Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.[1]

In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise color expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,[2] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com.

About DC Studios
DC Studios, a newly formed division of Warner Bros. Discovery, is committed to building a long-term creative architecture to realize the power and wonder of the DC Universe across film, TV, animation and gaming under a single banner. Fueled by eight trailblazing decades of DC Comics, the Company is collaborating with key divisions throughout the WBD family – and innovative artists and storytellers from around the world – to bring DC’s rich trove of powerful stories and globally beloved characters to life within a single unified DCU that spans every platform and medium worldwide. Kicked off last summer with James Gunn’s acclaimed blockbuster Superman, the next chapter of this dynamic, all-new DCU will bring a range of stunning new characters and worlds to screens across the globe – from the intergalactic cops of Lanterns, to the chilling Gotham anti-hero of Clayface, to the compelling young hero at the heart of this summer’s hugely anticipated big-screen epic Supergirl – inviting fans and newcomers alike to experience a bold new vision of one of the biggest, most enduring and grandest stories ever told.

[1] Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.

[2] Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.

“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”

To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”

This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.

Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.

For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 

About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.