Samsung India today announced the launch of ‘Samsung Week’ 2026, a festival bringing together its connected AI ecosystem across Galaxy AI, Bespoke AI and Vision AI through SmartThings, with exclusive offers and benefits across its portfolio. Going live today on Samsung.com, the Samsung Shop App and at Samsung Exclusive Stores, Samsung Week offers discounts ranging from 31% to 60%, along with cashback of up to INR 25,000, across smartphones, tablets, laptops, wearables, accessories, TVs, monitors and digital appliances.

As part of ‘Samsung Week’ 2026, consumers can also access enhanced warranty benefits, including a one-year extended warranty with an additional two years at no additional cost on eligible products.

Built around the theme of ‘Your Companion to AI Living’, ‘Samsung Week’ 2026 brings together Samsung’s AI experiences across the devices and products that are part of consumers’ everyday lives. Galaxy AI supports more intuitive ways to communicate, create, and stay productive, while Vision AI enhances the viewing experience, and Bespoke AI brings greater intelligence and convenience to everyday home routines. Connected through SmartThings, these experiences come to life across Samsung’s AI-powered ecosystem, helping consumers experience a more connected approach to AI in their daily lives. The latest Galaxy devices bring Galaxy AI experiences across communication, productivity, creativity, and everyday tasks.

 During ‘Samsung Week’ 2026, eligible consumers can benefit from the highest online exchange value* and any-condition exchange when upgrading to select Galaxy devices. Galaxy Forever also offers eligible consumers long-term EMI options, while multi-bank cashback, first-purchase rewards, and loyalty benefits provide additional value across Samsung’s direct channels.

Consumers can avail up to 34% off on select Galaxy smartphones, including flagship Galaxy S series devices, Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and a wide range of Galaxy A series and Galaxy M series smartphones. Customers can also avail instant bank discounts of up to INR 10,000^, along with multi-buy benefits of up to INR 9,500, Galaxy Forever benefits including up to 55% assured buyback and free Samsung Care+.

Consumers looking to expand their connected Galaxy experience can avail up to 60% off on select Galaxy tablets, wearables and accessories, along with instant bank discounts of up to INR 6,500^. Select first-time purchases on Samsung.com and the Samsung Shop App can also receive benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 5% off.

The latest Galaxy Book series laptops are available at up to 31% off, with instant bank discounts of up to INR 5,000^. First-time purchases on Samsung.com and the Samsung Shop App can receive additional benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 10% off.

In the visual display segment, select Micro RGB, OLED, Neo QLED, Mini LED, QLED and Crystal UHD TVs are available at up to 51% off. Additional benefits include free* TVs or soundbars on select models, free* bezels with select Frame TVs, exchange bonuses of up to INR 5,000+, zero-down-payment options and up to 12-month No Cost EMI options. Select TVs also come with a free 3-year comprehensive warranty (1 Year Standard + 2 Year Extended) during the limited-period offer. Samsung’s Vision AI experiences bring intelligent features to the viewing experience, with select TVs designed to optimize picture and sound based on content and the viewing environment.

Select audio products are also available with additional promotional benefits, including a 5% Add To Cart benefit up to INR 5,400* on eligible products.

Samsung’s digital appliances portfolio is available with offers across categories. Refrigerators are available at up to 48% off, along with Samsung Care+ benefits, instant cart discounts of up to INR 3,000*, Buy More, Save More benefits, up to 12-month No Cost EMI and a 10-year compressor warranty. Select products also come with long-term EMI options of up to 30 months, with the lowest EMI starting at INR 990. Bespoke Package benefits include 7.5% off on the purchase of two eligible products and 10% off on the purchase of three or more.

Washing machines are available at up to 49% off, supported by Samsung Care+ benefits, instant cart discounts of up to INR 2,000*, ‘Buy More, Save More’ benefits and Bespoke Package offers. Select products include a 10-year motor warranty, long-term EMI options of up to 30 months and lowest EMI starting at INR 890.

Select microwaves also come with no-cost EMI options, zero-down-payment offers, and a 5-year warranty on the enamel cavity.

Select air conditioners are available at up to 58% off, with a 5-year comprehensive warranty comprising one year of standard warranty and four years of extended warranty. Additional benefits include 5% off on the purchase of two eligible WindFree models, fixed EMI of INR 1,990 and long-term EMI options of up to 30 months.

Customers can also access up to 60% off on select monitors, including Odyssey OLED gaming monitors, with instant cart discounts of up to INR 5,000. Select monitors also feature Smart TV experiences with AI. Consumers can also benefit from Samsung Care+, which offers extended protection across select appliances.

