As summer holidays bring a wave of curiosity and eagerness to learn among students, Samsung Opera House seized the opportunity to inspire young minds with a unique AI photography and editing masterclass.

Held at the majestic Samsung Opera House in the heart of Bengaluru, this workshop provided students with a hands-on experience using the revolutionary Galaxy S24 Ultra, demonstrating the future of photography.

Nurturing Young Talents Through AI

The masterclass was designed to introduce students to the fundamentals of photography, including essential techniques in composition, lighting, and angles, with a particular focus on travel photography. With the Galaxy S24 Ultra as their tool, students explored the seamless integration of AI in enhancing their photographic skills.

The workshop not only covered the basics but also delved into advanced editing techniques, showcasing how AI can elevate their creative expressions.

The Galaxy S24 Ultra stood out as the highlight of the workshop, featuring its unparalleled camera capabilities. Equipped with a state-of-the-art 200 rear camera, advanced AI-driven enhancements, and an array of lenses, the S24 Ultra empowers users to capture stunning details with ease.

The AI photography features allowed students to see firsthand how technology can automatically adjust settings for the perfect shot, whether in bright daylight or low-light conditions.

Samsung Opera House has a rich legacy of merging culture with technology. Originally built in the 19th century, it has been transformed into a cutting-edge digital playground, offering visitors a glimpse into the latest in Samsung’s innovations. The venue continues to be a hub for creativity and learning, hosting various events and workshops that inspire the community.

Commenting on the learnings at the workshop, one of the participants, Vishal N said, “I am thrilled to see all that I could do with the help of Galaxy AI. This masterclass is not only fun but also an opportunity to be educated about the innovations through advanced technologies. The Galaxy S24 Ultra is not just a smartphone; it’s a tool for creativity and learning, and I am excited to see how I am able to utilize my newfound skills with photography.”

As the summer unfolds, Samsung Opera House will continue to offer such enriching experiences, ensuring that students remain engaged and inspired, all while exploring the boundless possibilities that technology has to offer.

In the heart of Bengaluru, where tradition and technology move simultaneously, a modern architectural marvel has been captivating the city’s residents and tourists alike since the last five years. Back in 2018, Samsung gave the iconic Opera House a new life by transforming it into the World’s Largest Mobile Experience center and over the years, it has become a hub of technology, culture, innovation and lifestyle for the city. 

The Samsung Opera House stands tall as a symbol of Bengaluru’s innovative spirit and cultural heritage. As it celebrates its fifth anniversary, here’s a closer look at how this iconic experience centre is redefining retail experience, backed by futuristic technologies and a strong cultural connect. 

Enter the Future of Living – IoT-Enabled Multi-Device Experience 

After a hard, long day, all we need is someone else to take over our chores. And the IoT-enabled multi-device zone at the Samsung Opera House will give you a glimpse of exactly that! The Multi-device Experience Zone at the Samsung Opera House offers visitors a chance to discover how cutting-edge technology creates an efficient, automated and simplified manner of living. Featuring Samsung’s smart and intuitive IoT-enabled product ecosystem SmartThings, connecting TVs, smartphones, refrigerators, washing machines, tablets and smartwatches, this zone allows visitors to discover the power of home automation and how various products interact with each other to make our lives much simpler.

Where the Geeks & Gamers Unite – Gaming Arena

Samsung Opera House is truly the first of its kind in India, as the experiences it offers will thrill even the most adventurous of people. Visitors also get to step into the new-age gaming experience powered by Samsung Odyssey Ark and other gaming monitors. These monitors are equipped with cutting-edge features that provide a more immersive experience of gaming. Be it epic gaming battles or simply hanging out with your friends, the Gaming Zone at the Samsung Opera House has become the most sought-after zone for youngsters in the city.

Next-Gen Entertainment with the Audio Visual Zone 

For the entertainment buffs, the audio visual zone at the Samsung Opera House will simply enchant you! This zone is an awe-inspiring ensemble of Samsung’s cutting-edge QLED TVs, including 8K, and The Frame TVs. Visitors can also explore the audio-visual wonders with Home Theatre, where various movies are screened, making it a must-do destination for the city’s Gen Z and millennials. 

Flagships and Gadgets Galore at the U Tables 

Samsung smartphones are redefining the way we live, work, and play. The phone display zone at the U Tables offers visitors a hands-on experience with their favorite Samsung smartphones. It is not only the perfect spot for fans of the Galaxy Flip & Fold but also other flagship devices. So, if you are a smartphone geek looking for products with futuristic technology, this is the right place for you. 

