Samsung India today announced the launch of ‘Samsung Week’ 2026, a festival bringing together its connected AI ecosystem across Galaxy AI, Bespoke AI and Vision AI through SmartThings, with exclusive offers and benefits across its portfolio. Going live today on Samsung.com, the Samsung Shop App and at Samsung Exclusive Stores, Samsung Week offers discounts ranging from 31% to 60%, along with cashback of up to INR 25,000, across smartphones, tablets, laptops, wearables, accessories, TVs, monitors and digital appliances.

As part of ‘Samsung Week’ 2026, consumers can also access enhanced warranty benefits, including a one-year extended warranty with an additional two years at no additional cost on eligible products.

Built around the theme of ‘Your Companion to AI Living’, ‘Samsung Week’ 2026 brings together Samsung’s AI experiences across the devices and products that are part of consumers’ everyday lives. Galaxy AI supports more intuitive ways to communicate, create, and stay productive, while Vision AI enhances the viewing experience, and Bespoke AI brings greater intelligence and convenience to everyday home routines. Connected through SmartThings, these experiences come to life across Samsung’s AI-powered ecosystem, helping consumers experience a more connected approach to AI in their daily lives. The latest Galaxy devices bring Galaxy AI experiences across communication, productivity, creativity, and everyday tasks.

 During ‘Samsung Week’ 2026, eligible consumers can benefit from the highest online exchange value* and any-condition exchange when upgrading to select Galaxy devices. Galaxy Forever also offers eligible consumers long-term EMI options, while multi-bank cashback, first-purchase rewards, and loyalty benefits provide additional value across Samsung’s direct channels.

Consumers can avail up to 34% off on select Galaxy smartphones, including flagship Galaxy S series devices, Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and a wide range of Galaxy A series and Galaxy M series smartphones. Customers can also avail instant bank discounts of up to INR 10,000^, along with multi-buy benefits of up to INR 9,500, Galaxy Forever benefits including up to 55% assured buyback and free Samsung Care+.

Consumers looking to expand their connected Galaxy experience can avail up to 60% off on select Galaxy tablets, wearables and accessories, along with instant bank discounts of up to INR 6,500^. Select first-time purchases on Samsung.com and the Samsung Shop App can also receive benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 5% off.

The latest Galaxy Book series laptops are available at up to 31% off, with instant bank discounts of up to INR 5,000^. First-time purchases on Samsung.com and the Samsung Shop App can receive additional benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 10% off.

In the visual display segment, select Micro RGB, OLED, Neo QLED, Mini LED, QLED and Crystal UHD TVs are available at up to 51% off. Additional benefits include free* TVs or soundbars on select models, free* bezels with select Frame TVs, exchange bonuses of up to INR 5,000+, zero-down-payment options and up to 12-month No Cost EMI options. Select TVs also come with a free 3-year comprehensive warranty (1 Year Standard + 2 Year Extended) during the limited-period offer. Samsung’s Vision AI experiences bring intelligent features to the viewing experience, with select TVs designed to optimize picture and sound based on content and the viewing environment.

Select audio products are also available with additional promotional benefits, including a 5% Add To Cart benefit up to INR 5,400* on eligible products.

Samsung’s digital appliances portfolio is available with offers across categories. Refrigerators are available at up to 48% off, along with Samsung Care+ benefits, instant cart discounts of up to INR 3,000*, Buy More, Save More benefits, up to 12-month No Cost EMI and a 10-year compressor warranty. Select products also come with long-term EMI options of up to 30 months, with the lowest EMI starting at INR 990. Bespoke Package benefits include 7.5% off on the purchase of two eligible products and 10% off on the purchase of three or more.

Washing machines are available at up to 49% off, supported by Samsung Care+ benefits, instant cart discounts of up to INR 2,000*, ‘Buy More, Save More’ benefits and Bespoke Package offers. Select products include a 10-year motor warranty, long-term EMI options of up to 30 months and lowest EMI starting at INR 890.