Across categories, customers can access bank cashback and discounts of up to 22.5%^##, with maximum benefits varying by category. These include cashback of up to INR 25,000 on select panels, up to INR 20,000 on select video display products, up to INR 21,000 on digital appliances, up to INR 21,500 on refrigerators, up to INR 9,000 on washing machines, up to INR 6,000 on microwaves and up to INR 14,000 on air conditioners.

Customers can also access loyalty points of up to 2%, alongside exchange options, first-purchase benefits, Student & Corporate Program benefits and EMI options across eligible products and channels.

Consumers can visit Samsung.com, the Samsung Shop App, or their nearest Samsung Exclusive Store to explore the latest AI-powered devices and offers available during ‘Samsung Week’ 2026.

Combined offers D2C channel
Products / Category	Consumer Offer	Highlight Models
Smartphones	Up to 34% off on MRP Multi-Buy Benefits: Up to ₹9,500 Galaxy Forever: Up to 55% Assured Buyback + Free Samsung Care+ Up to ₹ 10000 instant bank discount^ on leading bank cards Up to ₹ 4000 off* on 1st time purchase on Samsung.com & Shop App Student & Corporate Program: Up to 5% Off	Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy S26 Ultra, Galaxy S26, Galaxy A57 5G, Galaxy A37 5G, Galaxy A56 5G, Galaxy A36 5G, Galaxy A27 5G, Galaxy M17 5G, Galaxy M17e 5G
Laptops	Up to 31% Off on MRP Up to ₹ 5000 instant bank discount^ on leading bank cards Up to ₹ 2000 off* on 1st time purchase on Samsung.com & Shop App Student & Corporate Program: Up to 10% Off	Galaxy Book6 Ultra, Galaxy Book6 Pro, Galaxy Book6, Galaxy Book 5 360, Galaxy Book 5 Base
Tablets, Accessories & Wearables	Up to 60% Off on MRP Up to ₹ 6500 instant bank discount^ on leading bank cards Up to ₹ 2000 off* on 1st time purchase on Samsung.com & Shop App Student & Corporate Program: Up to 5% Off	Galaxy Tab S12 Ultra, Galaxy Tab S12+, Galaxy Buds4, Galaxy Buds4 Pro, Galaxy Watch8, Galaxy Tab S11 series, Galaxy Tab A11 series, Galaxy Tab S10 Lite, Galaxy Watch Ultra 2, Galaxy Watch 9 Series, Galaxy Buds Core
TVs	Up to 51% Off on MRP Free* TV or Soundbar on select TVs Free* TV worth 539990* on select TVs Free* Bezel with Frame TVs Free 3-Year Comprehensive Warranty (1 Year Standard + 2 Year Extended)* Limited period offer Multi buy offer get discount up to 41%* off on MRP20% off on CarePack Exchange Bonus up to ₹ 5000+Zero Down payment (CC + NBFC) Up to 12-month CC NCMI1 + 2-year Warranty on MRGB and OLEDFOC soundbar / Panel with Select SKUs	1.08 m (43) UE86H Crystal UHD, 1.38 m (55) M2 Mini LED TV, 1.38 m (55) M80H Mini LED TV, 1.63 m (65) LS03H Frame TV, 1.63 m (65) QN70H Neo QLED, 1.63 m (65) S95H OLED65″+ MRGB/ NeoQLED  / OLED
Audio	5% Add To Cart up to 5400*	Q-Series Soundbar 756W HW-Q990H 11.1.4ch Subwoofer & Rear Speaker (2026)
Refrigerators	Up to 48% off Samsung Care+ Offer: Get 3 Year Extended Warranty at the price of 1 Yr Extended Warranty Get Instant Cart discount up to ₹3000* Buy More Save More: Buy 2 get 5% extra Off* Up to 12-month CC NCMI10 years warranty on compressor Lowest EMI offer starting INR 990 Upto 30-month long term EMI Bespoke Package: Buy 2 and Get 7.5% Off, Buy 3 or more and Get 10% Off”	653 L Convertible Side by Side Refrigerator (RS76CG8003S9HL), 350 L Double Door Refrigerator with Twin Cooling Plus (RT38HG5C42S8HL), 419 L Double Door Refrigerator with AI Energy Mode (RT45HG6A43B1HL)SBS|FDR|FF>350
Washing Machines	Up to 49% Off on MRP Samsung Care+ Offer: Get 3 Year Extended Warranty at the price of 1 Yr Extended Warranty Get Instant Cart discount upto ₹2000* Buy More Save More: Buy 2 get 5% extra Off* Bespoke Package: Buy 2 and Get 7.5% Off, Buy 3 or more and Get 10% Off10 years warranty on motor Up to 18-month NCMI on Bajaj Up to 30-month long term EMILowest EMI Offer starting just INR 890″	9.0 kg Front Load Washing Machine with AI EcoBubble & Hygiene Steam (WW90DG5U24AXTL) 12 kg/7 kg Front Load Washer Dryer Combo, AI Wash (WD12FB8B94GBTL) 8.0 kg EcoBubble Top Load Washing Machine (WA80BG4441BGTL)FAFL/FATL >=10KG
Microwaves	Up to 12-month CC NCMI Zero Downpayment (8×0) Lowest EMI INR 9905 years warranty on Enamel Cavity	Convection microwave oven
Monitors	Up to 60% off on MRPon Odyssey OLED Gaming Monitors	80 cm (32) M9 UHD 4K OLED Smart Monitor featuring Smart TV experience with AI 80 cm (32) M7 UHD 4K Smart Monitor with Smart TV experience 1.24 m (49) Odyssey OLED G9 2K DQHD Gaming Monitor with 240Hz refresh rate
Air Conditioners	Up to 58% Off on MRP5 Years Comprehensive Warranty (1 Year Standard + 4 Years Extended Warranty) Buy 2 and Get 5% Off on WindFree 5 years comprehensive warranty Fixed EMI 1990Up to 30-month long term EMI	WindFree Inverter Split AC AR60H18D15WWindFree Inverter Split AC AR60H24D13W1.5T Hot and Cold
Bank Cashback	Bank Cashback Up to 22.5%with HDFC, ICICI, SBI and other leading Bank Cards (Up to ₹ 25000)

