Samsung, the global number one TV brand for the last 17 years, today rolled out mega deals on a wide range of its televisions for the much-awaited festive season.

The festive season is a great opportunity to bring something new to your home and give a touch of style to your living space with Samsung’s television range which includes Neo QLED TV, OLED TV, Crystal 4K iSmart TV, Crystal Vision 4K TV, QLED 4K TV, The Frame TV and more.

“With festivities around the corner, consumers are on the lookout to upgrade their homes with premium TVs. At Samsung, we are committed to enhance this festive cheer for our customers through exciting offers on our televisions. We are confident that our unique offers will add more joy to this festive season,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Consumers can enjoy bank cashback of up to 20%, a 3-year warranty and choose some easy EMI options.

Key Retail Store Offers

The 2023 range of Neo QLED TVs come with Samsung’s Quantum Matrix Technology, advanced Neural Quantum Processor, Pantone® validation, Q Symphony 3.0, Dolby Atmos®, built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors, and much more. On purchase of select Neo QLED 8K & 4K TVs, consumers can get a free Galaxy S23 Ultra 5G worth INR 124999, a 50-inch The Serif TV worth INR 69990, The Freestyle projector worth INR 59990 or a Soundbar worth INR 49990 along with a 3-year comprehensive warranty on the Neo QLED TVs.

Samsung’s OLED TV range with Neural Quantum Processor 4K deliver deep blacks, clean whites and lively colours. Validated by PANTONE®, these TVs also come with the intelligent EyeComfort Mode, Dolby Atmos®, OTS+, Q Symphony, Motion Xcelerator Turbo Pro and much more. On purchase of select OLED TV models, consumers can get a free Soundbar worth INR 49990, along with a 3-year warranty on the TV.

On purchase of Samsung’s select QLED TVs, consumers can get a free Galaxy S23 Ultra 5G worth INR 124999 or a Soundbar worth up to INR 59990. With select Crystal UHD TVs, consumers can get a free Soundbar worth INR 49,990, along with a 3-year warranty on the TV.

Key Online Offers

Consumers can get up to INR 4000 cashback and avail easy EMI options for up to 18 months.

Samsung’s flagship Neo QLED TV range offers enhanced connectivity, advanced personalization, ultimate gaming experience and everyday sustainability, for a “More Wow than Ever” experience. It comes with Quantum Matrix Technology, Neural Quantum Processor, Pantone® validation, built-in IoT Hub with Calm Onboarding feature and IoT-enabled sensors for light, sound, and much more. It will be available on Amazon, Flipkart and Samsung.com at up to 15% discount.

Consumers can buy Samsung’s lifestyle TV, The Frame – a TV when it’s on and Art when it’s off – which comes with an attractive cashback of up to INR 6000.

Featuring the innovative Dual LED technology, QLED 4K TVs enable consumers to enjoy images without any distortion. It comes with Samsung’s proprietary Quantum HDR that helps in watching content with every intricate detail and contrast. The 2023 QLED 4K TV has been validated by Pantone®, which ensures not only lifelike but authentic expression of 2,030 Pantone® colours and 110 skin tone shades. It will be available on Amazon, Flipkart and Samsung.com starting at up to 25% off, along with a cashback of up to INR 3500.

The Crystal Vision 4K TVs come with flagship smart features such as Multi Voice Assistant, Video Calling with SlimFit Cam, Solar Remote, built-in IoT Hub with Calm Onboarding and IoT Light Sensors for auto brightness adjustment, which provides a truly connected living experience. It will be available on Flipkart and Samsung.com at up to 20% off and a cashback of up to INR 3500.

The Crystal 4K iSmart TV range offers a fusion of advanced technology and affordability. It also offers multiple flagship TV features such as a built-in IoT Hub with Calm Onboarding, IoT Light Sensors, HDR 10+, Video Calling with SlimFit Cam and much more. It will be available on Amazon, Flipkart and Samsung.com at up to 20% off and a cashback of up to INR 3500.

Samsung’s FHD and HD TV Smart TV range offers wondertainment to users with features like HDR, Dolby Digital Plus, 3 side bezel-less design, PUR color and more. Customers can buy it on Amazon, Flipkart and Samsung.com and get cashback of up to 10%.

