to the external memory card.

Galaxy A6+ and J8 are powered by a 3,500mAh battery, while Galaxy A6 and J6 come with 3,000mAh battery and all the devices run on latest Android operating system – Android Oreo.

Industry First Online to Offline (O2O) Partnership

Samsung has also tied up with Paytm Mall in continuation of their industry-first O2O partnership. This partnership encourages consumers to buy on Paytm Mall while getting served by an offline retailer.This partnership will give consumers Rs 3,000 cashback on the Galaxy A6 and A6+ and Rs 1,500 on the J6 and J8 to anyone who chooses to pay through Paytm Mall at any of the 25,000 retail outlets where this offer is enabled.

Amit Sinha, COO-Paytm Mall, said, “We are excited to partner with Samsung for the launch of the new range of Samsung Galaxy smartphones on Paytm Mall and through 25,000 Samsung partnered offline stores. With our O2O model, we aim to create a network for brands to reach out to millions of consumers, thereby, optimizing the supply chain and also aiding in marketing.”

Price & Offers

Galaxy A6+, A6(4/64GB) & A6(4/32GB) are priced at Rs 25,990, Rs 22,990 and Rs 21,990 respectively. Consumers buying Galaxy A6+ and A6 through ICICI Bank credit cards or Paytm will get an additional cashback of Rs 3,000.

Galaxy J8, Galaxy J6 (4/64GB) and J6 (3/32GB) variants are priced at Rs 18,990, Rs 16,490 and Rs 13,990 respectively. Consumers buying Galaxy J8 and J6 through ICICI Bank credit and debit cards or Paytm will get an additional cashback of Rs 1,500.

Availability

Galaxy J6, A6 and A6+ will be available across our retail stores and Samsung eshop website from May 22. Galaxy J6 will also be available on Flipkart while the Galaxy A6 and A6+ will also be available on Amazon starting May 22. J8 will be available from July 2018 onwards. The devices will also be available on Paytm Mall. All the four devices will be available in Blue, Black & Gold colors.

To add to the excitement, Samsung is offering ‘One time Screen Replacement Offer’ for purchases till 20th June.

The R&D centre has got the award for building a culture of innovation and patent filing within the organization as well as for the number of patents filed and commercialized.

Dr. Aloknath De (Centre), Chief Technology Officer at SRI-B receiving the award from Mr. Suresh Prabhu (Second from left), Minister of Commerce and Industry, Government of India.

The Department of Industrial Policy & Promotion (DIPP) of the Ministry of Commerce & Industry, Government of India, confers the annual National Intellectual Property Awards to outstanding innovators, organizations, and companies in the field of patents, designs and trademarks every year.

The award was presented to SRI-B by Mr. Suresh Prabhu, Minister of Commerce and Industry, Government of India.

“At Samsung, we feel honoured to receive this prestigious award from Government of India. The recognition is a testimony to our efforts to upgrade standards in the field of patents and innovation. Samsung’s vision is to inspire the world and create the future through innovative technologies, products and design that enrich people’s lives,” said Dr. Aloknath De, Chief Technology Officer, SRI-B.

Till date, SRI-B has filed over 2,900 patent applications. Every year the centre files between 250-300 patents across a diverse range of technologies.

Over the last few years, SRI-B had embarked on a path to become a patents powerhouse by improving the quality of innovations and developing a patent mindset among its engineers.

The first job was to cultivate an innovation and patents mindset among engineers at SRI-B. A specialized team was set up that organized basic invention creation training and an advanced inventive step training to help engineers understand the idea of innovation and how to innovate.

This was followed up by training for top quality invention creation, helping SRI-B improve the quality of patents being filed.

For engineers to better understand how to strengthen their ideas, face-to-face counseling was done and patent engineers were aligned to different teams in different technology areas.

SRI-B also set up an internal portal for filing patents, which became a one-stop shop for all patent filing information and needs of an engineer, making the process of filing patents simpler.

In India, Samsung has 5 R&D centres—2 in Bangalore and one each in Noida, Delhi and Pune. The R&D centre in Bangalore (SRI-B) is the largest R&D Centre of Samsung Electronics outside Korea. The Indian R&D centres contribute substantially to global product development as well as to India specific products and services under the company’s ‘Make for India’ initiative.

The innovation culture that has been developed at SRI-B, combined with Samsung’s ‘Make for India’ initiative that focusses on creating solutions for its Indian consumers, has led to several interesting features being developed for Samsung devices. A recent example is the Social Camera mode that was launched in the Samsung Galaxy J7 Max smartphone. The Social Camera mode allows users to instantly edit and share photos and videos directly to social media sites from their camera app. The patents for this feature were developed at SRI-B and later commercialized for devices.

SRI-B had previously won the National Intellectual Property Award in 2015 and also received the Zinnov ‘Great Place to Innovate’ Award in 2015 and 2017.

