When it comes to the state of the current TV market, it’s clear that consumers are after larger screens, a trend driven by rising income levels and changing consumer expectations. Recent years have seen the standard for what constitutes a large screen TV change. Whereas previously, large screen TVs were classified as measuring 55-inch. Now, that classification has crept up to TVs over 65- or 75- inch in size, with the super large category also now a category in its own right.

Rapid Growth of Large-sized TV Market

While growth in the overall global TV market has plateaued, sales of larger screen TVs 65-inch and over has grown by more than 30 percent in recent years. According to research firm IHS Markit, the market volume of 65-inch and over TVs was 8 million in 2016 and increased to 11.4 million in 2017. This year, market volume is expected to reach 16 million units.

The market for extra-large, or above 75-inch, TVs is expected to experience even more pronounced growth of 47% this year, a key reason why Samsung has made this segment a core focus area. In the first quarter of this year, the company’s global sales of 65-inch and larger TVs increased over 35% year over year. In the same period, sales of Samsung TVs in the South American market spiked nearly four times, and the demand for large-sized Samsung TVs almost doubled in Korea.

Almost Half of 75-inch TVs Sold Worldwide Made by Samsung

In 2017, Samsung Electronics maintained its top ranking in the worldwide TV market for the 12th consecutive year, with more than 20% market share last year.

Samsung’s presence is even more noticeable in the fast-growing, large-sized TV market. The company is leading the worldwide market of 65-inch and over TVs, with 31.1% share of total number of units sold and 34.1% share for total sales last year, according to IHS Markit.

The share is even higher for 75-inch and larger TVs, reaching up to 47.4% share based on number of units sold. This means that one out of every two extra-large TVs sold worldwide is a Samsung TV. The popularity of Samsung TVs is particularly noteworthy in Europe and Latin America, where the company holds almost 60% of market share.

For the overall 75-inch and larger TV market, there was almost three times sales growth in the first half of this year, as compared to the same period last year. To meet and hone in on the growing customer demand in this segment, Samsung has strengthened its 75-inch and larger TV lineup in the four series lines (Q6F, Q7F, Q8C, Q9F) of the 2018 QLED TV portfolio.

QLED Leads Larger TV Market with Aims to Double its Growth

Samsung’s 2018 QLED TV lineup has received strong reception since its global launch in March this year, for example experiencing a sevenfold increase in number of units sold in the first four weeks following launch in the United States compared to last year. In China and South Korea, sales volume doubled in the first quarter of 2018, compared to the fourth quarter of last year.

Samsung will continue its growth in both sales and innovation involving QLED TV.  Samsung’s 2018 QLED TV lineup has incorporated various additional functions to optimize high-resolution content for a very large screen, delivering a mesmerizing, immersive experience. Among other standout features, Samsung’s QLED TV is the world’s only TV delivering 100% color volume, and has been upgraded with technologies such as ‘Anti-reflection’ so users can enjoy pure blacks without reflection. ‘HDR 2000’ enhances the level of brightness and expressed detail, and 4K Q Engine, automatically upscales content to 4K resolution, optimizing the content for the big screen.

Samsung QLED TV has also been designed with convenience in mind and reflecting consumer needs with features such as artificial intelligence based on Bixby and SmartThings App, the One Invisible Connection that combines complex connection lines into a single cable, and Ambient mode which enables the TV to depict images and information, even when the TV is off.

“With the very full major sporting events line up this year, including 2018 World Cup Russia and the Asian Games, we expect the demand for large-sized TVs to grow rapidly,” said Jongsuk Chu, Senior Vice President of Visual Display Business, Samsung Electronics. “This year, for QLED TVs, we aim to double growth, as well as continue our leadership in the global TV market by driving the ultra-large TV market.”

In 2006, the beginning of Samsung’s market-leading run, the company laid the foundation for a new era of TV design with the unveiling of the Bordeaux, an LCD display with an elegant, wine glass-inspired form. Since then, Samsung TVs have become synonymous for pairing refined designs, like the Bordeaux’s, with first-of-their-kind innovations that take the viewing experience to new heights.

