Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has partnered with a slate of top global Creators to stream their exclusive FAST channels on the biggest screen at home.

Six curated channels launched in India, include the worldwide premier of Mark Rober’s first-ever dedicated free ad-supported streaming TV channel. Samsung TV Plus now offers over 160 channels, available on more than 14 million Samsung Smart TVs across India.

With more than 71M subscribers, Mark Rober – a former NASA engineer, inventor, educator, and one of the most influential Creators on the planet – brings his signature mix of science, creativity, and joy to television audiences around the world.

“I’ve always believed science and engineering are just fancy words for curiosity and creativity,” said Mark Rober. “This channel is a way to spread that spirit to even more people around the world. It’s a way to make learning feel fun – something you want to do, not something you have to do.”

This latest slate of Creator channels brings a new wave of genre-defying voices to the streaming service, including Michelle Khare’s Challenge Accepted, Epic Gardening TV, The Try Guys, Brave Wilderness, and The SorryGirlsTV.

This first-of-its-kind content deal, is part of a broader, global expansion by Samsung TV Plus to shape the next era of television as a premium destination for world-class Creators and redefine what entertainment looks like on the biggest screen at home.

“Mark Rober’s blend of science, creativity, and curiosity have inspired millions around the world,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “As part of our growing Creator roster, Mark Rober TV captures a shared sense of wonder that brings generations together. We’re thrilled to welcome Mark and our expansive slate of Creators to even more audiences around the world through Samsung TV Plus.”

Samsung TV Plus, the free ad-supported streaming TV (FAST) service in India, has announced the addition of four new channels from Eenadu Television (ETV Network) to its growing content portfolio. This collaboration enriches Samsung TV Plus’s robust catalogue of over 150 FAST Channels, delivering an exciting new range of high-quality and diverse content for Indian consumers.

ETV Network is one of India’s pioneering broadcasting companies, operating through satellite and digital platforms. Its extensive content library features news, music, youth-focused entertainment, and comedy, which has inspired audiences from diverse backgrounds over the past two decades.

“Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the ETV Network, we aim to unlock the potential of the South Market and enhance access to the latest content from the world of Telugu entertainment. This collaboration with ETV Network underscores our dedication to this vision,” said Kunal Mehta, General Manager, Business Development, Southeast Asia & India, Samsung TV Plus.

Bapineedu, CEO, Eenadu Television Pvt Ltd. further added, “At ETV Network, we are passionate about delivering diverse, high-quality entertainment that resonates with our audiences across age groups. With the rapid growth of connected TVs, we are excited to expand our footprint on Samsung TV Plus with the launch of four FAST channels (ETV News, ETV Josh, ETV Music & ETV Comedy). This marks a significant step in our digital journey. We remain committed to a content-first strategy—constantly innovating, testing, and refining our offerings to meet evolving viewer preferences. Our partnership with Samsung TV Plus allows us to deliver curated and personalized content experiences, further strengthening our connection with audiences”.

With this partnership, Samsung TV Plus continues to expand its regional and art and music category offerings, reinforcing its position as a leading destination for free, premium streaming content on connected TVs. The addition of ETV Network channels aligns with Samsung’s broader vision of democratising access to diverse content, breaking language and geographical barriers through technology.

By bringing together ETV’s legacy in regional storytelling with Samsung TV Plus’s tech-enabled reach and platform intelligence, the collaboration sets a benchmark for how traditional broadcasters and smart TV platforms can jointly redefine digital entertainment consumption in India.

Samsung TV Plus, the ultimate destination for K-Content, is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. As part of this exclusive, Samsung TV Plus will debut a new, dedicated SMTOWN channel–enhancing its commitment to deliver the best-in-class content to K-fans around the world.

The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 11th starting at 6 PM PT, with a star studded concert to remember.

The lineup includes:

• TVXQ!
• SUPER JUNIOR
• KEY, MINHO of SHINee
• SUHO, CHANYEOL, KAI of EXO
• Red Velvet (IRENE, SEULGI, JOY)
• NCT127
• NCT DREAM
• WayV
• aespa
• RIIZE
• NCT WISH
• Hearts2Hearts
• SMTR25

Now K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.

Samsung TV Plus’ expansion continues to solidify its position as one of the largest providers of K-Content. From premium titles across a variety of genres like K-Dramas, K-Crime, K-Thrillers, K-Romance, and now K-Pop, its expansive offering showcases the unique crossovers and cultural tie-ins that have made K-Content a global phenomenon.

For more information on Samsung TV Plus, please visit samsungtvplus.com.

Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has tied up with Viacom18 to launch four new FAST channels—Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite—exclusively on Samsung TV Plus.

