JB Park, President & CEO, Samsung Southwest Asia

Samsung, India’s largest consumer electronics brand, today unveiled a renewed strategic vision — #PoweringInnovationforIndia — that places people-centric innovation, Indian talent, and India-led product development at the heart of its next phase of growth in the country.

Marking 30 years of operations in India, Samsung’s new vision reinforces its commitment as a long-standing partner in India’s digital transformation, Make-in-India manufacturing ambitions, and innovation-driven economic growth. Since entering India in 1995, Samsung has expanded from introducing televisions that redefined home entertainment to establishing one of the world’s largest mobile manufacturing facilities in Noida, driving India-built innovations that now power its global ecosystem.

With revenue of INR 1.11 lakh crore, Samsung is the only brand in India with a truly end-to-end AI ecosystem, bringing Galaxy AI (smartphones, tablets, wearables), Bespoke AI (refrigerators, washing machines, and ACs), and Vision AI (televisions and smart monitors) together through SmartThings.

“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition. As the most loved and widely adopted brand inside Indian homes — through our smartphones, TVs, digital appliances, and a seamlessly-connected ecosystem — we are proud to make lives better every day for millions of Indian families. Young Indians expect technology to be secure, intuitive, and always evolving, and we are committed to delivering personalised innovations for them. We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity. We will continue to work closely with the Government of India for a Viksit Bharat, creating a digitally empowered nation where innovation fuels inclusive progress and co-prosperity. Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” said JB Park, President & CEO, Samsung Southwest Asia.

Powered by India: Innovation Begins with People

For 30 years, Samsung has believed in one simple philosophy: India powers innovation. Today, its two plants in Chennai and Noida, three R&D centres in Delhi, Noida, and Bengaluru, and a state-of-the-art design centre in Delhi NCR are shaping Samsung’s next era of people-centric technology — with India at the heart of its global roadmap.

Samsung Design Delhi is building experiences that feel uniquely Indian. These are innovations that understand the country’s culture and creativity. Breakthroughs born here — from Kids TV, which creates safe and meaningful learning for digital-native children, to vibrant CMF designs for Galaxy M and F Series — reflect Samsung’s belief that design must begin with people.

Similarly, across its R&D ecosystem, Samsung teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks. As one of India’s leading private sector patent filers, with over 14,000 patents, Samsung is also showcasing India’s role as an innovation powerhouse.

Investing in India’s Future Innovators

Samsung’s vision of #PoweringInnovationForIndia goes beyond just products, as the company is expanding its university collaborations and open innovation initiatives with Indian startups — ensuring that more ideas born in India scale globally.

Similarly, through initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST, Samsung is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities. Over our journey, Samsung’s CSR programmes have reached and benefited around 1.5 million individuals across India, advancing education, sustainability, and digital inclusion.

Legacy of Leadership

Samsung’s India journey began in 1995, and over three decades the company has grown with the nation to become its largest mobile phone and consumer electronics brand, with advanced manufacturing, robust R&D and design capabilities, lakhs of retail touchpoints, and a pan-India workforce. Over 3,000 authorised service points and 12,000 service engineers across urban and rural India showcase Samsung’s commitment to its customers.

Strengthening its India presence further, Samsung expanded its exclusive retail footprint beyond Samsung Opera House in Bangalore and opened its first flagship lifestyle store — Samsung BKC in Mumbai. Besides, it recently opened a state-of-the-art Business Experience Studio in the city, offering immersive consumer and enterprise technology showcases alongside its Business Experience Studio in Gurugram.

(Left to right) Shubham Mukherjee, Head of CSR & Corporate Communication at Samsung Southwest Asia; Abhishek Singh, Additional Secretary, MeitY; JB Park, President & CEO, Samsung Southwest Asia; Shombi Sharp, United Nations Resident Coordinator in India; Prof Rangan Banerjee, Director, IIT Delhi; Dr Sapna Poti, Senior Director, Office of Principal Scientific Adviser to the Government of India

Samsung, India’s largest consumer electronics brand, unveiled the fourth iteration of its Samsung ‘Solve for Tomorrow’ initiative – a nationwide contest designed to inspire students to create innovative solutions to address some of society’s most pressing challenges by leveraging technology.

