In this video, explore a few of the key steps in creating Ultra Thin Glass, including how Samsung cuts, shapes and polishes each piece for maximum durability to ensure only the highest quality final product. Through Samsung’s leadership and obsession with device craftsmanship, Galaxy foldables are enhancing users’ everyday lives with smartphones made for the modern era.

In case you weren’t able to tune in to the livestream of the event, you can catch up on all the latest announcements by taking a look at the replay video below, and be sure to stay tuned to Samsung Newsroom for more information on Samsung’s latest innovations.

Allowing you to set up shots at any angle, the Z Flip4’s FlexCam lets you live and create truly hands free. You can also harness Quick Shot to capture moments and selfies without opening your phone — or start a video on Quick Shot and transition to FlexCam without interruption. The Z Flip4’s upgraded cameras and a brighter sensor bring every scene to life in crisp color — whenever and wherever moments happen.

Customization on the Z Flip4 is unlike that of any other device, offering Cover Screen designs and functions that pair across your devices. Z Flip4’s redesign also gives you a more comfortable grip on your smartphone, with the edgier slimmer hinge and straightened edges offering a refined look and feel that matches seamlessly with its four iconic shade options — Graphite, Pink Gold, Blue and the signature Bora Purple.

To learn more about Z Flip4, the ultimate self-expression tool, take a look at the infographic below.

A stunningly large 7.6-inch Dynamic AMOLED display opens up the space you need to multitask like a pro, with apps optimized for the large-screen experience in order to help you unleash increased functionality anywhere you go. Furthermore, the intuitive new Taskbar gives you access to your favorite apps with just a swipe, providing you with smarter ways to multitask whether you’re switching full-screen apps through App Pair or viewing multiple windows at once.

When it’s time for fun, Z Fold4’s vivid, edge-to-edge screen with minimized bezels and a camera hidden under the display provides you with distraction-free viewing of your favorite movies and games — bright enough for outdoor use even on sunny days.

Check out the infographic below to see why the Samsung’s most powerful smartphone yet, Z Fold4, is a true multitasking powerhouse.

The Watch5 series has been designed to provide comprehensive and end-to-end personalized wellness experiences. Watch5 provides you with a wide range of end-to-end health metrics, including sleep monitoring and body composition measurement, while cutting-edge BioActive sensor technology provides in-depth monitoring of your heart rate, blood oxygen and even your stress levels.

Designed for those who love the great outdoors, Watch5 Pro is comprised of a range of premium materials for enhanced durability as well as the biggest battery seen in Samsung’s wearable lineup yet, making it a durable smartwatch that is built to last.

Check out how the new Watch5 series delivers more holistic health experiences in the infographic below.

Buds2 Pro’s 24bit Hi-Fi sound highlights the details that bring your music and entertainment to life, while 360 Audio delivers cinematic sound that feels large and intimate all at once. Designed with a more compact and ergonomic fit, you can enjoy comfortable audio experiences for longer, whether you’re listening through your favorite playlists or enjoying a movie marathon.

Furthermore, updated Intelligent Active Noise Cancellation (ANC) cuts out background noise better than ever while boosting the sounds you need from your calls and music, and Voice Detect helps you tune in better to in-person conversations even when you’re plugged in.

Take a look at the infographic below to learn more about Buds2 Pro.

“We’re dedicated to giving our Galaxy Watch community the tools, data and resources needed to not only understand their overall health and wellness better but to coach them on their journey,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With Samsung’s groundbreaking BioActive Sensor, we’re empowering users with the most complete picture of their health-related insights yet.”

Cutting-edge Sensor Technology To Better Understand You

With a growing desire to better understand and act on individual health goals, Samsung has set out to provide in-depth monitoring and practical data offering users the information they need to help them along their health and wellness journey. Galaxy Watch5 is equipped with Samsung’s unique BioActive Sensor that drives the next era of digital health monitoring. First introduced on the Galaxy Watch4 series, the BioActive Sensor uses a single unique chip that combines three powerful health sensors — Optical Heart Rate, Electrical Heart Signal and Bioelectrical Impedance Analysis — to deliver extensive readings that include heart rate, blood oxygen level and even stress level.¹ In addition, users can get a deeper understanding of their heart health by monitoring blood pressure² and ECG³ — right from their wrist.⁴ Since 2020, Samsung has expanded these capabilities to 63 markets including five new — Bolivia, Nicaragua, Réunion Island, Türkiye and Venezuela — to ensure that everyone can better track heart health every day.