Select microwaves also come with no-cost EMI options, zero-down-payment offers, and a 5-year warranty on the enamel cavity.

Select air conditioners are available at up to 58% off, with a 5-year comprehensive warranty comprising one year of standard warranty and four years of extended warranty. Additional benefits include 5% off on the purchase of two eligible WindFree models, fixed EMI of INR 1,990 and long-term EMI options of up to 30 months.

Customers can also access up to 60% off on select monitors, including Odyssey OLED gaming monitors, with instant cart discounts of up to INR 5,000. Select monitors also feature Smart TV experiences with AI. Consumers can also benefit from Samsung Care+, which offers extended protection across select appliances.

Across categories, customers can access bank cashback and discounts of up to 22.5%^##, with maximum benefits varying by category. These include cashback of up to INR 25,000 on select panels, up to INR 20,000 on select video display products, up to INR 21,000 on digital appliances, up to INR 21,500 on refrigerators, up to INR 9,000 on washing machines, up to INR 6,000 on microwaves and up to INR 14,000 on air conditioners.

Customers can also access loyalty points of up to 2%, alongside exchange options, first-purchase benefits, Student & Corporate Program benefits and EMI options across eligible products and channels.

Consumers can visit Samsung.com, the Samsung Shop App, or their nearest Samsung Exclusive Store to explore the latest AI-powered devices and offers available during ‘Samsung Week’ 2026.