Samsung ‘Solve for Tomorrow 2025’ will provide INR 1 crore to the top four winning teams to support the incubation of their projects, along with hands-on prototyping, investor connects, and expert mentorship from Samsung leaders and IIT Delhi faculty.

This recognition highlights the significance of nurturing solutions that not only excel in the competition but also transcend it, ultimately evolving into scalable and sustainable ventures that will play a pivotal role in shaping communities across India.

The programme, spanning six months, invites students aged 14-22 to submit their tech ideas as either individuals or groups. This year, participants are encouraged to create solutions across four key themes: AI for a Safer, Smarter, and Inclusive Bharat; Future of Health, Hygiene, and Well-being in India; Social change through Sports and Tech for Education and Better Futures; and Environmental Sustainability via Technology.

“With Solve for Tomorrow, we are inspiring young innovators across every corner of India to dream big, tackle real-world challenges, and shape a smarter, more inclusive future through technology. This year, Solve for Tomorrow is going to be even bigger and more inclusive. We are reaching more cities, engaging students from more schools and colleges, and creating avenues for them to innovate, while applying the principles of design thinking. Solve for Tomorrow stands as a testament to our unwavering commitment to the Government of India’s pioneering #DigitalIndia initiative that empowers our youth to become architects of the future,” said JB Park, President & CEO, Samsung Southwest Asia.

“IIT Delhi is excited about fostering innovation, entrepreneurship, and real-world problem solving among youth. Our collaboration with Samsung Solve for Tomorrow offers mentorship, research infrastructure, and technical guidance to help the young turn their ideas into products that impact society. We are delighted to be part of this initiative that enables socially conscious innovation and contributes to Viksit Bharat,” said Prof Rangan Banerjee, Director, IIT Delhi.

“India’s young innovators are at the heart of achieving the Sustainable Development Goals by 2030 and realizing the vision of a Viksit Bharat by 2047. With more young minds to tap solutions than any country ever before, India is uniquely positioned to lead with ideas that address local challenges and inspire global change. Initiatives like Samsung’s Solve for Tomorrow provide a vital platform for young people to turn their ideas into solutions for the global good, using technology to drive inclusive and sustainable progress. The UN in India is proud to support such collaborations, especially with the private sector, that uplift youth leadership, innovation, and action, ensuring that we leave no one behind,” said Shombi Sharp, United Nations Resident Coordinator in India.

“Young people hold the key to solving today’s most urgent global challenges. Initiatives Iike Solve for Tomorrow 2025 empower them to turn their ideas into reality using technology. We are excited to see solutions that help scale youth-led ideas to drive real change across communities,” said Abhishek Singh, Additional Secretary, Ministry of Electronics & Information Technology (MeitY).

The fourth iteration of Samsung India’s flagship Corporate Social Responsibility (CSR) initiative aims to involve thousands of participants, offering more than 82,000 hours of extensive training in Design Thinking, Hands-on Prototyping, Go-to-Market Strategies, and Business Planning. In the final phase, teams selected as finalists will benefit from specialized training and mentorship provided by Samsung, IIT Delhi, and industry professionals.

‘Solve for Tomorrow 2025’ was inaugurated at IIT Delhi in the presence of all partners on Tuesday. Present at the event were Dr Sapna Poti, Senior Director, Office of Principal Scientific Adviser to the Government of India, Shardul Rao, Scientist C, Department of Science & Technology, Government of India and P. S. Madanagopal, CEO, MeitY Startup Hub.

From ideas to impact: Programme stages

The application window for the initiative will be open from April 29 to June 30, 2025. During this period, Samsung will host immersive design-thinking workshops in schools and colleges across the nation, empowering participants with essential problem solving and ideation skills.

After the initial application phase, the top 100 teams will be chosen, with 25 teams selected from each of the themes. At this stage, participants will undergo online training led by thematic experts, followed by a video pitch round where 40 teams will be shortlisted – 10 teams from each theme.

The top 10 semi-finalist teams from each theme will then progress to an intensive mentorship program guided by Samsung’s industry veterans and subject matter experts. These teams will also participate in curated learning visits to Samsung’s state-of-the-art facilities, including the Samsung R&D Institute India in Bengaluru, Noida, and Delhi, as well as Samsung Design Delhi, offering them first-hand exposure to world-class innovation ecosystems.

