Seema Nagar (L) with her parents

Seema Nagar, the young girl from a small village near Jaipur, who defied odds to become a Samsung technician has become a household name. Samsung India’s digital campaign film, based on the real life of Ms. Nagar, has caught the public imagination, with the film being viewed by over 80 million people on YouTube in just four weeks.

Samsung India’s campaign #SapneHueBade, aimed at highlighting women empowerment, has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India. It is also the fastest growing among women viewers in India.

The digital film depicts the trials and tribulations that Ms. Nagar had to undergo before she entered Samsung Technical School. It inspires women to dream big.

Following her training at Samsung Technical School, Jaipur, Ms. Nagar took up a job at Samsung Service Center in the same city. She is now on her path to realize her dream of opening a service center in her village.

(L-R) Mr. H C Hong, President & CEO, Samsung Southwest Asia, Shri Kalraj Mishra, Union Minister for MSME and Smt Harsimrat Kaur Badal, Union Minister for Food Processing at the MoU signing ceremony for Samsung Technical Schools

Samsung India today signed a Memorandum of Understanding (MoU) with the Ministry of Micro, Small & Medium Enterprises (MSME) for its Samsung Technical School initiative, renewing its partnership for 10 existing schools run across the country and also adding two new MSME-Samsung Technical Schools at Bengaluru and Jamshedpur.

With this, the number of schools in partnership with the Ministry of MSME goes up to 12. Samsung runs another 10 such schools in collaboration with Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi and West Bengal, taking the total to 22.

Reinforcing its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign, Samsung also announced the MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees. A Meritorious Reward Program for toppers at these institutes has also been launched.

Under the MSME-Samsung Technical School Scholarship program, 1,000 girls and differently-abled trainees, who have successfully completed the basic course, will be given a scholarship of up to INR 20,000. This will cover the entire fee for the Samsung Advanced Repair and Industrial Skills Enhancement 2 (A.R.I.S.E.2) program and will help augment the number of girls and differently-abled trainees at the schools.

With the Meritorious Reward Program, toppers among Samsung Technical School students will be given a reward of INR 20,000 in recognition of their performance.

The MoU was signed in the presence of Shri Kalraj Mishra, Union Minister for MSME, Shrimati Harsimrat Kaur Badal, Union Minister for Food Processing and Mr. HC Hong, President & CEO, Samsung Southwest Asia.

Shri Kalraj Mishra, Union Minister for MSME, said, “We are committed to creating an industry-ready work force and provide industry-oriented skills to our youth under the Skill India program. Samsung has been a valuable partner in our quest to create a vast pool of talent and we are pleased to further renew our association. The scholarships and reward program further showcase Samsung’s commitment towards the girl child and this initiative.”

The minister awarded MSME-Samsung Technical School Scholarship certificate to Ms. Soni Kumari who enrolled for the A.R.I.S.E.2 program at Samsung Technical School, Varanasi recently.

Shrimati Harsimrat Kaur Badal, Union Minister for Food Processing, said, “The government, with its ‘Beti Bachao, Beti Padhao Yojana’, has been trying to generate awareness about various welfare schemes for girls in the country. Samsung’s commitment to the welfare of the girl child and to help them get technically trained and find their feet is commendable.”

Mr. HC Hong, President & CEO, Samsung Southwest Asia, said, “Samsung is proud to help impart technical skills to youth of this country. We are totally committed to the government’s Skill India mission. Our collaboration with the ministry of MSME has enabled us to tap the potential of youth and make them job ready with the help of the Samsung Technical School initiative.”

Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. These schools have so far trained over 2,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

As part of the curriculum, the A.R.I.S.E.2 program provides students trade-specific training on various aspects of repair and troubleshooting for consumer electronics products such as mobile phones, televisions, home theatres and home appliances.

Students get real-time work experience at Samsung authorized service centres and other than technical skills, they also get a chance to learn soft skills which enable them to provide quality customer service.

Samsung India’s new film depicting the real life story of Seema Nagar – a young village girl who breaks stereotypes to achieve her dreams – has received an overwhelming response on social networking platform YouTube. The 3 minute 30 second-digital film, uploaded on YouTube five days back, has received nearly 17 million hits so far.

Ms. Nagar studied at Samsung Technical School in Jaipur. She is now a trained technician at a Samsung Service Center in the Pink City. She plans to open a service center in her village soon.

The film showcases how Samsung cares for dreams of girls in India. Shot in Jaipur and Pushkar over four days, the film also features a song by Wadali Brothers, one of the greatest proponents of Sufi music in the world today. This is the first time that the legends have lent their voices to an ad film.

Samsung Technical Schools, part of Samsung’s ‘Make for India’ initiative, contribute to the government’s ‘Skill India’ program. As part of the curriculum, students are offered Advanced Repair and Industrial Skills Enhancement (A.R.I.S.E.) program, resulting in trade-specific training on various aspects of repair and troubleshooting for consumer electronics products such as mobile phones, televisions, home theatres and home appliances.

Through its Samsung Technical School initiative, Samsung aims to support the government’s vision to make India a global manufacturing hub by addressing the need for skilled manpower with practical know-how and relevant industry experience.