For example, in 2009, Samsung launched the world’s first edge-lit LED TV, which, in addition to being incredibly thin, introduced consumers to a new level of picture quality. That groundbreaking development was followed up, in 2010, by the world’s first 3D LED TV, which opened the door to a world of immersive 3D entertainment. That same year, Samsung unveiled the world’s first smart TV app store, and in 2011, the company launched Smart Hub, its intuitive smart TV user interface.

Other pioneering developments that demonstrate Samsung’s position ahead of the curve include the launches of the world’s first OLED TV, in 2013, and the first curved and bendable UHD TVs, in 2014.

Samsung’s new QLED TVs represent the pinnacle of this innovative history. The TVs’ combination of premium aesthetics and lifelike visuals has prompted many consumers to rethink how they assess a TV’s immersive qualities.

Featuring new Bixby integration and powered by quantum dot technology, QLED TVs offer a viewing experience defined by seamless controls and immersive visuals. The TVs’ ability to provide 100 percent color volume enables them to produce much brighter and deeper colors, allowing content to be displayed in the manner that producers intended.

QLED TV’s engrossing visuals are complemented by a minimalist design that eliminates distractions to enable users to be utterly immersed in their content. This aspect of the design is bolstered by both the One Invisible Connection, which seamlessly combines the AV and power cords, as well as those of peripheral devices, into a single, transparent cable, and the new Ambient Mode, which allows the TVs to display ambient images that enable them to seamlessly blend in with their surroundings.

Going forward, Samsung will continue to innovate with exciting TV technologies that will foster even more enriching and immersive viewing experiences. These include quantum dots, as well as the self-emitting MicroLED modules that the company debuted at CES 2018. Look forward to more updates on that milestone development in the latter half of this year.

Check out the infographic below to learn more about Samsung’s recent landmark TV technologies.

Samsung Electronics, the leader in television technology for a decade, today announced the launch of 44 new models of TVs in India, while introducing the world’s best picture quality with Quantum Dot Display technology, and several meaningful innovations and beautifully crafted designs that will transform the consumer’s TV viewing experience.

The 2016 line-up comprises the SUHD TV range in the premium segment, Smart TV range in the mid segment and Joy Beat range in the affordable segment. The entire range features eleven innovations across segments. Prices range from Rs 28,000 to Rs 24 lakh (MRP).

The new SUHD TVs with Quantum Dot Display offer Quantum Dot Colour and HDR 1000, which demonstrate ground-breaking advances in colour reproduction, brightness, contrast and details. The state-of-the-art design with the world’s first bezel-less curved design and a new, easy and integrated Smart TV experience delivers an unrivalled entertainment experience.

The new range of Smart and Joy Beat televisions will come with a host of innovative features, catering to the unique needs of Indian consumers. The Smart TV range with Smart Interface, Smart Content, Smart Convergence and Smart Play provides the most advanced Smart TV experience. Also, the new Joy Beat range with a unique design and an integrated sound station with built-in tweeters will elevate your TV viewing experience.

“Samsung aims to revolutionize the concept of home entertainment with beautifully designed TVs to meet the changing needs of our consumers, depending on their budget and lifestyle. While we are introducing the best picture quality ever with Quantum Dot technology in our new SUHD range, we are also introducing meaningful innovations in our Smart and Joy Beat ranges. With these offerings, we aim to further consolidate our position as the market leader across segments,” Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India, said.

11 meaningful Innovations in the 2016 TV range

Innovation 1 – Quantum Dot Colour

The new SUHD range offers the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. Powered with Quantum Dot Display, the revolutionary new technology offers 64 times more colour shades than a conventional UHD TV and can express up to 1 billion colours in detail, delivering the most incredible colour expression.

Innovation 2 – HDR 1000

This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. Viewers can experience the brightest pictures with the finest details.

Innovation 3 – Bezel-less Curved Design

Samsung has designed the world’s first bezel-less Curved TV. With no bezel that normally functions as the border, viewers can experience surround view and an enhanced feeling of depth for an elevated viewing experience.

Innovation 4 – Single Access with Customizable UI

The new interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between OTT content, live TV as well as other connected devices including video game consoles, Blu-ray player and set-top-boxes.

Also, with the new Smart Hub interface, apps and content tiles can be customized to individual preferences, making it faster to navigate from app to app. Users can easily re-arrange apps the way they want them making it easier and faster to navigate between most used apps.

