But before IT came to the city, and before startups took it over, it was the original Garden City of India known for wide roads, pleasant climate, and beautiful old buildings that the British and the Maharaja of Mysore gave it.

Even today, if one looks around, heritage buildings remain the soul of the city.

In a study commissioned by Samsung on Bengaluru some time ago, a third of the respondents felt the city’s heritage buildings and architecture, which is a mix of colonial and art deco buildings spread across the city, defined its character.

Then, a sizeable 77% of millennials and 63% of non-millennials said they would want to restore heritage buildings and see them being converted into public spaces for art, culture and other events around technology and startups to hone the dreams of its residents.

Bengaluru is also where Samsung runs its biggest R&D centre outside South Korea, and houses the World’s Largest Mobile Experience Centre, Samsung Opera House, in a beautiful British-era building right in the heart of the city.

People of Bengaluru are passionate about their heritage, about their culture, which is why over the years, they have come together to protect heritage buildings that so define it. One such building that heritage lovers have helped protect is the 150-year-old iconic Balabrooie Guest House. There are many such instances of civil society movements to protect heritage.

“People in Bengaluru savour their heritage in a very passive way, not wearing it on their sleeve, but in their hearts,” says Harish Bijoor, who is as passionate about all things heritage in Bengaluru as he is about marketing, his main calling.

Mohandas Pai, chairman of Aarin Capital Partners, who led the IT revolution in the city, remembers his days as a student at St. Joseph’s College. He recalls bunking classes with friends and going for noon shows at Opera House on Brigade Road, which ran as a theatre those days.

Opera House is now Samsung Opera House, after Samsung India restored the British-era property over a period of two years and re-opened it as the World’s Largest Mobile Experience Centre. Today its façade continues to don its magnificent original look and feel while on the inside, a modern experiential space has been developed with extensive use of technology.

See how Samsung reinvented Opera House

Samsung Opera House is slowly becoming a playground of ideas and art and culture, with events being organized around fitness, photography, gaming, music, movies, food, stand-up comedy, technology and startups at the sprawling plaza area outside the building.

What’s inside Samsung Opera House

The Samsung model is a great one to follow, says Bijoor. “Keep the exterior the way it was, and jazz up the interiors. I want to see more such old structures and markets being developed like Samsung Opera House,” he says.

“A city has to preserve its past, its culture, and heritage. Having classical architecture shows continuity in planning,” adds Pai.

Mohammed Ameen, who operates Samsung Opera House says when the building was reopened in 2018, he heard from many old-timers their recollections of Opera House in the olden days. “Many people came up to me and told me about the movie they had seen here. Someone said he had got his ‘date’ here. They love that it’s back in action, even if it is in a new avatar,” he says. “I am happy Samsung has created something for the GenNext of Bengaluru. I am looking forward to co-work with Millennials and GenZ in the days to come,” he adds.

Samsung today is an unquestioned global technology leader – yet, in this complex and competitive global landscape, the company has been embarking on an active course to transform itself, navigating emergent challengers and new technology categories, as it sets course for the future.

A major driver in this transformation has been Samsung’s expansion in Silicon Valley, where the company has had roots for over 30 years. Since 2012, Samsung has been investing heavily to broaden its operations and strategic partnerships in the valley, assembling a cadre of area veterans and innovators to cultivate emerging areas such as AI, health, IoT, and the cloud, and at the macro-level, to transform Samsung’s own organization and operations.

From the decision to expand operations in Silicon Valley, to the current efforts there, to Samsung’s relentless mission to remain at the forefront of technology change, this three-part special feature hears directly from Samsung leaders in the valley on what the company is doing there.

Through strategic investment in products and hedging against risk in market entry, Samsung had, by the first decade of the new millennium, become the world’s largest technology maker. It leads various product categories – ranging from semiconductors to smart devices to home entertainment. Intent on continuing growth for the future, however, Samsung leaders actively sought to explore ways to cultivate innovations like IoT, AI, and the data economy, with their enormous potential and ability to break across traditional silos.

In leadership gatherings throughout the late 2000’s, Samsung Electronics’ top management articulated the direction even more directly to their brain trust of leaders: “How do you grow when you’re already the largest company? What are we going to look like ten years from now? It will be our critical mission to figure that out.”  While the past approach had involved Samsung benchmarking other players and finding a strategic position in ripe markets, the future called for it to take ownership of its growing industry leadership and be the catalyst to lead the future.

Having established Samsung Semiconductor (SSI) in Silicon Valley more than thirty years ago, Samsung leaders had long recognized the area as a nexus of open innovation, with SSI having played an instrumental role in the valley’s growth. In addition, and perhaps more importantly, Samsung leaders had also experienced in the valley prime example of the benefits in innovation to be cultivated from a ‘failure as fruitful’ approach – where mistakes and failure, both individually and with others, could drive innovation, and fine-hone developments.