With an increased surface area and more direct contact with your wrist, Galaxy Watch5 tracks health metrics now with even greater accuracy than Galaxy Watch4. Plus, its powerful 3-in-1 BioActive Sensor works in combination with the other sensors of Galaxy Watch5 series, including the newly introduced temperature sensor, to provide users with an in-depth understanding of their wellness. The temperature sensor uses infrared technology for more accurate readings, even if the temperature of your surroundings changes. This opens new possibilities for developers to expand their health and wellness options and for users to take advantage of all-new experiences.

Holistic Health Insights To Enhance Everyone’s Wellness Journey

Designed for everyday wins, Galaxy Watch5 offers a comprehensive end-to-end experience that goes beyond fitness activities and into the post-workout, rest and recovery process. The Body Composition measurement tool⁵ provides a complete snapshot of the user’s overall health, providing them with a tailored approach to set goals, guide them through personalized workouts and track progress. And when it’s time to rest, the Galaxy Watch5 series empowers users with recovery data, including post-cardio heart rate after an intense workout,⁶ and customized recommendations on water consumption based on sweat loss.⁷

A good night’s rest is important in wellness, and that’s why we’re helping users have a better night’s sleep.⁸ Understand sleep patterns through Sleep Scores that monitor stages of sleep, along with snore detection⁹ and blood oxygen levels. Achieve improved sleep habits with advanced Sleep Coaching,¹⁰ that gives a tailored month-long guided program. Through SmartThings integration, Galaxy Watch5 automatically sets connected lights, AC units and TVs to predetermined settings that make for an ideal sleep environment.¹¹ Users can sleep safe and sound knowing that the enhanced fall detection ensures an emergency contact is notified if you or your loved one stumbles at home or falls out of bed.¹²

No need to worry that your watch may run out of power or get damaged in rough terrain; Galaxy Watch5 comes with 13% larger battery¹³ and provides eight hours of sleep tracking with just eight minutes of charging, which is 30% faster than Galaxy Watch4. An extra layer of durability protects the Galaxy Watch5. This year, we’ve included our first smartwatch display featuring a Sapphire Crystal display, which offers a 60% harder outer layer,¹⁴ so your watch remains reliable in day-to-day use. Cue up your favorite song on Spotify with just your voice using Google Assistant. And coming soon, find your way using Google Maps from your wrist¹⁵ without a smartphone connection.¹⁶ Music and audio lovers will appreciate updates that include new apps like SoundCloud and Deezer.¹⁷ Additionally, One UI Watch4.5 offers a fuller typing experience, an easier way to make calls and a host of new accessibility features that make the Galaxy Watch more intuitive.

Galaxy Watch5 Pro, More Features and Greater Durability for the Outdoor Enthusiast

Created for those that love the great outdoors, the Galaxy Watch5 Pro is the newest addition to the Galaxy Watch portfolio. From hiking to cycling and beyond, Watch5 Pro is ready for the challenge thanks to its premium materials. It features enhanced Sapphire Crystal that better resists any wear and tear and a durable titanium casing that protects the display with a protruded bezel design. Galaxy Watch5 Pro also comes with an all-new D-Buckle Sport Band¹⁸ that offers rugged durability with a sleek and clean fit.

Built strong and built to last, Galaxy Watch5 Pro has the largest battery in a Galaxy Watch. It’s 60% larger than Galaxy Watch4, which is key to keeping up with you while you conquer a new route. Take advantage of GPX, that’s available for the first time on a Galaxy Watch. Head out on a hike and record and share it with fellow trail-lovers on the Samsung Health app with Route Workout. You can also download hiking and cycling routes as you practice for your next race or look to mix up your routine. As you hike or cycle, keep your eyes on the path and away from the map with intuitive Turn-by-turn directions.¹⁹ When you’re ready to head home, Galaxy Watch5 Pro will get you there easily with the Track back feature that takes you back the way you came.²⁰

Pricing and Availability²¹

The Galaxy Watch5 and Galaxy Watch5 Pro are available for pre-order in select markets starting on August 10, with retail availability starting August 26.

