Samsung India today announced its ‘Big, Bigger, Biggest’ campaign for consumers, offering exciting deals on its range of Vision AI-powered big-screen TVs during this festive season. Built around the spirit of celebrations, family gatherings and shared evenings, the campaign makes it easier for consumers to upgrade to Samsung’s latest AI-powered televisions for a more immersive viewing experience.

As part of the festive offers, consumers purchasing select Samsung TVs can avail a free Samsung Soundbar worth up to INR 110990 or a free Samsung Vision AI TV worth up to INR 159990. The offer also includes up to 20% cashback, zero down payment options and a 3-year comprehensive warranty, making it easier for consumers to upgrade their home entertainment experience this festive season.

Customers buying eligible Samsung Vision AI televisions within municipal limits can get their Samsung products installed within four hours of registering a request, subject to applicable terms and conditions.

“Diwali is a time when families and friends come together to celebrate, share joyful moments and create lasting memories. With our Vision AI-powered big-screen TVs, Samsung is bringing larger, smarter, and more immersive home entertainment experiences to consumers. With exciting festive offers, flexible payment options, cashbacks, and value-added services, we are making it easier for families to bring home a bigger screen and enjoy an enhanced entertainment experience this festive season,” said Viplesh Dang, Vice-President of the Visual Display Business, Samsung India.

Samsung’s Vision AI-powered TVs bring intelligent features to the big screen, helping enhance picture and sound while offering a more personalized viewing experience. The range is designed to make everyday entertainment more immersive, whether consumers are watching their favourite shows, movies, sports or festive programming with family and friends.

With a vast lineup from 32″ to 115″, Samsung Vision AI TVs cater to diverse consumer needs, featuring sleek, lifestyle-integrated designs and SmartThings solutions for enhanced connectivity. Samsung’s ‘Made for India’ Plus Benefits (Samsung TV Plus, Samsung Care+, Samsung Art+, Samsung Sound+, Samsung Finance+, and 7-year OS upgrade) ensures that every aspect of your TV ownership experience is enriched.

Samsung TV Plus offers free access to 200+ streaming channels, Samsung Sound+ gives immersive sound experience, Samsung Care+ provides extended warranty, and with Samsung Finance+, customers get flexible, paperless financing options. With Samsung Art+, customers get 3-month free access to the Samsung Art Store, transforming their homes into personalized art galleries. Customers buying Samsung Vision AI TVs also benefit from up to seven years of OS upgrades, ensuring long-term entertainment and satisfaction.

Samsung Electronics today announced that aespa’s “2026-27 aespa LIVE TOUR – SYNK : COMPLæXITY in SEOUL” will premiere 26 September on Samsung TV Plus across Korea, Singapore, India, the Philippines, Thailand, Australia, and New Zealand. The concert content will air every Saturday at 7pm KST (6pm SGT) through Oct. 24 as part of the Monthly SM Concert series.¹

“K-pop concerts bring together powerful performances, striking visuals, and the energy of fans, and the viewing experience should reflect all of those elements,” said Gwiho Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through the Monthly SM Concert series, Samsung is combining premium entertainment with our TV technologies to give fans a more immersive way to experience the artists and performances they love from home.”

Samsung TV Technology Makes Every Seat Feel Like Front Row

Samsung TVs are equipped with Samsung Upscaling technology to enhance lower-resolution content for sharper, more detailed viewing. For the aespa concert, the technology helps bring greater clarity to the scale of the stage production, choreography, and visual effects.

Complementing the picture, Eclipsa Audio, the 3D audio technology developed by Samsung and Google, optimises spatial sound for the playback environment to deliver a more immersive listening experience.² From music and vocals to the energy of the audience, Eclipsa Audio adds greater depth and dimension to the performance, helping bring the atmosphere of the concert into the home.

Together, Samsung’s picture and audio technologies elevate the at-home concert experience, bringing viewers closer to the feeling of being at the performance.

Samsung TV Plus Brings aespa’s Latest Concert to Fans at Home

The aespa premiere marks the latest instalment of Monthly SM Concert, Samsung TV Plus’ collaboration with SM Entertainment that brings a new SM artist concert to viewers each month. Launched earlier this year, the series creates a recurring destination for K-pop fans to experience concert premieres and encore programming from home.

Samsung TV Plus offers the series subscription-free, expanding access to SM Entertainment performances on the big screens at home. With aespa featured from 26 September through 24 October, Monthly SM Concert continues to build a regular Saturday viewing experience for K-pop fans across participating markets.

For more information on Samsung TV Plus, visit here.

