Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

[1] Omdia Q4 2025 Public Display Report, by unit sales.

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

Samsung Soundbar, a sleek audio system with Dolby Atmos, delivers the ultimate immersive audio experience. You can now play your favourite music by gently tapping your smartphone on the Soundbar! Yes, you read that right!

Follow these easy steps to learn how to use this feature and connect instantly:

Take a look here

Simply tap your smartphone on the Soundbar to start playing music from your device through the Soundbar.

• Open the ‘SmartThings app on the phone.
• Tap on ‘Menu’
• Tap ‘Setting icon’
• Enable ‘ Tap View, Tap Sound’
• Play any music on your phone
• Gently tap the ‘Soundbar’ with your phone
• Select ‘ Start now’ on phone
• Your phone will get connected to the Soundbar and start playing the music

Watch this video to know what we are talking about:

Whether you are watching content on OTT, documentaries, movies, or listening to music, sound plays an intrinsic role in making the in-home entertainment completely immersive.

To offer next level of rich, room-filling three-dimensional audio, Samsung has recently launch its latest Q-Series and S-Series soundbars that promise an extraordinary in-house entertainment experience with cutting-edge features that bring you an immersive sound experience like never before. The latest range of sound devices from Samsung makes in-home entertainment truly exceptional. Read on to know-how:

World’s First Wireless Dolby Atmos Connection

The flagship Q-series, a perfect companion for Samsung Neo QLED and QLED TVs, comes with the world’s first built-in Wireless Samsung TV-to-Soundbar Dolby Atmos connection that allows you to seamlessly enjoy immersive sound with a Wi-Fi connection without any lags or delays.  Dolby Atmos immerses you in your favourite entertainment with sound that moves all around you with breath-taking realism.

Maximised 3D Sound Effect with Q-Symphony

The Q-Series soundbars support the Q-Symphony feature, which enables the usage of the soundbar along with Samsung Neo QLED and QLED TVs’ built-in speakers to maximize the 3D sound effect of the setup, delivering a rich and immersive sound experience.

Optimised Sound with SpaceFit Sound

The 2022 Samsung soundbars also feature Space Fit Sound technology that optimises the sound depending upon the size of your room. So, whether you are gaming, binge-watching your favourite web series, or having a weekend blast with your friends, the sound output will always be customised in accordance with your needs and space.

Amped-up Bass and Design

The latest range of Samsung Soundbars offers a delightful experience for both ears and eyes. The chic design language combined with an upgraded bass and surround sound offers you a sound system that is aesthetically pleasing.

Enhanced Accessibility

Samsung’s 2022 Soundbars come with built-in support for Alexa, Tap View, and Airplay, providing users with next-level convenience and accessibility. Planning a house party just got easier than ever!

So why wait? Get yourself a Samsung Soundbar today and immerse yourself in the world around you.

Samsung, India’s largest consumer electronics brand, unveiled its 2022 Soundbar lineup that features the world’s first built-in Wireless Dolby Atmos for a seamless Samsung TV-to-soundbar connection, Q-Symphony, dtsX, SpaceFit Sound Advance and the world’s slimmest soundbar.

The new range, comprising of flagship Q series and lifestyle S series, creates an atmosphere of rich, room-filling three-dimensional audio to provide the next level of in-home entertainment audio experience. The 2022 lineup is designed to lend a premium touch to your living spaces with its sleek metal mesh design.

Priced at INR 24,990 onwards, the latest range will be available from June 21, 2022, across Samsung’s official online store – Samsung Shop, all Samsung retail stores, leading consumer electronics stores and online platforms, including Amazon and Flipkart.

