Using some of Samsung Electronics’ most innovative devices, Samsung Global Newsroom followed the everyday lives of the twelve giraffes that live in Everland, from the story of the world record-breaking head of the giraffe family to the surprisingly belligerent nature of giraffes, and finally their charming yet subtle characteristics. Read on and take a look at the videos below to learn more about these gentle yet surprising creatures, and see if you can work out how the Galaxy S21 Ultra and The Sero TV made their way into the footage as you do.

The Most Famous Giraffe in South Korea

Giraffe matriarch Jang-Soon is living the life of a superstar who cannot escape the spotlight. Since making it into the Guinness Book of World Records for a special reason and becoming the most prominent giraffe in Everland, Jang-Soon’s conjugal harmony, silver wedding and other events have been reported on the news. The next giraffe to likely continue Jang-Soon’s legacy in the giraffe family has also come to the forefront. Who is this next contender for the leader of the superstar Everland giraffe family? Let’s find out by following a day in the life of Jang-Soon and her family.

Slow Yet Stealthy: the Hidden Abilities of Giraffes

“If you encounter a giraffe in the wild, don’t look back and run for your lives!” noted Jun-Yeong Park, Everland zookeeper who has been working with Lost Valley’s giraffe family for over 10 years. In fact, the giraffe is one of the top 10 strongest fighters among African land animals. ‘Cheong-Ryong’, the heaviest and strongest member of the giraffe family of twelve, in fact weighs 1.5 tons. If a giraffe harnesses its heavy body and starts kicking with full strength to defend itself, it is enough to break the skull or spine of a lion into pieces.

What’s more, their big eyes, each of which is the size of a tennis ball, grants them excellent eyesight and a visibility range of 4 to 7km, meaning that giraffes are very good at escaping from their enemies. Let’s learn more about some of the surprising physical characteristics of giraffes that are disguised behind their beatific eyes and relaxed gait.

The Longer the Neck, the Higher the Blood Pressure

One of a giraffe’s most characteristic features is its long neck, which is hard to see in one go even if you tilt your head as far as you can. Male giraffes engage in fights using their necks, known as ‘necking’, in order to compete for females, meaning that it is more advantageous to have a longer neck as it increases a fighter’s overall centrifugal force.

That said, as giraffes have to pump blood all the way to the top of their heads which sit 3m above their hearts, giraffes inevitably have high blood pressure, with their normal blood pressure being 270/180 mmHg. The blood pressure of the giraffe is two times that of the human, which is 120/80 mmHg, but nevertheless, giraffes manage to eat, drink, sleep and play with ease. So what is their secret?

Top Tips for Filming Giraffes

1) Harness Single Take for Those Funny Moments Featuring a Precocious Giraffe

When paying a visit to the zoo, it is difficult to predict when and where a giraffe might turn its head directly toward you for a picture, and you might end up with dozens of shaky or blurry photos taken in a failed attempt to capture that fleeting moment. This is when Single Take on the Galaxy S21 comes in handy. By filming up to fifteen seconds, you can then enjoy various media, including photos, videos, GIFs and hyperlapses, with just one shot. Single Take’s AI will also recommend you the best cuts, making it easy for you to capture and share the perfect giraffe moment.

2) Record 8k Videos on the Galaxy S21 for Those Subtle Yet Detailed Giraffe Features

Just as every person has a different appearance, every giraffe has a different pattern on its body. With the Galaxy S21 Ultra, you can clearly observe even the finest details, such as the unique patterns on a giraffe, as the device comes with a 108-megapixel camera. The resolution of videos can also be adjusted to up to 8K, which enables you to see even the most delicate textures of a giraffe’s fur. Another good way of observing a giraffe on the Galaxy S21 Ultra is using its Super Slow Mo mode when you witness a special sight, such as a giraffe lowering its head for drinking water or curling up its long neck to sleep.

3) Viewing a Giraffe from Head to Toe in One Go? Try The Sero

The giraffe is the tallest animal in the animal kingdom, boasting an average height of around 4.8 to 5.5m including its horns; even new-born calves can be as tall as 180cm. With its portrait mode that allows the user to rotate the landscape display to a vertical orientation, The Sero allows you to enjoy all your favorite content in portrait mode – just like watching it on your phone, but with the benefits of the big-screen experience. With The Sero, you can enjoy your vertically oriented giraffe videos and pictures in an entirely new way – just as giraffes were meant to be seen.

