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		<title>The Brief Gurugram &#8211; Samsung Newsroom India</title>
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            <title>The Brief Gurugram &#8211; Samsung Newsroom India</title>
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				<title><![CDATA[Samsung India Launches 2026 Range of Bespoke AI Appliances Designed to be Your True Home Companion]]></title>
				<link>https://news.samsung.com/in/samsung-india-launches-2026-range-of-bespoke-ai-appliances-designed-to-be-your-true-home-companion</link>
				<pubDate>Wed, 16 Sep 2026 17:47:44 +0000</pubDate>
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				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Bespoke AI Appliances]]></category>
		<category><![CDATA[connecting climate control]]></category>
		<category><![CDATA[Laundry]]></category>
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		<category><![CDATA[The Brief Gurugram]]></category>
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									<description><![CDATA[Samsung India today launched its 2026 Bespoke AI appliances lineup, designed to enhance and simplify consumers’ lives. At ‘The Brief Gurugram’, a cutting-edge experiential event, Samsung demonstrated how AI acts as a common thread across different product categories, connecting climate control, laundry, living room, and kitchen into an ecosystem capable of learning habits, automating tasks, […]]]></description>
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<figure class="wp-block-image size-full"><img width="1000" height="564" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/09/16174516/Cover-1.jpg" alt="" class="wp-image-32888" /><figcaption class="wp-element-caption">[L-R] Bona Lee, VP & Head of CX Insight Group at DA Business, Samsung Electronics and JB Park, President & CEO, Samsung SWA</figcaption></figure>



<p>Samsung India today launched its 2026 Bespoke AI appliances lineup, designed to enhance and simplify consumers’ lives. At <strong>‘The Brief Gurugram’</strong>, a cutting-edge experiential event, Samsung demonstrated how AI acts as a common thread across different product categories, connecting climate control, laundry, living room, and kitchen into an ecosystem capable of learning habits, automating tasks, and optimizing energy consumption through the SmartThings platform. With intuitive touchscreens, advanced voice intelligence, and inclusive design, the 2026 Bespoke AI appliances lineup offers a connected, easy-to-use, and secure smart home experience for everyone.</p>



<p>“Our 2026 Bespoke AI range is designed to understand diverse lifestyles so that they become your AI Home Companion to deliver real-world convenience. Samsung’s objective is to create an AI Home where technology adapts to the way you live — not the other way around. Our Bespoke AI appliances come with AI Vision, Samsung Knox solution, and inclusive design to make homes smarter, safer, and more human-centric. Every second Samsung appliance sold in India today is a Bespoke AI appliance and we are confident that our new lineup will continue to get consumers’ love and support,” said <strong>JB Park President and CEO Samsung Southwest Asia.</strong></p>



<h2 class="wp-block-heading"><strong>2026 Bespoke AI Home Appliance Lineup</strong></h2>



<ul class="wp-block-list">
<li><strong>Family Hub Refrigerator with AI Vision built with Google Gemini</strong><sup data-fn="8b7482dd-5397-45d6-832a-39e50d10b494" class="fn"><a href="#8b7482dd-5397-45d6-832a-39e50d10b494" id="8b7482dd-5397-45d6-832a-39e50d10b494-link">1</a></sup><strong>:</strong> Equipped with contextual AI experiences like Video-to-Recipe, the 32-inch Family Hub serves as a central space for notes, schedules, and entertainment. Localised features include Family Care and Pet Care.</li>



<li><em>Bespoke AI WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Pro Air Conditioner:</em> A next-gen platform with AI-enabled controls and PM1.0 purification for superior air quality. It comes with scalable climate management via SmartThings + Home Appliance Remote Management [HRM].</li>



<li><strong>Infinite1-Way Cassette AC with WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />:</strong> Designed for Indian homes, Samsung’s new Cassette AC offers draft-free cooling through 23,000 micro-holes and reduces energy use by up to 30% with AI Energy Mode. It comes with remote control via SmartThings + HRM and intuitive temperature control features.</li>
</ul>



<p>The 2026 Bespoke AI appliances are powered by Samsung’s AI Home screen, Bixby voice assistant, Knox security, and SmartThings connectivity, delivering personalized, energy-efficient, and secure smart home solutions for modern Indian households.</p>