1. The aespa concert will air from 26 September 2026 through 24 October 2026, every Saturday at 7 p.m. KST. The concert broadcast will be available on STN (Samsung TV Network) in Korea and the SMTOWN channel in Korea, Singapore, India, the Philippines, Thailand, Australia, and New Zealand. ︎
2. Eclipsa Audio is a 3D audio technology jointly developed by Samsung Electronics and Google and based on the Immersive Audio Model and Formats (IAMF) open standard. Eclipsa Audio playback requires supported content and a compatible Samsung TV. ︎

Samsung TV Plus India, has expanded its content offering to 200 streaming TV channels, bringing more entertainment choices to millions of viewers across the country. As part of this expansion, Samsung TV Plus has partnered with NH Studioz to launch two new channels — Aashirwad TV and Thalaivar Hits — bringing timeless mythological stories and iconic Indian cinema to audiences nationwide. Samsung TV Plus India has also been recognised as the CTV Platform of the Year at the BCS Ratna wards, further underscoring its growing impact in India’s connected TV ecosystem.

With more than 100 million monthly active users globally, Samsung TV Plus is one of the world’s largest subscription-free streaming services that comes pre-installed on Samsung Smart TVs. In India, the platform continues to expand across entertainment, movies, news, sports and regional content viewing categories, offering users a wide range of premium content at no additional cost.

Aashirwad TV will offer a curated line up of timeless Hindi entertainment with mythological epics such as Ramayana, Shree Ganesha & Om Namah Shivaay. Tamil movie channel, Thalaivar Hits will showcase iconic movie legends Rajinikanth (affectionately known as “Thalaivar”) and Kamal Hasan with a collection of their cult classics and blockbuster hits, Kai Kodukkum and Thambikku Entha Ooru.

“Our focus has always been on offering viewers more of the content they love. Over the years, Samsung TV Plus has continued to expand its content ecosystem — growing from over 50 channels to 200 channels in India today. This milestone reflects our commitment to continuously bringing diverse entertainment choices across genres to our viewers. The addition of Aashirwad TV and Thalaivar Hits further enriches our portfolio with beloved stories and iconic films that resonate with audiences across generations,” said Kunal Mehta, General Manager, Head of Business Development, Samsung TV Plus India.

“We are delighted to partner with Samsung TV Plus, a leading force in shaping the Connected TV experience and bringing innovative entertainment choices to audiences. Indian viewers increasingly seek curated content experiences that resonate with their cultural and regional preferences. While Aashirwad TV offers timeless mythological and devotional stories for families across generations, Thalaivar Hits is our tribute to the enduring legacy of Superstar Rajinikanth, celebrating one of Indian cinema’s most iconic cultural phenomena. These launches build on the success of our existing Hindi movie and music live streaming TV channels and mark the next phase of NH Studioz’s expansion in the FAST ecosystem, as we continue to develop premium, genre-focused channels for Connected TV audiences,” said Shreyans Hirawat, Head – Film Business & Innovation, NH Studioz.

Samsung Electronics yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviors and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalyzing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panelists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panelists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behavior and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panelists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panelists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the center of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers — redefining what television can be in 2026 and beyond.

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has partnered with a slate of top global Creators to stream their exclusive FAST channels on the biggest screen at home.

Six curated channels launched in India, include the worldwide premier of Mark Rober’s first-ever dedicated free ad-supported streaming TV channel. Samsung TV Plus now offers over 160 channels, available on more than 14 million Samsung Smart TVs across India.

With more than 71M subscribers, Mark Rober – a former NASA engineer, inventor, educator, and one of the most influential Creators on the planet – brings his signature mix of science, creativity, and joy to television audiences around the world.

“I’ve always believed science and engineering are just fancy words for curiosity and creativity,” said Mark Rober. “This channel is a way to spread that spirit to even more people around the world. It’s a way to make learning feel fun – something you want to do, not something you have to do.”

This latest slate of Creator channels brings a new wave of genre-defying voices to the streaming service, including Michelle Khare’s Challenge Accepted, Epic Gardening TV, The Try Guys, Brave Wilderness, and The SorryGirlsTV.

This first-of-its-kind content deal, is part of a broader, global expansion by Samsung TV Plus to shape the next era of television as a premium destination for world-class Creators and redefine what entertainment looks like on the biggest screen at home.

“Mark Rober’s blend of science, creativity, and curiosity have inspired millions around the world,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “As part of our growing Creator roster, Mark Rober TV captures a shared sense of wonder that brings generations together. We’re thrilled to welcome Mark and our expansive slate of Creators to even more audiences around the world through Samsung TV Plus.”

Samsung TV Plus, the free ad-supported streaming TV (FAST) service in India, has announced the addition of four new channels from Eenadu Television (ETV Network) to its growing content portfolio. This collaboration enriches Samsung TV Plus’s robust catalogue of over 150 FAST Channels, delivering an exciting new range of high-quality and diverse content for Indian consumers.

