Supporting Marine Ecosystems Through Global Collaboration

Introduced at Galaxy Unpacked in January 2025, Coral in Focus is an initiative launched last year that supports local communities, including Fiji, Indonesia and the United States, to restore coastal ecosystems.

Samsung has partnered with Seatrees, a nonprofit organization dedicated to restoring marine ecosystems, to explore new, innovative solutions for coral reef restoration. The company has introduced Ocean Mode¹ on the Galaxy S24 Ultra, an exclusive camera feature that enables vivid image capture even underwater. These images provide accurate visual data for marine researchers who create 3D photogrammetry models to continuously monitor and analyze coral reefs. Local partner organizations then use these findings to guide their on-site coral restoration efforts.

Ocean Mode: How Galaxy Camera Innovation Is Helping Restore Coral Reefs

Partners and local field teams use Ocean Mode to reduce the excessive blue tones common in underwater photography, allowing for a more accurate representation of coral colors. The feature also helps minimize motion blur through optimized shutter speed and multi-frame image processing. Additionally, the interval shooting function enables thousands of high-resolution coral images to be captured in a single session — improving both efficiency and image clarity.

With these coral restoration initiatives, photos taken with Ocean Mode have been used to produce 17 3D models of coral reefs to analyze the health and growth of reefs. In total, 11,046 coral fragments were planted to restore 10,705 square meters of coral reef habitat — roughly the size of 25 basketball courts.

Since unveiling its “Galaxy for the Planet” environmental vision in 2021, Samsung has continued its efforts toward a more sustainable future — not only by incorporating ocean-bound plastics from discarded fishing nets into its products but also by expanding into marine ecosystem restoration. These actions reflect the company’s ongoing commitment to reducing its environmental impact across the entire product life cycle and beyond.

¹ Ocean Mode was exclusively developed for this project and is only available to participating partners.

▲ Blanco, an Urban Venue

The forum was organized into four sessions — Sustainability, Health AI, Galaxy AI and Home AI — each addressing the transformative changes and challenges innovation will bring to these areas. With around 100 media representatives and industry professionals in attendance, the panels centered on the disruptive potential of AI and offered blueprints for future technologies across various sectors.

Samsung Newsroom visited the first Galaxy Tech Forum session, titled “How Mobile Technology Can Accelerate a Sustainable Future,” to learn about Samsung’s mobile innovations and partnerships that are contributing to a brighter tomorrow.

Driving Mobile Innovation and Sustainability

Samsung is committed to accelerating a sustainable future for both people and the planet.

▲ (From left to right) Tamara Gondo, Michael Stewart, Dr. Stuart Sandin, Daniel Araujo and Cassie Smith

Despite the numerous benefits offered to modern society, the rapid growth of the mobile industry has also brought significant environmental challenges. To address those challenges, Samsung has made the actualization of a sustainable future a cornerstone of the company’s vision for mobile devices.

▲ Daniel Araujo from Samsung Electronics

“We’ve made significant progress in fostering sustainable practices throughout our product lifecycle and this is only possible through open collaboration with like-minded partners. And there is even more to come,” said Daniel Araujo, Head of Sustainability Management Office, Mobile eXperience Business at Samsung Electronics.

“Each device of the S25 series will include at least 50% recycled cobalt, and for the first time in Galaxy history, the battery of the S25 model will be made with recycled cobalt sourced from previously used Galaxy smartphones,” he continued, highlighting Samsung’s advancements in product circularity.

Leveraging Galaxy Camera Technology To Restore Vital Marine Ecosystems

Since the launch of the Galaxy S22 series in 2022, Samsung has incorporated over 150 tonnes of discarded fishing nets — equivalent to the weight of 15 million plastic water bottles — into Galaxy products. Along the way, the company has recognized the critical threat ocean-bound plastic poses to coral reefs and has taken a leading role in restoration efforts through strategic partnerships.

Dr. Stuart Sandin, a professor at the Scripps Institution of Oceanography, University of California San Diego said coral reefs are home to a quarter of all marine life, and over half a billion people depend on reefs for food, income and protection from storms and erosion. He added that with more than 50% of the world’s coral reefs already lost and ocean-bound plastic threatening the remaining marine ecosystems, new restoration methods using mobile technology are gaining traction.