Combined offers D2C channel
Products / Category	Consumer Offer	Highlight Models
Smartphones	Up to 34% off on MRP Multi-Buy Benefits: Up to ₹9,500 Galaxy Forever: Up to 55% Assured Buyback + Free Samsung Care+ Up to ₹ 10000 instant bank discount^ on leading bank cards Up to ₹ 4000 off* on 1st time purchase on Samsung.com & Shop App Student & Corporate Program: Up to 5% Off	Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy S26 Ultra, Galaxy S26, Galaxy A57 5G, Galaxy A37 5G, Galaxy A56 5G, Galaxy A36 5G, Galaxy A27 5G, Galaxy M17 5G, Galaxy M17e 5G
Laptops	Up to 31% Off on MRP Up to ₹ 5000 instant bank discount^ on leading bank cards Up to ₹ 2000 off* on 1st time purchase on Samsung.com & Shop App Student & Corporate Program: Up to 10% Off	Galaxy Book6 Ultra, Galaxy Book6 Pro, Galaxy Book6, Galaxy Book 5 360, Galaxy Book 5 Base
Tablets, Accessories & Wearables	Up to 60% Off on MRP Up to ₹ 6500 instant bank discount^ on leading bank cards Up to ₹ 2000 off* on 1st time purchase on Samsung.com & Shop App Student & Corporate Program: Up to 5% Off	Galaxy Tab S12 Ultra, Galaxy Tab S12+, Galaxy Buds4, Galaxy Buds4 Pro, Galaxy Watch8, Galaxy Tab S11 series, Galaxy Tab A11 series, Galaxy Tab S10 Lite, Galaxy Watch Ultra 2, Galaxy Watch 9 Series, Galaxy Buds Core
TVs	Up to 51% Off on MRP Free* TV or Soundbar on select TVs Free* TV worth 539990* on select TVs Free* Bezel with Frame TVs Free 3-Year Comprehensive Warranty (1 Year Standard + 2 Year Extended)* Limited period offer Multi buy offer get discount up to 41%* off on MRP20% off on CarePack Exchange Bonus up to ₹ 5000+Zero Down payment (CC + NBFC) Up to 12-month CC NCMI1 + 2-year Warranty on MRGB and OLEDFOC soundbar / Panel with Select SKUs	1.08 m (43) UE86H Crystal UHD, 1.38 m (55) M2 Mini LED TV, 1.38 m (55) M80H Mini LED TV, 1.63 m (65) LS03H Frame TV, 1.63 m (65) QN70H Neo QLED, 1.63 m (65) S95H OLED65″+ MRGB/ NeoQLED  / OLED
Audio	5% Add To Cart up to 5400*	Q-Series Soundbar 756W HW-Q990H 11.1.4ch Subwoofer & Rear Speaker (2026)
Refrigerators	Up to 48% off Samsung Care+ Offer: Get 3 Year Extended Warranty at the price of 1 Yr Extended Warranty Get Instant Cart discount up to ₹3000* Buy More Save More: Buy 2 get 5% extra Off* Up to 12-month CC NCMI10 years warranty on compressor Lowest EMI offer starting INR 990 Upto 30-month long term EMI Bespoke Package: Buy 2 and Get 7.5% Off, Buy 3 or more and Get 10% Off”	653 L Convertible Side by Side Refrigerator (RS76CG8003S9HL), 350 L Double Door Refrigerator with Twin Cooling Plus (RT38HG5C42S8HL), 419 L Double Door Refrigerator with AI Energy Mode (RT45HG6A43B1HL)SBS|FDR|FF>350
Washing Machines	Up to 49% Off on MRP Samsung Care+ Offer: Get 3 Year Extended Warranty at the price of 1 Yr Extended Warranty Get Instant Cart discount upto ₹2000* Buy More Save More: Buy 2 get 5% extra Off* Bespoke Package: Buy 2 and Get 7.5% Off, Buy 3 or more and Get 10% Off10 years warranty on motor Up to 18-month NCMI on Bajaj Up to 30-month long term EMILowest EMI Offer starting just INR 890″	9.0 kg Front Load Washing Machine with AI EcoBubble & Hygiene Steam (WW90DG5U24AXTL) 12 kg/7 kg Front Load Washer Dryer Combo, AI Wash (WD12FB8B94GBTL) 8.0 kg EcoBubble Top Load Washing Machine (WA80BG4441BGTL)FAFL/FATL >=10KG
Microwaves	Up to 12-month CC NCMI Zero Downpayment (8×0) Lowest EMI INR 9905 years warranty on Enamel Cavity	Convection microwave oven
Monitors	Up to 60% off on MRPon Odyssey OLED Gaming Monitors	80 cm (32) M9 UHD 4K OLED Smart Monitor featuring Smart TV experience with AI 80 cm (32) M7 UHD 4K Smart Monitor with Smart TV experience 1.24 m (49) Odyssey OLED G9 2K DQHD Gaming Monitor with 240Hz refresh rate
Air Conditioners	Up to 58% Off on MRP5 Years Comprehensive Warranty (1 Year Standard + 4 Years Extended Warranty) Buy 2 and Get 5% Off on WindFree 5 years comprehensive warranty Fixed EMI 1990Up to 30-month long term EMI	WindFree Inverter Split AC AR60H18D15WWindFree Inverter Split AC AR60H24D13W1.5T Hot and Cold
Bank Cashback	Bank Cashback Up to 22.5%with HDFC, ICICI, SBI and other leading Bank Cards (Up to ₹ 25000)

*T&C apply. Offer may be revised or withdrawn without prior notice. Offer provided by the Brand at its discretion and can vary model wise.

^Instant bank discount/cashback at the sole discretion of the issuer/NBFC. Instant bank discount/cashback may vary subject to product’s model & size.

^*Exchange at the discretion of retailer and exchange value varies basis model and condition of old device

^#Instant cart discount provided by the Brand at its discretion and will vary model wise.

^^ T&C apply. Extended warranty differs from product to product and is at the sole discretion of the brand.

** EMI provided by Bank/NBFCs at their sole discretion and terms, and may vary model wise.

^**Get up to 5% off on a combined purchase of 2 or more select Samsung products. Offer may be revised or withdrawn without prior notice & varies product to product – Refer detailed T&Cs.