This phase will culminate in an experiential, hands-on Prototyping Programme at Delhi’s state-of-the-art labs, in collaboration with ‘Solve for Tomorrow’ alumni. There will also be a Residential Bootcamp focused on refining ideas and preparing for the final pitch. The top 20 teams will be finalized after this phase, with five teams from each theme advancing to the grand finale. These top five teams from each theme will receive exclusive one-on-one mentoring sessions with Samsung experts. They will participate in a Prototyping Day, Pitch Presentation, Investor Meet, and Awards Ceremony, all held over the last three days of the competition.

What is in it for the participants

The top 100 teams will receive certificates of achievement. The top 40 teams will receive INR 8 lakh and the latest Samsung laptops for every member. The top 20 will receive with INR 20 lakh and the latest Samsung ZFlip smartphones for each member.

In addition, special awards include the Goodwill Award, Young Innovator Award, and Social Media Champion, with a total prize amount of INR 4.5 lakh.

The four winning teams will collectively receive a grant of INR 1 crore for incubation at IIT Delhi, providing substantial resources to accelerate their innovative projects. This funding aims to nurture their ideas into reality.

First launched in the US in 2010, ‘Solve for Tomorrow’ is currently operational in 68 countries globally and has seen over 3 million young people participate worldwide.

The Global CSR vision of Samsung Electronics – ‘Together for Tomorrow! Enabling People’ – is determined to provide education to young people around the world and empower them to become the leaders of tomorrow. Read more stories on Samsung Electronics’ CSR efforts on our CSR webpage https://csr.samsung.com/en-in/localMain.do

The existing methods of stress management often fell short, leaving many, including himself, in a continuous loop of anxiety and frustration. This realization pushed him to think outside the box, aiming to create something that could offer more than just a quick fix.

Pioneering mental well-being with Sputnik Brain

Driven by a vision to revolutionize stress management with STEM, Shankar entered Samsung Solve for Tomorrow in India. Through personalized mentoring sessions, he refined his approach and learned a step-by-step process to bring his idea to life, while also mastering the use of data-driven insights for effective problem-solving.

This newfound knowledge empowered him to conceptualize Sputnik Brain, a wearable device designed to reduce stress through brain modulation. Sputnik Brain aims to offer not just temporary relief but a long-term idea for improving overall well-being. This innovative idea promises to enhance mental wellness by providing a method for managing stress.

“Shankar’s journey is a testament to the remarkable transformational ideas emerging from our young participants. We are particularly heartened to see such innovative contributions coming from diverse backgrounds across every corner of India. This silent revolution, led by the Gen Z, is driving the growth of our innovation ecosystem. Through our flagship CSR program, Solve for Tomorrow, we are committed to mentoring and supporting young minds solvers like Shankar’s, who are dedicated to improving the lives of people around them,” said Mr. Shubham Mukherjee, Head of CSR, Samsung India.

Imagining a Stress-Free World

Shankar’s ultimate dream is to democratize access to stress reduction. He envisions a world where everyone can achieve mental well-being through advanced brain science. “Socioeconomic factors can create huge disparities in well-being. That’s why Sputnik Brain is on a mission to democratize access to stress reduction in the nearest future,” Shankar explained passionately.

Shankar’s journey is not just about personal achievement but about inspiring others. His story demonstrates the power of innovation and passion, encouraging young minds to tackle real-world problems with creativity and determination. Through his work, Shankar is not only shaping a stress-free world but also lighting the path for future generations of problem solvers. Please support Shankar’s vision to make mental well-being accessible and effective.

Samsung Electronics, a Worldwide Olympic and Paralympic Smartphone Partner, hosted an event with the International Olympic Committee (IOC) on July 31 in Paris to launch and promote a new digital community for people including the Olympic and Paralympic Games fans called “Together for Tomorrow, Enabling People.”