In considering Samsung transforming for the future, the insights of SSI seemed a natural place to start, and the prospect of leveraging expansion into the valley as a vehicle for change, tantalizing. Realizing they were onto something, Samsung’s brain trust next went on a manhunt to recruit the best and brightest industry leaders as well as valley veterans, and soon had the core pieces in place including Young Sohn, currently president and chief strategy officer of Samsung Electronics, and David Eun, president of Samsung NEXT and Samsung Electronics.

Shankar Chandran, who also was recruited into the mix to head the Samsung Catalyst Fund after 15 years as an active venture investor and former engineer, describes the vision coming together: “The tech world is consolidating behind certain major players and Samsung is one of the most prominent technology companies of the last decade. Joining the company and investing on behalf of Samsung is much more rewarding and impactful than as an independent investor. Our driving vision is simple. How do we lead in new areas?”

Today in Silicon Valley

After beginning strategic expansion in 2012, Samsung in Silicon Valley today boasts about 2,000 employees working across five major units throughout the Bay Area. The scope of work is both diverse and comprehensive from investments and partnerships in disruptive technologies and start-ups to hardware innovation in semiconductors, storage, and LCD panels to work in advanced software and the user experience.

While Samsung’s presence in Silicon Valley is diverse, each unit plays a unique and key role:

Samsung Strategy and Innovation Center (SSIC) (est. 2012): SSIC’s mission is to develop and accelerate disruptive technologies through open innovation, investments, and acquisitions by working in collaboration with entrepreneurs and strategic partners.  Its investment arms, the Samsung Catalyst Fund (SCF) as well as in-house M&A team, have hit the ground running since inception. For example, SCF, which has offices in Menlo Park, California, Tel Aviv, and London, has completed more than 40 investments globally. This year, SSIC’s M&A team executed the USD 8 billion acquisition of audio, automotive and connected technologies leader, Harman International – South Korea’s largest overseas deal and Samsung’s largest acquisition to date. SSIC also spearheaded the development of the ARTIK Smart IoT platform, an open platform for simpler, faster development and deployment of IoT devices and applications.

Samsung NEXT (est. 2013): Samsung NEXT (formerly Open Innovation Center; Global Innovation Center) partners with innovators to build ideas into products, and grow products into businesses that scale, leverage and transform the broader Samsung ecosystem. Samsung NEXT has empowered thousands of entrepreneurs around the world through incubation, investment, partnership and acquisition. To date, the company has made more than 70 investments and has led the major acquisitions of startups including the mobile-payment solution LoopPay (Samsung Pay), the open IoT platform for connected home SmartThings, and the next-gen AI assistant Viv. In early 2017, Samsung NEXT launched a USD 150 million fund to increase Samsung’s global support of early-stage startups, pursuing advanced software and services innovation in areas such as cybersecurity and IoT, among others.  Beyond Silicon Valley, Samsung NEXT also has a team in Korea and has expanded to include locations in the hubs of San Francisco, New York, Tel Aviv, and most recently, Berlin.

Samsung Research America (SRA) (est. 1988): With roots tracing back to 1988, SRA moved into its new Mountain View campus in late 2013. SRA, which also has campuses across North America, researches and builds new core technologies to enhance the competitive edge of Samsung products, and strengthens open innovation by leveraging key relationships with start-ups and academic institutions. SRA consists of several labs from the Mobile Payments and Security Lab which focuses on technologies like Android, Knox, and Samsung Pay to the Digital Solutions Lab which feeds into Samsung’s visual display business to the Computer Science and Innovation Center focusing on areas like AI and convergence. The key approach of SRA is to bring all these units under ‘one roof’ to improve synergy and interwork across Samsung’s R&D efforts.

Open Innovation Transforming Samsung Operations

Samsung’s efforts in Silicon Valley are transforming its very own operations and business strategy. Innovating today to transform tomorrow, the focus is on priming technology and partnerships to identify, address and guide human-centric trends that will ultimately transform society, for real people everywhere.

While the investment portfolios are not always directly related to Samsung’s core businesses and existing product portfolios, they do aim to forecast wholly new sectors for the future. Samsung leadership is also very much nurturing this spirit to percolate throughout the entire Samsung organization – the aim not simply about the consumption of products, but the way the technologies become tools to transform the way Samsung invents, works, and collaborates with its broader ecosystem of industry peers and partners.

Part two of this series will look more specifically into the work of SSIC and Samsung NEXT, and how the teams there are driving for change and success across unique platforms and innovation areas.