Innovation 5 – Auto Device Detection and One Remote

The new Samsung Smart TV eliminates the need to juggle multiple remote controls and it will automatically recognize the type of Home theatre system, game console or set top box connected to the TV. This allows users to control all of the detected external devices with the Smart Control Remote – with no set up required.

Innovation 6 – Convergence across platforms

With the new range of Smart TVs users can seamlessly share their favorite content instantly on the big screen. The upgraded Smart View app offers convergence across platforms and is available on Galaxy, Android and iOS devices as well as Window PCs, allowing users to share photos, video and music with family and friends. Also multiple users can simultaneously connect all their phones and share photos or videos making their experience more interactive and fun.

Innovation 7 – 2 Way Bluetooth Audio Streaming

The new range of Smart TV gives you an option to pair your smartphone via Bluetooth and play your favorite songs saved on your phone from the TV even while the TV is on standby mode. Also users can wirelessly pair their TV with their Home Theatre and Bluetooth Speaker and carry the TV audio with them to any other part of the home.

Innovation 8 – Cric-o-mania Application

With the Cric-o-mania application made by Samsung Research Institute Delhi, users can get update of their favorite live cricket match even when they are watching another channel. With the live ticker that can be seen across channels viewers can be updated with every run. Users can also choose their cheer buddy who will cheer for their favorite cricket team. The application has been developed especially for Indian consumers and their love for the game of cricket.

Innovation 9 – Smart View App with touch pad remote

The new Touchpad remote control is an innovation built into the Smart View app that gives users an intuitive experience with the ease of a touchpad. Now use your Smartphone as the remote and seamlessly scroll through your favourite content.

Innovation 10 – Virus Free TV with Extendable Memory

With the extendable memory feature, users can download a number of Games and Apps from the Samsung Apps Store and save them to an external storage device (USB/HDD) to later play them offline at their own convenience. The TV also comes with an in-built Smart Security feature, which protects the TV against any harmful virus.

Innovation 11 – Integrated Sound Station

The Joy Beat series features a revolutionary new retro chic design that has front firing speakers coupled with tweeters that deliver loud, crisp sound for the best bass and sound quality.

SUHD TV with Quantum dot display: The world’s most lifelike picture

Samsung’s new range of SUHD TV’s with Quantum Dot colour and HDR 1000 offers the purest colour and the most striking brightness in the market today. A breath-taking bezel-less curved design, coupled with Samsung Smart TV experience, makes it stand apart for other premium TVs in the market.

The SUHD range will be available in the sizes of 123 cm (49 inch) to 223 cm (88 inch).
Prices range from Rs 179,900 to 2,399,900 (MRP).

Smart TVs: TV was never this Smart

The new range of Smart TVs from Samsung with a host of innovations in areas of Smart Interface, Smart Content, Smart Convergence and Smart play provides the most advanced Smart TV experience.
Samsung’s Smart TV range will be available in 80 cm (32 inch) to 223 cm (88 inch).
Prices range from Rs 34,500 to Rs 703,900 (MRP).

Joy Beat TV: India’s own Music TV

Joy Beat series features a revolutionary new retro chic design that has front firing speakers coupled with tweeters that deliver loud, crisp sound for the best bass and sound quality.
Joy Beat range will be available in 80 cm (32 inch) to 123 cm (49 inch).
Prices range from Rs 27,900 to Rs 69,500 (MRP).

For more details on 2016 SUHD TV, please visit: www.samsung.com/in/microsite/suhdtv

What Is ‘Quantum Dot?’

Quantum dots are nano-sized crystals made of semiconductor materials. A nanometer (nm) is one billionth of a meter, which means these extra-small particles are smaller than 1/10,000 of a single strand of human hair.*

Quantum dots can be made of different kinds of elements, but when regulated down to a size small enough, the quantum dot possesses physical properties that make it suitable for many different applications. For example, quantum dots are very efficient in absorbing and then emitting light. Based on this quality, quantum dot technology is being researched in areas such as solar panels, bioimaging, and, of course, display.

Why Is Quantum Dot Technology Good For TVs?