“Consumers in India appreciate high-end audio and are increasingly investing in advanced surround sound that elevates their in-home entertainment experience. With our 2022 soundbar lineup, we are addressing consumers’ need for a life-like sound output paired with a chic design language. The lineup’s advanced sound engineering harmoniously brings the sound together and places you at the heart of the action,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The flagship Q series, the perfect companion for Samsung Neo QLED and QLED TVs, comes with the world’s first built-in Wireless Samsung TV-to-Soundbar Dolby Atmos connection that allows you to seamlessly enjoy immersive sound with a Wi-Fi connection.  Dolby Atmos immerses you in your favourite entertainment with sound that moves all around you with breath-taking realism. Its enhanced Q-Symphony allows the soundbar to work alongside the speakers of a compatible Samsung television for wiresless Dolby Atmos experience and executes audio in harmony with the TV, maximizing the 3D sound effect on screen. For a more customized sound experience, Space Fit Sound Advance optimizes the sound according to the size of the room.

The lifestyle S series features the world’s slimmest soundbar, S801B, which is 60% slimmer than regular soundbars. It is a style statement and a conversation starter. The series also has another elegant new model – S61B that blends seamlessly into any space with its compact design. The lineup offers an ultra-premium look with improved sound calibration, enhancing the overall TV viewing experience. Additional convenient features like Alexa Voice Assist, Tap View or Airplay allow consumers to listen to their favourite mobile playlist.

These soundbars deliver powerful bass in a compact form by integrating passive radiator technology with its subwoofer and with true top-firing speaker channels it produces natural, room-filling Dolby Atmos sound. The slim, minimalist design is the ultimate in style, designed to sit perfectly underneath the TV or even separately as a standalone speaker.

Price & Availability

The Q series Soundbars will be available in Q990B, Q930B, Q800B, Q700B and Q600B models at a starting price of INR 31,990

The S series Soundbars will be available in S801B and S61B models at a starting price of INR 24,990

The 2022 lineup will be available at Samsung’s official online store Samsung Shop, all Samsung retail stores, leading consumer electronics stores, and across online platforms such as Amazon and Flipkart

Q series

The Q990B model, with its new design and upgraded bass with 11.1.4 channel, will provide consumers with powerful sound quality,

The Q990B incorporates 11.1.4ch surround sound including one subwoofer channel, four up-firing channels and two wireless rear speakers for an immersive Dolby Atmos and dtsX experience creating an atmosphere of rich, room filling sound. The Q930B model comes equipped with an astonishing metal design, rear speakers and 9.1.4 channel to provide the consumers with immersive surround sound experience.

The Q800B model will have side speakers added to it with an upgraded design and a 5.1.2 channel surround sound system.

The all-new model Q700B will have up-firing top speakers which deliver an immersive overhead sound with its 3.1.2 channel surround sound system and will work with Alexa and Google.

The Q600B will adorn advanced design and support HDMI eARC connection with Q – symphony Gen II audio experience. The 2022 model will also have the acoustic beam technology that mixes and delivers the sound, so it appears to come precisely where the action is happening on screen and is perfect for watching movies and gaming.

S series

The S – series range will feature the S801B model and will be available to consumers in an ultra-slim design with built-in Alexa and 3.1.2 channel surround sound with built-in Wireless Dolby Atmos and DTS Virtual: X.

The ultra-slim soundbar packs a powerful punch at just 39.9mm depth which complements your home lifestyle.

It sits perfectly underneath the TV or as a standalone speaker. It delivers a powerful bass in its compact form with proper top-firing speaker channels that produce natural, room-filling Dolby Atmos sound.

On the other hand, the all-new S61B will be equipped with a 5.0 channel surround system with wireless Dolby Atmos/DTS virtual X Second-generation Q – symphony for realistic sound experience, latest design as well as built-in Alexa and Airplay 2.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED With Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs With Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the most realistic art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85”.
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65”.
• The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching something.

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalize the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.¹

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs,² there are endless possibilities of personalization with Samsung’s 2022 displays.

Breaking Sonic Barriers With the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity,³ a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or videos on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

^* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

¹ Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

² Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

³ Compatible with 2022 Samsung QLED

Homes have become the center stage for both work and recreations, making in-home entertainment one of the most important stress busters today – be it binge-watching your favorite show or action movie or playing heart-racing video games. This trend has led to rise in demand for soundbars that offers immersive sound and elevates the audio-visual entertainment experience.