*T&C apply. Offer may be revised or withdrawn without prior notice. Offer provided by the Brand at its discretion and can vary model wise.

^Instant bank discount/cashback at the sole discretion of the issuer/NBFC. Instant bank discount/cashback may vary subject to product’s model & size.

^*Exchange at the discretion of retailer and exchange value varies basis model and condition of old device

^#Instant cart discount provided by the Brand at its discretion and will vary model wise.

^^ T&C apply. Extended warranty differs from product to product and is at the sole discretion of the brand.

** EMI provided by Bank/NBFCs at their sole discretion and terms, and may vary model wise.

^**Get up to 5% off on a combined purchase of 2 or more select Samsung products. Offer may be revised or withdrawn without prior notice & varies product to product – Refer detailed T&Cs.

##Applicable on Panels, TV, Refrigerator, Microwave, Washing machine and Air conditioners only

Samsung today announced the launch of its next-gen Infinite One-Way Cassette AC, designed for premium residential and commercial environments where comfort, aesthetics and intelligent cooling come together.

Designed for modern spaces, it features Ambient Edge Lighting with nine light modes, draft-free WindFree Cooling through 17200 micro-holes, and an ultra slim profile with13.8 cm depth, made of long-lasting ASA (Acrylonitrile Styrene Acrylate) material. Comes equipped with SmartThings control, AI comfort Mode and an Intertek certified antibacterial copper filter, supporting consistent cooling performance and healthier air.

“As consumer expectations evolve, modern spaces are looking beyond conventional cooling. They expect climate solutions that combine thermal comfort, intelligent technology and design. The Infinite One-Way Cassette AC reflects this evolution, introducing an innovative indoor climate solution in the Indian market that transforms air conditioning into an integral part of consumer experience,” said Vipin Agrawal, Head of SAC Business, Samsung India.

Designed Around Modern Living

The Infinite One-Way Cassette AC has been engineered to address three key requirements in premium spaces — comfort, aesthetics and air quality.

Its standout innovation is Ambient Edge Lighting, which transforms the AC into a design element rather than simply a cooling appliance. The system offers nine lighting modes inspired by the human circadian rhythm – designed around the natural day-night cycle of the human body – enabling users to tailor the ambience to different moments of the day.

Warm, Natural and Cool lighting options are each available in High and Low intensity settings, creating environments suited for relaxation, productivity or entertaining.  A Smart Lighting Intensity mode automatically adjusts brightness to blend naturally with the surrounding space.

WindFree Cooling for Draft-Free Comfort

The Infinite One-Way Cassette AC features Samsung’s upgraded Wide WindFree Technology, combining a panel twice as wide as the previous generation with an enhanced wide outlet featuring 17,000 micro-holes. Air is dispersed gently and evenly to create a comfortable “still air” environment, eliminating uncomfortable cold drafts while reducing operating noise and improving energy efficiency.