<Quantum Dot Demonstration>

Quantum dots are photo-active; they absorb, and then emit light. And when they do, even if the dots are made of the same material, the light each quantum dot emits is a specific color (or wavelength) depending on the size of its core. For example, a quantum dot with a core of 2nm will emit a blue light while one with a 6~7nm core will emit red.

The color of light each quantum dot gives off is also very stable and pure. Quantum dots can show precise colors while the light from conventional materials ends up getting mixed with adjacent colors. This is because the spectral line width (width of each peak in the graph below) of the light from quantum dots is much narrower than that from conventional materials.

As a result, the 3 primary colors can be more clearly distinguished in comparison to conventional TVs, which helps the quantum dot display show a wide range of colors more accurately.

Another advantage of these light-emitting quantum dots is that they’re very efficient. Compared to phosphors in conventional TVs, not only are they able to produce more colors, but the photo-active property allows for better light efficiency.

By leveraging this advantage, Samsung was able to jack up the peak brightness of its new SUHD TVs to 1,000 nits and higher, opposed to the previous 400 nits for conventional TVs– all the while further improving overall energy efficiency. Colors are perceived by light, and by offering more light along with more colors, Samsung SUHD TVs are great for HDR content.

What’s So Great About Samsung’s Quantum Dots?

Many previously developed quantum dot solutions were based on materials that involve cadmium, such as cadmium sulfide (CdS) or selenide (CdSe). Although these quantum dots share the same advantages as written above, they hold a deadly threat against the environment as toxic Cd2+ ions may be released through nanoparticle degradation.

Samsung’s quantum dots, however, are cadmium-free. They’re based on indium (In) instead. After much research and development, Samsung is currently the only company that produces cadmium-free quantum dot displays. Samsung started focusing on quantum dot technology in 2001, and has since registered over 150 patents on the subject.

Samsung’s quantum dots are also durable. Being an inorganic compound, quantum dots are more resistant to oxidation than organic substances. Samsung also applies a quad-layer coat to its quantum dots to ensure the quantum dot display is durable and kept stable over years of time. The result: a fantastic display that keeps its picture quality year after year.

For more information on Samsung’s SUHD TVs with Quantum Dot technology, please visit: www.samsung.com/global/tv/quantum-dot-display.

* Calculation based on assumption that an average human hair is about 100μm wide.

“It is our everlasting goal to continue to provide a more immersive, best-possible viewing experience to consumers,” said Hyun-Suk Kim, President of Visual Display Business at Samsung Electronics. “In the near future, our children will describe their TVs at home as something with a curved screen, not the flat one that had long been in use.”

Samsung has been the number one brand in the global TV market for ten consecutive years since 2006, selling over 427 million TVs. Throughout the past decade of its TV manufacturing history, Samsung has acted much more like a start-up meeting risks head on, never slowing down the pace of challenge and creativity.

Challenging the Norm in the TV Industry

In addition to producing a number of world firsts, the company has continued to innovate within the overall technologies and components that enhance the performance and quality of its products. State-of-the-art design has also been a major focus for the company’s TV lineup.

With the 2006 launch of the three million unit-selling R7 (‘Bordeaux’) TV, followed by the ToC (Touch of Color, or Crystal design) TV, the Full HD 3D TV with the world’s first 3D screen, to today’s immersive Curved UHD TVs, Samsung has created products that successfully anticipate, understand and meet consumer needs. Significant industry milestones include the creation of the 29.9mm world’s slimmest TV in 2009, the 110-inch world’s largest UHD TV in 2013 and the 105-inch Curved UHD TV in 2014.

As a result of Samsung’s continuing exploration to find the better ways to enjoy TV, smart TVs became a mainstay in homes around the world. In 2010, Samsung opened the world’s first TV application store and adopted the smart TV user interface – Smart Hub – a year later in 2011. Since then, the company has introduced voice, gesture and facial recognition technology, as well as incorporating the Tizen operating system for improved, intuitive usability and connectivity.

Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place. The Samsung Smart Control remote serves as a single control unit for nearly all devices connected to a Samsung Smart TV, eliminating the need for multiple remote controls. Featuring IoT hub technology, the 2016 SUHD TV can also connect with and control more than 200 SmartThings compatible devices – whether it’s to see who is ringing the doorbell, lock the doors or turn off the lights – all from the TV.