The event was held at SPOT24, a multi-use exhibition space in Paris dedicated to Paris 2024, and was attended by IOC President Thomas Bach, MD of the IOC’s Television & Marketing Services Anne-Sophie Voumard, Paralympic Committee (IPC) President Andrew Parsons, President and Head of Global Marketing Office at Samsung Electronics YH Lee, President of Samsung Electronics Europe Office Il-kyung Sung and Luc Abalo, a former gold-medal-winning French handball player and accomplished visual artist and participant in the Olympian Artists programme led by the Olympic Museum for Paris 2024.

A former Team Korea volleyball player, Yeon Koung Kim, Team GB Skateboarder Andy Macdonald, Australian Para-athlete Madison de Rozario and UK contents creator and The Rapping Science Teacher, Matt Green are going to take part in this project as global ambassadors and will actively share content for Together for Tomorrow, Enabling People via social media.

The “Together for Tomorrow, Enabling People” project was developed by Samsung and the IOC to help Olympic and Paralympic fans around the world experience and engage with the Olympic Movement. The programme is especially focused on younger generations, with the new community designed around the goal of helping youth participants “solve, move and create in the spirit of the Olympic values.”

“Together for Tomorrow, Enabling People” introduces three new community-oriented initiatives. Solve Challenge integrates sport and Olympism with Samsung’s Solve for Tomorrow programme, a youth-focused social contribution programme that empowers young people to design innovative solutions using sport and tech to address key social challenges aligned with the priorities of the IOC’s Olympism365. Move Challenge encourages fans of the Games around the globe to get up and walk more using Samsung’s smart mobile phone. Create Challenge lets participants get creative in an innovative digital artists’ community through Samsung’s smart device and S pen.

At the launch event, 10 teams that excelled in Samsung’s Solve for Tomorrow programme were announced as “Together for Tomorrow, Enabling People” ambassadors. Throughout the Olympic and Paralympic Games Paris 2024, the ambassadors will showcase the solutions they’ve created to address social challenges and work to engage Olympic fans around the world. They will also collaborate with the IOC Young Leader — as well as diverse initiatives fostered by the IOC — to address solutions including the promotion of sustainable development.

During the “Together for Tomorrow, Enabling People” event, the ambassadors shared their Solve for Tomorrow projects designed to address real-world problems. A variety of innovative solutions were presented, ranging from help for people to overcome visual disabilities to new ways to promote worker safety.

“Samsung India is proud of the achievements of Shankar of Team Sputnik Brain, the winners of Solve for Tomorrow, 2022, and wishes him growth and success. We see tremendous potential in his solution to alleviate stress and improve healthcare substantially. We are also proud of the ‘Together for Tomorrow, Enabling People’ programme that provided the youth with an opportunity to participate in and experience the Olympics values.” said SP Chun, Corporate Vice President, Samsung Southwest Asia.

“Samsung Solve for Tomorrow provides an incredible opportunity for youth to effect positive change though innovative solutions,” said Shankar Srinivasan, from Team Sputnik Brain that represented India as a global ambassador for the ‘Together for Tomorrow, Enabling People’ campaign. Shankar, who developed a non-invasive wearable device that aims to reduce stress, addresses the global need for chemical-free stress relief solutions, wants to improve mental healthcare in the future. “I am overwhelmed and feel honoured to represent my country India at such a prestigious global platform where I presented my innovation and vision to help build a brighter future for our planet”, he added.

“I am impressed by the opportunities that Samsung Solve for Tomorrow has given to hundreds of thousands of young people to develop as future leaders,” said IOC President Thomas Bach. “They will be our innovators of tomorrow, and I look forward to seeing them tackle various challenges facing our world. We’re pleased to join with our Worldwide Partner Samsung to continue to work together to identify and support talented young people at the intersection of sport and technology through the “Together for Tomorrow, Enabling People” initiative.”

For more information about “Together for Tomorrow, Enabling People”, please visit https://olympics.com/togetherfortomorrow

With its global corporate social responsibility (CSR) programs, Samsung Electronics empowers, engages and stimulates the imaginations of the young people striving to become the problem solvers of tomorrow. Samsung Solve for Tomorrow provides education opportunities and solutions implementation based on Science, Technology, Engineering and Mathematics (STEM). The Samsung Innovation Campus (SIC), meanwhile, helps design and nurture innovation capabilities in young people by training them in core information & communications technology (ICT) skills.

