Samsung, India’s largest consumer electronics brand, today teased its upcoming AI-powered laundry specialist designed specifically for the Indian market. With the new launch, Samsung is set to revolutionize the laundry experience of Indian consumers.

The new, AI-powered washing machine will seamlessly blend advanced technology into daily routines, promising to transform the way laundry is done by making it easier and more efficient. This launch aligns with Samsung’s vision to redefine convenience and empower consumers to “do less and live more.”

Samsung has a stellar legacy of driving washing machine innovation since 1974 when its first washing machine was introduced. The company launched its first automatic washing machine in 1979, which simplified laundry by combining washing and spinning with a single touch. In 1997, Samsung launched the front-loading washing machine, which minimized fabric damage and enabled high-temperature washing, which set a new standard for garment care.

In 2008, Samsung revolutionized cleaning with the launch of the Ecobubble washing machine, the first washing machine to use bubble technology to ensure powerful cleaning. This innovation was followed by the Activ Dualwash technology in 2014, which enhanced convenience for consumers with its unique wobble technology and built-in sink, making pre-treatment of clothes easier than ever.

Continuing its tradition of innovation, Samsung introduced the FlexWash washing machine in 2017, offering unprecedented flexibility with dual washers, designed to cater to diverse laundry needs. By 2021, Samsung had set a new benchmark in smart laundry solutions with the launch of India’s first AI-enabled Ecobubble washing machine, integrating advanced AI technology to redefine the laundry experience for Indian households.

Samsung has always been at the forefront of innovations and in its journey to make a difference, it is ready to unveil the next era of laundry care with its latest washing machine expected to launch at the end of this month.

Samsung, India’s largest and most trusted consumer electronics brand, unveiled its Ecobubble^TM range of fully automatic top load washing machines to complement modern lifestyle laundry needs while making washing clothes more efficient. With and Digital Inverter Technology, this range is designed to ensure up to 20% better fabric care while saving energy during each wash.

Ecobubble is a perfect blend of Samsung’s BubbleStorm and DualStorm technologies to offer a superior wash quality. While BubbleStorm mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration, DualStorm pulsator creates a strong water flow inside the drum for effective cleaning.

The new range, with Hygiene Steam with in-built heater washes clothes at 60°C to eliminate up to 99.9% bacteria from the fabric. Not only that, it is effective in removing stubborn and oily stains from clothes without the need of any time-consuming pre-treatment.

Engineered to make laundry chores less tedious, the SuperSpeed^TM technology washes each load in just about 29 minutes, cutting laundry time by 40%.

“At Samsung, we focus on introducing innovative products that add value to users’ lives by providing a connected living experience. The new Ecobubble^TM range is designed to cater to the growing consumer demand for anti-bacterial, energy-efficient and large-capacity washing machines. With multiple best-in-industry features, we are confident that the new range will address the needs of the consumers,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The new range of Ecobubble^TM fully automatic top load washing machines can be monitored and controlled anytime and anywhere by connecting the machine to the Samsung SmartThings App using Wi-Fi. It comes with features such as Laundry Recipe for selecting optimal wash cycle, Laundry Planner for scheduling the laundry and HomeCare Wizard for energy monitoring and troubleshooting. SmartThings App offers additional wash programs including the ‘Sari’ cycle which has been specially curated for India.

The new line-up also comes equipped with a unique SpaceMax^TM technology which creates more space inside without increasing the external dimensions. It is available in 9kg and 10kg capacities.

The Digital Inverter Technology saves up to 40% energy and reduces the noise significantly during washing cycles and offers long lasting durability. The Digital Inverter Motor in the new line up comes with a 12-year warranty.

Design & Colors

The Ecobubble^TM fully automatic top load washing machine range will have a modern design with rear control panel and will be available in five colours – Black Caviar, Rose Brown, Dark Gray, Lavender Gray and Light Gray; with Rose brown and Dark gray as completely new color introductions.

Price & Availability

The new range will be available at a starting price of INR 19,000 going up to INR 35,000 from September 08, 2022.

Select models will be available on Samsung’s official online store Samsung Shop, retail stores, and other ecommerce platforms such as Amazon and Flipkart.

Warranty and Offers

Features of Samsung’s new Ecobubble^TM Fully Automatic Top Load Washing Machine Range

Ecobubble^TM Technology

Wash faster and more effectively with Ecobubble^TM – a combination of two core features BubbleStorm and DualStorm pulsator. BubbleStorm enables 2.5X faster detergent penetration whereas DualStorm pulsator creates strong water current inside the drum to effectively clean clothes.

Hygiene Steam

Hygiene Steam deep cleans clothes by releasing steam from the bottom of the drum and making the laundry thoroughly saturated. Hygiene Steam removes ingrained grime and 99.9% of bacteria and allergen. The laundry gets an intensive and hygienic clean with hot water and steam at 60°C to sanitize clothes and remove stubborn and oily stains.

Smart Control with Wi-Fi

By connecting the machine to the SmartThings App using Wi-Fi, the laundry experience becomes simple and fun. Laundry Recipe feature gives recommendations for optimal wash cycles based on information such as color, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best. At the same time, Laundry Planner enables users to schedule the end time of their laundry. The HomeCare Wizard not only helps in monitoring energy consumption, but also alerts users about potential problems and provides quick troubleshooting.