The Galaxy Watch5 offers a modern and minimalist design, and features that help you achieve more every day. It comes with all-new neutral color options that will turn heads, with the Large 44mm option available in Graphite, Sapphire and Silver and the Small 40mm option available in Graphite, Pink Gold and Silver which features a Bora Purple strap that pairs perfectly with the Galaxy Z Flip4. Galaxy Watch5 will start at $279 for the Bluetooth version and $329 for the LTE version.

For adventure seekers looking for durability, performance and style, the Galaxy Watch5 Pro is for you. It will be available in Black Titanium and Gray Titanium, with a 45mm display, starting at $449 for the Bluetooth version and $499 for the LTE version.

Galaxy Watch5 Golf Edition is the ultimate smart caddy that gives golfers direction and recommendations while they’re on the course. It comes with exclusive watch faces, a two-tone band and an unlimited membership on the Smart Caddie app. The Watch5 series Golf Edition comes in three sizes — Watch5 Large, Watch5 Small and Watch5 Pro, starting at $329 for the Bluetooth version.

Design your own watch by selecting the model, size, case color and strap for up to 1,032 unique combinations in the Galaxy Watch5 Bespoke Studio on Samsung.com.²² Now, users can build a watch that’s unique to them. With a greater selection of straps and faces, they can mix and match to express their personal style with the new Sport Band or share their support of Sustainable Development Goals with the Global Goals Band.²³

To learn more about the Galaxy Watch5 and Galaxy Watch5 Pro, please visit:

Galaxy Watch5: www.samsung.com/galaxy-watch5

Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

Galaxy Watch5 & Galaxy Watch5 Pro Product Specifications^{24, 25}

¹ These features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or treatment of any medical condition or disease. Availability of these features may vary by market or device. Requires Galaxy smartphone with Android 8.0 or later, 1.5GB RAM or more and the latest version of the Samsung Health app (version 6.22 or later).

² The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The BP app cannot diagnose hypertension, other conditions, or check for signs of a heart attack. This app can only be used for measuring in ages 22 and over. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.

³ The ECG feature is only available in select markets. The ECG app is not intended to replace traditional methods of diagnosis or treatment. The ECG app is not intended for users with known arrhythmias other than atrial fibrillation or users under 22 years old. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.

⁴ Due to market restrictions in obtaining approval/registration as a medical device, Blood pressure and ECG only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service countries). Check out www.samsung.com/apps/samsung-health-monitor for more information and latest update on service markets.

⁵ Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Do not measure your body composition if you have an implanted pacemaker or other implanted medical devices. Do not measure your body composition if you are pregnant. Measurement results may not be accurate if you are under 20 years old.

⁶ To measure, select your exercise before you start to workout.

⁷ To measure, select ‘Running’ on your watch and run at least 5km/h for at least 2.5km. Only for use with outdoor running.

⁸ Sleep features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice.

⁹ To record your snoring, wear your watch while you sleep and place your phone on a stable surface near your head, such as a nightstand, with the bottom of the phone pointed toward you.

¹⁰ For sleep pattern results, user must wear watch while they sleep for at least 7 nights and complete a survey.

¹¹ Requires the latest versions of Samsung Clock mobile app (v. 12.1.10.5 or higher), Samsung SmartThings mobile app (v. 1.7.59.23 or higher) and SmartThings Framework mobile app (v1.4.1 or higher). Available on smart devices that are registered to SmartThings.

¹² To notify an emergency contact, a network connection is required. GPS accuracy may be affected by obstructions to the satellite signal, such as buildings.

¹³ Compared to Galaxy Watch4.

¹⁴ When compared to Galaxy Watch4. Based on Vickers hardness measured with constant load of 200gf.

¹⁵ A network connection is required.

¹⁶ App availability may vary by market, operator or device. Subscription fees may apply for some apps.

¹⁷ App availability may vary by market, operator or device. Subscription fees may apply for some apps.

¹⁸ Do not store your device and the band near magnetic fields. Magnetic stripe cards, including credit cards, phone cards, passbooks and boarding passes, may be damaged by magnetic fields.

¹⁹ Provided when GPX format route file is imported for hiking and cycling, and route is set as target under Samsung Health settings.

²⁰ This feature must be enabled for hiking or cycling under Samsung Health settings.

²¹ Availability may vary by market or carrier. Supported models, colors, sizes and straps may vary depending on market or carrier.

²² Available on samsung.com in selected markets. The number of combinations available may vary depending on the market.

²³ Select interchangeable watch straps sold separately.

²⁴ Availability may vary depending on market, model and the paired smartphone.