The programs have expanded to 33 countries around the world and have included 2.1 million talented participants so far. Today, the Samsung Newsroom is taking a closer look at these different global initiatives to see how Samsung Electronics is fulfilling its corporate social responsibilities across the world and to celebrate the young people participating in International Youth Day.

▲ Together for Tomorrow! Enabling People is Samsung Electronics’ vision for empowering tomorrow’s thinkers and leaders.

India: Samsung Smart Schools Closing the Gap in Marginalized Communities

Since January this year, Samsung India has been supporting 10 schools with Samsung Smart School, which provides state-of-the-art educational environments utilizing digital devices and technologies. Aarohi Kumari, a student from one of these 10 schools — Jawahar Navodaya Vidyalaya — dreams of becoming a doctor. Aarohi’s father makes living as a driver in Varanasi.

“My background gives me no advantages over the other students, but my father always gives me hope,” Aarohi said. “Samsung Smart School let me experience digital education and helped my studying of my favorite subject become more enjoyable. I hope to qualify as a doctor in the future and make my father proud.”

“I was delighted to see scenes of young people unleashing their full potential through this cutting-edge educational environment,” said Shilaja Pathania, who is in charge of Samsung India’s CSR activities. “We intend to create more educational opportunities for young people who have been marginalized in education and care, so that they can acquire knowledge and cultivate the skills they need to become the next generation of leaders.”

Malaysia: Innovating Plastic Alternatives for a Healthier Ocean

In Malaysia, three students learned how ocean pollution from plastic waste threatens the lives of coastal and marine species. They conducted a study to develop plastic alternatives using one of the most easily accessible materials in a country with a long coastline: seaweed. After joining Samsung Solve for Tomorrow, the students learned that STEM is a critical tool in approaching problems and realizing their solutions to them. Building on what they learned throughout the program, they are continuing their study on reducing marine pollution with the hope of contributing to a sustainable future.

Germany: Cutting-Edge Technology Paving the Way for Tomorrow’s Start-ups

Nada Seada, who participated in Samsung Solve for Tomorrow in Germany, designed a new gadget called Ingrid which gives older people more opportunities to connect with others and each other. Exacerbated by the pandemic Loneliness and social isolation are serious problems for our aging society. Ingrid was devised by upcycling an old VR device.

“Samsung Solve for Tomorrow helped me to grow my ideas from seed to fruit and provided me with opportunities to get valuable feedback from mentors and friends,” said Nada.

Katharina Porenta Elisabeth Scholz developed something called an EP-Checkup, which facilitates communication between healthcare professionals and the families of patients. Katharina’s invention was motivated by an experience she had when her grandfather was hospitalized with heart disease. She recalled the anxious hours she spent waiting for updates on his condition. Drawing on this nervousness — and hoping other people might be able to avoid it in the future — was what inspired her efforts.

“I participated in bootcamps, coaching sessions and seminars, and was lucky enough to learn cutting-edge technologies from expert mentors. Now I want to make my own start-up,” she said.

Peru: Innovating for the Benefit of Communities in Different Regions

In Peru, the top Samsung Solve for Tomorrow 2021 prize went to a team that developed an insulated thermal box that could heat water using solar energy. The thermal box heats water then keeps it warm, which is useful in the cool regions where the yearly average temperature ranges from 5 to 15°C. The young innovators’ hope was that the box might be produced by combining traditional Peruvian organic methods with modern scientific approaches and that their invention might serve regions all over Peru.

Brazil: New Methodologies for the Purification of Water

The Federal Institute of Education, Science and Technology, located in the northeastern area of Brazil, is an excellent model of how STEM-based approaches can prove invaluable in public education. A team from this institution committed itself to developing a water purifying system using solar radiation and, thanks to both the social utility and the sheer originality of the idea, the team won second prize at the 8^th Brazil Samsung Solve for Tomorrow.

“STEM is a very effective way to explore technologies that students are not given as much exposure to in the conventional education system,” said Mr. Raymond Lima Júnior, the team’s coach and chemistry teacher. “The program has the capacity to bring positive changes to public institutional education by showing the communities it is involved with the important values it holds.”