Samsung Soundbar T42E, the perfect addition to any home setup, comes with a 6.5-inch subwoofer, 150W sound output, surround sound expansion, and one remote control. It will be available on Amazon, Flipkart and Samsung.com at an attractive discount of up to 20% off.

Is your home an aesthetically pleasing reflection of your personality? By displaying your photographs, you can now integrate The Frame TV into your interior space and match it with your color palette, vibe, and personality.

The Frame TV is a fantastic option for those who want to decorate their home with their favourite memories and cherish them forever. This TV doubles as a digital picture frame, displaying high-quality images of your favourite photographs or artwork when it’s not in use and make Samsung’s The Frame TV look like a piece of art in your living room.

Here are some tips to decorate your home with The Frame TV:

Choose your favourite photos: Select a few of your photographs from your memories folder and transfer them to your TV through the SmartThings app. You can upload them directly to the TV and select the ‘art mode’ to display your pictures.

Arrange the photos: Once you have your pictures on the TV, you can arrange them differently. You can display one large photo, create a slideshow, or even create a collage of multiple images.

Style with the right frame: The TV has a beautiful frame that magnetically attaches to its edges, making it look like a framed piece of art. Whether you want a black or white frame or a wooden finish, you can select the one that best suits your style.

Change the photos regularly: The best part of using The Frame TV as a digital picture frame is that you can easily switch out the photos whenever you like. You can add new memories and artwork as they become available or change the display to match the seasons or special occasions.

Display your artwork: If you have some artwork that you want to display, you can use The Frame TV to showcase it. For example, you can upload images of your favourite paintings or drawings and display them in high resolution on the TV.

Samsung, India’s largest consumer electronics brand, empowers global artists to showcase their art digitally on its lifestyle TV, The Frame during the three-month long Mumbai Urban Art Festival.

The Frame is a TV when it’s on and art when it’s off. It is designed to enable art lovers to bring alive local as well as world famous artwork on their walls, making it ideal to support the St+art India Foundation for displaying artworks.

During the festival, Mumbai’s Sassoon Dock hosted a series of enigmatic and engaging artworks, in which the artwork of Meera Devidayal, Ad Minoliti and Aarti Sunder featured on Samsung’s popular lifestyle TV, The Frame. While Meera Devidayal featured her work ‘Water Has Memory’, Argentinian artist Ad Minoliti in collaboration with Aravani Art Project displayed art on trans, feminist, and indigenous experiences, and ‘We Owe Each Other Everything’ by Aarti Sunder, among others.

This festival explores the story about how the world of art is evolving beyond canvas with technology and leveraging artists to use digital modes as the medium to showcase their work. In a one-of-a-kind move, Samsung introduced The Frame to the world of art and provided art lovers and exhibitors an opportunity to experience art pieces digitally in an immersive manner.

The Frame is an innovation that not only allows users to enjoy art but also brings aesthetic value to their home décor. When art meets technology, a new form of expression is created, revolutionizing the way art can be made, distributed, and experienced on The Frame.

“Technology has revolutionized our lives and the way we interact with the world. The Frame television is a great example of this as it stands at the intersection of art and technology. The Frame has created a unique form of expression and let people adorn digital art in their homes in a way they never could before. Our partnership with the St+art India Foundation has not only given artists the opportunity to display their artwork in an interesting way but has also enabled art lovers to have an immersive cultural experience,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Speaking at the event, Arjun Bahl, Director and Co-founder, St+art India Foundation said, “We are glad to have collaborated with Samsung Frame TV for the Mumbai Urban Art Festival. The Frame TV truly enabled us to showcase the artworks so beautifully. We’re also highly grateful for the support from the artists for allowing us to bring this artistic intervention to life.”

“The high quality of resolution of The Frame by Samsung has enhanced the display of my art. I am glad to have presented my artwork using a technology as advanced as The Frame. The paintings are moving that look absolutely real and provide a better display experience. With mediums like these, I am certain that the art lovers will continue to avail better cultural experiences”, said Meera Devidayal, the Senior Indian artist whose artwork was displayed on The Frame.