The Launch of the SUHD Era

For the best viewing experience possible, Samsung’s biggest focus has been on improving picture quality—the essential value of TVs. This is well demonstrated in how Samsung has been spearheading the improvements in picture quality of modern TVs; from FHD to UHD, 2D to 3D, smaller to bigger displays, and from the conventional flat displays to curved ones.

The 2015 launch of the SUHD TV was a major contributing factor to achieve the ten-year market leader milestone, enhancing the brand’s overall product line. The popularity of this premium TV range can be attributed to SUHD offering the best possible picture quality, design and connected user experience, enabling consumers to enjoy ultra high definition television in any environment.

At CES 2016, Samsung announced the latest SUHD TV with Quantum dot display – featuring the world’s only cadmium-free, 10 bit panel Quantum dot technology. Quantum dot is a next-generation display material that uses nano-size semi-conductor particles to express dazzling brightness, a broader range of colors and the most accurate color representation of any display material.

Setting the year 2016 as a starting point for the next decade of leadership, Samsung will continue to push the envelope to the limit in order to demonstrate why the company is still in the lead and what its TVs are truly capable of.

“Over the last ten years, our TV sales and rate of innovation have been buoyant and are born from our ongoing desire to offer the best in technology, content and services,” said Hyun Suk Kim. “As we move into a new era, in which the TV experience is more immersive and spectacular than ever, we will not lose sight of the values and consumer understanding that has helped us earn our longstanding market leadership.”

Samsung Electronics, the number one TV manufacturer worldwide for the past 10 years, unveiled its spectacular new line of SUHD TVs that offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new, easy and integrated Smart TV experience powered by the Tizen OS.

The new range was launched at the Samsung Southwest Asia Forum in Kuala Lumpur, Malaysia, ushering in a new decade of global TV leadership.

Samsung Forum, an annual event, provides exciting opportunities to exchange information, meet the leaders who are driving Samsung Southwest Asia’s growth, and experience the latest innovations in the industry.

“The new SUHD TVs with Quantum dot display demonstrate ground-breaking advances in colour reproduction, brightness, contrast and details. Our passion and commitment for innovation has enabled us to deliver a revolutionary in-home experience with the very best picture quality, bezel-less design and an integrated Smart TV experience. We will continue our focus on innovation to offer our consumers a remarkable home entertainment experience,” said Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India.

Samsung SUHD TV with Quantum dot display: Unbeatable Picture Quality

Samsung’s 2016 SUHD TVs offer its viewers an unparalleled viewing experience with the revolutionary Quantum dot display technology. It is the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung.

This year, all Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare. Inspired by nature, Ultra Black absorbs natural light the same way that a moth’s eye enables it to see better at night.

360 design for Unparalleled Immersion

Samsung has designed the world’s first bezel-less Curved TV, the KS9000   SUHD TV, providing an ultimate immersive viewing experience. The curved screen is truly a work of art from every angle. With no bezel that normally functions as the frame, viewers can experience surround view and an enhanced feeling of depth for an elevated immersive viewing experience.

In keeping with this design ethos, Samsung has also sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle.

2016 Smart Hub: The Smart Experience just got Smarter

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV and movies to games and program information, all in one place.

• New Smart Hub – This is designed to provide users with simple access to their favourite content. Features like Live TV, Over The Top (OTT), games and even the menu that appear on the home screen of the Smart TV allow users to access their favourite programs as soon as they turn on the TV.
• Samsung Smart Control remote – The new Samsung Smart TV eliminates the need to juggle multiple remote controls as it will automatically recognize the type of Home theatre system or game console that is to be connected. This allows users to combine all external remote controls into the Smart Control Remote – with no set up required.
• Console-less Gaming –Various streaming and downloadable games will be available on the 2016 Samsung Smart TVs from Global as well as Indian content providers which will allow consumer to have realistic gaming experience on large screens.
• Smart View – The Samsung Smart View mobile app allows users to share their favourite content instantly with their family. The upgraded Smart View is now available beyond Samsung Galaxy devices, supporting Android and iOS devices, as well as Windows PCs. Popular apps and websites from Global and Local content providers will also be Smart View enabled, so that consumers can have a holistic entertainment experience using the App.