To cater to this demand, Samsung has recently launched its 2021 Soundbar lineup, including the world’s first 11.1.4 channel soundbar ushering in a never before rich and immersive surround sound experience.

Here are some of the key features that make Samsung Soundbars truly exceptional.

Q-Symphony: Samsung’s Q-Symphony technology enables the soundbar to sync with your Samsung TV speakers and plays sound from both devices, delivering a multi-dimensional sound that immerses you within the scene. It combines and enhances sound through the soundbar’s front, side, and up-firing speakers as well as the TV’s speakers that helps you to get a movie theatre like experience inside your living room.

Spacefit Sound+: Optimal sound quality depends on your room as well. If the speakers are not placed and calibrated for the room properly, it can lead to a poor surround sound experience. However, calibrating the speakers properly can be a difficult task. Addressing this common problem, Samsung’s Spacefit Sound+ technology automatically analyses the surrounding environment and provides an optimized sound experience enabling you to enjoy a high-quality surround sound experience.

Dolby Atmos/DTS Virtual: X: Samsung’s new Soundbar is also the world’s first soundbar that comes with 11.1.4 channels that deliver a true Dolby Atmos experience putting you in the centre of the scene. It sends out detailed expressions of sound motion in 11 directions so that one can enjoy an unprecedentedly rich and stereoscopic sound. This is unrivalled new sound technology from Samsung that perfectly reproduces all the motions around the world.

So, why wait? Get yourself the new Soundbar from Samsung and bring the theatre experience to your living room.

▲ (From left) Mingyo Oh, Haekwang Park and Shinhye Choi, at Samsung Electronics’ Visual Display Business behind Premium Soundbar, the HW-Q950A

With the increasing popularity of large screen televisions and the continued addition of further OTT (over-the-top) services, more users are looking to establish a theater-like experience in their homes. On top of that, social distancing measures have required people to go out less, stoking their desire to enjoy premium visual and audio experiences from home.

Full, clear and deep sound plays a crucial role in ensuring that content is delivered as it was originally intended. Paving the way for new audio experiences, Samsung Electronics introduced its high-end soundbar models, the HW-Q950A and HW-Q900A, in May of this year. The new premium models take sound quality to the next level with up to 16 channels and a host of enhanced functions that bring even greater satisfaction to users. Samsung Newsroom met with the product experts of the 2021 soundbar models to find out the secret behind their powerful and precise sound.

11.1.4-Channel Surround Sound That Fills the Entire Room

▲ Haekwang Park, Principal Engineer at the Sound Device Lab, Samsung’s Visual Display Business

Thanks to our ever-evolving content culture, sound is getting richer, fuller and more expressive. The days of one-directional (mono) sound are long gone as we have ushered in the era of multi-directional channels that allow sound to fill up the surrounding space. “Sound is becoming increasingly important as people nowadays watch a wide variety of programs that place more emphasis on audio quality, such as music shows and films,” says Haekwang Park, Principal Engineer from the Sound lab at Samsung’s Visual Display Business.

To live up to consumers’ heightened expectations, Samsung has spared no effort in developing high-quality soundbar products that deliver very realistic sound. In 2016, Samsung brought its first 5.1.4-channel soundbar model to market. This soundbar was equipped with left, right and middle channels, two rear channels, a subwoofer and four upward-firing speakers, and delivered immersive, three-dimensional surround sound. More channels were added to later models, including a surround channel on the side of the soundbar and a wide surround channel to deliver sound from the front and sides. In 2020, Samsung introduced a 9.1.4-channel model.

In 2021, Samsung went a step further with its latest 11.1.4-channel model, the HW-Q950A, which features two rear surround channels. Product planner Mingyo Oh explained that, “The newly added channels are located on the sides of the rear surround speakers. They add liveliness to dynamic scenes involving things like airplanes in flight and car chases by allowing the sound to hit the side walls before it bounces back to where the audience is positioned.” The premium soundbar delivers an outstanding audio experience by filling previously quiet moments with powerful, immersive sound.

