Join Samsung Galaxy Unpacked 2021 on April 28 and discover the most powerful Galaxy yet. The event will be available at Samsung Newsroom India and Samsung Youtube at 10 a.m. ET or 7.30 p.m. IST.

Ahead of the latest Unpacked event, Samsung has released an intriguing teaser trailer to set the scene for the virtual unveiling. Take a look at it below.

Stay tuned to Samsung Newsroom to get regular updates ahead of the event as well as the latest device information and multimedia resources.

“Each Unpacked is a milestone in Samsung’s year,” said Stephanie Choi, Senior Vice President and Head of Marketing Team of Mobile Communications Business at Samsung Electronics. “As a leading pioneer of new mobile experiences, we’re always excited to unveil the groundbreaking innovations that will set the standard for what our devices can do in our mobile-first world. Unpacked is our opportunity to share our vision for the future with millions of people around the globe.”

Unpacked’s Meaningful Heritage

In the weeks leading up to Unpacked, media coverage and social platforms are always abuzz with anticipation as people speculate about what will be announced.

Unpacked is more than a press conference or flashy showcase of new technology. Each one is the culmination and meaningful celebration of the hard work of thousands of people at Samsung Mobile. It brings Samsung employees, fans, partners and key members of the tech industry together and allows us to demonstrate new experiences in relatable and engaging ways that cannot be replicated by rumors and speculation.

And while each Unpacked is unique, they are all built on the heritage of what the event means to all those involved. Planning and successfully executing each one is a massive undertaking that is many months in the making.

Samsung is well-versed in pulling off sensational moments to launch its products, but the pandemic posed a host of new and unusual challenges to the making of Galaxy Unpacked 2021. Mary Lee has led the production of Unpacked events for the last five years — since the launch of Galaxy S7 — and she shared some behind-the-scenes details on how she and her team brought the 2021 event to life, in spite of the hurdles along the way.

“Unpacked is the first time we show off everyone’s hard work, so I consider it to be a great privilege, honor and responsibility to oversee these launch events,” Lee said. “With the 2021 event, communication was key to maintaining collaboration and keeping workstreams moving forward — we had an amazing team that helped push things along.”

The January 2021 event saw the return of Unpacked’s famous giant, cube-shaped symbol. The iconic emblem has represented Unpacked since the first event in 2009 but has been noticeably absent the last few years. As a nod to the legacy of Unpacked, and to generate excitement for the show, this year Samsung brought the well-known 3-D symbol back to the stage for the unveiling of the Galaxy S21 series.

Pandemic Production Challenges

The familiar icon may have returned, but the format of this year’s event was a vast departure from the 2009 Unpacked where it first debuted. The ongoing COVID-19 pandemic required the show to be virtual and made the production process complex. There were limits on the number of people allowed inside during filming and all participants had to wear latex gloves and face shields on top of their face masks. Stringent social distancing practices were also enforced, including a mandate that all meals be taken in isolation. Though these protocols presented logistical challenges, Lee credits the careful measures with ensuring everyone remained healthy throughout production.

“COVID-19 restrictions varied enormously around the world, so creating the Galaxy S21 Unpacked required a huge team effort across many countries and time zones,” she said. “Despite the challenges, we worked hard to deliver the best possible unveiling experiences for our audience. We brought the Galaxy ecosystem to life with engaging visuals and product demonstrations and we recreated the hands-on moments of a live event with hands-on videos that examined the devices in detail.”

The Upside of Going Digital

Going virtual and shooting in advance also helped transcend some of the typical limitations of a physical event. It afforded the event’s speakers, some of whom were Samsung employees stepping outside of their comfort zone when talking on stage, the benefit of multiple takes. Presenters were able to practice and work through their nerves, so they could have a more natural presence on camera.

Galaxy Unpacked 2021 debuted a slew of new products and experiences designed to make everyday life epic and, although it just wrapped, Lee and her team are already masterminding Samsung’s next event.

“We’re always looking at new and exciting ways to evolve Unpacked going forward,” she said. “Right now, we’re gathering feedback and lessons learned, so we can begin planning our next launch.”

2021 is just getting started and more exciting Samsung innovation lies ahead. Stay tuned — the next epic unveiling may be happening sooner than you think.

What started in 2009 with the launch of the Samsung Jet, has now blossomed into one of the most anticipated tech events of the year. Since then, Unpacked events have generated excitement among consumers around the world, helped set the pace for the industry and cemented Samsung as a leader in mobile innovation.

Samsung has showcased its innovative spirit with new product and partnership announcements and exciting, interactive presentations. At Galaxy S7 Unpacked in February 2016, audiences were provided with their own Gear VR set to see the demonstration via an immersive viewing experience. And at Unpacked in 2019, Samsung announced that it was partnering with Microsoft on Note10 as part of its efforts to create a more seamless Galaxy ecosystem experience.

Unpacked has undergone a digital transformation to keep media and Galaxy fans informed about upcoming mobile innovations throughout the pandemic. Virtual Unpacked events since the Galaxy Note20 series in August 2020 have allowed Samsung to reach a wider global audience and experiment with stunning new visuals and stage effects.

As the world continues to change in the face of new challenges, so too, will Unpacked events. Let’s take a walk down memory lane and look at Samsung’s most celebrated product launches. Check out the infographic to see a history of Samsung’s Unpacked events and the main products they revealed to Galaxy fans.

Join Samsung Galaxy Unpacked 2021 on January 14, 2021. Check out the trailer to get a glimpse of the surprises that lie ahead.

Learn more about the new experiences that are built to make your everyday life epic at Samsung Galaxy Unpacked 2021, which will be broadcast on Samsung Newsroom India, Samsung.com at 10 a.m. EST or 08:30 p.m. IST.

Visit Samsung Newsroom India for regular updates ahead of the event.