▲ Dr. Stuart Sandin from the University of California San Diego, Scripps Institute of Oceanography

“We partnered with Samsung because of our shared commitment to innovation and collaboration. Our optimistic and technology-forward approach is contributing to new solutions for coral reef restoration,” said Michael Stewart, co-founder of Seatrees — a nonprofit dedicated to protecting marine ecosystems. His announcement of the organization’s partnership with Samsung was followed by a trailer for an upcoming documentary about the collaborative efforts between the companies.

▲ Michael Stewart from Seatrees

Araujo explained that to support Seatrees’ efforts, Samsung developed Ocean Mode¹ — a new camera setting that optimizes underwater photography on the Galaxy S24 Ultra. He discussed how the feature will provide valuable visual data that can be used to 3D map coral reefs to aid efforts for their restoration. The panelists acknowledged that mobile technology is making environmental conservation more accessible since high-quality data can now be collected with lightweight, user-friendly smartphones.

Empowering Young Leaders Through Technology

“Beyond environmental efforts, Samsung has collaborated with the United Nations Development Programme (UNDP) to empower future generations in achieving the Global Goals,” explained moderator Cassie Smith, Senior Manager of Corporate Sustainability and U.S. Public Affairs at Samsung Electronics America. The success of Samsung’s five-year partnership with the UNDP led to the launch of the Samsung Global Goals app and Generation17 initiative.

▲ Cassie Smith from Samsung Electronics America

“Being part of Generation17 gave me confidence, access to resources and a global platform, which opened up a world of possibilities that inspired me to grow my business, Liberty Society, and its impact,” said Tamara Gondo, CEO of Liberty Society — a social enterprise that funds upskilling for marginalized women. “Participating in global events such as Mobile World Congress and the United Nations General Assembly gave me a seat at the decision-making table.”

▲ Tamara Gondo, CEO of Liberty Society and a Generation17 Young Leader

Araujo underscored Tamara’s remarks and stressed the importance of young leaders in achieving the Global Goals, encouraging ongoing efforts and inviting attendees to look forward to the new group of Young Leaders later this year.

The Sustainability session provided an in-depth exploration of how mobile technology can address environmental and social challenges. Samsung’s unwavering commitment to innovation and sustainability is paving the way for meaningful change on a global scale.

¹ Exclusively developed for this project and only available to Seatrees and its partners.

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt. Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material — an essential component of smartphone batteries. The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt.²

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity.

Check out the video below to learn more about how Samsung’s innovative Circular Battery Supply Chain is paving the way for a more sustainable future.

¹ Inclusion may differ by markets.
² A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

Samsung India has announced a significant milestone in its sustainability journey with the successful installation of eight natural gas generators, marking a strategic shift from diesel-based backup power solutions. This transition aligns with Samsung’s commitment to environmental responsibility.

Samsung undertook this ambitious initiative to replace ten diesel generators with eight natural gas-based alternatives, a decision driven by a dual focus on operational continuity and environmental sustainability.

Samsung is proud to lead the way in adopting sustainable energy solutions that ensure operational resilience and contribute to a cleaner, greener future. Our successful transition to natural gas generators underscores Samsung’s commitment to environmental stewardship and innovation.

This initiative entailed the establishment of a PNG gas-based genset with a capacity of 20 MW to serve the needs of the Noida plant, as well as to provide support to the Samsung Display at Noida plant during emergency situations.

This strategic initiative delivers several benefits

• Long-Term Cost Savings: By shifting away from diesel, Samsung anticipates significant cost savings over the long run, offering greater financial predictability and certainty in energy planning

• Capital Liquidity: Unlike diesel gensets that require substantial funds to maintain a storage of approximately 5 lakh liters of diesel, the PNG gas-based solution eliminates the need for such investments, freeing up capital that was previously tied up in fuel storage

• Enhanced Safety: The transition away from diesel storage eliminates the potential hazards associated with storing large quantities of fuel in underground tankers, thereby reducing the need for additional safety measures and mitigating safety risks within the factory premises

• Environmental Benefits: The adoption of natural gas generators represents a significant step towards reducing carbon emissions and promoting cleaner energy usage, reinforcing Samsung’s commitment to sustainability

Samsung remains dedicated to exploring innovative approaches to sustainability, driving positive change, and setting new benchmarks for corporate responsibility in India and beyond.

