Samsung, India’s largest smartphones and consumer electronics brand, has been ranked India’s Most Trusted Brand by brand intelligence firm TRA research. This is the second year in a row that Samsung has become India’s Most Trusted Brand.

TRA’s Brand Trust Report 2018 is a syndicated research conducted amongst 2,488 consumer-influencers across 16 cities in India.

“Samsung’s second year as India’s Most Trusted Brand reflects the brand’s focus and commitment to building trust,” said N Chandramouli, Chief Executive Officer, TRA Research.

“The South Korean conglomerate has illustrated unwavering consistency maintaining its dominance. Samsung continues to display its determined supremacy due to its innovative products coupled with aggressive marketing initiatives, which have contributed to the brand’s success in India & worldwide,” said the Brand Trust Report 2018.

In 2017, Samsung had risen 17 ranks over the previous year to get to the top spot.

“True leadership is about winning the hearts of the consumers. Samsung believes in transforming people’s lives with its innovative technologies and solutions. Our 22-year journey in India has seen us achieve many milestones, including becoming the No. 1 smartphones and consumer electronics brand. In being chosen as the most trusted brand in India, we are truly humbled by the love that consumers have continued to bestow on us,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

Samsung began its journey in India in 1995, and in over two decades, it has grown into one of the country’s biggest consumer product companies, with two manufacturing facilities, five R&D centres, 1 design centre, 1.5 lakh retail outlets and over 70,000 employees.

The Company’s first manufacturing facility in Noida and the R&D centre in Bangalore were set up very early in its India journey, in 1996.

Consumers are at the centre of everything Samsung does and this can be seen in its ‘Make for India’ initiative. Under this initiative, Samsung R&D centres have been continuously developing specific innovations that cater to the needs of Indian consumers, helping make their lives better.

In June, last year, Samsung announced an investment of INR 4,915 crore in India to add fresh capacity at its Noida plant. The investment reaffirms Samsung’s commitment to ‘Make in India’. The expansion of the plant will double the production capacity of both mobile phones and refrigerators, further consolidating Samsung’s leadership in the mobile phones and consumer electronics segments.

Samsung India ranked number one in the Mobile Handsets/Tablets and Consumer Durables categories in the ‘Most Trusted Brands 2016’ annual survey, conducted by The Economic Times – Brand Equity and research firm Nielsen. The Economic Times is the world’s second-most widely read English-language business newspaper.

Overall, Samsung Mobile was ranked as the second ‘Most Trusted’ brand among all brands in India, a huge leap from the 16th position it was at in 2015.

Samsung Mobile also leads the rankings in Quality and Price categories at an individual brand attribute level, while it is second in Brand Familiarity, Overall Opinion, Recommendation and Meets Needs parameters. A total of 372 brands were considered for this year’s survey which was conducted across 12 cities.

Commenting on the rankings, Ranjivjit Singh, Chief Marketing Officer, Samsung India, said, “We are delighted to receive this honour from our customers who have placed their trust in Samsung. Being ranked as the most trusted brand further strengthens our commitment towards our customers who have helped us achieve such a milestone.”

“We have been in India for the last 21 years and customers are always at the core of everything we do at Samsung. Our ear to ground approach led by innovative technologies across product and service categories have made Samsung a popular choice amongst customers. We will continue to do better and aim for the top position with the support of our consumers who have always stood behind the brand,” he said.

As part of the survey, a total of 6,595 respondents were surveyed across Delhi NCR, Chandigarh and Lucknow in the North Zone, Kolkata, Bhubaneswar and Patna in the East Zone, Mumbai, Ahmedabad and Indore in the West Zone and Chennai, Bengaluru and Vijayawada in the South Zone.

Samsung began its journey in India in 1995, and in over two decades, it has grown into one of the country’s biggest consumer product companies, with 2 factories, 3 R&D centres, 1 design centre, 1.5 lakh retail outlets and over 45,000 employees.

Samsung is pioneering local manufacturing through its ‘Make for India’ initiative.