Canada: Environmental Innovation Unlocked Through Unexpected Materials

Students from Mount Allison University won the Samsung Solve for Tomorrow challenge hosted by Samsung Canada. The team tried to address the orange peel waste problem in their university’s local area. Over the course of Project Enviroot, as they called it, the students developed an environmentally-conscious, non-toxic alternative adhesive product made using orange peels dried in Samsung ovens. The adhesive alternative is now widely used in soft boards across the campus.

“It was such a meaningful opportunity to interact with other student environmentalists and community activists,” the young environmental enthusiasts said.

Indonesia: Harnessing Technology To Help the Visually Impaired

The SIC held in Indonesia was not exclusive to students majoring in STEM.

“I am not a programming major, so SIC was a great challenge for me,” said a student who learned how to develop independent IT solutions at SIC.

This student developed something they called Eyeroom solutions. This technology — implemented through theories picked up during the bootcamp – enables the elderly and the visually impaired to distinguish between their prescription drugs.

“I learned so many things from my mentors and friends at SIC. I studied things that I had never encountered before and now my dream is to someday develop solutions to achieve a better future.”

Armenia: Climbing the Programming Ladder

SIC Armenia delivered lectures to students from all around Armenia at United World College (UWC) Dilijan, one of 18 such colleges worldwide. The SIC program included lessons in ICT skills and capacity building classes for students searching for jobs.

“After taking classes at SIC, I am determined to begin my career in the programming sector,” said Narek, an undergraduate student who participated in the program. “I hope I will be able to contribute to the future of our country by designing drone software or artificial intelligence negotiation systems for the arms industry. SIC is an excellent opportunity for both improving your technical ability and sampling a variety of new classes and practices.”

Korea: Samsung Smart Schools Helping Dreams Come True

A school of only 50 students in Chungyang, Korea, makes up for its small size in its digital capabilities: Samsung Smart School is an active tool for the school in providing digital classrooms. Teachers and parents of Chungsong Elementary School have long been thinking of ways to maximize the potential of the children and minimize the educational gap between urban and rural districts. Together they found the answer to this important yet complex question with Samsung Smart School.

“I got interested in rockets and how they work when I happened to see them in action on my tablet PC,” said Myung-Gu Kang, a 6^th grader from Chungsong Elementary School. “Now I am interested in other areas of science too and I study these other subjects diligently,” Myung-Gu explained that he can search for information using the tablet PC any time he runs into a question, and that the bigger display size of Samsung Flip makes study more fun and enjoyable than ever.

▲ Samsung Electronics regional offices are spreading their efforts in CSR to young people around the world.

Samsung Electronics’ Together for Tomorrow! Enabling People vision is committed to providing education to young people around the world to empower the leaders of tomorrow. More stories on Samsung Electronics’ CSR efforts are available at Samsung Electronics’ CSR webpage (csr.samsung.com).

Ms. Anita Gupta taking a Computer Science class in Samsung Smart Classroom at Jawahar Navodaya Vidyalaya, Faridabad

Samsung, India’s most admired brand, has introduced its new flagship global citizenship program Samsung Smart School at Jawahar Navodaya Vidyalaya (JNV) schools across the country. The CSR program, part of the Samsung vision of ‘Together for Tomorrow! Enabling People’, aims to create young leaders of tomorrow by giving less-privileged students in India access to the benefits of digital education and its own transformative innovations.

The program is being piloted at 10 JNV schools in its first year. Samsung Smart School have been set up in JNV schools in Varanasi, Gwalior, Raipur, Udaipur, Kangra, Sambhalpur, Faridabad, Dehradun, Patna and Dhanbad. Many of these schools are located in remote rural districts around these cities.

Every Samsung Smart School has two smart classrooms each of which is equipped with the latest digital infrastructure, including an 85 inch Samsung Flip interactive digital board that replaces the traditional blackboard, a 55 inch Samsung Flip that students can use to participate in lectures, quizzes, classwork and project work, and 40 Samsung Galaxy Tabs for students to use for self-study. In addition, the classrooms also have a printer, a server PC, a tablet charging station and power backup.

Through the Samsung Smart School program, students will be able to improve their learning abilities and understanding of critical concepts in the classrooms through interactive digital teaching methods that teachers have been trained on. The pilot at 10 JNV schools will cover over 5,000 students, of which 40% are girls, and around 260 teachers.