The Frame TV is available on Samsung’s official online store, Samsung shop, Amazon, Flipkart and at all leading consumer electronics retail stores across the country. Click here to locate the nearest Samsung exclusive store to check out The Frame TV.

The Frame TV

The Frame TV is designed for the art connoisseur in you and lets you frame it your way by offering a variety of customizable, magnetic bezels so you can easily choose or even change your favorite color to best suit your space.

Offering superior picture quality with QLED technology that enables life-like colors, enhanced contrast and impeccable details with 100% color volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, a powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimises sound settings after analysing your room’s environment.

The Frame TV now also comes with ‘Matte Display’ that eliminates reflections and makes it difficult to distinguish art displayed on The Frame TV from real art.

With Samsung’s Art Store, users have unlimited access to a library of over 1,600 modern and classic pieces of art from established and emerging artists. The Frame TV houses local folk arts such as Madhubani from Bihar, Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively, Pattachitra Paintings of Odisha and Bengal and more.

Anti-Reflection with Matte Display

Anti-Reflection technology and the Matte Display Film premium matte finish limit light distraction on your screen by reducing the effects of glare. Makes it difficult to distinguish art displayed on The Frame TV from real art.

Set the Right Mood with Customizable Bezels

Whatever your aesthetic, mood, or occasion, choose from the Modern or Bevelled bezel in 7 different colours. The magnetic bezel is easy to snap on, making design updates a breeze.

True-to-life Picture Quality with 100% Colour Volume

The QLED technology allows the viewer to bask in a billion shades of brilliant colour at 100% Colour Volume. Quantum Dot technology brings you a gorgeous picture by transforming light into a vivid colour that stays true for bold detail, even as the scene brightens.

Brilliant Picture Quality with Quantum HDR

Go beyond HDTV with Quantum HDR that delivers an expanded range of colour and contrast. Step up to the brilliant possibilities of what your picture can bring you.

Smart Display with Motion Sensors

Intelligent motion sensors help you maximize energy efficiency. Set up your art to display when you’re in the room and turn it off when you’re not

Look how Samsung’s collaboration with The Upside Space came as an ideal screen partnership for the digital art display on The Frame. The Frame, a TV when it’s on and art when it’s off, has been designed for art enthusiasts to adorn their living spaces with tastefully curated artwork from all around the world.

Watch Lisa Ray, an art connoisseur and the co-founder of The Upside Space explaining the marvels of digital art and a lot more.

Recently, as part of the Mumbai Gallery Weekend, the APRE Art House in Mumbai witnessed one such beautiful union of art, technology, and design, wherein Indian artists brought together by The Upside Space, a curator-led NFT platform, showcased their digital art seamlessly on Samsung’s lifestyle TV, The Frame.

The Frame, a TV when it’s on and art when it’s off, has been designed for art enthusiasts to adorn their living spaces with tastefully curated artwork from all around the world, which made it an ideal screen partner for the showcase.

Here are some captivating images from Samsung’s recent collaboration with The Upside Space, co-founded by Lisa Ray, an actor, wellness advocate, writer, and art aficionado, as the screen partner for their digital art display on its lifestyle TV, The Frame:

From canvas to pixels, artists have always embraced innovation to allow their practice to evolve. When it comes to expression through art, the world is changing; the form is changing, but we place creativity at the wheel. “We brought digital artwork to life on The Frame TV thanks to this collaboration,” says Lisa Ray, co-founder of The Upside Space

Celebrity guest like Anaita Shroff Adajania, along with Sheetal Mallar and Kersi Khambatta, posing after experiencing NFT artworks on The Frame TV

Experience ‘Scraped Together A Small Square of Dust’ by Yasir Waqas on 43-inch The Frame TV, where he brings forth the underlying factors of society based on a false utopia fabricated and expressed through layers and delicate imagery representing transition and transcendence

Lisa Ray gave a walkthrough of the exhibition along with the curator while describing the theme of the art gallery, “Futur Proche.”

