Samsung, India’s largest consumer electronics brand, today unveiled its Music Frame in India. A wireless speaker that looks like a work of art, the Samsung Music Frame comes with new features such as Dolby Atmos and wireless music streaming at just INR 23,990.

The stylish wireless speaker blends seamlessly into living spaces like never before by doubling as a picture frame. Just like a real frame, the Samsung Music Frame allows users to display personal photos. Listening to music while looking at a framed photo of a precious memory or a piece of art adds new levels of depth to users’ experiences.

The Samsung Music Frame will be available across Samsung.in and Amazon.in and across select offline stores starting today.

“Modern consumers are increasingly seeking products that not only blend functionality and aesthetics, but also add visual appeal. This trend is driven by a desire for products that reflect their personality and style, and enhance the overall ambience of their living space. The new Music Frame epitomizes exceptional technology in the form of a picture frame with its unique, elegant design while delivering a cinematic audio experience,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

The Music Frame offers users the convenience of wire-free listening while delivering superior sound quality that fills any space with rich, clear audio. Its personalized, framed artwork enhances home decor, reflecting Samsung’s passion for leveraging cutting-edge technology to elevate living spaces. This makes it a powerful addition to any household, providing stunning visual appeal and exceptional audio performance, all in one elegantly crafted device.

Dolby Atmos Technology

Immerse in a three-dimensional audio experience that surrounds from every angle, creating a lifelike soundscape that enhances listening pleasure. Be it watching a movie, listening to music, or playing games, Dolby Atmos technology elevates the audio experience to new heights, pulling users into the heart of the action.

Consistent Sound Quality

Enjoy balanced and consistent audio quality from any corner of the room, ensuring an optimal listening experience regardless of location. The speaker eliminates uneven sound distribution and promotes crystal-clear audio throughout the room, making every seat the best seat in the house.

Effortless Control

The Music Frame offers effortless control with built-in voice assistants like Alexa and Google Assistant. Users can simply speak commands, and the Music Frame responds, enabling play, pause, track skipping, and volume adjustment without any manual intervention. This feature provides hands-free convenience and seamless control over the audio experience.

Personalized Sound Optimization

Tailor the audio experience to the specific room environment with advanced room analysis and optimization technology. SpaceFit Sound Pro analyzes the acoustics of the room and adjusts the sound output accordingly, ensuring optimal audio quality tailored to the space. This technology transforms one-size-fits-all audio into personalized sound perfection

Q-Symphony Integration

Users can utilize Q-Symphony for richer stereo sound by placing two Music Frames on either side of their TVs. For surround sound, users can place a soundbar in front of their TV and a Music Frame on the opposite wall to act as a rear speaker. With the SmartThings app, users can set the equalizer settings to their preferences.

Adaptive Audio Performance

Experience audio that adapts to the content in real-time, delivering clear voices and detailed sounds optimized for every scene and volume level.

“Bringing innovative design projects to mass production is a multi-step process that involves iterative exploration and trial and error. The Music Frame project is the culmination of positive energy and passionate collaboration across our design, development and CX teams since the summer of 2021.”

— Chulyong Cho, Head of Design Team, Visual Display Business at Samsung Electronics

Designing the Experiences of Tomorrow

Samsung Electronics is home to forward-looking departments seeking untapped opportunities. True to its name, the Visual Display Business’ Future Experience Design group actively develops concepts for user experiences that are missing in the market before turning those ideas into innovative products.

Launching a new product is no easy feat, however. There is a long journey ahead after proposing an initial concept — from designing for mass production and collaborating with other departments to enhancing marketability and perfecting the product’s technical aspects. Brought to fruition through unceasing passion and innovation, this is Music Frame and its design story.

* Content images have been simulated for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region and model.

Bringing Style to Spaces

Inspired by Your Lifestyle

Consumers are now opting to purchase products that seamlessly blend into their living spaces instead of ones that only offer functionality. To that end, Samsung has introduced a series of lifestyle TVs including The Serif, The Frame and The Sero. Since TVs are not in use most of the time, these products transition to Ambient or Art Mode to offer a tasteful design experience — rather than displaying a black screen.

Delivering audio in the form of a picture frame, Music Frame is an extension of this approach. Setting itself apart from conventional speakers designed mainly to amplify sound, Music Frame and its concept of lifestyle audio prioritize the user’s lifestyle and living space. Picture frames are a familiar furnishing that can be placed anywhere, reflecting each individual’s taste and personality based on the kind of art being displayed. Music Frame draws inspiration from ordinary picture frames, allowing users to listen to music as they appreciate their favorite pictures.

Breathing Life Into an Innovation

In collaboration with the development and CX teams, Samsung designers built and tested a working prototype that demonstrated high-quality sound. They received positive responses from users after extensive testing, which solidified their confidence in the product’s acoustic performance and overall concept. As a result, the initial design remained intact and went into mass production.

Bridging the Gap Between Decor and Audio

Sculpting Unseen Sound

Music Frame embodies audio, so Samsung couldn’t lose sight of how people enjoy listening to high-quality music. Given the product’s unique form factor compared to traditional, elongated soundbars, the designers worked closely with the sound development team to perfect acoustics from the get-go. Speakers commonly have fabric, grilles or other materials on the front to easily emit sound. Together with the sound development team, the designers found a way for Music Frame to amplify sound through a gap between the frame and panel — creating a design rarely seen in audio products. The result? A frame-shaped speaker that is not restricted by the material that covers the front side.

Due to the frame’s shape, the gap between the bezel and the panel was important since this portion produces high- and medium-pitched sounds. After countless tests to find the optimal sized gap, both in terms of design and sound quality, the team settled on a width of 9mm. The designers worked with developers to make sure the vibrations from the rear woofer speaker — responsible for the bass — would not create noise when the product is hung on a wall like a picture frame.

A Piece To Personalize Your Space

Just like a real frame, Music Frame allows users to swap the images inside for personal photos or works of art. Listening to music while looking at a framed photo of a precious memory or a piece of art adds new levels of depth to users’ experiences.

Samsung designers also considered users who might place the Music Frame on a table instead of hanging it on a wall. Meticulous refinements were made to the frame stand’s shape and angle to ensure it doesn’t look too prominent or cause reflections on the panel. Since the rear of the product is visible if placed on a table, the back was designed in a neat and minimal fashion.

Music Frame in Your Everyday

Your Life, in the Frame

If there’s a particular image users want to cherish, they can create their own art panel by uploading an image to a third-party website and placing an order.

Music Frame comes in a default black bezel, but users can purchase an additional white bezel to match their decor. They can fill their frames with stunning images to create a stylish space that is perfect for listening to music.

* Art panels are sold separately and customization availability may vary by region. White bezels are sold separately and will become available starting in the summer of 2024.

Fill Your Room With Rhythm

For more captivating TV viewing, users can utilize Q-Symphony for richer stereo sound by placing two Music Frames on either side of their TVs. For surround sound, users can place a soundbar in front of their TV and a Music Frame on the opposite wall to act as a rear speaker. With the SmartThings app, users can set the equalizer settings to their preferences. By fine-tuning the audio, users can enjoy more vibrant sound and immersive content.

* Q-Symphony using Music Frame is available only when connected to a 2024 Samsung TV (DU7000↑ & LS03D) or 2024 Samsung TV and 2024 Samsung Soundbar (Q700D↑, Ultra Slim, S-Series).

Looking forward to a future of new possibilities, Samsung designers will continue to develop products and designs that naturally blend into users’ lifestyles and living spaces.

For more information about Samsung Electronics’ design, please visit the Design Samsung website.