##Applicable on Panels, TV, Refrigerator, Microwave, Washing machine and Air conditioners only

Samsung, India’s largest consumer electronics brand, offers exciting deals and special prices exclusively for Indian students under the Student Advantage Program on Samsung’s official online store Samsung Shop and Samsung Exclusive Stores.

The program is designed to empower students by offering cutting edge technology for their everyday use, making digital learning more affordable and accessible to the youth of India. It will provide end-to-end services from buying to support and will make the purchase process seamless, affordable and convenient for students, strengthening Samsung’s vision of ‘Powering Digital India’.

“Through the Student Advantage Program, we are aiming to make premium technology accessible to young students across the country and supporting them in their educational journey, in line with our vision of Powering Digital India. The program encompasses a wide variety of products being offered at special student prices and we are optimistic that it will enable digital learning at an affordable cost and improve accessibility to technology for youth,” said Sumit Walia, Senior Director, Samsung India.

Under the program, Samsung’s flagship smartphones including Galaxy S20 FE and Galaxy S21 FE, Galaxy A Series smartphones above INR 10,000 and Galaxy Tab A series and Galaxy Tab S series will be available at 5% off. Students will get 10% off on Samsung wearables and laptops while Samsung Monitors will be available at 5% off.

On purchasing Samsung Galaxy S22 Ultra, the students can also get Samsung Galaxy Watch 4 for INR 2,999 in addition to an upgrade bonus of up to INR 8,000 or a cashback of INR 5,000 (on HDFC Bank cards or Samsung Finance+) or a 24 month no cost EMI with zero down payment in addition to the 5% off.

On purchase of Samsung Galaxy S22 and Galaxy S22+, the students can also get Samsung Galaxy Buds 2 for INR 2,999 along with an upgrade bonus of up to INR 8,000 or a cashback of INR 5,000 (on HDFC Bank cards or Samsung Finance+) or a 24 month no cost EMI with zero down payment in addition to the 5% off. Students will also get an instant discount of INR 3,000 on Samsung Galaxy A53 5G and Galaxy A33 5G.

Students can avail the offers through the Samsung Student Advantage microsite (https://www.samsung.com/in/microsite/student-advantage/) or by visiting a nearby Samsung Exclusive Store that can be located using the store locator here. Students will get direct access to genuine Samsung products and will have the option to pay through easy no-cost EMIs along with easy exchange benefit too.

Student Advantage Program Offers

Samsung, India’s most trusted consumer electronics and smartphones brand today announced its biggest summer fest of the year – Fab Grab Fest. Consumers can avail mega offers and exciting cashbacks like never before on a wide range of Samsung digital appliances as well as Galaxy Smartphones, Tablets, Laptops, accessories and wearables during this week long fest from May 1-8, 2022. These exciting offers will be available on Samsung.com as well as at Samsung Exclusive Stores across the country. 

During the attractive Fab Grab Fest, consumers can get up to 60% off on Samsung TVs such as the flagship Neo QLED TVs and Crystal 4K UHD TVs and up to 57% off on a range of Samsung digital appliances such as the premium Samsung WindFree ACs, Twin Cooling Plus Double Door Refrigerators, Curd Maestro Double Door Refrigerators and AI Ecobubble Washing Machines. Additionally, consumers can get up to INR 4,500 off when they buy these products on the Samsung Shop App for the first time.

Samsung’s Galaxy smartphones, tablets, wearables and accessories, including the flagship Galaxy S22, Galaxy S20 FE 5G, Galaxy M32, Galaxy F22 and the recently launched Galaxy M53 5G and Galaxy M33 5G will be available at up to 50% off, along with additional benefits. Samsung Galaxy Book2 laptop will be available at up to 16% off.

Samsung has also tied up with leading banks – HDFC Bank, ICICI Bank and SBI – so that consumers shopping from Samsung.com and Samsung Exclusive Stores can enjoy up to 20% cashback on their purchases this summer. The cashback can be availed on both credit and debit cards. 