“We are very happy to have Samsung as our partner under CSR for digital education. The smart classrooms, as part of the Samsung Smart School program, are helping improve student participation and engagement. I am confident that a program like this will bring a positive impact in the society and become a benchmark for digital education for the future,” said Mr. Vinayak Garg, Commissioner, Navodaya Vidyalaya Samiti.

“Samsung helps young people around the world gain access to better educational and learning opportunities. Samsung Smart School program strengthens our commitment to our vision of #PoweringDigitalIndia. This global citizenship initiative is closely tied with India’s development agenda and implemented in close partnership with the government to ensure wider reach and impact among less-privileged students,” said Mr. Partha Ghosh, Vice President, Corporate Citizenship, Samsung India.

Apart from the infrastructure support, Samsung Smart School will also enable digital learning for students in these schools through multiple touch points such as teacher training, providing meaningful and relevant educational content and equipping these schools with solutions for interactive and participative learning.

Samsung has provided digital content for all classes from Grade 6-12 as per CBSE curriculum to enable teachers to use these classrooms more effectively and enhance student learning through an interactive and immersive learning process.

As part of the program, regular teacher training has been built in to enhance the skillsets of teachers and to help them prepare a better plan for delivering textbook content in a digital, interactive learning format. These teachers, who are the flag bearers of the Samsung Smart School program, are making teaching fun, engaging and participative for students.

Under Samsung’s global citizenship vision of ‘Together for Tomorrow! Enabling People,’ Samsung seeks to empower the next generation to achieve their full potential and pioneer positive social changes. Samsung believes in using innovation to positively transform communities and create a better life for people through its citizenship initiatives. Empowering youth through education is one of the best ways we can prepare our young people to boldly face the world of the future.

Samsung Electronics runs three citizenship programs globally – Samsung Smart School, Samsung Innovation Campus and Solve for Tomorrow – through which it is empowering the leaders of tomorrow and equipping them with the tools they will need to realize meaningful change.

#1 : Creating Positive Change: ‘Together for tomorrow’

#2 : Everyday Actions for Sustainability

#3 : Samsung X Patagonia: Addressing the Microplastics Problem

#4 : Bringing Screens Everywhere With The Freestyle

#5 : A Next-Level Experience: Samsung Gaming Hub and Odyssey Ark

#6 : Create Your Own Bespoke Home

#7 : Make Your Devices Truly Yours With #YouMake

#8 : Introducing Samsung Home Hub and SmartThings Hub

#9 : Empowering 21 Million People To ‘Reach Beyond Their Dreams’

Part one of this two-part series focused on Samsung’s latest home appliances and displays. Here, Junghoe Kim of Samsung Research’s Robot Center¹ and Hoseong Kang from Samsung’s Mobile eXperience Business offer exclusive insights on the company’s latest robots and the new Galaxy S21 FE.

Robotics: Reimagining Robots as Life Companions

▲ Junghoe Kim of Samsung Research’s Robot Center stands alongside the Samsung Bot i interactive robot.

Q: What is the theme for Samsung Research’s showcase at CES 2022?

The overall concept for Samsung Research at CES 2022 is “Digital, Meet Physical”. We’ve gone to great lengths to show how the personalized experiences that millennials and zoomers value can be seamlessly connected to the digital world.

To that end, the ‘house’ that we set up at CES was designed to resemble a digital world like a metaverse. Our AI ​​Avatar was created to identify users’ locations in the real world using UWB (Ultra Wide Band) location recognition technology, and interact with them through the nearest smart home product.

At this year’s CES, two types of companion robots will be introduced: the Samsung Bot i, an interactive robot, and the Samsung Bot Handy, a manipulation robot that can assist with household chores. They can help users by arranging a video conference for an urgent meeting, or by setting the table for a meal. Our CES 2022 booth demonstrates how AI and robots can come together to introduce innovative user experiences to the home of the future.

Q: What are some of the Samsung Bot i and Samsung Bot Handy’s most innovative features and technologies?