Samsung’s First Ultra HD Blu-ray Player

Samsung also unveiled its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible and offers four times the resolution and 64 times detailed color expression of a conventional Blu-ray player. It features a sleek, curved front design which matches perfectly with your SUHD TV.

When paired with Samsung SUHD TVs Quantum dot display, the new UHD Blu-ray player delivers a level of picture quality never seen before in homes.

The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs.

During CES, Samsung exhibited its most recent additions to its line-up of innovative displays, including its 2016 SUHD TVs. While the astounding picture quality of the displays is no doubt the showstopper, Samsung has also focused its efforts on their design.

Featuring sleek, ergonomic curves, the devices were made to be easy on the eyes. Furthermore, bezel-less screens make the displays beautiful from all angles. Samsung has clearly proved that sometimes the real beauty of a product is in its details, even the small ones.

For more information about CES 2016, please visit our exclusive page #SAMSUNGxCES2016

The second part of the Hot Tip series for buying a TV is about the display, the face of the television. Several display technologies have emerged over the years, including the Cathode Ray Tube (CRT), Plasma Display Panel (PDP), Liquid Crystal Display (LCD), and Organic Light Emitting Diode (OLED). Light Emitting Diode (LED) TV is a recent expression that is used often. To sort through the confusion, let’s take a straightforward look at the options and how to make your choice wisely.

A Short History of TV: The Magic of 3 Colors — RGB

TV has advanced together with our knowledge of how light can be generated. Since Scottish inventor John Logie Baird introduced the very first mechanical TV in 1925, marvelous advancements have been made to TV technology. But the foundation of color TV—the primary colors Red, Green and Blue (RGB)—is still the same as it was the first color transmissions were developed back in the 1930s and 1940s.

In fact, the emergence of the latest TV trend—thin, flat and sometimes curvy—started only about 10 years ago. In the history of TV, CRT TV dominated the market for a long period during the 20^th century. It may be surprising that inside every cathode ray tube are electron guns. The TV functions when the electron guns fire three electron beams (one for each color) through a vacuum tube at a glass plate covered with a phosphorescent screen, causing the phosphors to emit light.

Despite being the dominant display technology for so long, CRT TVs have several limitations. Because the electron beams need to be the same length to all parts of the display, the screen curves away from the viewer, creating an uncomfortable surface for viewing. Additionally, a certain distance between the display and electron guns is essential, resulting in difficulty in making CRT TVs thin, and the glass screens were thick and heavy. As a result, CRT TVs have lost popularity as new display technologies arise.

TV has advanced together with our knowledge of how light can be generated. Since Scottish inventor John Logie Baird introduced the very first mechanical TV in 1925, marvelous advancements have been made to TV technology. But the foundation of color TV—the primary colors Red, Green and Blue (RGB)—is still the same as it was the first color transmissions were developed back in the 1930s and 1940s.

In fact, the emergence of the latest TV trend—thin, flat and sometimes curvy—started only about 10 years ago. In the history of TV, CRT TV dominated the market for a long period during the 20th century. It may be surprising that inside every cathode ray tube are electron guns. The TV functions when the electron guns fire three electron beams (one for each color) through a vacuum tube at a glass plate covered with a phosphorescent screen, causing the phosphors to emit light.

Despite being the dominant display technology for so long, CRT TVs have several limitations. Because the electron beams need to be the same length to all parts of the display, the screen curves away from the viewer, creating an uncomfortable surface for viewing. Additionally, a certain distance between the display and electron guns is essential, resulting in difficulty in making CRT TVs thin, and the glass screens were thick and heavy. As a result, CRT TVs have lost popularity as new display technologies arise.

The Rise of the Flat Screen

Beginning around the year 2000, the CRT era began to give way to lighter, flat screens. Before this time, it was difficult to imagine hanging a TV on the wall, but with PDPs and LCDs, wall-mounted TVs dramatically changed the interior of people’s homes.

The first alternative to CRTs to gain popularity was the PDP TV. As the name suggests, PDP uses plasma to generate light, making it thinner. Plasma is one of the four fundamental states of matter, but is not a solid, liquid or gas. It refers to the electrically neutral state when the number of positive and negative charged particles, or ions, is equal. The northern lights in the Arctic and lightning are two natural examples of plasma light. A PDP is made of two glass plates surrounding millions of phosphor-coated, gas-filled cells. When electric stimulation is produced, gas is discharged and light is emitted. Because PDPs use inert gas, there is little risk of explosion from this unique chemical reaction. There are two panes of glass, in front and behind, that protect from leaking gas. This makes PDP TVs slightly heavy, but safe.