To further add to the excitement, Samsung will also host back to back Live Commerce events from May 3-6, 2022 on Samsung Live, a first-of–its kind live video interactive shopping experience only on Samsung.com. Lucky consumers who purchase during the Samsung Live events will not only get additional limited period offers and but also get a chance to win exciting gifts and vouchers.

With exciting financing options and exclusive ecosystem benefits, the Fab Grab Fest offers are designed to provide a more immersive, informative and premium shopping experience to consumers. 

“Fab Grab Fest has been designed keeping consumer delight at the core and will offer consumers hottest deals on coolest Samsung products. We are sure that this is the best time to grab your favorite Samsung product with never before offers. To take consumer shopping experience a notch higher, we have curated Samsung Live shopping events on Samsung.com that are tailor-made for consumers who seek an online interactive shopping experience,” said Sumit Walia, Senior Director, Samsung India.

Consumers shopping from Samsung.com will also enjoy 2-3-day superfast delivery of Samsung products to their doorsteps across 16,000 PIN codes in the country.

Fab Grab Fest Offers

Products	Consumer Offer	Highlight models
Mobiles	Up to 50% off	Galaxy S22, Galaxy S20 FE 5G, Galaxy M53 5G, Galaxy M33 5G, Galaxy M32, Galaxy F22
Laptops	Up to 16% off	Galaxy Book2
Tablets, Accessories & Wearables	Up to 50% off	Galaxy Tab S8, Galaxy Tab A8, Watch4, Buds Pro
TVs	Up to 60% off	Crystal 4K UHD, Neo QLED TVs
Digital Appliances	Up to 57% off	WindFree ACs, Twin Cooling Plus Double Door Refrigerators, Curd Maestro Double Door Refrigerators, AI Ecobubble Washing Machines
Bank Cashback	Up to 20% cashback with HDFC Bank, ICICI Bank, SBI	Across models

Special Offers

In addition to the above offers, during the Fab Grab Fest, consumers can also avail special deals on purchases across Samsung’s Experience Stores as well as Samsung Shop App. On purchase of Galaxy M53, M33, and F23, consumers will get a free Travel Adaptor, mobile covers at INR 999 with Galaxy S21 FE 5G, Galaxy Buds Live at INR 999 on purchase of Galaxy Flip3 and 50% off on covers with Galaxy S22. With Galaxy Book2, consumer can buy Galaxy Buds2 at INR 999.

While making the purchase from Samsung Shop App, first time consumers can avail an additional off of up to INR 4,500 on Samsung’s Neo QLED TVs, Crystal 4K UHD TVs, WindFree ACs, Twin Cooling Plus Double Door Refrigerators, Curd Maestro Double Door Refrigerators and AI Eco Bubble Washing Machines.

In addition to the exciting offers and bank cashback, consumers can also benefit from every purchase using the programs below:

Samsung 20K Advantage

Samsung Shop App users get an opportunity to unlock 10 shopping vouchers, up to INR 20,000, by registering on the Samsung Shop App. There is one voucher for each of the following categories – Smartphones, TVs, Washing Machines, Refrigerators, Microwaves, Tablets, Smartwatches, True Wireless Audio, Accessories & Harman/JBL products. Each voucher gives a consumer up to INR 2,000 shopping benefit, depending on category and transaction value of the product and is valid for 365 days.

Samsung Referral Advantage

Using this unique Referral Program, Samsung customers (referrers) can help their friends and family get exciting rewards (of up to 8% off) on purchase of a range of premium smartphones, tablets and wearables through Samsung.com. The referrer will also receive benefits in the form of Samsung.com vouchers up to INR 4,500 for successful transactions completed by their friends. Samsung Referral Program is applicable on over 21 devices, which include smartphones, tablets and wearables. During this festive season, the referrer also stands a chance to win additional products for successful referrals.