Art enthusiasts can enjoy the experience of Manjot Kaur’s Alpha Canis Majoris, in which she showcases a portion of an extended artwork consisting of four editions of the work, one of which exists as an NFT

A glimpse of the Apre Art Gallery with a 55-inch The Frame TV displaying the NFT artwork by Indian artists

Art students and connoisseurs sink a portfolio of artists onto the matte display of the Frame, allowing them to feel the texture of the video artwork and understanding the endless possibilities with ‘digital’ as a medium

Visual artists such as Santanu Hazarika and screenwriter Atika Chouhan attended the Mumbai Gallery Weekend to experience the NFT on The Frame TV

Global art enthusiasts and Parmesh Shahani discussing the intriguing NFT artwork on ‘Alpha Canis Majoris’ theme, displayed on The Frame TV

Lisa Ray and guests witnessing the rise of new art makers at the APRE Art House and the use of TV as the medium to showcase the art

Lisa Ray and art enthusiasts adorning the spell-binding video on The Frame TV

Sayali Mundye, the curator of Futur Proche giving a walkthrough to digital artists about NFT on The Frame TV

Samsung, India’s most trusted consumer electronics brand, pays homage to the state of West Bengal and its rich heritage with Kalighat folk art on its lifestyle TV The Frame. The Frame is a TV when it’s on and art when it’s off.

Kalighat paintings, mostly made on mill paper with flowing brush strokes, were popular in aristocratic homes. Samsung and patuas (painters) from parts of West Bengal bring this indigenous art form to your living room.

Kalighat folk art on The Frame is part of a collection of local Indian folk and tribal art from across the country on the lifestyle TV’s art store, which hosts over 1,600 artworks. This initiative is aimed at reviving Indian folk art and bringing it to your living rooms through The Frame.

These paintings, done on mill paper, are composed of bold outlines, vibrant colour tones, and minimal background details that depict mythological stories. Besides, Kalighat, The Frame TV also houses other local folk arts such as Madhubani from Bihar, Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively, Cheriyal Scroll Paintings of Telangana; Pattachitra Paintings of Odisha and Bengal; Bhil artworks from Madhya Pradesh; Maharashtra, Gujarat, and Rajasthan; Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand, and Uttar Pradesh; Warli Paintings of Maharashtra; Kerala Mural Paintings and Phad Paintings from Rajasthan. This initiative is in collaboration with Floating Canvas Company.

The Frame TV is designed for the art connoisseur in you and lets you frame it your way by offering a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space. Offering superior picture quality with QLED technology that enables life-like colours, enhanced contrast and impeccable details with 100% color volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, a powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimises sound settings after analysing your room’s environment. The Frame TV now also comes with ‘Matte Display’ that eliminates reflections and makes it difficult to distinguish art displayed on The Frame TV from real art.

As we slide into 2023 and gear up to mark new beginnings, here’s the gift of #IndiaonFrame that’ll give a makeover to your living space!

Check out Kalighat art on #TheFrame, TV when it’s on, art when it’s off.

Know more: https://t.co/lfDIdtmNl5#Samsung pic.twitter.com/PovN2p8i6q

— SamsungNewsroomIN (@SamsungNewsIN) December 28, 2022

Samsung, India’s most trusted consumer electronics brand, is back with its widely popular ‘Big TV Days’ to make this New Year more joyful with exciting offers on Samsung’s premium, big screen Neo QLED 8K, Neo QLED, The Frame and Crystal 4K UHD televisions.

The  offers  available till Jan 31st, 2023, will provide consumers with a  Galaxy Z Fold4, Galaxy A23, or Samsung Lifestyle Soundbar on purchase of select products. These attractive deals will be available on Samsung’s official online store Samsung Shop and across all leading retail stores. Samsung is also offering an additional cashback of up to 20% (up to INR 20,000) along with 10% cashback with Samsung Axis Bank Credit Cards.

Consumers purchasing the 98-inch Neo QLED TVs and 85-inch and 75-inch Neo QLED 8K models, will get the flagship Galaxy Z Fold4 worth INR 1,54,999 free, along with a 2-year warranty. On purchasing the 85-inch and 75-inch Neo QLED TV models, a 75-inch The Frame TV or the 85-inch and 75-inch Ultra HD 4K QLED models, consumers will get a HW-S801B Samsung Soundbar worth INR 40,999 free.