<p>Built into select devices, the AI Home screen serves as a central hub for managing home appliances. The AI Home screen provides real-time insights, controls connected appliances, and supports entertainment and family communication—all from one interface. Its user-friendly design makes it easier to unlock the full potential of Samsung’s Bespoke AI appliances.</p>



<p>The upgraded Bixby voice assistant now supports voice commands and introduces Voice ID, which recognizes individual users and personalizes their experience. New SmartThings services like Family Care enhance safety by sending alerts in unusual situations, such as inactivity at scheduled times. Complementing this, Samsung’s Pet Care service helps owners look after their furry companions by enabling activity tracking, breed-based health insights, and timely reminders for walks and care routines through the SmartThings app.</p>



<p>Samsung is committed to delivering trusted, intelligent experiences. Enhanced Knox Security ensures multi-layered protection across devices, giving users peace of mind. Samsung’s software update service via SmartThings, now offers 7 years of updates, ensuring long-term value.</p>



<p>The Bespoke AI lineup is centred around four key pillars that define the consumer experience: AI Understands you, AI Adapts to you, AI Connects Your Home, and AI Cares for You.</p>



<h2 class="wp-block-heading"><strong>AI Understands You: Making Everyday Living More Intuitive</strong></h2>



<p>The Bespoke AI lineup brings AI-powered appliances and SmartThings together to simplify everyday routines. The Bespoke AI Refrigerator Family Hub<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> uses AI Vision and AI Food Manager to recognise food items, suggest recipes and help manage use-by dates. The ‘Now Brief’ feature provides personalised daily updates, including schedules, weather and family care information. Integration between SmartThings and Samsung Health also enables calorie-aware meal planning.</p>



<h2 class="wp-block-heading"><strong>AI Adapts to You: Personalised Comfort for Better Sleep</strong></h2>



<p>The WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> ACs bring personalised comfort to everyday cooling featuring AI Energy Mode for efficient, low-noise cooling. The ‘Wearable Good Sleep’ feature works with Galaxy Wearables to adjust AC settings based on individual sleep patterns, helping create a more comfortable sleep environment. Triple Motion Wings offer precise airflow control, allowing users to direct cooling where it is needed.<strong><br></strong></p>



<h2 class="wp-block-heading"><strong>AI Connects Your Home: Bringing Appliances Together</strong></h2>



<p>With SmartThings built into select appliances, the Bespoke AI lineup enables connected experiences across the home. The Top Mount Refrigerator offers features such as Energy Saving mode and Power Cool/Freeze, while 2-in-1 Smart Conversion provides flexible storage options. Closet & Pantry Monitoring further extends connected home capabilities by helping households monitor their belongings.</p>



<h2 class="wp-block-heading"><strong>AI Cares for You: Smarter Laundry and Appliance Care</strong></h2>



<p>The Bespoke AI Laundry Combo uses AI Wash & Dry to detect fabric types and adjusts the wash and drying cycle accordingly. A dedicated Pet Care Wash Cycle makes it easier to clean pet accessories, while Smart Forward Software Updates help appliances evolve with new features over time. SmartThings Home Care and Home Appliance Remote Management [HRM] further support convenient appliance monitoring and service.</p>



<p>With the evolution of the Bespoke AI ecosystem, Samsung reinforces its strategy of integrating artificial intelligence, connectivity, and security across different home appliance categories. The goal is to transform smart home automation into an increasingly intuitive, personalized, and efficient experience where devices work together to simplify consumers’ routines.</p>



<h2 class="wp-block-heading"><strong>Price & Availability</strong></h2>



<p>The Infinite 1-Way Cassette AC is available in 3.5 kW, 5.2 kW and 7.1 kW cooling capacities, launching at a starting price of INR 160000 through authorised channel partners nationwide. The Family Hub is priced at INR  400690. The Bespoke AI WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Pro Air Conditioner<strong> </strong>is available at a price of INR 69990.</p>


<ol class="wp-block-footnotes"><li id="8b7482dd-5397-45d6-832a-39e50d10b494"><em>Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription.</em> <a href="#8b7482dd-5397-45d6-832a-39e50d10b494-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>]]></content:encoded>
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