Samsung, India’s largest consumer electronics brand, has inaugurated its Premium Experience Store in the state of Tamil Nadu at the Phoenix Mall, Chennai. Designed to offer an integrated premium experience of sales and customer service, the store is a one-stop solution for all consumer needs.

The store highlights Samsung’s cutting-edge product ecosystem featuring immersive zones dedicated to SmartThings, smartphones, laptops, audio, gaming, and lifestyle televisions. The store in Phoenix Marketcity Mall which is one of the largest mall in India, is located in Velachery area of Chennai, which has emerged as a hub of Gen Z and millennials in recent years.

The new experience store will host a diverse range of Galaxy workshops as part of the ‘Learn @ Samsung’ programme designed for Gen Z and millennials. The workshops will cover a wide range of topics aligned with the interests of consumers, including digital art, doodling, photography, videography, fitness, coding, music, and events celebrating the local culture and values of the city.

Consumers visiting the store can avail limited period offers like Galaxy Buds FE at INR 2999 and Early Bird giveaways, on purchase of select devices.

“We are delighted to introduce the Premium Experience Store to Chennai following a fantastic response in other parts of India. Our commitment is to captivate the Chennai shoppers with immersive and uniquely tailored product experiences. The newest store is dedicated to engaging Chennai’s diverse consumer base, by hosting ‘Learn @ Samsung’ workshops that cater to various passion points, including digital art, doodling, photography, videography, fitness, and music. Chennai’s dynamic retail market provides an ideal backdrop for us to connect with our customers and create memorable engagements,” said Sumit Walia, Senior Director, Samsung India.

At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in-store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered to their homes directly.

Consumers can seamlessly access Samsung’s digital lending service, Samsung Finance+ and conveniently opt for Samsung Care+ plans for Galaxy smartphones, tablets and smartwatches right in the store.

Beyond the purchase, the store also offers visitors hassle-free after-sales service for smartphones and the convenience of booking home service calls for all their consumer electronic needs.

Samsung India today inaugurated a new Premium Experience Store at the Lulu Mall in Lucknow, its largest in Uttar Pradesh, bringing in exciting new technology experiences to consumers in the city.

At the new store, consumers can enjoy Samsung’s entire product range through exciting zones around Samsung’s connected ecosystem such as SmartThings, smartphones, laptops, audio, gaming and lifestyle televisions.

Lulu Mall, which is located at Amar Shaheed Path in Golf City area in Lucknow has emerged as a hub for Gen Z and millennials. The store here will host a variety of Galaxy workshops under the ‘Learn @ Samsung’ program for consumers. This will include free hands-on workshops around consumer passion points such as digital art, doodling, photography, videography and fitness.

Built on an area of more than 1200 sq. ft. of space, the store will also host a variety of entertainment activities offering a Samsung experience customized to the city of Lucknow.

Consumers visiting the store in the first week after opening will get assured gifts on purchases of INR 20,000 & above, 2X loyalty points and Galaxy Buds2 at INR 2,999, on purchase of select Samsung products. In addition, consumers can also avail always-on special benefits such as student discounts of up to 10% on smartphones, tabs, laptops and smartwatches, up to INR 8,000 cashback on select devices and up to INR 21,000 in additional benefits.

“We are excited to open the doors to our next-gen Premium Experience Store in Lucknow. We have tailored unique experiences through zones such as Samsung SmartThings and Gaming & Creativity, designed especially for Gen Z consumers. Moreover, to engage our young consumers through their passion points, we will also host ‘Learn @ Samsung’ workshops. These workshops will focus on varied consumer interests such as digital art, doodling, photography, videography, fitness and music, among others,” said Sumit Walia, Senior Director, Samsung India.

The newly launched store offers a next-generation larger-than-life experience of Samsung products alongside a one-of-a-kind experience to young gaming enthusiasts with a dedicated gaming zone that showcases a premium range of smart monitors.

At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in-store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered home directly.

Consumers can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan Samsung Care+ for Galaxy smartphones, tablets, and smartwatches at the store.

Consumers visiting the store will also be able to enjoy hassle-free after-sales service for their smartphones and book service calls for their consumer electronics products at home.

Samsung’s complete product ecosystem was made available to consumers through exciting zones like the DIY Customization Zone – Bespoke Studio, events & activation arena, premium AV display zone, gaming & creativity zone, IM table, and more. The store is all set to become one of the coolest hangout hubs for Gen Z & Millennials in Hyderabad.

The inauguration began with a ribbon cutting ceremony followed by adding a traditional touch through lighting of a lamp. Samsung Brand Ambassadors provided a guided docent tour to the guests and consumers. Local influencers and content creators who celebrated the amalgamation of technology and culture that that the store offers, were thrilled to be at the event.

Here are some glimpses from the launch –

At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered home directly.

They can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan Samsung Care+ for Galaxy smartphones, tablets and smartwatches at the store.

Consumers visiting the store will also be able to enjoy hassle-free after-sales service for their smartphones and book service calls for their consumer electronics products at home.