Samsung Student Advantage

This student-specific Storefront on Samsung.com enables the student community to get easy access to a special catalogue of products consisting of a wide range of smartphones, tablets, wearable and accessories. The products listed in the catalogue will be available at a special price and come with value added services such as complimentary insurance, easy exchange and convenient EMI options.

Through the e-catalogue, consumers will be able to browse the entire range of smartphones, wearables, televisions and other digital appliances such as refrigerators, washing machines, air conditioners, air purifiers, smart ovens and sound devices.

The e-catalogue offers complete understanding of product features to the consumers via showcasing of product benefits, high-resolution pictures and unboxing videos. Consumers can shortlist and compare models within each product category on key specifications. The e-catalogue offers similar look and feel across product categories for a consistent experience.

“At Samsung, consumers are at the heart of everything we do and consumer safety holds utmost importance. We are also committed to providing our consumers with unique experiences. With our new e-catalogue we want to offer an enhanced buying experience to our consumers, and also help our retail partners. The e-catalogue offers in-depth information on Samsung smartphones and consumer durables that facilitates consumers in making purchase decisions within the comfort and safety of their homes and spending less time at retail stores,” said Ashish Bansal, Vice President, Corporate Marketing, Samsung India.

The e-catalogue also empowers the brand’s retail partners to engage seamlessly with their patrons, especially ahead of the upcoming festive season as they can now easily share product related information with consumers through emails, WhatsApp messages and texts.

In the current situation, with consumer well-being and safety being of paramount importance, the e-catalogue is aimed at aiding consumers in making informed decisions about products from the safe environment of their homes ahead of visiting their neighborhood retail stores.

While reiterating the brand’s commitment towards Green initiatives, the e-catalogue is also optimized for mobile viewing. Consumers do have an option of downloading low-resolution or high-resolution e-catalogues for facilitating viewing despite bandwidth issues, if any. Samsung plans to update e-catalogues regularly with information on latest products.

Samsung, India’s biggest consumer electronics and smartphone brand, today announced mega discounts and exciting cashback offers on a wide range of Samsung products for consumers shopping online from Samsung’s Online Store – Samsung.com – this festive season. Consumers shopping from Samsung.com will also enjoy 2-3 day superfast delivery of Samsung products to their doorsteps across 16000 PIN codes in the country.

“This festive season, the Samsung.com online store is going to be the go-to destination for all Samsung products. Consumers can expect to find discounts as much as 60% and cashback offers of up to 12.5% on select products, but an exciting offer on every product for sure. And we are geared to serve 99% of the PIN codes across India with deliveries for mobile phones, tablets and wearables,” said Asim Warsi, Senior Vice President, Samsung India.

On shopping from Samsung.com, consumers can get up to 40% discount on select Galaxy smartphones such as Samsung’s flagship Galaxy S20+. Samsung is also offering up to 60% off on select accessories such as wireless chargers and JBL speakers. Consumers can enjoy up to 45% discount on a range of TV and Home Appliances such as The Frame television, Spacemax Family Hub French Door refrigerator and front-load Ecobubble with Hygiene Steam washing machine.

Samsung has also tied up with leading banks – HDFC, ICICI Bank and SBI – so that consumers shopping online from Samsung.com can enjoy up to 12.5% cashback on their purchase this festive season.

The discounts and offers are valid for a limited period, from October 15 to November 16. Samsung.com is a one-stop destination for consumers looking to buy Samsung products, including the recently launched Galaxy Tab A7, Galaxy S20FE, Galaxy F41 and Galaxy M31Prime.

In addition to the exciting discount and cashback offers, consumers can also benefit from every purchase using the below offers.

Samsung 20K Advantage

Samsung Shop App users get an opportunity to unlock 10 shopping vouchers up to INR 20000 by registering on the Samsung Shop App. There is one voucher for each of the following categories – Smartphones, Televisions, Washing Machines, Refrigerators, Microwaves, Tablets, Smartwatches, True Wireless Audio, Accessories & Harman/JBL products. Each voucher gives a consumer up to INR 2000 shopping benefit, depending on category and transaction value of the product and is valid for 365 days. During this festive season, customers get 50% more benefit with 10 vouchers up to INR 30000.