▲ Mingyo Oh from the Product Planning Group at Samsung’s Visual Display Business

Delivering Sound Exactly as Intended With Advanced Rendering and Waveguide Techniques

A channel is a passage for sound that dictates which direction it travels. This is why having a higher number of channels provides better, smoother sound. It usually requires costly equipments to offer 11.1.4-channel sound, but Samsung’s HW-Q950A is able to provide a breathtaking 3D surround sound experience with only four speakers thanks to its unparalleled rendering and waveguide techniques.

Rendering is the process of creating a way for the audio output to deliver sound exactly as the artist intended. The Samsung developers made it possible to deliver an optimal acoustic experience with the soundbar system by tapping into its cutting-edge rendering technology. “To provide the most natural audio experience to users, we have carefully designed our products to deliver sound seamlessly. The HW-Q950A soundbar delivers sound that is reflected in various directions and arrives at users’ ears at the optimal angle,” related Shinhye Choi.

▲ Shinhye Choi from the Global Product Marketing Group at Samsung’s Visual Display Business

An advanced waveguide technique is also indispensable when it comes to delivering next-level sound. A multi-channel speaker emits sound in multiple directions, and the waveguide technique allows components in the speaker to deliver sound in the direction intended by the developer. Haekwang Park reported that, “Top-tier experts at the Visual Display Business’s Sound Lab and Samsung Audio Lab in California came together to design the parts that went into the speakers. Our soundbar models are meticulously constructed to deliver world-class sound performance.”

How SpaceFit Sound+ and Q-Symphony Further Elevate the Viewing Experience

Usually, most of the sound emitted by speakers hits walls or curtains before reaching the audience’s ears. This explains why the same sound is heard differently depending on the dimensions and layout of the viewing environment. Samsung’s HW-Q950A soundbar and 2021 TV models deliver stunning sound that tunes into users’ viewing environments by analyzing the dimensions of the space they’re in using SpaceFit Sound+.

SpaceFit Sound+ combines SpaceFit Sound technology, which delivers optimized audio, and Auto EQ (auto equalizer) technology. Together, the SpaceFit Sound and Auto EQ solutions use embedded microphones to thoroughly survey the viewing space, and then feed that data to the soundbar to enable it to deliver a tailored sound experience.

But the collaboration between the Samsung TV and the soundbar does not stop there. Samsung’s innovative, proprietary Q-Symphony technology additionally combines and enhances the sound generated by the TV and soundbar to guarantee optimal sound quality. Normally, when you connect a soundbar to your TV, the sound is emitted only from the soundbar. What’s more, some technical issues involving out-of-sync sound and tone disparities between the two devices had been observed. Q-Symphony overcomes these issues by incorporating a stereoscopic sound effect that allows sound to play through the speakers that wrap around the TV in addition to through the soundbar, providing richer and more realistic sound compared to when sound is produced through the soundbar alone.

Combining Truly Rich Sound With Highly Convenient Functionality

As with other models, Samsung has placed great emphasis on creating a new level of acoustic immersion with the HW-Q950A. But that doesn’t mean it can’t also include a host of convenient features. To begin with, the Active Voice Amplifier (AVA) feature clarifies dialogue in the viewer’s favorite shows to help them hear on-screen conversations clearly amid a variety of background noises. With an embedded microphone, the soundbar automatically measures noise levels and enhances voices if the noise continues for more than three seconds or surpasses a certain threshold.

And the HW-Q950A optimizes sound for different types of scenes, such as those with loud sound effects and dialogue-heavy scenes. For instance, the Adaptive Sound feature analyzes sound signals to deliver an optimal sound experience for each scene. Moreover, Game Mode Pro delivers a powerful, immersive gaming experience with subwoofers and upward-firing speakers. The Tap Sound feature also enables users to simply tap their smartphones on the soundbar when listening to a song to take their listening experience to the next level.