Audio Delight with JBL and Accessories Zone 

If you are a music aficionado or value great audio experience, the JBL and Accessories Zone will help you add that extra oomph to your music setup with JBL speakers. Visitors can also find their favorite headphones and soundbars in this zone. What’s even more exciting is the bespoke customization counter that allows you to glam up your Galaxy devices with customized skins, covers, and more.

Customer Service Section – For all Samsung Users 

The Samsung Opera House is not just dedicated to cutting-edge technology, but also to next-gen customer service. Taking customer service to the next level, the customer service section at the Samsung Opera House is open to all Samsung users.

Learn @ Samsung 

The potential of consumer technologies today is limitless, and to help you gauge their scope, the store offers exclusive workshops around photography, video-editing, gaming, music, doodling, baking, and more under Samsung’s Learn @ Samsung initiative.

Samsung Opera House experience centre opened its doors in 2018 as a hub of innovation, lifestyle, entertainment and culture in Bengaluru with events at the sprawling plaza area, round the year. Since it started, more than 1,000 events have been organized here around product experience, consumer engagement and entertainment such as OTT movie premiers, fashion shows, stand-up acts, and more.

The highlight of the Opera House is the main stage area which has witnessed iconic Samsung flagship product launches and even workshops by Samsung Members. This is truly the area where magic happens! The Samsung Opera House has time and again introduced cutting-edge technology and transformed how people perceive retail space, transcending the traditional concept of a store and evolving into a hub of innovation, culture, and community. With a blend of top-notch design and a commitment to staying ahead of the tech curve, Samsung Opera House promises to continue its remarkable journey into the future.

Samsung India’s iconic experience store Samsung Opera House in Bengaluru has completed five exciting years and in this time, it has become a hub of technology, innovation, art and culture for the city. Samsung celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta where young Samsung and K-Pop fans performed to bring alive the spirit of cross-cultural unity.

This year’s theme was ‘Korea Pop Culture Extravaganza’ and Samsung Opera House hosted a lineup of events that captured the essence of Korean culture through its entertainment and culinary traditions. The event began with a Trivia Quiz and Games session centered on K-Pop culture, providing participants an opportunity to showcase their knowledge and win exciting prizes. This was followed by a high energy Dance Battle where dance enthusiasts claimed the spotlight and those with vocal prowess competed in a Voice Battle.

At the Home Theatre zone inside Samsung Opera House, an exclusive Korean movie screening unfolded for cinephiles while the Chef’s Kitchen zone proved to be a significant attraction for food enthusiasts and aspiring chefs. Fans also took some exciting photos at the cherry blossom backdrop photo booth and attended an accessory workshop, among others.

The anniversary celebration brought in an exciting crowd of over 5000 Samsung and K-Pop fans to Samsung Opera House. The cultural programmes during the K-Fiesta were judged by Samsung jury members who also presented the winners with exciting prizes.

“Samsung Opera House has completed a remarkable journey since its inauguration as a historic landmark in Bengaluru. It is today a hub of technology, innovation, art and culture for the city. Consumers, especially the Gen Z and millennials, have come to love this iconic experience store over the last five years and we will continue to bring in exciting new technology experiences for them,” said Mr. Sumit Walia, Senior Director, Samsung India.

Samsung India recently revamped the iconic Samsung Opera House in the heart of Bengaluru with exciting new technology experiences and zones for visitors. Consumers visiting Samsung Opera House can today enjoy Samsung’s complete product ecosystem and new zones such as Connected Living, Gaming Arena, Audio, Home Theatre and Lifestyle TVs, showcasing its multi-device connectivity with SmartThings, alongside a cup of coffee.

Samsung Opera House opened its doors in 2018 as a hub of innovation, lifestyle, entertainment and culture in Bengaluru with events at the sprawling plaza area, round the year.

Since it started five years back, more than 1,000 events have been organized here around product experience, consumer engagement and entertainment including Galaxy workshops on photography, doodling, video-editing, Ted Talks, fashion shows, baking workshops, movie screenings and many more.

Today, it is a must-do destination for the city’s Gen Z and millennials looking for exciting tech-enabled experiences and entertainment. One can immerse themselves in the world of gaming, experience powerful audio at the Home Theatre zone and even get to pick up some culinary skills at the in-house Chef’s kitchen workshops while enjoying the best coffee in town.

Samsung has focused on upgrading the consumer experience by not only enhancing the look and feel of the experience store but also through immersive experiences offered by a wide range of products such as QLED TVs, The Frame lifestyle TVs, Bespoke Refrigerators, Ecobubble Washing Machines, Microwaves and activity zones at Samsung Opera House

Samsung Opera House also offers a fully functional customer service centre. There is a personalisation counter where consumers have an option of choosing the phone skin and get engravings done on the covers they choose.