The Samsung Bot i is an interactive robot that utilizes balance control technology. It moves like a living being, making dynamic and life-like movements. When it’s next to the user, it moves alongside them and offers various forms of support. When it’s away from the user, it manages various tasks for them using its telepresence² function.

The Samsung Bot Handy is a robot that helps out with various household chores using manipulation³ technology. This enables the robot to recognize objects at home and skillfully pick them up. Whereas at last year’s CES, we showcased a technology that could pick up a single object based on learning, this year, we will introduce a scenario called “tableware handling”. This technology enables the robot to pick items up after recognizing multiple objects and analyzing the surrounding environment.

▲ (From left) The Samsung Bot Handy, an AI Avatar and the Samsung Bot i

Q: How would you summarize Samsung Research’s R&D philosophy when it comes to robots, and where is the company’s research heading?

Samsung Research’s Robot Center is conducting research in various areas under the vision, “Samsung Bot, Touching Your Daily Life.” We strive to make our robots companions that help users in their daily lives by closely interacting with them and making their lives happier and more convenient. To achieve this, we’re taking core robot technologies like mobility and manipulation a step further by creating platforms based on our extensive expertise in AI, and we’re developing various robots based on research in those areas.

The Galaxy S21 FE: A Smartphone for Fans, by Fans

▲ Mobile eXperience team member Hoseong Kang holds up the Galaxy S21 FE, the newest S series smartphone, designed with feedback from Galaxy fans

Q: Which features of the newly unveiled Galaxy S21 FE should people pay special attention to?

The goal of the Galaxy S21 FE (Fan Edition) is to offer the Galaxy S series experience to even more users. It was created by combining the most beloved features of the Galaxy S21. What makes the S21 FE so special is that it makes the S21 series’ flagship experience available to more people while offering the same iconic contour-cut design, outstanding AI-powered camera, Dynamic AMOLED 2X display and flagship performance.

The camera is a crucially important part of the smartphone. Millennials and zoomers (members of Gen Z) in particular make use of the front-facing camera in a range of different ways. That’s why we equipped the S21 FE with a high-resolution, 32MP front camera that lets you take high-quality photos anytime, anywhere.

Q: Galaxy FE devices are designed to allow more people to enjoy the core flagship features that Galaxy users love. How are users’ opinions gathered on functions, and what insights have you gained through that research?

When planning FE devices, we collect feedback on the Galaxy series from thousands of fans. Through that research, we’ve been able to identify which aspects of the Galaxy S series fans love the most.

We listen closely to their feedback and identify the common perceptions about Galaxy devices that transcend regional and cultural boundaries. One of the insights that has come up repeatedly in our research is that many fans associate Galaxy devices with the idea of constant innovation. This is something that Galaxy devices have earned by driving innovation in the mobile space for more than a decade. It’s also the core philosophy that the FE line, and other future products, must live up to.

▲ The Samsung Galaxy S21 FE empowers fans to express themselves with four unique new colors

Q: Why is Samsung continuously expanding the Galaxy S series lineup? What is the ultimate goal?

When it comes to innovating with the mobile experience, Samsung is at the forefront. We have always been one step ahead of market demand, and we’ve been able to use the Galaxy brand to bring users new and innovative mobile experiences. The Galaxy S21 FE is the latest product of our approach to innovation. With its unique colors and design, it offers users a broader range of choices, helping them express themselves.

¹ Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Device eXperience division

² Refers to a virtual video conferencing system that makes participants feel as if they are in the same room.

³ Refers to the skillful manipulation of objects with hands. This includes picking objects up.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Screen That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.¹ There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries² that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

¹ Light socket connection feature will be first applied in US.

² Samsung is not liable for 3^rd party external batteries.

Samsung Electronics today unveiled its vision for the future, “Together for tomorrow”, during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens, air purifiers and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which eliminates battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers.¹ “What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating more than 200 million batteries from landfills.² When you line them up, it is the distance from right here, Las Vegas, to Korea,” said Han.

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near-zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimize devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilize them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimize microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users With Customized Experiences 

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customize their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to harness customization to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customization and sustainability into the core of Samsung’s products – it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalized and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterize its approach to innovation. That commitment is not only realized in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

¹ For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

² Estimate is based on expected sales volume and average usage period of related products.