SUGA – Samsung Newsroom India

Samsung X BTS SUGA: A Special Collaboration for The Freestyle

Fri, 22 Sep 2023 10:03:38 +0000

Samsung Electronics today announced that it will unveil a brand film starring BTS “SUGA” on October 5. As Samsung’s ambassador, SUGA will show how he uses The Freestyle 2^nd Gen, Samsung’s latest versatile portable projector, in his own unique way. The film is to be unveiled on Samsung’s social media accounts including its Youtube channel.

▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor

In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector.

▲ A scene from the brand film starring SUGA

Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2^nd Gen.

▲ SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023

The Freestyle is Samsung’s light, portable projector which recently debuted its 2^nd generation model. The Freestyle 2^nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility.

Samsung Releases New ‘Over the Horizon 2022 Produced by SUGA of BTS’

Fri, 19 Aug 2022 17:14:50 +0000

An all-new interpretation of “Over the Horizon” from SUGA of 21st century pop icons BTS was released today. ‘Over the Horizon 2022 Produced by SUGA of BTS’ is available to listen on Samsung Electronics’ social channels. Following the great success of his first remix at last year’s Galaxy Unpacked, SUGA has put an upbeat, positive new spin on Samsung’s signature musical theme “Over the Horizon” again for 2022.

Since the launch of the Samsung Galaxy S2 in 2011, when “Over the Horizon” was first debuted, Samsung has collaborated with several artists to reimagine its musical theme and create a signature sound that motivates people to challenge their limits. Globally known for his record producing ability, SUGA is the first artist to remix the song twice on top of producing a tune for the new editions of the Galaxy foldables.

SUGA’s goal when working on the ‘Over the Horizon 2022 Produced by SUGA of BTS’ was to encourage people to look forward to a bright future and think about what excitement is waiting ‘over the horizon.’ Subsequently, the new remix is all about positivity and brightness, and was composed so that when people hear it, they feel hopeful and upbeat.

From its origins as a rock-themed ringtone, the updated versions have put a variety of unique spins on the original theme, including new age, orchestral pop, fusion jazz and even a Nordic orchestra inspired spin. Much like the Galaxy ecosystem, “Over the Horizon” is constantly being updated to reflect what is happening in the world, and the partnerships forged with artists invited to remix the theme reflect the spirit of openness and collaboration that underline the Galaxy philosophy.

As excitement builds for the launch of the new Galaxy foldables, Samsung is delighted to invite SUGA to return to the mixing desk to create an all-new version and music video for ‘Over the Horizon 2022 Produced by SUGA of BTS.’

In addition, ‘Over the Horizon 2022 Produced by SUGA of BTS’ will be available as a ringtone through an upcoming software update on Galaxy devices.^*

*Ringtone availability may vary by region and model.

[Video] Get an Inside Look at How SUGA of BTS Has Reimagined Samsung’s “Over the Horizon”

Thu, 12 Aug 2021 11:50:16 +0000

Ten years ago, Samsung set out to create a signature sound that would motivate people to challenge their limits and open them to greater possibilities. Though “Over the Horizon” has evolved over time, its impact remains just as important today as it was a decade ago.

As the world begins to open back up, the global community is embarking on a new journey that will require us to advance together and push ourselves to find new ways forward. And it was from this that world-class performer SUGA of BTS took his inspiration when he made his own version of “Over the Horizon”.

In the video below, hear from SUGA about how and why he reimagined the song that has been compelling users to explore endless possibilities for the past decade.

SUGA’s “Over the Horizon” ringtone will be delivered along with future updates on Galaxy devices*.

* Ringtone availability may vary by region and model