On the purchase of 65-inch Neo QLED 8K TV, 85-inch, 75-inch, 65-inch, and 55-inch Neo QLED TVs, 85-inch, 75-inch, 65-inch Ultra HD 4K QLED TVs, or the 75-inch and 85-inch Crystal 4K UHD TVs, consumers will get an assured Galaxy A23 worth INR 18,499.

“The demand for big TV screens is rising in India due to a change in the way we consume content and use our TVs at home. TVs are no more passive consumption devices but have become a part of our active lifestyles. Our Neo QLED TVs provide one of the best gaming experiences to our consumers alongside a built-in IoT hub, video call capability with slim-fit camera and multiple other features. The ability to shoot high-resolution content with Galaxy smartphones and watching it on a big screen Samsung TV also showcases the strength of the growing Samsung ecosystem.

We are certain that Samsung’s BigTV Days will delight the consumers who are looking to welcome the new year by upgrading their homes with premium TVs that will being to them diverse experiences, ” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Neo QLED 8K TVs

Neo QLED 8K TVs let you experience every detail with ‘100 Million Lights’ that give you the brightest picture. It is powered by the Neural Quantum Processor 8K with a real depth enhancer that determines and enhances objects to create three-dimensional depth with the help of AI-based deep learning. For an enhanced viewing experience, Neo QLED features EyeComfort mode which automatically adjusts the screen’s brightness and tone based on built-in sensors. As the ambient light changes, the screen gradually reduces the amount of light and offers warmer tones, adjusting the blue light levels accordingly. The cutting-edge Neo QLED 8K line-up, comprises three series with screen sizes ranging from 65-inch to 85-inch.

Neo QLED 8K TVs feature Quantum Matrix Technology Pro (with Quantum Mini LED) and Shape Adaptive Light Control for sharper details with enhanced contrast. With 1/40th size of a normal LED, the Quantum Mini LED enables the best brightness with colours & deepest black and reduces blooming in the picture.

Neo QLED TVs

Samsung’s excellent Neo QLED TV range is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home, and your perfect partner to improve efficiency. Neo QLED TVs come with Quantum Matrix Technology powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs. It provides an enhanced luminance scale to precisely control the display’s brightness. That’s not all; these TVs also support Dolby Atmos featuring Q-Symphony and Object Tracking Sound Pro (OTS Pro) for an ultimate 3D surround sound home theatre experience. It comes with a built-in IoT hub that lets you control all your smart devices. With SlimFit camera, you can also make video calls with your TV.

Crystal 4K UHD TVs

Samsung’s 4K UHD TVs offer distinctive features through integration, consumption, and interaction of TV in the everyday lives of its consumers. Driven by Crystal technology, Samsung UHD TVs are aimed to deliver colours with unmatched sharpness and contrast levels. With a host of features such as a Crystal 4K Display, Video calling, Smart IoT Hub, Adaptive Sound, Tap View, Screen Mirroring, and Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Ultra HD 4K QLED TVs

Samsung’s Ultra HD 4K QLED TV breaks new ground for premium TVs and home entertainment, delivering a beautiful design supported by the most advanced picture quality and powered by Quantum Dot technology that optimizes the TV’s brightness levels and delivers brighter and deeper colours to deliver the visual experience intended by creators. The Ultra HD 4K QLED TVs also feature Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for an unmatched cinematic experience at home.

You can attach SlimFit camera to your Ultra HD 4K QLED TV to make video calls. Easy on your eyes, it comes with EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on built-in sensors. Offering ‘100 percent colour volume’, Ultra HD 4K QLED TV showcases all colours of the DCI-P3 colour space regardless of differing levels of brightness, ensuring that HDR images can be viewed in the way the content producer intended.

The Frame TV

Unbelievably stunning, The Frame TV comes with customizable bezels and a matte display. You can select different colour bezels to complement your surroundings and curate your art collection from a growing library of over 1,400 pieces of art.

The Frame isn’t just beautiful; it offers superior picture quality with QLED technology that enables life-like colours, enhanced contrast, and impeccable details with 100% colour volume for exceptional picture quality. The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analyzing your room’s environment.