PDPs were successful in making flat screen TVs more popular, due to a clear picture quality that was great for watching movies and sold at reasonable prices. Now, the number of PDP models is on the decline. PDPs use high voltage when discharging gas, resulting in high energy consumption and heat generation. A rather dark screen required additional power. Issues of longevity required even more voltage to generate a brighter picture. Limitations such as these made way for the next evolution in TV displays.

LCD displays addressed the disadvantages of PDPs, and have become the latest trend in TV technology. Almost 99 percent of TVs sold globally today are LCD-based TVs. Unlike PDPs and OLED TVs, which produce light on their own, LCD TVs use a backlight in the rear panel that passes through a color filter to produce a range of colors. The liquid crystal layer is located between the backlight and the color filter, blocking any color that must not go out.

Because LCD TVs use a separate backlight, the screens are brighter without sacrificing the lifespan of the TV. The human eye is more sensitive to brighter screens than darker screens, which is a major reason LCDs have become the most popular type of display today.

As for LED TVs, the explanation is fairly simple. They are simply LCD TVs that use small, long-lasting LEDs for backlight. It’s hard to believe that a fluorescent lamp is inside each display. Previously, LCD TVs used parts in the shape of fluorescent lamps for backlighting, such as cold cathode fluorescent lamp (CCFL). But these days, most LCDs use LED backlights, so the terms are almost interchangeable.

[The structure of LCD TV. ]

OLED is a technology that emerged more recently in the TV market. It uses millions of RGB organic LED pixels to generate light without the need of a backlight, producing more precise and deep blacks and colors. OLEDs can also be made flexible and just a few millimeters thick.

Why then do OLED TVs make up just a little over 0.1 percent of the market eight years after launching?

RGB OLED is very useful technology for mobile devices and today is most commonly used in smartphones.But OLED TVs currently in the market use white OLED (WOLED), a deviation from the RGB OLED. OLED displays produce colors on their own without the need of a color filter, but a color filter still exists in WOLED TVs. Unlike LCD TVs that use LED as backlighting, OLED displays produce their own backlighting. At this stage, verification concerning lifespan and durability of RGB OLED screens for big TVs has not been completed.

[OLED is valuable technology for developing transparent displays due to its ability to generate its own light without a backlight and to be extremely thin. Samsung showcased its first transparent OLED display at IFA 2015 and now is preparing to commercialize it.]

LEDs to Lead the Future of TV

When consumers choose a TV, they consider elements such as picture quality, price, design and life span. Different display technologies have their own strengths, but the TV technology that is currently satisfying consumers the most is LED display technology. Market research groups agree, predicting that LED TVs will lead the market for some time. This is due to the manufacturers who are maximizing the strengths of LED TVs by overcoming the limitations of TV.

The price of early LED TVs was expensive, reaching thousands of dollars, but has since fallen significantly, and today screens larger than 50 inches can be purchased for less than $1,000. Today’s screens can be even thinner than 1 centimeter and are ever more flexible. In the TV market, Samsung Electronics has been the No. 1 leader for 10 years, and is continuing to lead the way in the curved LED TV market.

In terms of picture quality, the essence of TV, the progress of LED TVs has been spectacular. Along with the development of software like the picture quality engine, LED TVs use technology like wide color gamut (WCG), resulting in the production of the widest color range among existing displays, and offering a picture quality that is remarkably realistic.

Several other technologies have been hailed as the “future of TV”—3D, holograms, foldable TVs and more. But Samsung believes that the near future lies in combining LED TVs with Internet of Things (IoT), providing the highest picture quality and a comfortable viewing experience.

The future of TVs is coming soon.

Read more:

Hot Tips for Buying a Cool TV, Part 3-B: Samsung TV Stands

Hot Tips for Buying a Cool TV, Part 3-A: Wall-Mount or Stand

Hot Tips for Buying a Cool TV, Part 1: Size and Viewing Distance

Samsung also showcased its expansive lineup of audio products, including Curved Soundbars, which complement and enhance the home entertainment experience with powerful and crystal clear sound.