ETV Network is one of India’s pioneering broadcasting companies, operating through satellite and digital platforms. Its extensive content library features news, music, youth-focused entertainment, and comedy, which has inspired audiences from diverse backgrounds over the past two decades.

“Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the ETV Network, we aim to unlock the potential of the South Market and enhance access to the latest content from the world of Telugu entertainment. This collaboration with ETV Network underscores our dedication to this vision,” said Kunal Mehta, General Manager, Business Development, Southeast Asia & India, Samsung TV Plus.

Bapineedu, CEO, Eenadu Television Pvt Ltd. further added, “At ETV Network, we are passionate about delivering diverse, high-quality entertainment that resonates with our audiences across age groups. With the rapid growth of connected TVs, we are excited to expand our footprint on Samsung TV Plus with the launch of four FAST channels (ETV News, ETV Josh, ETV Music & ETV Comedy). This marks a significant step in our digital journey. We remain committed to a content-first strategy—constantly innovating, testing, and refining our offerings to meet evolving viewer preferences. Our partnership with Samsung TV Plus allows us to deliver curated and personalized content experiences, further strengthening our connection with audiences”.

With this partnership, Samsung TV Plus continues to expand its regional and art and music category offerings, reinforcing its position as a leading destination for free, premium streaming content on connected TVs. The addition of ETV Network channels aligns with Samsung’s broader vision of democratising access to diverse content, breaking language and geographical barriers through technology.

By bringing together ETV’s legacy in regional storytelling with Samsung TV Plus’s tech-enabled reach and platform intelligence, the collaboration sets a benchmark for how traditional broadcasters and smart TV platforms can jointly redefine digital entertainment consumption in India.

Samsung TV Plus, the ultimate destination for K-Content, is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. As part of this exclusive, Samsung TV Plus will debut a new, dedicated SMTOWN channel–enhancing its commitment to deliver the best-in-class content to K-fans around the world.

The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 11th starting at 6 PM PT, with a star studded concert to remember.

The lineup includes:

• TVXQ!
• SUPER JUNIOR
• KEY, MINHO of SHINee
• SUHO, CHANYEOL, KAI of EXO
• Red Velvet (IRENE, SEULGI, JOY)
• NCT127
• NCT DREAM
• WayV
• aespa
• RIIZE
• NCT WISH
• Hearts2Hearts
• SMTR25

Now K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.

Samsung TV Plus’ expansion continues to solidify its position as one of the largest providers of K-Content. From premium titles across a variety of genres like K-Dramas, K-Crime, K-Thrillers, K-Romance, and now K-Pop, its expansive offering showcases the unique crossovers and cultural tie-ins that have made K-Content a global phenomenon.

For more information on Samsung TV Plus, please visitsamsungtvplus.com.

Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has tied up with Viacom18 to launch four new FAST channels—Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite—exclusively on Samsung TV Plus.

Samsung TV Plus is a free streaming service that comes pre-installed on Samsung Smart TVs, offering a wide range of channels, including news, sports, entertainment, and more, in select countries. In India, Samsung TV Plus gives viewers access to over 100 live TV channels and thousands of movies and shows, both live and on-demand.

“We are excited to welcome Viacom18 as a partner on the Samsung TV Plus platform. We are committed to bringing diverse content options for our viewers in India which align with their preferences and viewing habits. These new offerings will not only enhance the entertainment options on Samsung TV Plus but also demonstrate our dedication to providing exceptional value and variety to our users,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

Viacom18’s dynamic content offerings will provide an unparalleled entertainment experience to viewers. Superhit Beats will be a prime destination for music enthusiasts, bringing the latest hits and timeless favourites. Kaanphod Music will offer a vibrant mix of music, catering to diverse tastes. Fully Faltoo aims to captivate the youth with its edgy and fresh content, while Colors Infinity Lite will deliver premium English entertainment, featuring top international shows and movies.

“This collaboration with Samsung TV Plus marks a bold step for Viacom18 in reshaping how we deliver entertainment. It will offer vibrant and premium content to audiences. Our focus is on creating immersive, interactive experiences, serving the viewers in ways they find most convenient,” said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18.

Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has announced the launch of Aaj Tak HD and The Lallantop on its portfolio. The partnership between Samsung TV Plus and TV Today Network underscores Samsung’s commitment to deliver top-quality programming and meet the evolving needs of viewers in an increasingly connected world.

TV Today Network’s FAST channel offering from The Lallantop and Aaj Tak HD, will meet audiences’ need for compelling and premium free content on the biggest screen in the house. The connected TV base in India continues to grow as more households opt for internet-enabled smart TV options.