²⁵ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

²⁶ Measured without health sensors.

²⁷ Measured without strap.

²⁸ Actual battery life may vary depending on network environment, usage patterns and other factors.

²⁹ Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and markets with compatibility subject to change.

³⁰ LTE connectivity only available in LTE models.

³¹ Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, operator or device brand.

Samsung Electronics announces today that it has made progress towards achieving the 2025 sustainability goals for the MX(Mobile eXperience) Business. Key initiatives include developing and incorporating recycled materials into products, designing more eco-conscious packaging and giving new life to older Samsung Galaxy devices to reduce e-waste.

Since announcing the Galaxy for the Planet vision at Unpacked in August 2021, Samsung has worked diligently to create new ways to recycle and repurpose resources that would otherwise become harmful waste, minimize its environmental footprint and inspire innovation that helps preserve the planet. Today, Samsung is sharing the progress so far on its sustainability journey.

“Samsung is taking consistent and impactful actions that help protect people and the planet. We marry sustainability and innovation in everything we do,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “I am proud of our progress to date. At the same time, it’s been a humbling experience that enables us to continue on our journey towards achieving our sustainability vision with even more conviction and rigor than before.”

Expanding the Use of Recycled Materials to the Galaxy Z Fold4 and Galaxy Z Flip4

Developing new, recycled materials is a key focus area for Galaxy for the Planet. The more Samsung recycles, the more resources it preserves. While repurposing materials into Galaxy devices presents many challenges, the benefits for the planet make it well worth the effort.

Samsung designed the new Galaxy Z series and Galaxy Buds2 Pro with repurposed fishing nets, or ghost nets, that could otherwise end up in the ocean.

First integrated into the Galaxy S22 series in February 2022, today there are eleven Galaxy devices that use repurposed fishing nets including Galaxy Book2 Pro series and Galaxy Tab S8 series as well. By repurposing abandoned fishing nets into a high-performance material for Galaxy technology, Samsung helps to minimize the effects of plastic pollution — 640,000 tons of fishing nets are abandoned and pollute the world’s oceans every year.¹

Repurposing discarded fishing nets is only one example of Samsung’s advancements in increasing its use of recycled materials in its products.

Samsung has incorporated eco-conscious materials including repurposed fishing nets, post-consumer materials (PCM) or bio-based resin into 90% of Galaxy devices launched in the past year.² For the Galaxy Buds2 Pro, more than 90% of the plastic components are made with partly* recycled materials.³

This process requires complex engineering and technical skills to ensure the overall quality, safety and reliability of all new materials for Samsung’s innovative technologies. Samsung plans to make further investments in research and development to source and transform other, new materials for use in Galaxy products and to increase the presence of recycled materials in each device. 

Changing the Way Galaxy Products Are Packaged

Samsung set a goal to eliminate all single-use plastics in mobile product packaging by 2025, and the company has already reduced a sizeable amount of single-use plastics in its current packaging for Galaxy smartphones including the new Galaxy foldables. Samsung will explore more ways to eliminate single-use plastics in packaging by assessing every aspect of its packaging designs, down to the smallest of details.

Starting with the launch of the Galaxy S22 series, Samsung now uses 100% recycled paper for flagship product packaging.

By doing so, Samsung will be able to save the equivalent of nearly 51,000 trees⁴ with the Galaxy S22 series and the new Galaxy Z series this year.

Samsung has also reduced the volume of packaging for Galaxy Z Flip4 by 52.8% and for Galaxy Z Fold4 by 58.2% respectively compared to the first-generation Galaxy foldables. By reducing each device package’s volume, Samsung ultimately reduces its environmental footprint in transporting these units using trucks, planes and ships. The company estimates that this reduction in packaging volume equates to a reduction in carbon emissions from transportation of approximately 10,000 tons by the end of 2022.⁵ In addition to continually evolving packaging for flagship smartphones, Samsung will expand eco-conscious packaging to other product categories.

Scaling Solutions That Reduce E-waste

More than ever, reducing e-waste is crucial to advancing a circular economy that preserves and repurposes the planet’s finite resources. According to the World Economic Forum, 57 million tons of e-waste was generated in 2021, and it is expected to grow by 2 million tons per year.⁶

To address this, Samsung has been expanding the Galaxy Upcycling program, which gives new life to older Galaxy smartphones. Through Galaxy Upcycling at Home,⁷ Samsung repurposes smartphones with a simple software update that turns them into smart home devices that support everyday needs, such as childcare and pet care.