“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities. Regardless of the content source, Samsung provides the best picture quality in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently deliver the superior home entertainment experience for years to come.” said Mr. HyunChil Hong, President and CEO, Samsung India Electronics.

The First “S” Branded TV by Samsung: New SUHD TV

Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. As the first “S” branded TV, Samsung’s SUHD TV is designed to excite all senses, with sensational picture, seamless interaction, and stylish design.

Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

SUHD TV’s nano-crystal semiconductor transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This produces a wider range of more accurate colors with 64 times the color expression of conventional TVs. The SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while producing ultimate contrast levels. This ensures much darker blacks and an elevated brightness 2.5 times brighter than conventional TVs.

By collaborating with 20th Century Fox, Samsung has optimized content to meet premium quality SUHD standards. This partnership allows for consumers to enjoy an unrivaled UHD viewing experience. Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, “Exodus,” by Ridley Scott, specifically for the SUHD TV. The result was spectacular – generating more vivid colors and lifelike scenes.

Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung has founded the UHD Alliancea coalition of companies united to set the bar for next generation video entertainment. The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio.

Furthermore, Samsung’s SUHD TV JS9500 features a chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art when mounted on the wall. The SUHD TV JS9000 also has a soft, textured shirring design on the rear of the display, giving the TV a premium look and stylish edge from any angle.

Samsung will offer three new series of SUHD TVs – JS9500 and JS9000 – from 55- to 88-inches, so consumers have the flexibility to purchase the perfect TV that fits their style and taste.

Sophisticated and Improved Curved Televisions

When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience. Taking cues from contemporary art and architecture, Samsung’s TVs were designed and enhanced with many modern and minimalist highlights.

As the pioneer of Curved Televisions in the industry, we will continue to create demand for Curved TVs by adding new models to our product portfolio. IN 2015,we will be introducing Curved TVs in new screen sizes such as 32 and 40 to compliment every unique viewing environment.

Samsung New Smart TV Redefines the Future Entertainment Experience

As of this year all of Samsung’s Smart TVs will be powered by Tizen – an open source platform that supports web standards for TV app development. Samsung’s new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before.

•    The new user interface for Samsung’s Smart Hub is more responsive and playful. It is simplified to just one screen, displaying consumers’ most recent content and tailored recommendations for even more entertainment options.

•    With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smartphone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.

•    Samsung Smart TV owners can wake a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm, and sync up with Samsung mobile devices, to turn on and display important items such as the time, weather and consumers’ schedule for the day

•    Samsung introduces Club Samsung, a single unified store for entertainment including music and movies in your preferred Indian language. With its intuitive user interface, it is optimized for television and can be also accessed across Samsung’s Smart Devices.

•    Consumers will be able to enjoy premium quality content from providers such as Box TV, Sony Liv, Hungama and MTV Indies to deliver international titles to consumers in Southwest Asia.

•    Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access.

•    With all Samsung TVs poised to become Internet of Things devices by 2017, the Smart TV compatibility with other devices establishes Samsung’s Smart TVs as the control center of any Smart Home.

Samsung Introduces Features for Southwest Asia

Samsung has always believed in closely reading the tastes and preferences of its customers and creating unique and customized products that cater to their requirements. We will continue this tradition in 2015 by launching Joy Smart TVs – a series of televisions made by Indians for Indians.

Joy Smart TV comes with built-in wifi which lets you access the internet and browse your favorite websites through its Smart Browser. Smart Share allows you to share content between your Mobile and Pen Drive connected to Joy Smart TV through Wifi Direct. Furthermore, with Joy Smart TV, you can mirror your smartphone content on your television screen through MHL as well as Wifi.

Samsung Curved Soundbar – Curved design to surround users’ senses

Samsung is introducing the Curved Soundbar that features a sleek and clean design. It complements Samsung’s Curved TVs from 55-inches to 65-inches, providing a premium audio solution that can also be mounted on the TV.

The newly-introduced 7500 series also offers enhanced sound quality with 8.1 channel audio, featuring side speakers on each end added to deliver a more equalized surround-sound experience. Also users can stream music through the multiroom functionality and wirelessly connect to TV through Bluetooth.