Showcasing the ethnic diversity, vibrant colors, different cultures and rich heritage, The Frame TV is back with yet another Indian tribal art form, Pattachitra— from the land of Odisha.

Samsung has introduced Pattachitra art from the tribal areas of Odisha and West Bengal to its lifestyle television The Frame, which is a TV when it’s on and art when it’s off.

Pattachitra art on The Frame is part of a collection of local Indian folk and tribal art from across the country on the lifestyle TV’s art store, which hosts over 1,400 artworks. This initiative is aimed at reviving Indian folk art and bringing it to your living rooms through The Frame.

While ‘Patta’ means cloth, ‘chitra’ means a picture and this ancient scroll painting on cloth has been practiced for centuries in eastern states such as Odisha. After Madhubani and Gond art, Samsung and Floating Canvas Company, have come together to bring this lost art to your living room with The Frame TV. Featuring over 1400 international and Indian artwork, The Frame is the coveted statement piece for the art connoisseur in you.

Besides, Pattachitra, The Frame TV also houses other local folk arts such as Madhubani from Bihar, Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively, Kalighat Paintings from Bengal, Cheriyal Scroll Paintings of Telangana; Patachitra Paintings of Odisha and Bengal; Bhil artworks from Madhya Pradesh; Maharashtra, Gujarat, and Rajasthan; Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand, and Uttar Pradesh; Warli Paintings of Maharashtra; Kerala Mural Paintings and Phad Paintings from Rajasthan.

From the lush lanes of Odisha, where art travels from one porch to another, here’s the spectacular art form – Pattachitra. 🫶

Bring home this #IndiaonFrame beauty on your #TheFrame, TV when it’s on, art when it’s off.

Know more: https://t.co/WiSwgnYxXI #Samsung pic.twitter.com/o3xIGfg6Zy

— SamsungNewsroomIN (@SamsungNewsIN) September 5, 2022

India is a country of ethnic diversity with many deep-rooted cultures, vibrant colours, rich heritage and fascinating stories. Indian folk art depicts all this and much more.

As a part of the ‘India on Frame’ initiative to revive appreciation of various Indian art forms, Samsung has introduced Gond art from the tribal areas of Madhya Pradesh to its lifestyle television The Frame, which is a TV when it’s on and art when it’s off.

Created with articulately drawn lines and dots in vibrant colors, Gond painting is a famous folk art of the Gond tribal community of central India. Blended with mystery, pattern, blend of colours and humour, this tribal art form is practiced by one of the largest tribes in India – the Gond – who are predominantly from Madhya Pradesh, but can also be found in pockets of Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha. The history of the Gond people dates nearly 1400 years.

From the lanes of Madhya Pradesh, marvels of nature in the strokes of #Gond art come straight to your living room on #TheFrame, TV when it’s on, art when it’s off.

Know more: https://t.co/WiSwgnYxXI #IndiaOnFrame #Samsung pic.twitter.com/VCOE5hT3G1

— SamsungNewsroomIN (@SamsungNewsIN) May 20, 2022

The Frame features over 1,400 artworks with various other regional folk art forms such as Madhubani from Bihar, Kalighat Paintings from Bengal, Cheriyal Scroll Paintings of Telangana, Patachitra Paintings of Odisha and Bengal, Bhil artworks from Madhya Pradesh, Maharashtra, Gujarat, and Rajasthan, Baiga artworks from Madhya Pradesh, Chhattisgarh, Jharkhand, and Uttar Pradesh, Warli Paintings of Maharashtra, Kerala Mural Paintings, Phad Paintings from Rajasthan, and Gond artworks from Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, and Odisha respectively. This initiative is in collaboration with Floating Canvas Company.

The Frame is one of a kind TV that makes your living space super stunning by giving it a luxurious touch and bringing a distinct touch of art. With The Frame, you can also curate your personal art collection to be displayed on the TV when it’s not in use.

Offering superior picture quality with QLED technology that enables life-like colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality, The Frame also comes with Samsung’s Quantum Dot technology, powerful Quantum Processor 4K, 4K AI upscaling capabilities and SpaceFit Sound that auto-optimizes sound settings after analysing your room’s environment.

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs¹ were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

¹ Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.