Giraffes that group with others live longer than less sociable individuals, according to the team of researchers led by Professor Barbara König at University of Zürich. World Giraffe Day was designated to promote collaborative efforts to the end of preventing the extinction of giraffes. After enjoying this dynamic tale of Everland’s giraffe family captured in the Galaxy S21 Ultra and The Sero, let’s be sure to pay more attention to protecting these gentle giants.

¹ One of the twenty-four solar terms, the summer solstice has the longest day and the shortest night of the year.

Samsung, India’s most trusted and largest consumer electronics brand, today expanded its lifestyle TV range with the launch of The Sero, the world’s first mobile optimized TV that champions content viewing by rotating between horizontal and vertical orientations at the flick of a button. The Sero will be exclusively available at Reliance Digital stores at a price of INR 1,24,990.

The new TV is a design testament that caters to consumers who want their gadgets to be unique and stylish yet high on functionality. The Sero is a space-saving and stylish addition to any room’s design. Elegantly minimal with a navy blue stand, it has a 360° clean design. The Sero redefines what a TV screen can do.

The Sero – named for the Korean word for ‘vertical’ – has the ability to pivot between horizontal and vertical orientations just as a user might handle their smartphone or tablet. Geared toward a younger social media generation with an interest in viewing experiences such as the ones found on their mobile devices, The Sero is optimized for social media content, streaming services and gaming. All this is wrapped up with an eye-catching design and innovative user experience formulated after extensive consumer research.

It delivers a mobile-optimized experience while rotating the screen automatically to mirror mobile content. The screen can also be rotated by remote control, voice command and via the SmartThings app.

The Sero comes with uniquely designed 4.1ch 60W Front Firing speakers that deliver an exceptional sound experience. Consumers will be able to amp up the sound for a fully immersive entertainment experience, whether streaming music, mirroring content from smartphones and scrolling through their social media feeds, or watching their favourite shows.

The innovative design has been paired with powerful features to enhance the viewing experience, including Samsung’s industry leading QLED technology. The Sero is designed to adapt to each consumers’ needs, whether for mirroring phone content which can be done simply by tapping your phone on the TV or for transforming movie nights, as it delivers 100% colour volume with over a billion colours and shades for a truly cinematic experience. The Sero also uses AI to upscale content to 4K resolution, so users can stream their favorite content in spectacular detail, regardless of the source.

Not only does The Sero let you enjoy 4K entertainment on TV, it stands out even when it’s not in use. Its unique Portrait Mode lets consumers choose from various stylish vertical backgrounds to enhance their home. The Ambient Mode+ on the TV allows users to display useful information or blend the TV into its surroundings, making the big blank screen a thing of the past.

The Sero is also equipped with other smart features such as Adaptive Picture, Responsive UI, Tap View technology, Active Voice Amplifier (AVA) etc. for an advanced viewing experience.

“With The Sero, we want to tap in to the social media generation. With consumers now using their TVs in different ways than ever before, including scrolling through social media, watching the latest viral videos or binge watching their favorite OTT shows, we wanted to redefine their content viewing experience by moving it to a bigger screen. The Sero has been designed to seamlessly adapt and enhance whatever content the user is watching, bringing in a more optimized experience to consumers,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Price, Availability, Offers & Warranty

The Sero will be available in 43-inch screen size and features a contemporary navy-blue bezel design. The lifestyle TV is priced at INR 1,24,990 and will be available exclusively at Reliance Digital stores.

Additionally, consumers can enjoy a host of other benefits like 5% cash back and EMIs as low as INR 1,190.

Reliance Digital is also offering gift vouchers from AJIO and Reliance Trends till November 16, 2020 during the on-going “Festival of Electronics” sale that the retailer is running.

The Sero will come with a 10-year no screen burn-in warranty, one-year comprehensive warranty and one-year additional warranty on panel.

Features of The World’s First Mobile-friendly TV, The Sero

With the new addition to its 2020 line-up, Samsung has strengthened its lifestyle TV portfolio that consists of The Frame and The Serif TVs.