The motto of Samsung’s soundbar developers is to get the basics right when it comes to sound. “We are working our hardest to deliver sound of the highest quality,” the developers related. “We do this by collaborating closely with groups of experts and employing Samsung’s advanced measuring and simulation techniques to set clear standards for what we define as ‘optimal’ sound.”

The developers’ ultimate goal is to deliver a best-in-class acoustic experience to users regardless of the type of content they’re consuming, or the specific features of their viewing environment. Let’s keep our fingers crossed that they make this dream a reality.

Samsung, India’s largest and most trusted consumer electronics brand, has launched its 2021 Soundbar lineup, including the world’s first 11.1.4 channel soundbar ushering in a never before rich and immersive surround sound experience.

The new Q-series, A-series and S-series soundbars are carefully tuned at the Samsung Audio Lab in Valencia, California to make each in-home entertainment experience perfect – be it binge-watching your favorite show or action movie or playing heart-racing video games.

The new soundbar lineup will be available at all leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop from July 7, 2021.

The new and premium Q-series soundbar, an epitome in audio technology innovation, comes with the world’s first 11.1.4 channel that enables consumers to enjoy the most realistic three-dimensional audio. To help consumers experience perfection, Q-series soundbars come with Samsung’s signature Q-Symphony technology that plays surround sound from TV and soundbar simultaneously, creating incredible audio synergy.

For a real cinematic experience, all models of Q-series support Dolby Atmos/DTS:X. The audio experience is taken to an all-time high with Samsung’s SpaceFit Sound technology that automatically analyses the surrounding environment and provides an optimized sound experience. That’s not all, when a game device is connected to your TV, the soundbar automatically switches to the Game Mode so that you can solely focus on enjoying the game. The new lineup has Amazon Alexa built-in, making it easy to take full control of the listening experience.

To address the demands of Indian consumers for high wattage soundbars, the new A-series soundbars come with enhanced wattage. This series comes equipped with Dolby Audio/DTS Virtual:X, a 3D sound made with Samsung’s exclusive audio processing technology, providing an immersive surround sound simulation. Its new Bass Boost feature allows users to add ‘more boom’ with a simple click, while the Adaptive Sound Lite technology automatically enhances voice clarity and optimizes sound for TV series, sports, and news, depending on content.

The S-series soundbar comes stylishly design wrapped in a premium fabric along with smart usability and mind-blowing sound experience and is a perfect addition to any living room. Without a central speaker, those sitting near the edges of the room can often only hear the sounds closest to them. This series includes a central speaker that replicates a room-filling cinema-style environment. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar to play music.

“In-home entertainment is one of the most important stress busters today as work and play boundaries continue to fade. Our 2021 Soundbar lineup has been designed to offer premium sound experience with stylishly elegant looks. With innovative features and industry first technology that are truly game changers, the new lineup is designed for those looking for the sound of perfection. In a time when consumers have access to an endless range of content, soundbars help elevate their audio-visual entertainment experience,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Offers, where to buy

The 2021 Soundbar lineup would be available on Samsung’s official online store, Samsung Shop and select Samsung Smart Plazas from July 7, 2021.

The Q series soundbar models – Q950A, Q900A, Q800A, and Q600A will be available for INR 147,990, INR 111,990, INR 61,990 and INR 43,990 respectively.

A series soundbar models A670, A550 and A450 will be available for INR 47,990, INR 33,990 and INR 27,990 respectively.

S series soundbar model S61A will be available for INR 47,990.

Consumers buying the soundbars can avail up to 10% additional cashback of up to INR 6,000 on all leading credit and debit cards of HDFC Bank, ICICI Bank, Axis Bank, Federal Bank and Bank of Baroda.

All Soundbars will come with 12 months of warranty.

Q series

Dolby Atmos/ DTS:X: Enjoy a real cinematic experience with ultimate 3D sound from all the directions at home. Q950A and Q900A will support true Dolby Atmos through its full range driver with the waveguide. Q series models Q800A and Q600A will also be support true Dolby Atmos via Samsung patented technology, the Acoustic Beam that acts as upward-firing speaker delivering an immersive overhead sound.