Samsung Referral Advantage

Using this unique Referral Program, Samsung customers (referrer) can help their friends and family get exciting rewards (up to 8% off) on purchase of a range of premium smartphones, tablets and wearables through Samsung.com. The referrer (Samsung customers recommending the purchase) will also receive benefits in the form of Samsung.com vouchers up to INR 4500 for successful transactions completed by their friends. Samsung Referral Program is applicable to over 21 devices, which include smartphones, tablets and wearables. During this festive season, the referrer also stands a chance to win additional products for successful referrals.

Samsung Student Advantage

This student-specific Storefront on Samsung.com enables the student community to get easy access to a special catalogue of products consisting of a wide range of smartphones, tablets, wearable and accessories. The products listed in the catalogue will be available at a special price and come with value added services such as complimentary insurance, easy exchange and convenient EMI options. During the festive season there is an additional assured gift with every purchase above INR 10000 along with daily, weekly and a bumper prize. Students can access the online Storefront through their official college email id or through validation by an authorized student credentials verification agency.

Samsung, India’s most trusted and desired smartphone brand, has launched a new ‘Make for India’ innovation called AltZLife that will further enhance your smartphone privacy level.

The feature has been developed following deep consumer insights that smartphone users are seeking greater privacy, as they transition into an enhanced digital life using their mobile devices.

Samsung smartphone users can quickly and easily switch between normal mode and private mode (Secure Folder) by simply double clicking on the power key. The on-device AI function also intelligently suggests moving private content to the Secure Folder.

The AltZLife feature will be available to existing as well as new users of Galaxy A71 and Galaxy A51 through a software update on August 10, 2020.

“An industry first innovation, this intelligent feature has been designed keeping in mind the inherent need of consumers, especially Gen Z, for enhanced privacy when it comes to storage and access of content on their smartphones. This helps eliminate the anxiety that consumers usually face while also sharing their smartphones with someone,” Manu Sharma, Senior Director, Mobile Business, Samsung India, said.

According to a research conducted by Samsung, 79% of Gen Z consumers admit to having content such as images, applications and private chats on their smartphones that they do not want family or others to see. In addition to this, they also want to hide the fact that they have things they do not want to share.

The two ‘Make for India’ solutions that are part of AltZLife – Quick Switch and Content Suggestions – have been developed by a team of young engineers at Samsung R&D Institutes in Bangalore and Noida using insights from consumer research.

As part of Samsung’s ‘Make for India’ initiative, Samsung R&D centres in the country work on India-centric innovations based on deep consumer insights.

Samsung had launched other AI-based ‘Make for India’ features on Galaxy A series devices earlier this year. This includes Alive Intelligence, which offers Multilingual Keyboard, Smart Crop, Useful Cards and Finder. AltZLife takes the endeavor forward to make the consumer’s interaction with their Galaxy A series more intelligent, intuitive and secure.

How does AltZLife work?

AltZLife comes with two features—Quick Switch and Content Suggestions—which help provide a private and secured experience to consumers. The on-device AI solution allows all processing to take place within the device, and does not require interaction with any server or cloud.

Quick Switch

Our research shows consumers tend to have some aspects of their digital life—private and public—which they like to keep discrete and separate from each other. Quick Switch helps users in switching between two instances of the same app instantly – one instance in normal mode and the other in private mode. For example, a consumer can easily move between the normal Gallery and a private Gallery; or from a normal WhatsApp to private WhatsApp with a simple double click of the power button. The private versions of these apps are secured by Samsung Knox in the Secure Folder of Galaxy smartphones.

When a user double clicks on the power button in normal mode, authentication is required before entering the private mode of the same app. This authentication is different from normal unlocking of the smartphone. When switching from private to normal mode, no authentication is required. Quick Switch is also useful even if the application does not have dual instances in private and normal mode.

