Tizen-based Z4 was launched in India last week

Samsung launched Z4, the Tizen-powered 4G smartphone globally last week. Significantly, India was the first to get the phone, and rightly so! With over 500 million feature phone users, the Z4 is the perfect stepping stone for Indian consumers looking to shift to a smartphone.

Since the launch of the maiden Tizen smartphone, Z1, in 2015, several millions of Tizen phones have sold, with consumers, especially first time smartphone buyers, giving it’s easy to use interface a thumbs up.

The Z4, which comes with ‘Double’ benefits as far as camera, flash and style go, is expected to drive up Tizen adoption in the country.

India Newsroom team spoke to Mr. Dipesh Shah, who as the Managing Director of Samsung R&D Bangalore, oversees much of the cutting-edge work involving Tizen.

Mr. Dipesh Shah is the Managing Director of Samsung R&D Bangalore

“India is unique because even today about 50% of new phones sold in the market are feature phones. Compare that to China which has gone past features phones three years ago,” said Mr. Shah.

Tizen is rightly positioned for the first-time smartphone users as its platform is very light and very fast.

“As the market leader, we at Samsung consider it our priority to facilitate this journey towards smartphones. Our affordable Tizen series has been instrumental in catalyzing the smartphone upgrade,” Mr. Asim Warsi, Senior Vice President, Samsung India Electronics, said.

Today, India is one of the primary markets for Tizen, with shipments also going to consumers in other markets.

Samsung Z4 is debuting in India on May 19, making the country the first market where the Tizen-powered smartphone goes on sale. The 4G smartphone combines performance and essential features with a simple user experience, making it the perfect device for first-time smartphone users.

“With more than 500 million feature phone users, India has immense potential for smartphone upgrade. As the market leader, we at Samsung consider it our priority to facilitate this journey towards smartphones. Our affordable Tizen series has been instrumental in catalyzing the smartphone upgrade and with Z4, we will offer yet another compelling product to affordable segment consumers,” Mr. Asim Warsi, Senior Vice President, Samsung India Electronics, said.

Double Camera, Double Style

Samsung Z4 comes with ‘double’ the usual benefits in terms of camera, flash and style. It sports a 5MP front flash camera for selfies in all-light conditions. The dual LED flash on the 5 MP rear camera clicks brighter images even in low light conditions. Users get editing options within the camera view finder and features like beauty mode, live filters and profile template ensure social media-ready enhanced images.

Samsung Z4’s 4.5” screen allows consumers to enjoy games, videos and other multimedia content to the fullest. The 2.5D glass gives the front display a refreshed look and comfortable grip. To maximize the style quotient, an additional black back cover is provided inbox for all users to enjoy both gold and black styles on the same device.

The user interface on Samsung Z4 is simple, easy to use and optimized for seamless performance. The smartphone comes with a 1.5 quad core processor, 1 GB RAM and 8 GB internal memory, which is further expandable up to 128 GB. It is fuelled by a 2050 mAh long-lasting battery.

‘Make for India’ Features

Samsung Z4 comes with Tizen OS, which gives clutter free and effortless mobile experience to users. The smartphone also comes with ‘Make for India’ features that provide localized solutions for Indian consumers.

The S bike mode lets consumers ride tension free, while encouraging responsible riding. Samsung’s unique ‘Ultra Power Saving mode’ keeps the phone operational even at minimal battery levels. The ‘My Money Transfer’ feature lets users do offline banking on most popular banks of India.

Samsung Z4 gives users the option to access latest news in their preferred local language with just a swipe on their home screen. The calendar on Z4 can be automatically synced with future events to give users reminder notifications and seamless access to event updates from the calendar itself.

Price

Samsung Z4 will be available for INR 5,790, starting May 19th in mobile stores across India. Besides the gold back cover on the device, all users will get an additional back cover inbox.