The 33,000 sq. ft. standalone property, which during the British era hosted plays and Operas, was restored by Samsung over two years and opened to the public in 2018. Its facade continues to don its magnificent original look and feel while on the inside, a modern experiential space has been developed with extensive use of technology.

From learning the nuances of product photography to capturing portraits, it was an afternoon of unlearning and learning for youth of Bengaluru as they met Samsung Members Brand Ambassador.

“This is the first time I was hosting a Photography Masterclass at Samsung Opera House and I believe there’s lot to learn and experience when it comes to Mobile Photography with the Samsung. It can turn you into a professional from beginner in no time,” said Galaxy Camera Expert, Rohit Gadher.

“S23 Ultra’s Low light capabilities matched with the Expert Raw mode can create great combination to shoot at any lighting conditions and any setup. I loved the 200MP pictures captured on S23 Ultra,” he added.

More than 30 amateur photographers from Bengaluru gathered at Samsung Opera House, a picturesque Samsung Experience Center in the heart of Bengaluru.

“I was glad to be part of this workshop. It allowed me to explore how I can achieve the great photography outcome with my galaxy smartphone, said Hari Krishnan who seemed super thrilled after the workshop.

Here’s a glimpse of the workshop below:

The iconic experience center was jam-packed with a large crowd of viewers, journalists, creators and content producers gathered to watch the livestream of Unbox & Discover 2023. At 12 noon, the live stream of the event began to trumpeting applause which went on for an hour.

Here is a glimpse from Unbox & Discover 2023:

The stunning building sheltered in the heart of Bengaluru was buzzing with the epic showcase of luxury, technology and innovation which contributed to making Samsung the global number one TV brand for 17 years. Journos, influencers and content creators added to the excitement as they gathered in the city to unbox and discover the 8K resolution.

Here is a glimpse of how the brilliance of tech and futuristic design of the new Neo QLED TV enthralled the visitors:

(L-R) JB Park, President & CEO, Samsung SWA, CH Choi, Corporate VP, CE Business, Samsung India and Mohandeep Singh, SVP, CE Business, Samsung India launch the Neo QLED 8K at the Samsung Opera House in Bengaluru

Samsung, global number one TV brand for the last 17 years, today launched the newest generation of its ultra-premium 2023 Neo QLED 8K TVs and Neo QLED 4K TVs in sizes ranging from 50-inches to 98-inches. Besides breathtaking picture quality and stunning design, this year’s lineup focuses on enhanced connectivity, advanced personalization, ultimate gaming experience and everyday sustainability by decreasing its carbon footprint throughout its product lifecycle, offering a “More Wow than Ever” experience.  

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home. Our latest Neo QLED TVs are ‘More Wow than Ever’. They are beautiful, accessible and sustainable with eco-conscious technologies, offer immersive gaming and with SmartThings, our advanced technology is seamless and intuitive, making life more convenient and enjoyable everyday. With these ultra-large screens, 8K resolution and next-level image and sound quality, we are confident that Neo QLED TVs will strengthen our leadership in the premium TV market in India,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.

Breathtaking Picture & Sound Quality

Images on Neo QLED TVs look incredible thanks to Samsung’s Quantum Matrix Technology that powers up to 33 million pixels and delivers a billion colours.

The picture quality of Neo QLED TVs is powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Both Neo QLED 8K & 4K TVs deliver bright and a wide range of colours that are validated by experts at Pantone®. The validation means consumers can experience lifelike colours while watching their favorite content and playing games. It includes accurate expression of 2,030 Pantone® colors and 110 skin tone shades.

For synchronized sound experience that transports users to another world, the new range of Neo QLED TVs come equipped with Q Symphony 3.0 that uniquely allows TV and soundbar speakers to operate simultaneously for an immersive surround effect. Plus, the viewing experience is complemented by immersive sound with the world’s first wireless Dolby Atmos® and Object Tracking Sound Pro with action-tracking sound from all corners of the TV. Adaptive Sound Pro optimizes sound considering characteristics of both the room and the audio content.

Solutions for Secure Connected Life

The new lineup comes with built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light, sound, and much more.

Calm Onboarding seamlessly syncs devices for easier control of not just Samsung devices but also third-party appliances and IoT devices for seamless connections. These televisions have smart and intelligent features that send baby’s crying, or dog’s barking alerts on smartphone with the help of IoT-enabled sensors, allowing consumers to take care of their loved ones even when they are away.

Samsung Neo QLED TVs also feature Smart Hub, the centerpiece of the connected experience that brings together Entertainment, Gaming and Ambient options all in one place. The Tizen OS-powered entertainment hub delivers access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service that offers 100 channels in India.