From September 1 to 5, visitors to Samsung’s booth can discover brand-new connected experiences powered by SmartThings and explore how the company combines innovation with eco-conscious initiatives to build a brighter future for all.

Samsung Newsroom invites those who can’t attend in person to take a virtual tour of the company’s booth through the photos below.

▲ Using the 787-inch The Wall as a media facade, Samsung unveiled innovative products and sustainable smart home solutions.

1. Sustainability Today for a Brighter Tomorrow

At the Sustainability Zone, visitors can discover Net Zero Home, an eco-conscious future residence, and learn about Samsung’s environmental efforts and technologies for future generations — including company-developed recyclable materials such as “r-ABS” and the environmental impact of energy usage at home through Carbon Intensity Insight.

In September 2022, Samsung announced its new environmental strategy and committed to achieving company-wide carbon neutrality by 2050 and joining efforts to tackle climate change. To that end, the company has reduced carbon emissions by more than 900,000 tons and increased the use of renewable plastics by threefold compared to 2021.

▲ Following the announcement of Samsung’s new environmental strategy, the Circular Economy Lab was established to foster a resource circulation ecosystem and develop recyclable materials, such as “r-ABS.” Samsung introduces a roadmap for its plans to use recycled materials in its products.

▲ Visitors immerse themselves in Samsung’s sustainability initiatives, such as the use of discarded fishing nets and eco-conscious packaging.

2. Streamline Your Daily Routine With SmartThings

Samsung showcases SmartThings, the company’s expansive and fully integrated home ecosystem. In particular, this section of the booth highlights how third-party devices with Matter or HCA support can be seamlessly connected to the advanced multi-device connectivity platform.

▲ SmartThings continues to expand service and usability for third-party devices that support the Matter protocol and HCA standards. Samsung has recently collaborated with 26 European companies to deliver better connected experiences to users.

3. Enriching Your Daily Life With Bespoke Home

At the Bespoke Life booth, Samsung showcases sustainable and intelligent home appliances with unique personalization options. What’s more, visitors can get hands-on experience with Samsung’s latest home appliances such as the BESPOKE AI Washer & Dryer, Bespoke Jet AI and Bespoke Oven.

▲ Visitors learn about Samsung Food at Samsung’s booth.

▲ Booth visitors experience Samsung’s latest All-in-One Washer & Dryer.

▲ Visitors test Bespoke Jet AI, the world’s first UL-verified AI cordless stick vacuum cleaner.

4. Vivid and Bright Experiences on Display

Samsung’s booth features the Odyssey Neo G9 gaming monitor and 98-inch ultra-large TV lineup — highlighting cutting-edge MICRO LED technology that offers lifelike picture quality. In addition, Samsung Gaming Hub opens the door to cloud gaming while the Freestyle 2^nd Gen portable projector demonstrates new ways to entertain with a 21:9 screen ratio for a full cinematic experience.

▲ (From left) The 98″ Big Screen Zone showcases three 98-inch TV models that deliver high-quality resolution through ultra-large screens. Visitors try out Samsung’s latest gaming monitor, the Odyssey Neo G9.

▲ Visitors explore The Frame-Disney100 Edition which includes 100 pieces of Disney artwork.

▲ (From left) The Freestyle 2nd Gen portable projector supports Smart Edge Blending where two devices can be paired to offer users a 160” panoramic viewing experience and now also enables access to Samsung Gaming Hub.

5. Unfold the Latest Mobile Innovations With the Galaxy Z Series

Visitors at Samsung’s booth can experience the flip side with the latest mobile device lineup unveiled at Galaxy Unpacked this past July — the Galaxy Z Flip5, Z Fold5, Watch6 series and Tab S9 series.

▲ The recently released Galaxy Z Flip5 and Z Fold5 on display

Beyond leading technological innovation, Samsung aims to connect people with each other and the world around them through its products. The company looks forward to the future — eager to reduce its environmental impact,  enhance the lives of consumers and discover new possibilities for a better world.