Cleaner, Healthier Air

The Infinite One-Way Cassette AC incorporates a Copper Anti-Bacterial Filter that captures airborne particles while helping reduce certain harmful bacteria by up to ¹99%. The filter also helps keep the heat exchanger cleaner, supporting consistent cooling performance and healthier air.

Built with a premium ASA exterior, the AC offers superior UV resistance and long-term durability, helping preserve its premium finish over years of use.

SmartThings Control

Users can connect their Infinite One-Way Cassette AC effortlessly via built-in Wi-Fi with the Samsung SmartThings app, eliminating the need for additional modules. They can monitor, manage and personalise their cooling experience directly from their smartphone, whether at home, in the office or on the move. Key SmartThings features include Voice Control, Edge Lighting control, Welcome Cooling, Energy Monitoring, Usage Pattern, Personalised Cooling with AI Comfort Mode and Pet Care.

Price and Availability

The Infinite One-Way Cassette AC Series is available in both VRF and Commercial Split (CAC) configurations to meet diverse architectural and cooling requirements across India.

The VRF configuration is available in the market in 2.8 kW, 3.6 kW, 5.6 kW and 7.1 kW cooling capacities while the Commercial Split (CAC) configuration is available in 3.5 kW, 5.2 kW and 7.1 kW cooling capacities at a starting price of ₹1,60,000 (inclusive of GST) through commercial AC channel partners nationwide.

1. Tested by Intertek / Data has been measured under specific testing conditions and may vary depending on environment factors and individual use.
   Test Standard: KS K 0693: 2016
   Test Strain: Bacteria-1: Staphylocccus aureus ATCC 6538 / Bacteria-2 : Klebsiella pneumoniae ATCC 4352
   Test time : 18hr
   It may vary depending on the actual environment
   The Filter performance is a test result for a filter unit, not a specific model. ︎

Samsung, announced the deployment of its next-generation residential climate solutions that combine WindFree cooling, PM1.0 purification, SmartThings connectivity and AI-enabled VRF technology to redefine premium living experiences in India.

Tailored specifically to meet the evolving demands of Indian urban centers where rising temperatures and deteriorating air quality are becoming everyday concerns – Samsung’s integrated ecosystem addresses consumer wellness, indoor air quality, connected living and macro energy efficiency.

The deployment represents a significant benchmark for integrated residential projects, utilizing WindFree air conditioning with PM1.0 purification, Wi-Fi enabled SmartThings connectivity and AI-enabled VRF outdoor units at scale.

“At Samsung, our innovation philosophy begins with understanding real consumer needs and everyday living challenges. Today’s homeowners are looking beyond conventional cooling — they expect healthier air, connected experiences, intelligent energy management and greater comfort. Our WindFree climate solutions are specifically optimized for local conditions and combine all these capabilities into one integrated ecosystem that is unique to Samsung,” said Vipin Agrawal, Head of SAC Business, Samsung India.

“One of the strongest examples of this vision is our partnership with Central Park Flower Valley’s The Orchard, Gurugram, where we are demonstrating how large-scale residential developments can integrate intelligent, wellness-focused and energy-efficient climate technologies to create future-ready living environments,” the spokesperson added.

Designed Around Real Consumer Challenges

Samsung’s residential climate solutions have been engineered to address some of the most pressing pain points faced by modern urban homeowners.

Tackling the “Summer Cold” Phenomenon with WindFree

Conventional air conditioning systems often continue to expose users to direct cold airflow even after the desired room temperature has been achieved, causing discomfort commonly described as “summer cold.”

Samsung’s WindFree Technology addresses this challenge by dispersing cool air gently through 10,000 micro air holes, creating a “Still Air” environment with extremely low air speed. This enables users to maintain thermal comfort without the unpleasant sensation of direct cold drafts.

The solution is particularly beneficial for prolonged nighttime usage and family living environments where comfort consistency is critical.

Healthier Indoor Air Through PM1.0 Purification

With AQI levels in Delhi NCR frequently crossing safe limits, indoor air quality has become an increasing concern for homeowners.

Samsung’s WindFree 1Way Cassette ACs can be equipped with an optional PM1.0 purification panel featuring a two-stage filtration system comprising a pre-filter and PM1.0 filter.

While the pre-filter captures larger dust particles and fibers, the PM1.0 filter captures ultrafine dust particles as small as 0.3 microns and sterilizes up to 99%^# of bacteria trapped in the filter using electrostatic precipitator technology verified by Intertek.