With CC EAL 6+ certification, the new Samsung Knox Vault hardware chip encrypts all information from connected devices, ensuring the highest level of security and offering peace of mind for users.

In addition to Samsung’s own virtual assistant- Bixby, Neo QLED TVs also come with Alexa built-in. With voice commands through Alexa, customers will be able to search content, browse channels, play music, control previously installed smart home appliances, etc. Customers can push the mic button on the remote and just say ‘Alexa, search for movies’, ‘Alexa, volume up/down’, and more to enjoy a comfortable viewing experience.

Multi View lets users view content from four different sources simultaneously. For consumers who are looking to improve their productivity, Samsung SlimFit Cam allows users to easily turn their Neo QLED TVs into a video calling facility with Google Meet.

Putting Gaming at the Forefront

The prominence of gaming is one of the major drivers of 8K content expansion in India, and the new Neo QLED TV range guarantees a mega experience to every gamer. Samsung’s Neo QLED 8K TVs come ith the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming. This gaming powerhouse TV virtually eliminates lag and motion blur with Game Motion Plus, delivering up to 144Hz for compatible PC-connected gaming content. Newly added feature of Virtual Aim Point promises to make every gaming session bigger than reality while Super Ultrawide GameView provides content in aspect ratios of 16:9, 21:9 and 32:9 and Game Bar ensures best gaming experience for winning.

To elevate the experience for every type of gamer, Mini Map Zoom enables players to see the mini map of their game at a glance on any display. It allows players to view more noticeable crosshairs in any game so they can make the perfect shot.

Putting People and Planet at the Center

Samsung is consistently working with partners and customers to be eco-conscious and reduce carbon footprints throughout the product’s lifecycle. For the 2023 lineup, many parts of our TVs are now made from discarded secondary batteries, discarded fishing nets, and waste metals.

Samsung has reduced the usage of ink on packaging by 90%. Besides this, the lineup comes with eco-packaging with an option to re-purpose packing material as home furniture. That’s not all, AI Energy mode on SmartThings app lets you decrease energy consumption by 20% by reducing TV brightness as per ambient light.

Chic Design for a Minimal Lifestyle

These latest TVs come with Infinity Screen & Infinity One Design that allows users to escape into that movie, show or game with an edge-to-edge 8K picture that defies limits and redefines expectations. A nearly invisible bezel with black edges shrunk to almost nothing, and an ultra-slim frame removes any distractions so users can get a more immersive viewing experience. Offering minimalism, consumers can go clutter-free with an even slimmer Attachable One Connect Box. It is easy to tuck away on the back of your TV or place it neatly to the side.

Price and Availability

Neo QLED 8K TVs come in QN990C (98-inch), QN900C (85-inch), QN800C (75, 65-inch), QN700C (65-inch) models and will start from a price of INR 314,990. Neo QLED 4K TVs come in QN95C (65, 55-inch), QN90C (85-, 75-, 65-, 55-, 50-inch), QN85C (65-, 55-inch) models will be priced starting INR 141,990 onwards. These TVs will be available at all Samsung retail stores, leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop.

Consumers buying Neo QLED TVs until May 25, 2023 can get a free Samsung Soundbar HW-Q990 worth INR 99,990 with select Neo QLED 8K TVs and Samsung Soundbar HW-Q800 worth INR 44,990 with Neo QLED 4K TVs.

The stunning building sheltered in the heart of Bengaluru was buzzing with the epic showcase of technology. Influencers and content creators added to the excitement as they gathered in the city to be the first to see the new premium Galaxy innovations.

Take a look here at all the glitz and glam from Galaxy Unpacked –

The iconic experience center was jam-packed with a large crowd of viewers, journalists, creators and content producers gathered to watch the livestream of Galaxy Unpacked 2023. At 11.30 p.m., the live stream of the event began to trumpeting applause. Finally unveiled were the Samsung Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23, along with the Galaxy Book3.

The audience went crazy every time the devices and their cutting-edge features were revealed. The devices offer individualized experiences, adaptable form factors, and improved performance. The new Galaxy S series is the epitome of how Samsung defines the ultimate premium experience. Samsung raised the bar and is setting new standards for what’s epic.

Here is a glimpse from the epic night of Unpacked:

The  70-seater Starbucks outlet was inaugurated by Mr. JongBum Park, President and CEO, Samsung Southwest Asia and Mr. Sushant Dash, CEO of Tata Starbucks during an event at the iconic Samsung Opera House. The event included a riveting coffee-tasting session, a friend’s and family event and a music performance that enthralled the audience.

Here are a few glimpses from the launch –