A Wider Variety of Recycled Materials in More Components

Earlier this year, Samsung expanded its innovative use of recycled materials in product design with the Galaxy S23 series, introducing new materials to more components. The Galaxy Z Flip5 and Z Fold5 advance these efforts, featuring a wider variety of recycled materials¹ in more internal and external components than previous Galaxy Z series smartphones. The newest foldable smartphones incorporate pre-consumer recycled aluminum and post-consumer recycled plastic sourced from discarded fishing nets, water barrels and PET bottles. They also scale the use of Corning^® Gorilla^® Glass Victus^® 2, which contains an average of 22% pre-consumer recycled glass content.

Not only did Samsung add more types of recycled materials used in each device, but the company also more than doubled the amount of device components that use a minimum of 10% post-consumer recycled plastic or pre-consumer recycled glass, or an average of 22% pre-consumer recycled glass. Both the Galaxy Z Flip5 and Z Fold5² use recycled materials in 15 device components, an increase from six internal components in the Galaxy Z Flip4 and Z Fold4.

When it comes to packaging, Samsung continue to advance its efforts to reduce the presence of single-use plastic. That’s why the paper for the packaging box³ is made using 100% recycled material.⁴ The company also switched to recycled paper material for the front and back cover protector.

A Device Lifecycle That Lasts Longer

The Galaxy Z Flip5 and Z Fold5 continue Samsung’s work to optimize the longevity and improve the upgradability of its smartphones. Each device comes with five years of security updates and four generations of OS upgrades, helping to extend the product lifecycle.

As a result, the Galaxy community can reliably enjoy their devices for a longer period of time, enabling them to make eco-conscious choices in their daily lives.

Check out the infographic below to see how small actions can add up to a big, positive impact on the planet through the Galaxy Z Flip5 and Z Fold5.

¹ Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled glass sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass Victus^® 2 manufacturing process.
² Galaxy Z Flip5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key Bracket, Speaker Module (Upper & Lower), Rear Top, Display Connector Cap, FPCB RF Cable Bracket, Rear Mid, Case Front (Main), Case Front (Sub), Volume Key, Finger Key Bracket, Receiver Deco, Connector to Connector Holder, SIM Tray, Sub Window and Back Glass. (Galaxy Z Flip4: six device components). The above measurements are based on weight.
Galaxy Z Fold5: 15 device components that feature a minimum of 10% post-consumer recycled material plastic or pre-consumer recycled aluminum, or an average of 22% pre-consumer recycled glass. These components include Volume Key FPCB Bracket, Top Speaker Module (Upper & Lower), Bottom Speaker Module (Upper & Lower), Cover Display Connector, Case Front (Main), Case Front (Sub), Antenna (Sub), Antenna (Main), Volume Key, Finger Key Bracket, SIM Tray, Connector to Connector Holder, Camera Deco (Top & Bottom), Sub Window and Back Glass. (Galaxy Z Fold4: six device components). The above measurements are based on weight.
³ 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad and DLC Band.
⁴ The 100% recycled paper material has received Environmental Claim Validation (ECV).

Challenging Innovators To Ideate for a Better Future

Following the announcement of its New Environmental Strategy in September 2022, Samsung has been working closely with startups to invest in and develop innovative technologies capable of helping the planet.

To further these efforts, Samsung and XTC have announced the Samsung Climate & Circularity Tech Challenge. This competition, focused on circular economy and climate change, seeks to identify new leading solutions that are in line with the values of Samsung’s New Environmental Strategy.

Participants are encouraged to submit ideas that address resource circularity as related to not only the processing, sorting and extraction phases but also climate change innovation as related to carbon emission measurement and management and carbon emission reduction and offsetting. Selected entries may be considered for implementation into Samsung’s wide range of products and associated manufacturing processes.

The Samsung Climate & Circularity Tech Challenge is open to tech-for-good founders and innovators. Besides having the opportunity to see their ideas form the next generation of home electronics, successful participants will receive exposure on the global stage as well as the potential for investment and corporate strategic partnerships. Winning entries will also be allocated a presence within Samsung’s exhibition at CES 2024 in Las Vegas, U.S.

Those interested in the challenge are able to apply before applications close on August 6, 2023 at 11:59 p.m. PDT¹ .Finalists will be announced on August 28, ahead of a live final event on September 18.