Samsung TV Plus is a free streaming service that comes pre-installed on Samsung Smart TVs, offering a wide range of channels, including news, sports, entertainment, and more, in select countries. In India, Samsung TV Plus gives viewers access to over 100 live TV channels and thousands of movies and shows, both live and on-demand.

“We are excited to welcome Viacom18 as a partner on the Samsung TV Plus platform. We are committed to bringing diverse content options for our viewers in India which align with their preferences and viewing habits. These new offerings will not only enhance the entertainment options on Samsung TV Plus but also demonstrate our dedication to providing exceptional value and variety to our users,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

Viacom18’s dynamic content offerings will provide an unparalleled entertainment experience to viewers. Superhit Beats will be a prime destination for music enthusiasts, bringing the latest hits and timeless favourites. Kaanphod Music will offer a vibrant mix of music, catering to diverse tastes. Fully Faltoo aims to captivate the youth with its edgy and fresh content, while Colors Infinity Lite will deliver premium English entertainment, featuring top international shows and movies.

 
“This collaboration with Samsung TV Plus marks a bold step for Viacom18 in reshaping how we deliver entertainment. It will offer vibrant and premium content to audiences. Our focus is on creating immersive, interactive experiences, serving the viewers in ways they find most convenient,” said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18.

Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has announced the launch of Aaj Tak HD and The Lallantop on its portfolio. The partnership between Samsung TV Plus and TV Today Network underscores Samsung’s commitment to deliver top-quality programming and meet the evolving needs of viewers in an increasingly connected world.

TV Today Network’s FAST channel offering from The Lallantop and Aaj Tak HD, will meet audiences’ need for compelling and premium free content on the biggest screen in the house. The connected TV base in India continues to grow as more households opt for internet-enabled smart TV options.

“Our endeavour is to bring unparalleled access and exceptional value to our audiences and advertisers on the Samsung TV plus platform. The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment and more. This partnership with TV Today Network is a testament to that commitment,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

“We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms. With numerous options available for connected TV viewers, this collaboration enables us to broaden our audience and engage with those embracing new technologies, ensuring our content remains accessible across diverse viewing ecosystems,” said Salil Kumar, CEO – Digital Business, TVTN.

Samsung TV Plus, already delivers more than 100 FAST live channels and thousands of on-demand movies and TV shows to millions of users across India – all 100% free.

Samsung, the global number one TV brand for 17 consecutive years, today announced the launch of its OLED TV range with Neural Quantum Processor 4K in India that deliver deep blacks, clean whites and lively colours. All models of Samsung OLED TV range will be manufactured in India.

Samsung OLED TV range consists of two series S95C and S90C. Both series come in three sizes 77-inch, 65-inch and 55-inch starting from INR 169,990. Starting today, the OLED TV range will be available at leading retail stores across India, and online on Samsung.com.  

“We are pushing the boundaries of innovation with our new range of OLED TVs. We have made OLED TVs better by combining Neural Quantum Processor 4K with OLED panels to deliver outstanding picture quality. The launch of new OLED TVs will enable us to further strengthen our leadership in the premium TV market,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Outstanding Picture Quality

Samsung OLED TVs come with Neural Quantum Processor 4K for an ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness.  Using Neural Quantum Processor with 4K Upscaling, everything displayed on the screen is transformed to incredibly sharp 4K resolution irrespective of the original resolution. This processor utilises AI-based algorithms to analyze content on a scene-by-scene basis, and HDR OLED+ optimises each frame so that you can enjoy exceptional details.

Samsung OLED TVs are the world’s first OLED TVs to be validated by PANTONE® for delivering a wide range of colours. This validation ensures consumers can experience not only realistic but accurate expression of 2,030 Pantone® colors and 110 skin tone shades, while watching their favorite content.

These TVs also come with the intelligent EyeComfort Mode that adjusts the brightness level depending on the surrounding light and optimizes the overall picture quality for pleasant viewing experience.

Sound that Enthralls

Samsung OLED TV range is equipped with wireless Dolby Atmos® and OTS+ enabling sound following the object on screen offering a complete and immersive experience. That’s not all, consumers can enjoy a concurrent sound experience that transcends them right at the middle of their favorite content with Q Symphony, which allows TV and Soundbar speakers to work in cohesion.

High on Style Quotient

Samsung OLED TV is an ideal choice for any interior space to make it look splendid. These TVs come with Infinity One Design that lets consumers dive into their favorite movies, shows, sport or gaming with edge-to-edge picture. Flaunting a stunning design that beautifully syncs with the modern trend of minimalistic look, the television has an almost unnoticeable bezel that enables a complete and immersive viewing experience without any interruption. Plus, the sleek edges adorn the home interior with grandeur.