The integrated purification solution helps maintain cleaner and healthier indoor environments without requiring separate standalone systems.

SmartThings Connectivity Enables Intelligent Living

As modern homebuyers increasingly expect seamless smart home experiences, Samsung’s SmartThings ecosystem enables connected and intuitive climate management across residential spaces.

The integrated Wi-Fi-enabled control system allows users to remotely monitor and control indoor units through smartphones, activate voice control via Bixby and compatible voice assistants, automate cooling through geo-fencing and monitor energy usage patterns.

The ecosystem also supports interoperability with multiple smart appliances, enabling a more personalized and connected living experience.

AI-Enabled VRF Technology Optimizes Efficiency

The integrated solution is powered by Samsung’s DVM S2 VRF outdoor units featuring advanced AI-enabled optimization technologies designed to improve cooling performance and energy efficiency.

Samsung’s Active AI Pressure Control continuously analyses ambient conditions, piping distance and cooling usage patterns to dynamically optimize refrigerant pressure and operational performance. The system can fine-tune internal pressure by up to 32%, helping reduce energy consumption by up to 15%^.

By learning user cooling behavior and surrounding conditions, the AI-enabled VRF system can also proactively optimize cooling performance, including delivering faster cooling when repeated usage patterns are detected.

Additionally, Samsung’s Active AI Refrigerant Analysis uses deep learning technology to proactively monitor refrigerant levels in real time and alert installers or service engineers in case of abnormal operating conditions, helping maintain optimal efficiency and system reliability.

Innovation at Scale: Central Park Flower Valley’s The Orchard, Gurugram

Samsung’s integrated climate technologies are currently deployed at Central Park Flower Valley’s The Orchard, Gurugram — one of the largest premium residential projects in India utilizing integrated WindFree, PM1.0 purification, SmartThings connectivity and AI-enabled VRF infrastructure at scale.

The project features deployment across 284 luxury residences, supported by a total installed capacity of 4,864 HP.

The installation includes Samsung WindFree 1Way Cassette AC indoor units integrated with PM1.0 purification panels and Wi-Fi-enabled SmartThings connectivity, powered by Samsung’s DVM S2 AI-enabled VRF outdoor systems.

The deployment represents a blueprint for future-ready residential infrastructure where intelligent climate management, connected living, wellness-focused technologies and energy efficiency converge to create smarter and healthier homes for modern India.

#Based on the Intertek test report (No. RT20E-S0010-R), Test bacteria: Escherichia coli, Staphylococcus aureus.

^Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling   operation in Auto mode for 4 hours, with an external temperature of 30°C and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature.

Samsung, India’s largest consumer electronics brand, announced the expansion of its Bespoke AI Top-Mount Freezer refrigerator line-up. This new range is designed to bring intelligent energy-saving and modern aesthetics to Indian homes. The refrigerators, which boast a sleek Bespoke design, incorporate advanced AI features, smart connectivity, and reliable performance.

In this new range of refrigerators, select models in 256L and 236L capacities come with Wi-Fi connectivity to seamlessly integrate with SmartThings for convenient control and monitoring via your smartphone. These models feature a sleek flat-door design, along with Power Cool and Power Freeze functions for quick cooling. In alignment with the best of industry standards, they are built to deliver reliable performance while saving electricity.

“As Samsung marks its 30th anniversary in India, we continue to innovate and deliver smarter and more energy-efficient solutions for Indian consumers. Our new AI-enabled refrigerators under 300L capacity, including the Bespoke AI Top Mount Freezer, bring SmartThings connectivity, modern design, and better energy management to Indian households. This reflects our commitment to democratising AI technology and delivering accessible, tailored solutions,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The new refrigerator line-up allows consumers to track and adjust refrigerator settings through the SmartThings app. This enables greater control over cooling performance and day-to-day usage, even when users are away from home. To enhance appliance reliability, SmartThings Home Care monitors refrigerator performance and automatically notifies users if any issue is detected or when parts may require attention.

AI Energy Mode for Smarter Energy Management

The Bespoke AI refrigerators are equipped with AI Energy Mode that analyses usage patterns and estimates power consumption to help reduce energy usage by up to 10%. Consumers can also track electricity consumption on a daily, weekly, or monthly basis through SmartThings Energy for informed energy management.

Smart Alerts with Software Updates

The refrigerators provide door-open notifications through the SmartThings app to prevent loss of cold air. With Smart Forward, the refrigerator receives regular software updates so features remain up to date over time.