For more information on the challenge, please visit the official website.

[1] The content has been revised as of July 31, 2023 to provide more accurate information. 

As part of these sustainability efforts, Samsung has expanded the use of recycled materials in plastic parts for its products. By 2030, Samsung aims to incorporate 50% recycled materials into its plastic parts and by 2050, aims to use 100% recycled materials for all of its plastic parts.

Samsung’s SolarCell Remote exemplifies Samsung’s commitment to the environment, and as it celebrates its third anniversary, Samsung Newsroom is exploring how this eco-conscious product has progressed since its initial release in 2021, with perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab.

▲ (From left) JongKeun Lee from H/W Platform Lab and HyunJoo Kim from Mecha Solution Lab

Eliminating the Need for Disposable Batteries

Samsung Electronics developed the SolarCell Remote to combat the environmental impact of discarding used batteries. It is the industry’s first rechargeable remote control, with a solar panel (solar cell) that can be charged by sunlight or indoor lighting. The remote can also be charged with a USB-C cable so consumers have many ways to charge their remote.

“The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries¹,” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.”

Another remarkable feature is its low power consumption. The SolarCell Remote was designed to run on about 10% of the power that typical remote controls use. “Samsung made significant progress by drastically eliminating unnecessary outputs and operations, contributing to great energy savings,” Lee added.

The SolarCell Remote Recycles More Than 55 Tonnes of Waste

Twenty-four percent of the plastics used in the SolarCell Remote come from recycled materials. This means more than 55 tonnes of waste are recycled for the annual production of 10 million SolarCell Remotes. This equates to about an 18% decrease in carbon emissions compared to production using conventional materials.

This was no simple undertaking. It takes time and effort to develop and apply alternative materials made from recycled waste in a meaningful way.

“With growing concerns about ocean waste, we looked carefully into many solutions. We chose to use recycled plastics from discarded fishing nets for 20% of brackets of the 2023 SolarCell Remote,” said HyunJoo Kim from Mecha Solution Lab. “Going forward, we aim to foster the use of these resources and utilize recycled plastics more aggressively.”

“This year, we started using recycled plastics from discarded fishing nets. While they are costly and difficult to process, the end result is a higher quality of materials which contribute to our mission of everyday sustainability,” Kim added. “The process is quite extensive, from sorting out the waste to cleaning, removing toxic substances and improving material properties.”

In recognition of this product’s environmentally friendly design, Time Magazine selected the SolarCell Remote as one of Time Magazine’s “The Best Inventions of 2022.”

All of Samsung’s 2023 Lifestyle TVs are equipped with the 2023 SolarCell Remote. Samsung’s goal is to integrate more eco-conscious products and processes into a wider range of models across regions and empower consumers to live a more sustainable lifestyle.

In addition, Samsung decreased the size of the SolarCell Remote by 22% in its latest iteration. This means that the remote control uses less plastic while enhancing the product’s usability.

“As the SolarCell Remote became smaller, manufacturing uses less plastic and it became an ideal size for consumers’ hands, making it a better product all around,” Lee explained.

Pursuing an Eco-Conscious Strategy With a Streamlined Approach

So, what are Samsung’s next steps to enhance sustainability of the SolarCell Remote?

“We are continuing to move in the direction of light, thin and small to keep the use of plastic low,” Kim said.

“We are dedicated to creating a user-friendly remote control that consumes fewer resources and less energy,” Lee said. “Samsung’s ultimate goal is to empower users to control products with minimal effort while reducing the use of materials and energy. This could mean one day we get rid of the remote control entirely. The SolarCell Remote is a bold step in the direction of everyday sustainability and we can’t wait to show everyone what’s next.”

The ambitious journey of the SolarCell Remote to contribute to a more eco-conscious lifestyle is just beginning.

* Content has been revised as of May 3, 2023 to provide more accurate information.

¹ Considering most TVs are used for seven years and an AA battery for their remote controls are replaced once in a year, the number of discarded batteries for a TV will be 14 every seven years. This means charging and using SolarCell Remote for seven years reduces carbon emissions by one third compared to using AA batteries.