An important part of Galaxy Upcycling is ensuring that these sustainable practices not only support the environment but also improve people’s lives. The company also upcycles secondhand Galaxy devices into medical diagnosis equipment called EYELIKE fundus cameras that provide necessary eye care services in underserved communities. This program has already upcycled hundreds of Galaxy devices and provided basic eye care for over 13,000 patients in Vietnam, Morocco, India and Papua New Guinea.

The Path Forward

Samsung has set clear sustainability goals by scaling solutions across its business. Whether it is repurposing discarded fishing nets for Galaxy devices, striving to achieve plastic-free packaging or moving us forward to achieve zero waste to landfill and zero standby power of smartphone chargers, Samsung is realizing its Galaxy for the Planet vision one step at a time.

There will be more challenges along the way, but Samsung will hold itself accountable and continue to report progress on its mission to effect positive change and inspire others to protect the planet for generations to come.

¹ FAO and UNEP.

² By number of models. This includes Galaxy smartphones, tablets, laptops and wearables Samsung launched globally from September 2021 to August 2022. There are 37 models launched globally during this period and 34 models include at least one component that is made of recycled materials or bio-based resin.

³ More than 90% of all the plastic components of Galaxy Buds2 Pro are made of partly recycled materials. 29 grams of plastics are used in the Galaxy Buds2 Pro in total, and components weighing more than 27 grams are made with partly recycled materials. Each of these components contains at least 20% of either discarded fishing nets (ocean-bound plastic) or post-consumer materials. Recycled fishing nets are used in three internal components of the cradle case in its bracket deco front, bracket battery holder and bracket-PCB. Post-consumer recycled materials are used in eight exterior components. Four components in both Ear Buds in its case front left/right, case rear left/right. And four components in the cradle case in its deco front, case-upper, case-upper inner and case-lower.

⁴ A 30-year-old pine tree can produce 59 kg of paper.

⁵ This is calculated based on ISO 14040:2006 and 14044:2006 standard, using Ecoinvent 3.8 database for transportation of SM-F700F, SM-F721B, SM-F900F and SM-F936B models from Korea to Europe.

⁶ World Economic Forum, “This year’s e-waste to outweigh Great Wall of China,” October 18, 2021. https://www.weforum.org/agenda/2021/10/2021-years-e-waste-outweigh-great-wall-of-china/.

⁷ Galaxy Upcycling at Home is available in the US, the UK and Korea currently and availability may vary by carrier. This feature is available on all Galaxy S, Note and Z series released since 2018(Galaxy S9, Galaxy Note9 or later) running Android 9 and above. More devices will be supported in the future.

*The content has been revised as of January 30, 2023 to provide more accurate information. 

“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”

As a testament to Samsung’s dedication to superior craftsmanship, every component in both form factors has been thoroughly analyzed to deliver a truly optimized experience to ensure that every consumer has a device to fit their needs. The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery¹ and expanded customization, while maintaining its ultra-compact design. The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Galaxy Z Flip4, the Ultimate Self-Expression Tool Inside and Out

The Galaxy Z Flip4 enhances our users’ favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.

Shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam.² These can even be enjoyed on users’ favorite apps.³ Thanks to Samsung’s partnership with Meta, FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp and Facebook. Do more than ever with Z Flip4 by taking high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video — ideal for content creators and vloggers. The users are now able to take selfies in Portrait Mode and see preview in actual photo ratio when using Quick Shot. With an upgraded camera equipped with a 65 percent brighter sensor⁴ powered by the Snapdragon^® 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable — day or night.

Z Flip4 is crafted to go truly hands-free — doing more without ever opening the phone. Make calls, reply to texts, unlock the car⁵ and even control the SmartThings Scene widget,⁶ all from the Cover Screen.

Galaxy Z Flip4 can capture, watch and connect longer between charges with the expanded 3,700mAh battery.⁷ With Super Fast Charging, now supported on Z Flip4, charge up to 50 percent in around 30 minutes,⁸ keeping users connected when they’re running low.