Sleek Flat Door Design

All models in the Bespoke AI Top Mount Freezer range feature flat doors for a clean, elegant, and modern aesthetic that aligns with contemporary home interior trends. The minimalist styling seamlessly integrates the refrigerator into today’s kitchen spaces. Select models in the Bespoke AI Top Mount Freezer range offer convertible 2-in-1 functionality that allow users to convert the freezer into additional refrigerator space whenever more storage is required.

Energy Efficiency Aligned with Standards

All models in the Bespoke AI TMF refrigerator range comply with the Bureau of Energy Efficiency (BEE) guidelines for 2026–2028. Samsung is among the few brands to offer 3-star refrigerators under the revised BEE norms to help consumers benefit from improved energy efficiency while meeting future regulatory requirements.

All Around Cooling

The refrigerators are equipped with All Around Cooling technology, which checks temperature and circulates cool air evenly through strategically placed vents for consistent cooling and long-lasting freshness across every shelf.

For faster cooling needs, Power Cool and Power Freeze functions enable quick chilling of beverages and faster firming of frozen foods at the touch of a button. The refrigerator also features a dedicated Fresh Room, designed to store dairy products, fruits and beverages at a slightly cooler and more stable temperature than the main fridge compartment. In the event of power interruptions, the Cool Pack in the freezer helps prevent food from defrosting, keeping food frozen for up to 12 hours.

Limited Period Launch Offer

Samsung Care+ gives consumers peace of mind with extra protection for their appliances. You can choose plans ranging from one to four years, starting at just INR 3 per day. It includes access to expert service from 13,000+ certified engineers and 2,500+ service centres for quick and reliable repairs. You can also track services and get reminders through the Samsung app.

For the new Bespoke AI Top Mount Freezer Refrigerator, there is a special offer: Buy a one-year extended plan and get a free two-year extended warranty, giving you four years of total coverage. This offer is valid from April 8 to May 31, 2026.

Price and Availability

The new range of Bespoke AI Top Mount Freezer Refrigerators starts from INR 26090, and is available across leading retail outlets and online platforms, including Amazon, Flipkart and Samsung.com

Samsung Electronics Co., Ltd. today announced that its smart home platform, SmartThings, now supports Matter 1.5—the global smart home standard—making it the first in the industry to support Matter-compatible cameras.

Starting later this month, Samsung will roll out SmartThings updates to expand its existing list of Matter devices, including lights, door locks, switches, and various sensors, by adding cameras. With this update, SmartThings will become the smart home platform with the broadest support for Matter devices.

“Samsung aims to ensure that products and services built on different brands and protocols deliver a unified experience through SmartThings,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics. “We will continue to expand our support for industry standards, including Matter, and further strengthen collaboration to drive new customer experiences.”

Enhanced Security and Safety with Matter 1.5 Camera Support

Matter 1.5, announced by the Connectivity Standard Alliance (CSA) in November, adds camera support as well as enhanced features for closure operations, including blinds, awnings, and garage doors—along with improved energy management.

The industry is particularly focused on the inclusion of a camera standard, as cameras are an essential part of any smart home ecosystem. Matter 1.5 supports a wide range of camera use cases including indoor and outdoor security cameras, video doorbells, and more. It also includes features such as live video streaming, two-way communication, motion detection, event history, and pan-tilt-zoom controls.

Expanded User Choice and Enhanced Developer Convenience

With SmartThings supporting the standard, camera manufacturers can now launch Matter-based cameras that seamlessly integrate with SmartThings without the need to customize separate API (Application Programming Interface).

Samsung has collaborated with leading global IoT device makers, including Aqara, Eve, and Ulticam, to develop Matter cameras, and these products are expected to roll out starting in March 2026.

SmartThings has already partnered with Aqara, Arlo, Hue, Ring, and others to provide a wide array of smart home camera experiences across various protocols and connection methods. With this update, users will have even more options, as Matter cameras can now be integrated easily into the SmartThings ecosystem.

Integrating cameras with SmartThings helps users build a safe and convenient smart home tailored to their lifestyle. This integration enables essential functions such as monitoring the home environment while away, checking on the well-being of pets, and configuring customized routines by connecting with smart doorbells.

Strengthening Industry Leadership with the Broadest Support for Matter Devices

Samsung SmartThings continues to expand its global partnerships under an open-platform strategy. Through the WWST (Works With SmartThings) certification program, SmartThings now supports more than 4,700 models from over 390 partner brands. By rapidly adopting the Matter standard, Samsung has also helped bring 58 Matter device types into users’ everyday lives.