“Our endeavour is to bring unparalleled access and exceptional value to our audiences and advertisers on the Samsung TV plus platform. The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment and more. This partnership with TV Today Network is a testament to that commitment,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

“We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms. With numerous options available for connected TV viewers, this collaboration enables us to broaden our audience and engage with those embracing new technologies, ensuring our content remains accessible across diverse viewing ecosystems,” said Salil Kumar, CEO – Digital Business, TVTN.

Samsung TV Plus, already delivers more than 100 FAST live channels and thousands of on-demand movies and TV shows to millions of users across India – all 100% free.

Samsung, the global number one TV brand for 17 consecutive years, today announced the launch of its OLED TV range with Neural Quantum Processor 4K in India that deliver deep blacks, clean whites and lively colours. All models of Samsung OLED TV range will be manufactured in India.

Samsung OLED TV range consists of two series S95C and S90C. Both series come in three sizes 77-inch, 65-inch and 55-inch starting from INR 169,990. Starting today, the OLED TV range will be available at leading retail stores across India, and online on Samsung.com.  

“We are pushing the boundaries of innovation with our new range of OLED TVs. We have made OLED TVs better by combining Neural Quantum Processor 4K with OLED panels to deliver outstanding picture quality. The launch of new OLED TVs will enable us to further strengthen our leadership in the premium TV market,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Outstanding Picture Quality

Samsung OLED TVs come with Neural Quantum Processor 4K for an ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness.  Using Neural Quantum Processor with 4K Upscaling, everything displayed on the screen is transformed to incredibly sharp 4K resolution irrespective of the original resolution. This processor utilises AI-based algorithms to analyze content on a scene-by-scene basis, and HDR OLED+ optimises each frame so that you can enjoy exceptional details.

Samsung OLED TVs are the world’s first OLED TVs to be validated by PANTONE® for delivering a wide range of colours. This validation ensures consumers can experience not only realistic but accurate expression of 2,030 Pantone® colors and 110 skin tone shades, while watching their favorite content.

These TVs also come with the intelligent EyeComfort Mode that adjusts the brightness level depending on the surrounding light and optimizes the overall picture quality for pleasant viewing experience.

Sound that Enthralls

Samsung OLED TV range is equipped with wireless Dolby Atmos® and OTS+ enabling sound following the object on screen offering a complete and immersive experience. That’s not all, consumers can enjoy a concurrent sound experience that transcends them right at the middle of their favorite content with Q Symphony, which allows TV and Soundbar speakers to work in cohesion.

High on Style Quotient

Samsung OLED TV is an ideal choice for any interior space to make it look splendid. These TVs come with Infinity One Design that lets consumers dive into their favorite movies, shows, sport or gaming with edge-to-edge picture. Flaunting a stunning design that beautifully syncs with the modern trend of minimalistic look, the television has an almost unnoticeable bezel that enables a complete and immersive viewing experience without any interruption. Plus, the sleek edges adorn the home interior with grandeur.

These TVs are an epitome of minimalism with Attachable One Connect Box that helps consumers go clutter-free. It is easy to tuck on the back of your TV or place it neatly on the side.

Samsung has been spearheading eco-conscious technologies ensuring sustainability in its offerings. In line with this, Samsung OLED comes with the sleek SolarCell Remote that has minimalistic keys. The remote is completely battery-free and can even be charged with indoor lighting or electromagnetic waves that are generated from various home devices such as WiFi routers.

Holy Grail of Gaming

Samsung OLED TVs are equipped with the Motion Xcelerator Turbo Pro for constantly creating crisp visuals and dazzling fast speeds for high-velocity gaming. It also virtually omits input lags and motion blur delivering up to 144Hz refresh rate. With impressive gaming features such as Game Bar, Mini Map Zoom, and Virtual Aim Point, among others, game enthusiasts can be rest assured of enjoying every bit of thrill that comes out of high-speed gaming.

Seamless Connected Living Solution

The new range comes with a built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light and sound. You can connect and control all surrounding smart devices with the help of your TV.

Samsung’s OLED TVs allow you to stay connected with your friends and family. With an easy-to-use SlimFit Cam that can be plugged on the top of the TV without compromising its design and appearance, you can do video calling or hold conferences on the TV screen Via Google Meet.

Price & availability

Samsung’s OLED TV range consists of two series – S95C & S90C – and both come in three sizes  77-inch, 65-inch and 55-inch at a price starting from INR 169,990. The new range will be available at leading retail stores across India and online on Samsung.com.

Consumers can get up to 20% cashback on leading bank credit cards and can also avail easy EMIs starting at INR 2,990.

All OLED TV models come with a 2-year warranty.