Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has launched Kings of Comedy, a new premium comedy channel bringing some of India’s most beloved primetime shows together in one place, completely free. Available exclusively on Samsung TV Plus, Kings of Comedy delivers back-to-back Hindi comedy hits including Comedy Nights with Kapil, Khatra Khatra Khatra and Comedy Nights Bachao, with no login required and no subscription fee for millions of Samsung Smart TV owners across India.

The launch marks a milestone moment for free streaming in India. For the first time, audiences can watch these iconic primetime shows on a dedicated channel, accessible directly from their Samsung TV home screen.

Kings of Comedy arrives as Samsung TV Plus India celebrates its 5th anniversary, a period that has seen the service grow monthly active users by 42 per cent and total viewing hours more than double. Samsung TV Plus India now offers over 180 free channels across 14 languages spanning news, movies, entertainment and infotainment. Kings of Comedy represents its boldest investment in Hindi general entertainment content yet.

“Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Five years in, our focus remains the same. Take the content people know and make it effortless to access on connected television. No subscription, no friction, just great TV,” said Kunal Mehta, General Manager, Head of Business Development, Samsung TV Plus India.

Samsung TV Plus India’s growth mirrors the service’s global momentum. Worldwide, Samsung TV Plus recently surpassed 100 million monthly active users across more than 4,500 channels, cementing its position as one of the world’s leading free streaming services.

Kings of Comedy is available now on Samsung TV Plus on all compatible Samsung Smart TVs.

Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service, has collaborated with Warner Bros. to launch five new FAST channels exclusively on Samsung TV Plus India. These WBTV channels deliver premium storytelling to streaming audiences, meeting the demand for high quality, free entertainment. With a strong focus on Hindi programming, these new FAST channels are designed to engage both regional and urban audiences.

Samsung TV Plus is a free streaming service that comes pre-installed on Samsung Smart TVs, offering a wide range of channels, including news, sports, entertainment, and more.

Kunal Mehta, Head Partnerships and Business Development, Samsung TV Plus India, said “We are thrilled to welcome Warner Bros. Television to Samsung TV Plus. As a leader in FAST, we are committed to bringing top-tier content to our audiences. This partnership expands entertainment choices while delivering even more value and access to our viewers—and opportunities for advertisers.”

Offering a diverse range of premium programming, the channels mentioned below are curated to captivate viewers on Samsung Smart TVs and mobile devices:

• House of Crime: A gripping destination for crime enthusiasts, offering a mix of intense dramas and intriguing investigative series in Hindi.
• Foodie Hub: A haven for culinary adventurers, featuring popular food shows, recipes, and gastronomic journeys, presented in Hindi.
• Wild Flix: A heart-warming gateway to the wonders of the animal kingdom, showcasing captivating insights into zoo life, and awe-inspiring animal rescue stories in Hindi.
• Wheel World: A high-octane destination for automobile enthusiasts, featuring exhilarating car and bike shows, and restoration stories from the best garages, presented in English.
• XXtreme Jobs: An adrenaline-pumping exploration of the world’s most daring professions, unearthing extraordinary workplaces and fearless individuals behind them, presented in Hindi.

Ruchir Jain, Head of Distribution, Warner Bros. Discovery, South Asia, said: “At Warner Bros. Discovery, we are passionate about curating diverse and high-quality entertainment for our audiences. With connected TVs on the rise, we are excited to expand our presence on Samsung TV Plus through these new channels. Our partnership with Samsung TV Plus will enable us to bring our viewers the very best of WBTV.”