Samsung is strengthening its enterprise business in India by advancing AI-powered, connected ecosystem solutions designed to help organisations reimagine operations through intelligent, integrated and secure technologies.

Building on its strong presence across consumer electronics and displays, Samsung is extending its capabilities beyond devices to deliver end-to-end solutions that enable businesses to transition towards adaptive, data-driven environments.

Samsung’s Business Experience Studios (BES) in Gurugram and Mumbai serve as live demonstration platforms, bringing together deep capabilities across devices, displays, mobility, AI platforms and Knox security. Moving beyond product-led conversations, BES enables enterprises to experience how connected ecosystems can drive efficiency, personalisation and scalability in real-world settings.

“At Samsung, we believe the future of enterprise lies in AI-powered, connected ecosystems that move beyond standalone devices to intelligent, adaptive environments. Our strength as a technology company uniquely positions us to bring together hardware, software, platforms and security into a seamless, integrated framework. This enables businesses to accelerate digital transformation, unlock operational agility and deliver more personalised, data-driven experiences at scale,” said Puneet Sethi, Head, Enterprise Business, Samsung India.

At BES, Samsung showcases real-world use cases across key sectors including retail, banking and financial services (BFSI), healthcare, education and hospitality, demonstrating how AI-led, connected ecosystems address industry-specific challenges—from immersive customer engagement in retail to secure interactions in BFSI, connected care and digital learning environments.

The BES also serves as a co-creation hub where Samsung collaborates with partners and enterprises to design tailored solutions, enabling faster deployment and stronger outcomes.

As it marks 30 years in India, Samsung’s strength lies in delivering end-to-end integrated ecosystems by combining hardware, software, platforms and security into a cohesive, interoperable and scalable framework. The company is working with a broad spectrum of enterprises across private and public sector projects aligned with India’s digital transformation, while continuing to deepen engagement across industry verticals.

With India emerging as a key market for innovation and digital adoption, Samsung remains committed to driving long-term growth across both consumer and enterprise segments through advanced technology, local innovation and strong ecosystem partnerships.

Samsung, India’s largest consumer electronics brand, today showcased its vision for the future of physical environments through AI-powered, connected enterprise solutions at its Business Experience Studio (BES) at Two Horizon Centre in Gurugram. Spanning retail and banking environments, Samsung’s integrated ecosystem is designed to transform customer-facing spaces into intelligent, adaptive and experience-led platforms.

As part of this vision, Samsung introduced its next-generation Spatial Signage — glasses-free 3D digital displays, marking a significant step forward in immersive engagement across high-impact commercial environments.

Immersive 3D Innovation for Next-Gen Engagement

Samsung’s Spatial Signage combines the clarity of 2D visuals with natural, lifelike depth—without the need for 3D glasses. Powered by patented 3D Plate technology, the display creates spatial depth behind the LCD panel, enabling content that appears to extend beyond the screen while retaining sharpness and visual fidelity. Spatial Signage doesn’t just display content — it surrounds the viewer with stunning depth and hyper-real visuals that feel almost alive.

The 2.15m display features 4K UHD resolution in a 9:16 format, enabling 360-degree rotating visuals for enhanced product storytelling. Backed by Samsung’s Quantum Processor, it delivers 4K upscaling, 16-bit color mapping and dynamic HDR refinement, along with an anti-glare panel for consistent clarity in high-traffic environments.

Designed for real-world deployment, the display features a slim 52mm profile and lightweight build, enabling seamless integration across retail stores, bank branches, and premium environments.

“The future of physical environments is being redefined by the convergence of immersive experiences and intelligent systems. As businesses move from static formats to dynamic, data-driven engagement, the ability to seamlessly integrate AI, content and display technologies becomes critical. At Samsung, we are building connected ecosystems that enable this shift—helping enterprises across retail and financial services create adaptive, secure and scalable experiences that respond in real time to customer needs,” said Puneet Sethi, Head, Enterprise Business, Samsung India.

AI-Powered Ecosystems Across Retail and Banking

At BES Gurugram, Samsung demonstrated how businesses can transition from static environments to connected, data-driven platforms:

• AI-Led Content Creation: AI Studio within Samsung VXT enables conversion of static images into 3D-optimised content using simple prompts, significantly reducing production time and complexity.
• Centralised Content Intelligence: VXT allows real-time, remote content management across locations—from retail stores to bank branches.
• Reinvent Retail Experience: With Samsung solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
• Intelligent Service Environments: In banking, solutions enable queue management, real-time communication and contextual product messaging.
• Secure Workflows: Powered by Samsung Knox, it ensures enterprise-grade security and compliance.
• Galaxy multi-device experience: Galaxy multi-device experience lets you seamlessly transition from one Galaxy device to another so that you enjoy access to your content and efficiently perform everyday tasks.

From Devices to Platforms

Samsung’s showcase at BES Gurugram reflects its evolution into a platform-driven enterprise solutions partner, enabling businesses to build connected, scalable and insight-driven environments in an increasingly digital-first world.

For prices, contact Samsung BES, Gurugram: vdsolution@samsung.com