With the slimmer hinge, straightened edges, contrasting hazed back glass and glossy metal frames, the design is our most refined yet. The users can fully customize the Z Flip4 inside and out, with Galaxy Themes on both Cover and Main Screen to complement their style with custom fonts, icons and designs. Plus, users can create their own Cover Screen with new clock designs and backgrounds in various formats such as images, GIFs and even video.⁹

Galaxy Z Fold4, a Multitasking Powerhouse With Ultimate Performance

The Galaxy Z Fold4 is the result of Samsung Galaxy’s enduring smartphone innovation and our most powerful smartphone yet. Z Fold4 combines Samsung’s collective mobile technology expertise to create a device with increased functionality whether opened, closed or in Flex mode.¹⁰ Furthermore, it is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Multitasking on Z Fold4 is easier than ever, so users can get more done on the move. The new Taskbar¹¹ provides a layout similar to your PC, offering access to your favorite and recent apps. Multitasking is also more intuitive, thanks to new swipe gestures.¹² Instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask.¹³

Samsung’s partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail now support drag-and-drop, allowing users to quickly copy and paste links, photos and more from one app to another. With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call.¹⁴ Microsoft’s full Office suite and Outlook take advantage of the foldable display, providing more information on the screen and faster ways to interact with the content. The multitasking experience is complete with S Pen¹⁵ functionality, enabling on-the-go drawing and notetaking with streamlined storage inside the Standing Cover with Pen case¹⁶.

Galaxy Z Fold4 takes stunning photos and videos with an upgraded 50MP wide lens and 30X Space Zoom¹⁷ lens. A variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview and Rear Cam Selfie are custom-built to take advantage of the unique form factor for increased capturing flexibility. And with the larger pixel size, a 23 percent brighter sensor,¹⁸ and enhanced processing power, users can capture clear images even at night.

Content is even more immersive and distinctive on the 7.6-inch Main Screen¹⁹ with a brighter screen, a 120Hz adaptive refresh rate²⁰ and a less visible Under Display Camera (UDC) featuring a new scatter-type sub-pixel arrangement. Popular social media apps like Facebook are optimized for the large-screen experience to make content more enjoyable. Or open your favorite streaming entertainment service apps like Netflix²¹> and watch hands-free with Flex mode. For non-optimized apps, users can even control the device without disrupting the content with the new Flex Mode Touchpad,²² offering accuracy while pausing, rewinding and playing videos or zooming in and out of content while the device is in Flex mode.

Games are snappier too thanks to the powerful Snapdragon® 8+ Gen 1 Mobile Platform and hyper-fast 5G.²³ With a slimmer hinge, lighter weight and even narrower bezels, the wider screen enables easier one-handed interactions while using the Cover Screen.²⁴

Samsung continues its barrier-defying innovation journey to deliver the level of durability consumers expect, both in and out. With our Armor Aluminum frames and hinge cover along with exclusive Corning^® Gorilla^® Glass Victus^®+ on the Cover Screen and rear glass, Z Flip4 and Z Fold4 are our toughest foldables ever. Durability of the Main Screen panel is also enhanced thanks to the optimized layer structure, helping to reduce damage from external shock. In addition, both Z Flip4 and Z Fold4 are equipped with IPX8²⁵ water resistance, so users can worry less if they get caught in the rain.

Galaxy Buds2 Pro, Premium Design With the Ultimate Listening Experience

Joining the Galaxy Z series are Galaxy Buds2 Pro — Samsung’s new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio,²⁶ which offers high-dynamic range helping you feel connected to the content you’re listening to with crystal-clear resolution. With the new Samsung seamless codec,²⁷ quality music is enabled to transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

The new compact, ergonomic design is 15 percent smaller,²⁸ with a secure fit that is engineered to prevent rotation, making it the perfect fitness companion. Take calls on-the-go with powerful ANC²⁹ to eliminate outside noise. The new Buds2 Pro allows users to escape into their own world and simultaneously stay connected to their life.

When you need to answer an urgent call while enjoying a gaming session or a movie on your tablet, the Buds2 Pro can seamlessly switch the audio connection to your phone with a touch of a finger. The Buds2 Pro now features Auto Switch³⁰ to provide effortless transition from your favorite TV Show to take a call from your loved ones.

And if you happen to misplace your Buds2 Pro on your commute SmartThings Find now makes locating them fast and easy whether they’re inside their cradle or not.