Samsung Electronics today announced the launch of the new Less Microfiber Filter, an external washing machine filter designed to significantly reduce plastic microfiber emissions during laundry cycles. Designed with inspiration from apparel maker Patagonia and expertise from the global ocean conservation organization Ocean Wise, the filter builds on the success of last year’s Less Microfiber Cycle to substantially cut microplastics and enable sustainable laundry washing that is both effective and effortless. The new filter is now available in Korea and the U.K. and will roll out to other countries in the third quarter.

“With microplastics emissions to our oceans continuing to increase and regulations being strengthened in many countries, as well as microplastics becoming a growing health concern for people everywhere, Samsung worked with Ocean Wise and Patagonia to engineer technology to prevent the release of microplastics from our daily life,” said Moohyung Lee, Executive Vice President and Head of R&D Team of Digital Appliances Business at Samsung Electronics. “With innovations like the Less Microfiber Filter and Cycle, Samsung is enabling Everyday Sustainability in a wider array of products and making eco-conscious daily practices second nature in the home.”

From the Less Microfiber Cycle to the Less Microfiber Filter: Stopping Microplastics Before They Enter the Ocean

To enable customers to cut microplastic emissions from their laundry, Samsung first developed the Less Microfiber Cycle, a wash course that reduces microplastic shedding by 54%¹ in part by leveraging Samsung’s proprietary Ecobubble technology. By using bubbles to help dissolve and absorb detergent, less heat and energy is required to wash clothes, resulting in reduced abrasion which in turn prevents microplastic emissions.

The Less Microfiber Filter takes this a step further, preventing up to 98%² of microplastics released during laundry from escaping into the ocean, equivalent to eight 500ml plastic bottles per year³ when used four times a week. In addition, to help more customers get involved in cutting microplastic emissions, the Less Microfiber Filter has a mountable design style that allows it to be used with standard washing machine models, demonstrating the company’s dedication to long-term sustainability and helping customers embrace sustainability at home.

Sustainable Convenience Every Day and at Every Stage of the Product Lifecycle

Samsung is committed to developing new products and technologies for a sustainable future. As we strive to enable Everyday Sustainability, not only should these products be highly effective, they should also be simple, accessible and convenient to use while considering eco-conscious practices in each aspect of product development.

With this in mind, the Less Microfiber Filter is made using recycled plastics — to help incorporate sustainability at every stage of its lifecycle – and was designed to be long-lasting and easy to maintain. The filter’s blades capture the microplastics with a 65-70 micrometer wide mesh, then redirect and compress these microplastics to one side, meaning the filter only needs to be cleaned roughly once a month.

By connecting with Samsung’s intelligent connectivity platform SmartThings, the filter tracks how full it is from 0 to 100%, alerting users when cleaning or other troubleshooting is required via the SmartThings app. The Less Microfiber Cycle, meanwhile, is available as a preset option on select Samsung washing machines from 2022 and can be activated with just the press of a button. It will be expanded to users of previous Wi-Fi enabled Samsung washing machine models through an over the network update this year.

Innovation for a Brighter Future

The development and launch of the Less Microfiber Cycle and Filter are just the latest steps in Samsung’s sustainability journey.

“Samsung Electronics and Patagonia’s efforts to reduce the harmful microplastics emissions being released into our oceans do not end here,” said Vincent Stanley, Director of Philosophy at Patagonia. “We look forward to bringing this collaborative, sustainable spirit to further projects with industry partners to create even more solutions that combat marine pollution.”

Beyond the launch of the Less Microfiber Cycle and Filter, Samsung will continue developing new technologies and products that make Everyday Sustainability an effortless part of daily life for customers everywhere and continue to work with partners like Patagonia to deliver tomorrow’s eco-conscious household solutions.

¹ Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber Cycleon WW9400B. The results may be different depending on the clothes and environment. Tested at the Ocean Wise Plastics Lab.
² Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.
³ Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. One wash cycle’s reduction amount of 0.627g is based on a 5kg load (0.125g/kg x 5kg). Annual reduction amount (132g) is calculated based on 210 cycles (4 times a week, 52 weeks) and 5kg load on each cycle. 500㎖ bottle weight (15.4g) is based on the Korea Ministry of Environment’s guideline on plastic bottles.