The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, beginning October 20.

To kick off the campaign, Samsung released a video that highlights the innovative AI technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimized performance for every cycle, while the robot vacuum cleaner provides personalized experiences tailored to users’ lifestyles and needs.

Robust security ensures users can enjoy their smart appliances with confidence.2 In particular, Knox provides thorough protection from malware and external threats. Also, SmartThings, with its unparalleled connectivity, serves as the central engine of the AI home.

Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service3 — now available in more than 120 countries4 — and providing up to seven years of free One UI upgrades5 that keep products up to date with the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances.”

Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.

Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation ︎
HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model. ︎
As of August 2025. ︎
Supported on Wi-Fi-enabled home appliances released in 2024 and later.

Samsung Electronics today unveiled a new campaign under the theme “SmartThings Meets AI Home.” The video demonstrates how Samsung’s AI Home delivers innovative, everyday AI experiences that enrich consumers’ lives. Released ahead of IFA 2025, the campaign highlights Samsung’s vision for the AI Home as newly defined by SmartThings.

Samsung’s AI Home understands users and adapts to their needs, delivering a personalized AI experience that connects both Samsung and third-party devices through SmartThings. The video shows examples of how AI Home enables users to enjoy more quality time and focus on what matters most by doing less at home.

In the video, SmartThings Routine adjusts the air conditioner temperature and lighting, while a single tap on the SmartThings app enables home appliances to manage household chores automatically.¹This allows users to enjoy quality family time, comfortable relaxation and restful sleep. Additionally, through the SmartThings Pet Care service, users can care for their pets even when they are busy.

“With this campaign, we aimed to highlight Samsung’s AI home experience redefined by AI leadership and SmartThings in a way that truly connects with customers,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to make efforts to bring AI home experiences that make everyday life simpler, more meaningful and more human.”

Starting Sept. 2, the video will appear on outdoor screens at global landmarks such as Times Square in New York and Piccadilly Circus in London, and will also be available on Samsung’s official social media channels, including YouTube.

¹ Applicable to appliances connected to the SmartThings App available on Android and iOS devices. Requires routine setup through the SmartThings app. A Wi-Fi connection and a Samsung account are required.

Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience¹at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9.

As the event draws nearer, Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future.

From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home

Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple voice guidance by offering scheduled playback of recordings, a family memo feature and door-open alerts — laying the foundation for AI-enabled voice interaction.

This early innovation eventually evolved into Bixby,²Samsung’s AI voice assistant introduced in 2018. Bixby has since become the intelligence and control hub of the company’s home appliances, enabling voice control across refrigerators, air conditioners, washing machines and more. With Voice ID,³the AI assistant can now even recognize individual users to provide customized information.

▲ (left) Talking Refrigerator, (right) Bixby’s Voice ID feature can recognize individual users

Appliance Screens, Now the Hub of the Home

Samsung was an early pioneer of the concept of “screen appliances,” presenting a vision for the future of connected homes. In 1982, the company introduced a multi-purpose microwave with a screen, which not only allowed users to check cooking instructions but also watch TV and even monitor home entry with surveillance camera functions. Later, Samsung expanded the role of the screen to refrigerators, transforming them from simple storage units into the hub of daily family life.

In 2016, Samsung launched the Family Hub refrigerator — an IoT-enabled fridge. Equipped with a 21.5-inch touchscreen and internal cameras, it allowed users to check the status of their food items and manage grocery shopping online, opening up a completely new kitchen experience. Since then, refrigerators, washing machines, air conditioners and other appliances have been connected through SmartThings,⁴with screens that have evolved into control hubs that let users monitor and manage smart devices throughout the home at a glance.

▲ (left) Multi-purpose microwave, (right) Family Hub refrigerator launched in 2016

From Neuro-Fuzzy Washers to Bespoke AI: The Evolution of Intelligent Appliances

Samsung took its first step toward intelligent appliances in 1980 with the launch of an air conditioner embedded with a microcomputer chip. This spirit of innovation continued into the 1990s, when Samsung launched the Neuro-Fuzzy washing machine which features the fuzzy logic IC⁵and neuro-algorithms, in 1991. Using optical sensors, it detected soil level, load size and water temperature, then automatically optimized the wash cycle — introducing the concept of appliances that sense, decide and deliver personalized solutions.