Galaxy for the Planet

Since the launch of the Galaxy S22 series, Samsung has incorporated recycled materials not just in our packaging, but also in the hardware of our new products. These are the first steps in our Galaxy for the Planet initiative, which includes our continued incorporation of recycled plastics and the creation of new materials in partnership with leading sustainability partners. As we continue to pursue innovations in sustainable manufacturing, we are proud to announce that more than 90 percent of the new Galaxy Buds2 Pro is made with recycled materials.³¹ The new Galaxy Z series also incorporates ocean-bound plastics into key components and 100 percent recycled paper for its packaging. We also reduced volume of the packaging up to 58 percent³² compared to the first-generation Galaxy foldables. This equates to an avoidance of approximately 10,000 tons of carbon emissions from transportation this year.³³

Availability

Galaxy Z Flip4 complements users’ styles with premium designs in legacy colors: Bora Purple and Graphite, and new colors: Pink Gold and Blue>.³⁴ The expanded Galaxy Z Flip4 Bespoke Edition³⁵ now available in 28 countries worldwide, offers glass colors and frame options that provide 75 combinations to choose from, allowing customers to completely control the look of their device. Samsung is also offering Bespoke Upgrade Care³⁶ for Galaxy Z Flip4 Bespoke Edition users, so they can change their device color whenever they want to. The Galaxy Z Fold4 and Standing Cover with Pen³⁷ case are offered in refined colors that include Graygreen, Beige and Phantom Black.³⁸ Additionally, Galaxy Z Fold4 is available in Burgundy and additional storage capacity options up to one terabyte, exclusively on Samsung.com.³⁹

Galaxy Buds2 Pro comes in three all-new soft and neutral hues that perfectly complement with the new foldables — Graphite, White and Bora Purple.

The Galaxy Z Flip4, Z Fold4 and Buds2 Pro will be available for pre-order beginning August 10 with general availability starting August 26 in select countries.

Customers who pre-order either Galaxy Z Flip4 or Galaxy Z Fold4 will receive one complimentary year of Samsung Care+, delivering protection against drops or cracked screens with Samsung expert support in 51 countries.⁴⁰

For more information about Galaxy Z Flip4 and Z Fold4, visit www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/global/galaxy/.

​¹ Compared to Galaxy Z Flip3 5G.

​² FlexCam refers to camera experience using Flex mode. Flex mode supported at angles between 75° and 115°.

​³ Compatibility may differ by application.

​⁴ Compared to Galaxy Z Flip3 5G.

​⁵ Feature available on Samsung Wallet. Samsung Wallet availability and launching of specific features may vary by market and user’s device model and are subject to change. Digital Automobile Key services available on select markets and device models.

​⁶ SmartThings Scene must be enabled in the SmartThings application.

​⁷ Compared to Galaxy Z Flip3 5G. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,595mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

​⁸ Super Fast Charging available when using 25W or higher adapter. Results from internal Samsung lab tests, conducted with 25W Travel Adapter while it has 0% of power remaining, with all the services, features and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions and other factors. Travel Adapter sold separately. Use only Samsung-approved chargers and cables.

​⁹ For video, resolution from 176×144 (qCIF) to 1920×1080 (FHD), up to 15 seconds playback time and maximum 100MB size is supported.

​¹⁰ Flex mode supported at angles between 75° and 115°.

​¹¹ Taskbar feature supported on the main screen only.

​¹² Requires activation of Labs in Settings.

​¹³ Certain applications may not support Multi Active Window or App Pair.

​¹⁴ Availability and supported apps for Live sharing may vary by country and device. Users may need to update YouTube and Google Meet to its latest version. Some of Live sharing supported apps may require specific subscription conditions.

​¹⁵ S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4 (including those by other manufacturers) may damage the screen.

​¹⁶ S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

​¹⁷ 30X Space Zoom includes 3x Optical Zoom and 30x digital zoom with AI Super Resolution technology. Zooming in past 3x may cause some image deterioration.

​¹⁸ Compared to Galaxy Z Fold3 5G.

​¹⁹ Measured diagonally, Z Fold4’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

​²⁰ Screen refresh rate varies depending on the app used, and certain apps may not support up to 120Hz.

​²¹ Netflix streaming membership required.

​²² Requires activation of Labs in Settings.

​²³ 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.

​²⁴ Compared to Galaxy Z Fold3 5G.

​²⁵ IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

​²⁶ Samsung Galaxy device with One UI 4.0 or higher is required. 24-bit audio support may vary depending on the application.

​²⁷ Samsung Galaxy device with One UI version 4.0 or higher is required.

