Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. The program supports the development of ideas from all areas of the business.

Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.

The five new startups include:

• Blockbuster – A video editing application that allows content creators to easily apply computer graphics(CG) and 3D effects to videos with their smartphones and that utilizes the patented Blockbuster algorithm to generate realistic 3D CG effects by converting 2D scenes into 3D layers.

• Hyler – A smart highlighter that allows analog text to be digitized and transferred to mobile devices. By highlighting with Hyler, users can easily collect information and interact with it through the Hyler app. For instance, the app’s extensive ‘search’ mode provides word information from a range of search engines and dictionaries that are directly linked to the app.

• Haxby – A smart study note service that records incorrect answers from workbooks and recommends worksheets based on the learner’s ability level. Features an AI algorithm that identifies the user’s competence level for each subject and provides customized worksheets to improve learning.

• SunnyFive – A window-shaped lighting device that produces artificial sunlight, allowing the user to enjoy the full spectrum of light produced by the sun’s natural passage through the sky during the day. Helps users synthesize vitamin D while they are indoors or in low-lit places without having to worry about skin aging or sunburn, and allows for brightness and color adjustment via the app.

• RootSensor – A new type of sensor that records daily UV exposure and utilizes its wide incident angle to minimize detection loss. Can be integrated into wearable devices, smart cars and smart buildings, where it provides a UV monitoring system that records accumulated UV exposure and provides information on skin condition and vitamin D production.

The C-Lab spin-off program provides startups with the investment and business consulting needed to help them grow. Samsung also provides a five-year window during which employees who launch startups can return to their jobs if their endeavors prove unsuccessful, meaning that individuals can embark on their entrepreneurial projects without having to fear that they are risking their careers.

As a result, 163 employees have established 45 startups since the inception of the C-Lab program. Not only have these companies raised 45 million USD in funding over the years, but their value has more than tripled compared to the time at which they were spun off.

C-Lab spin-off ‘Breathings’ launched a Kickstarter crowdfunding campaign on April 21st for its ‘BULO’ breath analysis device for intelligent training, and has since raised over 72,000 USD for the project. Meanwhile, ‘Kitten Planet’, which launched ‘Brush Monster’ — a smart toothbrush that uses an AR guide to educate kids on how to brush effectively — is looking to expand its business into dental care for adults. Finally, ‘Mangoslab’ — which also got its start through C-Lab — recently released ‘Nemonic Mini’, a portable printer that prints memos onto sticky notes without the need for toner. In February Samsung selected Mangoslab’s Nemonic Mini as a special giveaway item for customers who pre-ordered the Galaxy S20 in South Korea.

“Including these five companies, a total of 45 C-Lab alumni startups have been created as a result of the C-Lab program,” relates Inkuk Hahn, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “These results illustrate Samsung’s commitment to investing in employee-driven innovation and promoting the South Korean startup ecosystem. Going forward, we will continue working to unlock Samsung employees’ potential for creative innovation while encouraging the entrepreneurial spirit.”

But before IT came to the city, and before startups took it over, it was the original Garden City of India known for wide roads, pleasant climate, and beautiful old buildings that the British and the Maharaja of Mysore gave it.

Even today, if one looks around, heritage buildings remain the soul of the city.

In a study commissioned by Samsung on Bengaluru some time ago, a third of the respondents felt the city’s heritage buildings and architecture, which is a mix of colonial and art deco buildings spread across the city, defined its character.

Then, a sizeable 77% of millennials and 63% of non-millennials said they would want to restore heritage buildings and see them being converted into public spaces for art, culture and other events around technology and startups to hone the dreams of its residents.

Bengaluru is also where Samsung runs its biggest R&D centre outside South Korea, and houses the World’s Largest Mobile Experience Centre, Samsung Opera House, in a beautiful British-era building right in the heart of the city.

People of Bengaluru are passionate about their heritage, about their culture, which is why over the years, they have come together to protect heritage buildings that so define it. One such building that heritage lovers have helped protect is the 150-year-old iconic Balabrooie Guest House. There are many such instances of civil society movements to protect heritage.

“People in Bengaluru savour their heritage in a very passive way, not wearing it on their sleeve, but in their hearts,” says Harish Bijoor, who is as passionate about all things heritage in Bengaluru as he is about marketing, his main calling.

Mohandas Pai, chairman of Aarin Capital Partners, who led the IT revolution in the city, remembers his days as a student at St. Joseph’s College. He recalls bunking classes with friends and going for noon shows at Opera House on Brigade Road, which ran as a theatre those days.

Opera House is now Samsung Opera House, after Samsung India restored the British-era property over a period of two years and re-opened it as the World’s Largest Mobile Experience Centre. Today its façade continues to don its magnificent original look and feel while on the inside, a modern experiential space has been developed with extensive use of technology.

See how Samsung reinvented Opera House

Samsung Opera House is slowly becoming a playground of ideas and art and culture, with events being organized around fitness, photography, gaming, music, movies, food, stand-up comedy, technology and startups at the sprawling plaza area outside the building.

What’s inside Samsung Opera House

The Samsung model is a great one to follow, says Bijoor. “Keep the exterior the way it was, and jazz up the interiors. I want to see more such old structures and markets being developed like Samsung Opera House,” he says.

“A city has to preserve its past, its culture, and heritage. Having classical architecture shows continuity in planning,” adds Pai.

Mohammed Ameen, who operates Samsung Opera House says when the building was reopened in 2018, he heard from many old-timers their recollections of Opera House in the olden days. “Many people came up to me and told me about the movie they had seen here. Someone said he had got his ‘date’ here. They love that it’s back in action, even if it is in a new avatar,” he says. “I am happy Samsung has created something for the GenNext of Bengaluru. I am looking forward to co-work with Millennials and GenZ in the days to come,” he adds.