True 11.1.4 Channel Soundbar: With the first 11.1.4 channel in the world that sends out detailed expressions of sound motion in 11 directions, one can enjoy an unprecedentedly rich and stereoscopic sound. This is unrivalled new sound technology from Samsung that perfectly reproduces all the motions around the world.

Up-firing rear speakers: Waveguide technology, engineered by Samsung Audio Lab, enables up-firing speakers project audio above you, maximizing the overhead and surround sound effect.

Q-Symphony: Awarded as the best CES innovation, Q-Symphony allows your soundbar to sync with your Samsung TV, together creating immersive sound. It combines and enhances sound through the soundbar’s front, side, and up-firing speakers as well as the TV’s speakers, giving you a new level of acoustic immersion so you can experience content like never before.

SpaceFit Sound: SpaceFit Sound automatically analyzes the surrounding environment of your living space and provides the optimized sound for you.

Game Mode Pro: Powerful up-firing speakers, acoustic beam and strong woofers of soundbar provides multi-dimensional 3D dynamic sound optimized for gaming. The soundbar automatically switches to Game Mode when connected to your Samsung TV so you can focus on playing.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.

Built-in Amazon Alexa: Take full control of the listening experience with built-in Amazon Alexa.

Music streaming made easy: Airplay2 is newly supported through OTN enabling it to be used to stream audio from iPhones and other Apple ecosystem devices. Tap Sound is a feature that mirrors the mobile sound to the powerful soundbar by a single tap. You can also enjoy your mobile screen on the TV and mobile sound through the soundbar simultaneously in a more immersive way.

A series:

Dolby Audio/ DTS Virtual:X: It is a room filling technology that fills up your room with virtual surround sounds. It analyzes the scenes based on big data and sends out the sounds to right places, providing a perfect surround sound experience regardless of the numbers of speakers or their locations. If you want to enjoy a richer surround sound, optional rear speaker SWA-9100S will be able to provide it.

Bass Boost: This feature delivers more power and allows users to add ‘more boom’ with a simple click so you can feel every beat.

Adaptive Sound Lite: Adaptive Sound Lite provides the optimized sound for TV series, sports, and news by automatically analyzing the audio tracks of each content.

Inbuilt Subwoofers: The great bass of an in-built wireless subwoofer brings your entertainment to life.

One remote: Samsung soundbar has the same interface with Samsung TV so one can control the soundbar too with a Samsung TV remote. One can turn their soundbar on and off and control various features like mute, sound effects and EQ settings with the remote control for Samsung TV.

S series:

Side horn speaker with acoustic beam: This technology provides a true surround sound experience that completely dominates the space. Acoustic beam has multiple up-firing holes. Each of these holes works like a single speaker and generates more dynamic and panoramic sound effects. Side horn speaker mounted at both ends of the soundbar has a spacious delivery with sound acting like a megaphone that amplify sound. Side horn speakers with acoustic beam will spread the sound surrounding you from a simple all-in-one form factor.

Premium fabric design: Wrapped in a premium fabric to fit beautifully into any interior, it is a sound system designed to be part of your home. The soundbar’s timeless look combines natural expression with dimension and durability. The texture and its curved shape design, together with cutting-edge technology, matches the exceptional feeling of room-filling sound.

Built-in Amazon Alexa: Take full control of the listening experience with built-in Amazon Alexa.

Music streaming made easy: Airplay2 is newly supported through OTN enabling it to be used to stream audio from iPhones and other Apple ecosystem devices. Tap Sound is a feature that mirrors the mobile sound to the powerful soundbar by a single tap. You can also enjoy your mobile screen on the TV and mobile sound through the soundbar simultaneously in a more immersive way.

Since introducing their very first soundbar at the Consumer Electronics Show (CES) in 2008, Samsung Electronics has continued to release soundbar solutions packed with innovative technologies so that users can enjoy truly immersive TV experiences.

Take a look at the infographic below to learn more about the history of Samsung’s leading soundbars and to find out how they have been charting new territories in audio quality since 2008.