Content Suggestions

Content Suggestions is an AI-based app inside the Secure Folder, and its on-device AI-powered engine automatically suggests users to move private images of pre-selected categories to the Secure Folder. For this to happen users have to simply select specific faces or a type of image they want to tag as private and keep them secured in the private gallery of the Secure Folder.

Once the initial setup is complete, the AI engine kicks in and identifies relevant images from the entire gallery. As this is an on-device AI solution, no information or image ever leaves the smartphone.

Under Samsung Delight Offers, consumers can buy refrigerators starting at INR 19,790 with discounts up to 25%, 10% instant bank discount, exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650.

Samsung will provide these offers on its entire range of Frost Free refrigerators which includes the recently launched Curd Maestro refrigerators, Double Door refrigerators with Base Stand Drawer and Convertible refrigerators. These models are equipped with 10-year warranty on the compressor and Digital Inverter Technology with stabilizer free operation allowing the refrigerator to run on a home inverter as well as solar energy with reduced power consumption, and will be available in a variety of colour and design options.

“As a consumer centric brand, Samsung is committed to deliver best-in-class products with meaningful innovations. The consumer focus is shifting towards refrigerators that offer convenience, more storage space and energy efficiency. We are partnering with Flipkart and Amazon this summer to offer exciting Samsung Delight Offers on our Global Number 1 Frost Free refrigerators that are designed for Indian homes,” said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.

Price and Availability

Samsung’s Frost Free range of refrigerators, starting at INR 19,790 with discounts up to 25%, 10% cashback (instant bank discount (with SBI Credit Card on Flipkart and Amex & RBL Credit Card on Amazon), exchange benefits of up to INR 12,000 and no cost EMI as low as INR 1,650 will be available during Flipkart Big Shopping Days and on Amazon Summerfest from March 19-22, 2020.

Features of Samsung’s Frost Free Refrigerator Range

Curd Maestro: Innovation for Everyday Home

Curd Maestro refrigerator transcends the conventional refrigerator landscape in India beyond food storage and food preservation. Curd Maestro addresses the problems of curd making which are complex, time taking, and tricky.

Curd Maestro refrigerator ensures that nothing comes in the way of you and your precious family time, enabling curd preparation in five to six hours — five hours for soft curd, six hours for thick curd. One needs to boil and cool the milk and mix the curd culture manually while Curd Maestro does the most crucial part of the job — fermentation. It will not only ferment the curd but will store it too.

Curd Maestro makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions.

Smart Convertible Refrigerators

Smart Convertible 5 in 1 Twin Cooling refrigerators come with five modes — Normal, Extra Shopping, Vacation, Seasonal, and Home Alone. The conversion modes are not only the perfect solution to different storage needs but every mode also saves energy. Twin Cooling Plus is a truly independent cooling system, with separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer.

The Normal mode enables optimal cooling both in the fridge and the freezer that helps getting ice faster. Extra Shopping mode comes with an added convenient feature that turns the freezer into the fridge to provide more space. Seasonal Mode & Vacation Mode give an option to turn off the freezer for seasonal requirements. Also, the usage of the freezer can be continued while you are travelling, by keeping your freezer on even when the fridge is switched off. Home Alone Mode lets users switch off the fridge space and use the freezer as a mini fridge.

Frost Free Refrigerator with Base Stand Drawer

The latest Samsung Frost Free refrigerators have been uniquely designed for Indian homes to offer extra capacity. Consumers can now store non-perishable vegetables in the Base Stand Drawer. This drawer gives the refrigerator a tall boy design preferred by Indian consumers. Now you can keep your vegetables, such as onions and potatoes at room temperature with ease without worrying about using extra baskets or wasting kitchen space.

New Design Patterns

Catering to the need for varied designs and patterns, the line-up will be available in new design patterns that add to the aesthetic value of the products.