Vroom… That’s what Rishi’s life is about – both at work and off it. Driving a business at Samsung is as exciting as riding a superbike, says Rishi Suri, Director of Consumer Electronics Marketing at Samsung India in an interview with Samsung India Newsroom.

He is part of a super team that has taken Samsung’s consumer electronics business to the No. 1 spot across product categories, including televisions, refrigerators and microwaves, among others.

His biggest kick in life: Samsung Consumer Electronics is India’s Most Trusted Brand.

Here are some excerpts from the Samsung India Newsroom interview with Mr Suri. But our advice, don’t miss the video.

We grew faster than the market in 2017

Samsung India has seen growth in overall market share across product categories and segments, especially in the premium segments of its consumer electronics business, and has grown faster than the market in 2017.

This is backed by product innovation, localized marketing, strong channel relationship and most importantly Samsung’s customer centric approach.

Festive season rocked

Festive season is the time when most of our consumers look forward to upgrading to gadgets. Samsung’s Smart Utsav campaign during the festive season saw a growth of over 30%. What is even more heartening is the kind of growth we saw in tier 2 and tier 3 markets—of over 35%.

The growth has been fueled by our marketing and service investments with a special emphasis on product experience vans, digital investments, premium in-store zones and same day installation through our vast service network.

‘Make for India’ innovations winning hearts of many Indians

A key element of our success in India is our ‘Make for India’ initiative, under which our R&D centres in India are constantly developing India-centric innovations based on key consumer insights.

Our ‘Make for India’ product innovations like Joy Connect Televisions, 5-in-1 convertible refrigerators, Active-wash washing machines, and Roti and Naan Microwave Ovens have won the hearts of many Indians.

Camera phones have changed the notion of traditional photography, enabling millions around the world to capture their favourite moments. What’s also become a rage is how quickly people share captured moments on social media.

Take the case of India, which has one of the highest number of WhatsApp and Facebook users in the world. Taking pictures and sharing them on social network is among the most used feature in smartphones.

The emergence of camera as a key buying factor and the growing trend of sharing pictures on social media led Samsung R&D Institute, Bangalore (SRI-B) to develop a Social Camera for the millennials. SRI-B is Samsung’s biggest R&D centre outside Korea.

“During interactions with millennials, it was observed that instant sharing and maximizing social currency is the basic need of youngsters today. Once captured image goes to gallery, it becomes a dead moment and they feel they are behind the race in social world,” Girish Kulkarni, Director, SRI- Bangalore said.

Samsung’s Social Camera allows users to instantly share, edit and discover content. Users can pin their favourite contacts and social media within the camera and share their moments as they click. Instant editing helps consumers create engaging social media-ready content on-the-go by applying live filters or live stickers and share it instantly with social media apps.

This reduces dependency on third party image editing apps. The instant discovery feature adds a whole new dimension through the augmented reality camera that allows users to discover their surroundings for popular photography spots, restaurants and shopping areas.

The development of Social Camera involved a lot of collaboration among Samsung India’s teams. SRI-Bangalore developed Social Share, Live Filters, Live Stickers within the smartphone camera, while SRI-Noida pitched in by developing the social footprint – Geo-Like and augmented reality differentiation.

The concept of pinning contacts and social networks onto the camera itself for instant sharing, one of UX team’s global patents, introduces urgency of sharing captures from camera like never before. The need for urgency also reduces the gap between camera and gallery in the user’s mind. What the consumers capture with the camera is more for quick sharing than keeping them stored. The concept of quick discovery addresses the insight that our users like what they capture, and want this liking to be known, appreciated and discovered by others.

The team at SRI-B that developed the Social Camera feature for the Indian market

“As a team, we were successful in delivering a compelling Social Camera proposition for Galaxy J7 Max & Galaxy J7 Pro. We hope Indian consumers will love Social Camera immensely. We are already planning to scale this concept to international markets and subsequently deploy it for Samsung Flagship Smartphones,” Dr. Balvinder Singh, Vice President, SRI-Bangalore said.

Samsung’s multimedia technology team at Bangalore has consistently delivered world’s first and world’s best solutions for camera and innovative multimedia features for Samsung’s flagship Galaxy smartphone series. These solutions have been developed keeping in mind the requirements of Indian consumers.

The Indian R&D team has earlier contributed to the development of Motion Panorama feature in the Galaxy S7 camera that enables consumers to capture live events in great detail. The Spotlight Selfie feature, which provides consumers with a studio-like environment with virtual light source, was also developed in India.

SRI-B has also contributed 10-12 key camera modes (front & rear) in the award winning Samsung Galaxy S8. Some of the key multimedia features in the smartphone include live media streaming and media authoring in Gallery with Automatic Story creation, Video Highlights and Image editing functions.