Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

To add to the cheer for upcoming festivals, Samsung, India’s largest and most trusted consumer electronics brand, has launched two special offers – Big TV Festival and Home Like Never Before on its TVs and digital appliances. These exciting product offers, coupled with attractive finance schemes including cashback, assured gifts and easy EMIs, will be valid from September 25 – November 10, 2021, at all leading consumer electronics retailers across the country.

The demand for big screen TVs is on the rise as in-home entertainment continues to gain importance. The Big TV Festival will be valid on purchase of select 55-inch and above Neo QLED and QLED TVs, and 75-inch and above Crystal 4K UHD TVs, offering premium cinematic experience, immersive entertainment, enhance productivity and connectivity with loved ones.

With this offer, consumers can get complimentary Soundbar up to INR 1,04,900 on purchase of select TVs, upto 20% cashback, easy EMIs starting INR 1,990 and 3-year complete warranty on TVs and 10-year No screen burn-in warranty on select QLED TVs.

Home is the centre stage of all festivities and celebrations. To allow consumers to upgrade their homes and celebrate festivals in style, Samsung has also introduced ‘Home Like Never Before’ offers on its Refrigerators, Washing Machines, Microwaves and Air Conditioners, among others. Under this offer, consumers can avail cashback upto 25%, EMIs starting as low as INR 990, complimentary Borosil kit on select Microwaves, 5-year comprehensive warranty, free installation on select ACs and extended warranty on multiple Samsung consumer electronics products.

“Festive season is a very important time of the year for consumers to upgrade their homes and for us to connect with them. Spending more time at home has transformed consumer preferences, leading to a rise in demand for big screen TVs that not only offer premium cinematic experience but also give their living space a distinctive edge. We have also seen a rise in demand for large capacity refrigerators, washing machines and microwaves. There is also a trend to buy second and third ACs for homes as all family members continue to work and study from home. We have brought back Big TV Festival and introduced Home Like Never Before offers to make celebrations even more special and memorable,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung’s Diverse Product Line-up

Samsung QLED Televisions

Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. Powered by Quantum Dot technology that optimizes the TV’s brightness levels and delivers brighter and deeper colors, to deliver the visual experience intended by creators. The QLED TVs also features Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for unmatched cinematic experience at home. It also allows the users to take voice control one step further with the new Bixby and Alexa feature on One Remote Control allowing connections to all connected devices without additional connectors or complicated setups.

Samsung Spacemax Family Hub

SpaceMax Family Hub turns your kitchen into a connected living fun zone for the whole family. While the Home Control feature that works with the SmartThings ecosystem, allows users to control and monitor their connected appliances from the Family Hub screen, the Food Management feature lets one view what’s inside the fridge anytime, anywhere without opening the door. To ensure family fun never ends, Home Entertainment enables access to a seamless music experience with high quality speakers and lets you mirror your smartphone or TV to the Family Hub screen. To make family time more engaging, family members can integrate their schedules, share pictures and text messages by using The Family Connection feature on the refrigerator’s touchscreen. With Bluetooth, you will not miss any call even when you are cooking or baking in the kitchen. Samsung’s voice assistant Bixby recognizes individual voices and provides personalized information based on preferences.

Samsung Curd Maestro Refrigerators

The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation. Curd Maestro makes healthy and hygienic curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Process of curd making in Samsung’s Curd Maestro Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.

Samsung Microwaves

Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.

Samsung Windfree ACs 3.0

Samsung’s Wind-Free 3.0 system uses 23,000 micro-holes to gently spread air evenly throughout the room, maintaining a comfortable level of coolness without any draft. Once the desired temperature is reached, the system disperses fresh air uniformly. The Wind-Free 3.0 enables users to control their ACs using the Bixby through Wi-Fi. The ACs allow the user to remotely control the functions and schedule operations along with live feedback. The AI auto-cooling automatically optimizes the cooling based on usage and living conditions. Moreover, welcome cooling uses Geo-fencing feature to automatically cool down your room based on the users’ location.

Samsung Washing Machines

Samsung Washing Machines, powered by digital inverter motors, consume less energy while producing minimal noise and vibration. Hygiene Steam feature ensures that garments are clean and sanitized. It improves the washing quality by releasing stream from the bottom of the drum. As a result, each garment inside the drum is completely soaked. Hygiene Steam removes dirt and up to 99.9% of the bacteria.