These TVs are an epitome of minimalism with Attachable One Connect Box that helps consumers go clutter-free. It is easy to tuck on the back of your TV or place it neatly on the side.

Samsung has been spearheading eco-conscious technologies ensuring sustainability in its offerings. In line with this, Samsung OLED comes with the sleek SolarCell Remote that has minimalistic keys. The remote is completely battery-free and can even be charged with indoor lighting or electromagnetic waves that are generated from various home devices such as WiFi routers.

Holy Grail of Gaming

Samsung OLED TVs are equipped with the Motion Xcelerator Turbo Pro for constantly creating crisp visuals and dazzling fast speeds for high-velocity gaming. It also virtually omits input lags and motion blur delivering up to 144Hz refresh rate. With impressive gaming features such as Game Bar, Mini Map Zoom, and Virtual Aim Point, among others, game enthusiasts can be rest assured of enjoying every bit of thrill that comes out of high-speed gaming.

Seamless Connected Living Solution

The new range comes with a built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light and sound. You can connect and control all surrounding smart devices with the help of your TV.

Samsung’s OLED TVs allow you to stay connected with your friends and family. With an easy-to-use SlimFit Cam that can be plugged on the top of the TV without compromising its design and appearance, you can do video calling or hold conferences on the TV screen Via Google Meet.

Price & availability

Samsung’s OLED TV range consists of two series – S95C & S90C – and both come in three sizes  77-inch, 65-inch and 55-inch at a price starting from INR 169,990. The new range will be available at leading retail stores across India and online on Samsung.com.

Consumers can get up to 20% cashback on leading bank credit cards and can also avail easy EMIs starting at INR 2,990.

All OLED TV models come with a 2-year warranty.

With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program

Continuing with the theme of interoperability, Mark Benson, U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network

Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the “Your Galaxy, Your Way” Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies

“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

Samsung Electronics held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices With Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix¹ is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs² and mobile devices — reached 100% growth in viewership,³ and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way With One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.⁴

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.

¹ Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.

² Samsung TV Plus is available for selected Samsung Smart TVs only.

³  Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021

⁴ Available on Galaxy Watch4 series and Galaxy Watch5 series.

“Demand for tablets continues to grow. Whether it’s for studying remotely, connecting with friends, or enjoying personal entertainment, consumers are looking for devices that keep up with their creative and busy lifestyles,” said Woncheol Chai, SVP and Head of Experience Planning Team, Mobile Communications Business, Samsung Electronics. “We’re excited to provide consumers the technology they need to get the most out of every day. The Galaxy Tab S7 FE and Galaxy Tab A7 Lite are equipped with stunning features that are designed to meet the daily needs of consumers.”

Samsung Galaxy Tab S7 FE

Galaxy Tab S7 FE is all about giving customers the features they love at an affordable price. Reflecting customers’ most wanted feature of all, Galaxy Tab S7 FE comes built with a large 12.4-inch¹ display, perfect for taking entertainment, productivity, and creativity to the next level.

When it’s time to get back on the daily grind, you can count on your Galaxy Tab S7 FE to stay productive. An S Pen is included in-box, so you can make the most of that large display and power through your tasks with even greater efficiency. With Samsung Notes, you can easily convert your on-screen handwritten notes to text. Keep your notes organized with automatic tags, and use Intelligent Search to find the exact note you need in an instant — no matter if it’s typed or handwritten.

Plus, if a research paper or work project has you opening multiple tabs or applications at once, no need to worry: Galaxy Tab S7 FE handles multi-tasking with ease. With Multi-Active Window, you can open up to three apps at once. That means you can browse the web, take notes, and stream a video — all on one screen. With App Pair, you can also save and quickly launch your favorite combination of apps together in Multi-Active Window.

For consumers looking for even more ways to maximize their productivity, Galaxy Tab S7 FE has you covered. With Samsung DeX and a Book Cover Keyboard,² you can use your tablet just like a laptop, transforming the UI to a PC-like experience while you power through your to-do list. And thanks to Second screen,³ you can transform your Galaxy Tab S7 FE into an additional display alongside your PC to expand your view, and get even more work done.

When inspiration strikes, Galaxy Tab S7 FE has the tools to get your creative juices flowing. Clip Studio Paint and Canva⁴ work with S Pen for smooth and sharp drawings and designs. With a free 6-month trial⁵ for new users of Clip Studio Paint, you can discover new talents and try your hand at digital art. For avid note-takers, Noteshelf is also included for free,⁶ enabling you and your S Pen to create detailed, colorful notes that accurately capture your thoughts.

With the same sleek and stylish metal finish of the Tab S7 line, Galaxy Tab S7 FE comes in four gorgeous colors to fit your personal style: Mystic Black, Mystic Silver, Mystic Green, and Mystic Pink. Even with a large display, Galaxy Tab S7 FE boasts a thin and light profile, and features a powerful battery — so you can easily stream, work, and create without the pressure to find a nearby outlet.

