Samsung India also launched its ‘Make for the World’ initiative, whereby it aims to export mobile handsets produced in India, to overseas markets.

With this new facility, Samsung will double its current capacity for mobile phones in Noida from 68 million units a year to 120 million units a year, in a phase-wise expansion that will be completed by 2020.

Samsung has been manufacturing mobile phones in India since 2007, and is the only brand that is truly made in India. Samsung India has been populating Printed Circuit Boards (PCBs) right from its inception and is aligned with the Government of India’s Phased Manufacturing Programme (PMP) goals.

On June 7, 2017, Samsung had announced an investment of INR 4,915 crore to add new capacity at the Noida plant, under the Uttar Pradesh government’s Mega Policy.

“Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ programme. Samsung is a long-term partner of India. We ‘Make in India’, ‘Make for India’ and now, we will ‘Make for the World’. We are aligned with Government policies and will continue to seek their support to achieve our dream of making India a global export hub for mobile phones,” Mr. HC Hong, Chief Executive Officer, Samsung India, said.

The Noida factory, which was set up in 1996 is one of the first global electronics manufacturing facilities set up in India. A bigger manufacturing plant, spread over 129,000 sq. metres, will help Samsung meet the growing demand for its innovative products and services across the country and also fulfil the Company’s goal of making India an export hub for the world.

As a true market leader, Samsung continues to provide cutting edge technology and enriching experiences to Indian consumers with its mobile phones made at the Noida plant, supported by a large ecosystem of suppliers in the Delhi-National Capital Region and partners across the country. All Samsung mobile phones, including the flagship Galaxy S9, S9+ and Galaxy Note8, are made at the Noida plant.

Since its entry into India in 1995, Samsung has set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly national brand. It has consolidated its market leadership in the country with two factories, in Noida and Sriperumbudur, near Chennai, five R&D centers and one design center. These are supported by a strong network of over 1.5 lakh retail outlets and 3,000 customer service points, the largest by any company in the country.

In October, 2016, Samsung launched 535 service vans to provide timely and quality customer service to consumers across the country, touching every remote village in all 6,000 talukas. Samsung has emerged as a truly Indian company at heart by fulfilling its commitment to ‘Make in India’ and living its promise of ‘Make for India’.

Samsung Electronics Co., Ltd. today announced an investment of INR 4,915 crore in India. The investment will be used to add fresh capacity at Samsung’s Noida plant, where the Company manufactures smartphones, refrigerators and flat panel televisions.

Samsung’s investment reconfirms its commitment to ‘Make in India’ and ‘Make for India’ and to the state of Uttar Pradesh. Set up in 1996, the Noida plant is Samsung’s first of two manufacturing units in India.

The expansion of the Noida plant on an additional 35 acres of land adjacent to the current facility will double the production capacity of both mobile phones and refrigerators, further consolidating Samsung’s leadership in the mobile phones and consumer electronics segments. The investment proposal was recently approved by the Uttar Pradesh government under its Mega Policy.

A groundbreaking ceremony and traditional puja was held at the new site today in the presence of Shri Ravi Shankar Prasad, Hon’ble Minister of Electronics and Information Technology and Law & Justice, Shri Satish Mahana, Hon’ble Minister of Infrastructure & Industrial Development, Government of Uttar Pradesh, Shri Amitabh Kant, CEO, NITI Aayog, senior officials of Government of India and the Government of Uttar Pradesh.

Mr. JK Shin, CEO, Samsung Electronics Co. Ltd. and Mr. HC Hong, President and CEO, Samsung Southwest Asia were present along with other dignitaries.

Samsung’s Noida plant was one of the first electronics manufacturing facilities set up in India in the early 1990s. The plant started with the manufacture of televisions in 1997. The current mobile phone manufacturing unit was added in 2005.

The expansion of the plant will act as a catalyst for the development of a robust electronics manufacturing ecosystem and is expected to generate thousands of new jobs, both direct and indirect, across the country. Samsung prides itself in being a key pillar of the Government’s ‘Make in India’ and ‘Digital India’ initiatives.

Mr. HC Hong, President and CEO, Samsung Southwest Asia, said, “This new investment of INR 4,915 crore is a testament to our continuing commitment to ‘Make in India’ and to Uttar Pradesh, which has been our partner right from the day Samsung’s journey in India began. Steadfast support from the state and local authorities in Noida has helped make our vision of ‘Make for India’ a reality. Today, on the back of the Digital India movement led by millions of young Indians, we are witnessing a rise in adoption of electronic devices, smart appliances and mobile phones. A bigger manufacturing plant will help us cater to the growing demand for Samsung products across the country.”

As a market leader, Samsung continues to provide cutting edge technology and enriching experiences for customers from the Noida plant, with a large ecosystem of suppliers in the National Capital Region and partners across the country.

Since its entry into India in 1995, Samsung has set new benchmarks in innovation-led manufacturing and consumer marketing, and established itself as a truly national brand. It has effectively consolidated its position in India with two factories—in Noida and Sriperumbudur, Tamil Nadu, five R&D centres and one design centre in Noida, employing over 70,000 people and expanding its network to over 1.5 lakh retail outlets.

It has also launched service vans to provide timely and quality customer service to consumers across rural India, expanding its network to over 3,000 service points, the largest by any company in the country. By not only fulfilling its commitment to ‘Make in India’, but also living its promise of ‘Make for India’, Samsung has emerged as a truly Indian company at heart.