More than 20,000 offline retailers have already signed up for the digital platform that enables consumers to buy Galaxy smartphones online from their neighbourhood stores.

“At Samsung, the consumer is at the core of everything we do. Our partnership with Benow is part of our broader online to offline (O2O) strategy and is aimed to provide benefits of both offline and online platforms to the consumer. With this new platform, our consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes. This will ensure that our consumers don’t have to step out to a physical store at a time when Social Distancing is the new normal. At the same time, the new platform enables thousands of physical retailers to connect with local customers online,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.

“Benow believes in harnessing technology to bring customers closer to their favorite brands. We have always believed in the strength of retailers and have been supporting them with various disruptive initiatives like contactless payments and device-less payment acceptance. Our O2O initiative in partnership with Samsung ensures that a large number of their mobile dealers can now have an online presence and extend an Omni-channel experience to their customers. This becomes increasingly relevant during these days of strict social distancing. The beauty of the platform is that it does not call for yet another app download while giving a seamless app like shopping experience all the way to a checkout with multiple payment options to the customers,” said Soorraj VS, Co-founder, Benow.

How the new digital platform works

To enable a dealer to become part of the new digital platform, Samsung shares the details of the dealer with Benow. Following this, the dealer gets a link on his/her mobile number. The dealer then registers for the platform and downloads the Benow App.

On the Benow app, the dealer can make an online catalogue of best-selling Galaxy smartphones. This catalogue can be edited to add newer models. Once the catalogue is ready, the dealer shares the link with customers via email, SMS and WhatsApp. The dealer can also share the link on his/her Social Media channels.

The consumer can browse the entire catalogue of Galaxy smartphones through the link shared by a particular dealer. To order a new phone, all the consumer needs to do is place a request via the online link. The moment a customer places an order, the dealer gets a notification. The dealer then checks the Benow app to get customer details. Post contacting the customer and finalizing the deal, the dealer generates the payment link through Benow.

The customer has the option to select various payment methods (cash on delivery, credit card, debit card, easy EMI, etc.) to make the payment. Upon transaction, both the customer and the dealer get digital charge slips. The dealer gets the Galaxy smartphone delivered to the customer.

Win-win situation for both Consumers & Dealers

The new digital platform enables millions of consumers in India to tap their local dealers to buy Galaxy smartphones online. It also helps Samsung’s large number of offline partners reach out to their local consumers online.

Galaxy On8 packs a larger 6 inches Super AMOLED Infinity Display and industry-first dual camera features.  These features are powered by artificial intelligence that allows users to experiment with the foreground and background of an image, thereby delivering professional grade photographs. The dual camera delivers Samsung’s flagship ‘Live Focus’ feature, where users can bring sharp focus to the foreground while blurring out the background.

Galaxy On8 will be launched at a special introductory price of INR 16,990 along with exciting offers like No Cost EMI, Special Data Offers & more, and will be available from August 6, 2018 onwards exclusively on Flipkart and Samsung Online Shop (shop.samsung.com/in).

The all new Galaxy On8 comes with three new powerful dual camera features – Background Blur Shape, Portrait Dolly, and Portrait Backdrop. With Background Blur Shape, you can make the pictures talk by adding soft light effect in different contextual shapes. The Portrait Dolly feature delivers a moving GIF image with zoom movements in the background for a cinematic photography experience. The portrait backdrop mode gives a professional touch to photography by creating cool and funky backgrounds effects.

“At Samsung, our constant endeavour is to bring meaningful innovation in our products and services that can truly add value to the lives of our consumers. Galaxy On8 sports Samsung’s signature Infinity Display and is a stunning device with state-of-the-art hardware and software features. With Galaxy On8, we have emphasized more on the camera, which is one of the most used features by millennials today,” said Sandeep Singh Arora, Vice President, Online Business, Samsung India.

Galaxy On8 sports Samsung’s signature Infinity display experience, which comes with an 18.5:9 Infinity display providing nearly 15% more display area without increasing the overall size of the device. The infinity display experience is further enhanced by Samsung’s ‘Make for India’ “Chat Over Video” feature which allows an uninterrupted and uncompromised video viewing experience while chatting, hence eliminating the need to compromise between video viewing or chatting. The transparent keyboard allows the user to continue watching the video while enjoying the video content.

“We are delighted to launch the latest smartphone from Samsung Galaxy On series on Flipkart. With the promise of quality and trusted brand equity, Galaxy On8 caters to India’s online customers who look for more from their smartphones,” said Ayyappan Rajagopal, Senior Director, Mobiles, Flipkart.

Galaxy On8 also comes pre-loaded with Samsung Mall, a revolutionary new service for millennials. This ‘Make for India’ feature uses Artificial Intelligence to let users shop by clicking a picture of the desired product and automatically getting results for the item across popular e-commerce platforms.

Galaxy On8 comes with a premium polycarbonate unibody and has a 6” HD+ super AMOLED Infinity display. It has sleek curves and an ergonomic design with elegant style and comfortable grip. The primary dual rear camera set up has 16MP with f/1.7 aperture and 5MP with f/1.9 aperture. The front camera is a 16MP setup with f/1.9. The new device also comes with the latest Android Oreo 8.0 operating system. Its performance is further boosted by Snapdragon 450 processor, which provides premium performance without draining the 3,500 mAh battery. Galaxy On8 comes with 4GB RAM + 64GB internal memory (expandable up to additional 256 GB).

The mega sale will kick-off with exclusive deals on a range of Samsung mobiles, televisions, air conditioners, microwaves, wearables and mobile accessories. For the first time Harman Kardon and JBL audio products from Harman, a Samsung company, will also be available during this sale.

Special deals on consumer electronics, audio products and accessories will be offered at 11 am and 7 pm everyday on select products on Samsung Online Shop (https://shop.samsung.com/in).

Citibank will offer 10% cashback on credit & debit card transactions for select products during this sale.

“We are delighted to announce the Samsung Summer Fest for our consumers. During the sale we have exciting offers, EMI and cashback options, allowing consumers to purchase and enjoy their favorite Samsung products,” said Mr. Sandeep Singh Arora, Vice President, Online Business, Samsung India.

Samsung Summer Fest Offers

Unreal Deals: Select products across categories to be on sale at special prices starting 11 am everyday

50:50 Accessories Store: Flat 50% off on a range of Samsung accessories starting 7 pm daily

Partner offers: Foodpanda will offer discount vouchers on their platform to consumers buying during the Summer Fest sale

Lucky Draw: Over 100 Samsung Scoop speakers will be up for grabs in a lucky draw for all consumers buying during the sale

Samsung Online Shop, the official online shopping destination for consumers, offers a wide portfolio of Samsung products covering smartphones, televisions, home appliances, memory and IT products with richer content, detailed product information and pan India delivery.

A sneak peek at the ‘Samsung Online Shop’:

Samsung India’s official online store is now more exciting, easy to use and seamless to help customers find the best Samsung products that fit their requirements.

Free Delivery on all orders across the country

Year-long attractive no cost EMI financing schemes on leading credit cards and Bajaj Finserv Cards

All-year attractive no cost EMI financing schemes available with a variety of payment options including Credit/Debit card, Netbanking & COD

Delight delivery for delivery by appointment from the nearest Samsung Plaza within 24 hours of ordering online, including free delivery for all products

Live Chat with Samsung Product Experts to help customers make buying decisions or generally enquire about Samsung products

Best exchange offers on smartphones while buying a new Samsung smartphone powered by Cashify

A special offers section for corporate employees for exclusive deals on Samsung products 365 days of the year