Samsung Galaxy Tab A7 Lite

The Galaxy Tab A7 Lite is the carry-along companion for on-the-go content and gaming at an affordable price. With an 8.7–inch screen housed in a sleek, durable metal cover, the compact Galaxy Tab A7 Lite is ultra-portable. Slim bezels around the display and powerful Dual Speakers with Dolby Atmos on Galaxy Tab A7 Lite bring you closer to the stories when watching your favorite movies, shows, and playing games.

With up to 64GB of internal storage, expandable up to 1TB with a MicroSD card, there’s plenty of space for all your favorites, and the octa-core processor helps ensure they’ll play smoothly and quickly. With a long-lasting battery, 15W Adaptive Fast Charging,⁷ and optional LTE capability,⁸ Galaxy Tab A7 Lite is great for watching that trending new show or gaming on the go. With a durable metal cover and slim bezel, Galaxy Tab A7 Lite comes in Gray and Silver.

Samsung TV Plus & Galaxy Ecosystem

When you purchase the Samsung Galaxy Tab S7 FE or Galaxy Tab A7 Lite, you will also get unlimited access to Samsung TV Plus for free.⁹ You can make the most of your new tablet by streaming 160+¹⁰ channels including your favorite shows, movies, and more. Galaxy users also get access to a free trial of YouTube Premium¹¹ – putting hours of ad-free entertainment at your fingertips.

The new Galaxy Tab S7 FE and Galaxy Tab A7 Lite work seamlessly with your ecosystem of Galaxy devices – from your phone to your earbuds. Take calls and send and receive text messages[12] through your Samsung account on your tablet, even when your smartphone is out of reach. Easily copy and paste text or images between enabled devices. You can also enjoy an easy transition from browsing on your phone to your Galaxy Tab S7 FE and Galaxy Tab A7 Lite display via Samsung Internet.¹³ And if you’re listening to music or watching a video on your Galaxy Tab S7 FE or Galaxy Tab A7 Lite and need to take a call on your smartphone, your Galaxy Buds¹⁴ can automatically switch over to your other device.

Galaxy Tab S7 FE and Galaxy A7 Lite will be available in select regions starting in June. For more information, visit www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com.

Tech Specs

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

² Available to purchase separately.

³ WiDi (Wireless Display)-capable Windows 10 PC models and Windows 10 v.2004 or later required to use Second Screen. Compatible with Galaxy Book series and Samsung Notebook Plus2, and Samsung Notebook Plus running Windows 10 OS.

⁴ Canva is preloaded on the device as stub in select markets. Canva Pro will be available for Galaxy Tab S7 FE users for 30 days of free trial. At the end of the free trial an additional cost will be incurred to use Canva Pro.

⁵ Clip Studio Paint is preloaded on the device as stub in select markets. Clip Studio Paint can be downloaded from the Galaxy store.

⁶ Noteshelf is preloaded on the device as stub. Feature supports 9 languages: English, Korean, Japanese, Traditional Chinese, Simplified Chinese, German, Italian, French, and Spanish.

⁷ A 15W fast charging travel adapter is sold separately.

⁸ Availability of LTE model varies by country and carrier.

⁹ Samsung TV Plus is available to Galaxy Tab S7 FE users in the U.S., Canada, the U.K., Germany and Korea and Galaxy Tab A7 Lite LTE version users in the U.S., and Canada. Service availability may vary by country, model, and carrier.

¹⁰ 160+ is the current number of channels supported in the U.S. Supported channels vary by country and are subject to change.

¹¹ For new users only (Not eligible for users of past trials of YouTube Premium, YouTube Music Premium, YouTube Red or Google Play Music). Redeem in the YouTube application on eligible devices between March 6, 2021 and March 5, 2022 at 11:59pm PST. Free YouTube Premium offered for 4 months to Galaxy Tab S7 FE customers and 2 months to Galaxy Tab A7 Lite customers.

¹² Call and text on other devices feature availability varies by country and service provider.

¹³ Galaxy smartphones and Tab S7 FE and Tab A7 Lite must be signed into the same Samsung account and Bluetooth settings must be enabled. The “Continue apps on other devices” setting must also be enabled on both devices. Continuity support is available for the Samsung Notes app and Samsung Internet app on Galaxy smartphones and tablets that run One UI 3.1 or above. Some models are not supported including, but not limited to, devices without Wi-Fi 5GHZ & SAK, and Android GO models.

¹⁴ Feature only supported by Galaxy Buds Pro, Galaxy Buds+ and Galaxy Buds Live.