A First of its Kind Design

Geared towards new age and design conscious consumers, ‘The Sero’ provides a modern design that stands out in any space, even when it is not in use. ‘The Sero’ moves to fit your content, landscape for TV and movies and portrait for all your mobile content and apps. Its stylish All-in-one Stand offers a 360-degree clean look to your living space without the clutter of wires peaking from behind.

It provides the same smart TV experience whether you are watching TV in vertical or horizontal mode.

One Tap Content Sharing

Just one tap on the bezel. That’s all it takes to show content from your mobile on The Sero. If you’re listening to music or watching a video on your phone, Tap View will have it playing on the TV in seconds.

The Sero shows your content, including apps and social media, with an optimized viewing ratio so you can enjoy it on the full screen.

Powerful Sound

The Sero comes with powerful, beautifully designed 4.1ch 60W Front Firing speakers. With a simple Bluetooth connection, one can enjoy powerful sound from their smartphone. With its protruded Front Firing speakers sending powerful sounds to the front and 4.1ch speakers that are embedded with base-enhancing woofers, the TV delivers impressive audio that is particularly good at low-frequencies.

Intelligent Noise Detection to Enhance Voice Clarity

When that crucial scene in the show you are watching is overwhelmed by a loud noise around you, the Active Voice Amplifier (AVA) feature is automatically activated. It increases the volume of voices in content accordingly if surrounding conditions become too loud.

Display Brilliance for Enhanced Content Consumption

The Sero combines the cutting-edge technology of Samsung’s revolutionary QLED technology and innovative design, providing a new approach to home entertainment with seamless connectivity that meets the needs and habits of the growing mobile viewing audience. The QLED technology enables beautiful colors, exceptional contrasts and impeccable details with 100% color volume.

Its Adaptive Picture+ feature controls the light and analyzes the video and surroundings to deliver the best picture quality under any circumstances. Also, its AI Upscaling feature enhances low-resolution content in to 4K quality.

Innovation to Blend Just as Perfectly

Equipped with Ambient Mode+, The Sero would surprise you with its transformation, blending with the background of your room. It analyses the texture and colour of the wall and adjusts its screen to match the surroundings. The TV also displays everyday information like date or weather.

With its vertical design and trendy Portrait Mode, The Sero becomes a complete interior masterpiece. With its Always On Display mode, you can choose from different backgrounds as per your choice and style.

Major factors that played a critical role in Samsung’s growth were:

• Continuous launches of innovative products that suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold

• Strong growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business

• Global number one position in the semiconductor memory market and technology leadership in the industry

Samsung’s mobile business has kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, and continued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t”. Its visual display business, a market leader for 13 consecutive years, not only provided new viewing experiences for consumers through QLED 8K and MicroLED displays, but also further reflected consumers’ lifestyles by introducing The Sero, The Frame and The Serif. In digital appliances, Samsung has maintained its premium market leadership position in both refrigerators and washing machines and went on to release innovative new products with differentiated consumer benefits such as BESPOKE.

Samsung has maintained the No. 6 rank in #Interbrand‘s “Best Global Brands 2019” list with a brand value of USD6.1 billion. @SamsungIndia thanks all fans in #India for their trust and love. We will continue to listen to you https://t.co/AoJstNlq4d

— SamsungNewsroomIN (@SamsungNewsIN) October 17, 2019

Spearheading advanced 5G technology, Samsung launched its first 5G smartphone. Its 5G technology also assumes a significant role in making AI and IoT more tangible and realizable. It has also accelerated the autonomous vehicle era with its incomparable speed.

Samsung’s semiconductor memory business reinforced its market presence this year by beginning mass production of the industry’s first 12-gigabit (Gb) LPDDR5 mobile DRAM and its sixth-generation V-NAND which features the industry’s first 100+ layer single-stack design. Furthermore, Samsung has been continuously investing in R&D and expanding production facilities in the system semiconductor field.

Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in startups that have cultivated new business opportunities in a variety of fields, including the automotive industry.

“We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received,” said YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together.”

Following this year’s announcement of Interbrand’s Best Global Brands, the Best Global Brands summit will be held in New York City on October 23.

Samsung Electronics’ Growth in Brand Value