​²⁸ Compared to the dimensions of Galaxy Buds Pro.

​²⁹ Cancellation performance has improved 40% compared to Galaxy Buds Pro (50-1kHz average)

​³⁰ Auto Switch feature for Samsung TV is only available on Samsung TVs launched Feb 2022 or later after getting a firmware update from Jul 2022. Auto Switch with TV is only available for making and receiving phone calls.

³¹ More than 90% of all the plastic components of Galaxy Buds2 Pro are made of partly recycled materials. 29 grams of plastics are used in the Galaxy Buds2 Pro in total, and components weighing more than 27 grams are made with partly recycled materials. Each of these components contains at least 20% of either discarded fishing nets (ocean-bound plastic) or post-consumer materials. Recycled fishing nets are used in three internal components of the cradle case in its bracket deco front, bracket battery holder and bracket-PCB. Post-consumer recycled materials are used in eight exterior components. Four components in both Ear Buds in its case front left/right, case rear left/right. And four components in the cradle case in its deco front, case-upper, case-upper inner and case-lower.

​³² The package volume of Galaxy Z Fold4 and Galaxy Z Flip4 has been reduced by 58.2% and 52.8% respectively compared to the Galaxy Fold and Galaxy Z Flip.

​³³ Calculated based on ISO 14040:2006 and 14044:2006 standard, using Ecoinvent 3.8 database for transportation of SM-F700F, SM-F721B, SM-F900F and SM-F936B models from Korea to Europe.

​³⁴ Available colors may vary by market, carrier and retailer.

​³⁵ Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red. Color availability may vary depending on country, region, or carrier. Bespoke Edition only available on Samsung.com. Please allow 3 to 4 weeks (estimate) for delivery.

​³⁶ Users can get their panel replaced with additional service fee. Frames are not swappable. Provided service and service fee may vary by country or region.

​³⁷ Accessories sold separately.

​³⁸ Available colors may vary by market, carrier and retailer.

​³⁹ Actual storage availability may vary depending on pre-installed software. Online Exclusive colors need special production. Please allow 3 to 4 weeks (estimate) for delivery.

​⁴⁰ Terms and conditions apply. Samsung Care+ coverage, service type and redemption may vary by country (region) and deductibles (service fee) may apply. For detailed Samsung Care+ information, please visit www.samsung.com/samsung-care-plus/.

* The content has been revised as of January 30, 2024, to provide more accurate information

For over a decade, Samsung Galaxy Unpacked events have been the culmination of innovation, engineering and celebration — bringing together Galaxy community from all over the world to unveil the latest Samsung Galaxy innovations.

Since its inception in 2009, Unpacked has been more than just a new product launch. It’s an event that unites Samsung fans and recognizes the hard work from thousands of employees that goes into each new product. Samsung fans have tuned into Unpacked events to experience the next generation of Galaxy innovations that make up the true spirit of Samsung and push the mobile industry forward.

As the world opens up to new experiences, we are reimagining Unpacked through the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not just to innovate the new technologies but also to innovate our marketing approach. To accomplish this, we will ensure that the Galaxy experience is open to everyone.

I can’t wait to see how Galaxy community responds to new foldable launches. We will see you on August 10!

[SUMMARY OF TEASER CAMPAIGNS]

A Greater Galaxy Experience

Leading up to the next Unpacked experience, we’re launching the greater than campaign today that teases a world made greater than before with the imminent launch of the new foldable devices. The universal greater than symbol (>) represents how our foldables’ unique form factor doesn’t just change shape, they change how we interact with our devices.

Defying expectations of what smartphones are capable of yet again, Samsung is bringing new ways to work, play and capture life through this new series.

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Bringing the Best of Hybrid

This year’s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better.

Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.

The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.

The Best Is “Yet to Come”

In a nod to our iconic product colorway Bora Purple, embracing diversity and optimism, we’re painting the town purple. Samsung and BTS will partner for an unmissable trans-Atlantic premier of ‘Yet to Come’ foldable video on August 10.

The full version of the video will premiere at 4 p.m. EDT in several popular districts, including in Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognizable screens worldwide.

But that’s not all. We have so much in store for you, not to mention some amazing new products to show you — so stay tuned, it’s going to be one to remember.

Watch Unpacked on Samsung Newsroom India, Samsung.com and Samsung’s YouTube channel on August 10, 2022, at 6.30 pm IST.