▲ Air conditioner embedded with a microcomputer chip

In 2018, Samsung launched the QuickDrive washing machine, which applied AI-based curation to recommend wash cycles based on fabric type, color and soil level. This innovation laid the groundwork for the Bespoke AI Laundry Combo, equipped with OptiWash and AI Optimal Dry, which automatically detect fabric types and soil levels to deliver optimized wash cycles and drying temperatures.⁶

Samsung also brought intelligence to vacuum cleaners with the Hauzen robot vacuum in 2006. Using a gyro sensor, it calculated distance and angles to map out optimal cleaning routes through self-mapping capabilities. This marked a shift from simple dust collection to appliances capable of responding to their environment. Today’s Bespoke Jet Bot Combo builds on this legacy with advanced security and AI-powered camera sensors that recognize and avoid objects,⁷distinguish floor types⁸and navigate more intelligently.

▲ (left) Neuro-Fuzzy washing machine, (right) Hauzen robot vacuum

Innovative Appliance Lineup at IFA: An AI Home Tailored to You

At IFA 2025, Samsung will showcase an even more advanced AI Home, powered by its 2025 Bespoke AI appliance lineup.

“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business. “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that ‘Samsung = AI appliances.’”

¹ AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
³ The Voice ID feature on Samsung home appliances supports registration of up to six users. Currently available on select Samsung Family Hubs and refrigerators and may vary by model and region. Each user must register for a Samsung Account on screen appliances in advance. The Calendar app supports integration with Google and Microsoft, and may vary by model and region.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Fuzzy logic is an approach to computing that mimics human reasoning by using degrees of truth instead of strict yes/no values, and an integrated circuit (IC) is a chip that contains electronic circuits to perform specific functions.
⁶ Fabric sensing uses an AI algorithm to sense certain types of fabric types for loads up to 8 lbs. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.
⁷ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁸ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

At IFA 2025, Samsung will highlight several AI-powered innovations aligned with this vision, including the Micro RGB TV with the latest display technology, new Bespoke AI appliances for European customers and new mobile devices that strengthen the Galaxy AI ecosystem.

These products will connect to SmartThings, delivering Samsung’s unique AI Home experience that makes life more convenient, efficient, healthy and safe.

At a press conference on September 4 ahead of the exhibition opening, Samsung will unveil its ultimate vision for Ambient AI — first highlighted at Galaxy Unpacked in July — as part of the AI Home.

“Samsung’s AI Home will become an integral part of our lives, analyzing multimodal information from connected devices to better understand users while seamlessly adapting to their daily needs,” said Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business at Samsung Electronics, who is the opening speaker at this press conference. “We expect this year’s IFA to mark the beginning of that journey.”

Samsung, India’s largest consumer electronics brand, has further solidified its premium retail presence with the opening of a new premium experience store at Lotus Trade Centre, Andheri West, Mumbai.

Spanning 1,600 sq. ft., this expansive store serves as a comprehensive destination for customers to explore Samsung’s latest innovations and its seamlessly connected ecosystem, all in one place.

Strategically located in one of Mumbai’s key retail and lifestyle hubs, the store features dedicated zones showcasing Samsung’s full range of Galaxy devices, including the latest smartphones, tablets, laptops, smartwatches, smart rings, and the advanced SmartThings ecosystem. With interactive displays and experiential zones, visitors can discover how Samsung technology enhances productivity, entertainment, wellness, and smart home automation for a truly connected lifestyle.

“At Samsung, we are dedicated to bringing innovation closer to our customers through inspiring retail experiences. The launch of our premium experience store in Andheri West, Mumbai, marks a significant milestone in our journey to expand our premium retail footprint and create holistic, all-in-one destinations for technology, engagement, and service,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India.

As part of Samsung’s flagship ‘Learn @ Samsung’ initiative, the store will host regular workshops focused on AI-powered photography, productivity, creativity, and doodling using Galaxy devices. These workshops aim to empower millennials and Gen Z consumers to maximize their device usage in everyday life. In addition, the store features a full-fledged service centre, ensuring customers receive prompt and reliable post-purchase support.

Through Samsung Store+, a digital interface within the store, customers can seamlessly browse products and arrange home delivery for their selected items. Furthermore, a dedicated service centre within the store ensures enhanced post-purchase support for customers.

To celebrate the launch, customers visiting the Andheri West experience store can enjoy exclusive Paytm First benefits, including:

• Special travel and dining offers
• Over 30 free subscriptions across leading OTT, music, wellness, and infotainment platforms
• Exclusive discounts on over 40 brand gift cards and more than 25 top deals from premium brands
• Buy-1-Get-1-Free buffet deals across over 100 premium restaurants nationwide