SuperSpeed

This feature enables users to cut the normal laundry time by up to 40% and get clothes thoroughly clean. Super Speed washes a load in just 29 minutes. SuperSpeed ensures powerful cleaning and the rinsing time is shortened using this technology by accelerating the spin speed.

SpaceMax

The 9 and 10 kg variants of the new range will come with SpaceMax technology. This unique technology creates more space inside without increasing the external dimensions of the machine.

Digital Inverter Technology

Digital Inverter Technology utilizes a brushless motor with strong magnets for a powerful performance and less noise while consuming 40% less energy than a conventional motor. It is built using high-quality components and outstanding mechanical engineering. This is backed by a 12-year motor warranty that guarantees the long life of your washing machine.

Samsung, India’s largest and most trusted consumer electronics brand, today announced the launch of its 2022 range of artificial intelligence enabled bi-lingual AI EcoBubble fully automatic front load washing machines. The new line-up comes with all new AI Wash feature for an effortless laundry experience and larger capacity models going up to 12 kg, as consumers shift their preference to bigger washing machines.

The latest range will be available across all retail partners, on Samsung’s official online store Samsung Shop, Amazon and Flipkart starting May 10, 2022.

With this launch, Samsung has introduced a limited period ‘The Big Laundry Offer’ to provide consumers purchasing Samsung AI EcoBubble washing machines in 7 kg, 8 kg and 9 kg capacity with an exciting opportunity to get up to 25% off. Consumers will also get an additional cashback of up to 17.5% on 8 kg and 9 kg models and up to 12.5% on 7 kg models. This offer is valid across retail stores till June 10, 2022.

The 2022 washing machine line-up, with 40 models, comes with intelligent features such as AI Wash, Air Wash Technology and Super Speed Cycle that take the consumers’ laundry experience several notches higher.

AI Wash uses sensors to sense the laundry’s weight and level of soiling, and optimizes the amount of water, detergent and rinsing time, using Machine Learning. The unique Air Wash Technology deodorizes and sanitizes your clothes without washing them with water. It removes 99.9% bacteria and unpleasant odors using just heated air that leaves your clothes feeling like they have been freshly dry-cleaned. The Super Speed Cycle, on the other hand, reduces laundry time drastically by shortening the rinsing time using Speed Spray and accelerating spin speed to quickly spin-dry clothes.

AI EcoBubble is India’s first washing machine that learns user behaviour and suggests the most preferred wash cycle, providing ease of use by eliminating the need to juggle through multiple options. This smart Internet of Things (IoT) enabled washing machine line-up can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.

When connected with the Samsung SmartThings App, AI EcoBubble washing machines provide best wash options basis 2.8 million big data points. To make the laundry experience more effective and simple, Laundry Planner enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best. Going Out Mode helps in delaying the end time and prevents clothes from being left in the washer for too long. In addition, HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.

“Consumer convenience is at the core of our innovation strategy and we are committed to providing them with smart home appliances that simplify their lives. Our new AI-enabled bi-lingual washing machine line-up is a breakthrough innovation that leverages the advances in Machine Learning to offer simple, intelligent and personalized laundry solutions to consumers. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The 2022 line-up of washing machines come equipped with Samsung’s proprietary EcoBubble and QuickDrive technology that helps save time and power while providing 45% extra fabric care. Ensuring high standards of cleaning and hygiene, all new models come with Hygiene Steam technology that is capable of removing ingrained dirt and 99.9% of bacteria and allergens.

Price, Availability, Offers & Warranty

The new line-up of washing machines will be available across all retail partners in India, on Samsung’s official online store Samsung Shops, Amazon & Flipkart from May 10, 2022 from a starting price of INR 41,600.

Consumers will get 3-years warranty on AI EcoBubble washing machines.

Under the ‘The Big Laundry Offer’, from May 10 to June 10, 2022, consumers purchasing Samsung AI EcoBubble washing machines in 7 kg, 8 kg and 9 kg capacity can get up to 25% off. Consumers will also get an additional cashback of up to 17.5% on 8 kg and 9 kg models and up to 12.5% on 7 kg models.

Consumers buying the new washing machine range can also get easy financing options such as no cost EMI and EMIs starting as low as INR 990.

Features of Samsung’s AI-powered Washing Machines

AI Control

Samsung continues to innovate by creating advanced laundry solutions that are flexible and powered by intelligent AI technology, to ensure a connected and seamless laundry experience. The AI controls provide smart solutions like Laundry Recipe, Laundry Planning, HomeCare Wizard and location-based recommendations to make doing the laundry easier and more effective.

AI Pattern learns and remembers your laundry habits and suggests the most appropriate cycles. It ensures that cycles are personalized and optimized to fit your needs and lifestyle to give a better laundry experience. It also helps fix errors without the need to call the service center or flip through the manual. And the Auto Cycle Link communicates with the dryer to select the perfect drying course.

AI Wash

The AI Wash uses 4 types of sensors to sense the laundry’s weight and level of soiling, and optimizes the amount of water, detergent, and rinsing time.

Air Wash Technology

The Air wash technology keeps clothes hygienically fresh without water and detergent. Air Wash technology deodorizes and removes 99.9% of bacteria. Unpleasant odors as well as bacteria are removed using just heated air. And, because it doesn’t use water, the clothes don’t need drying, so they last longer, and it seems like they have been dry–cleaned.

AI EcoBubble

Samsung’s EcoBubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion that penetrates 40 times faster. With less mechanical actions and a bubble cushion, the technology provides 45% extra fabric care. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics. Eco Bubble ensures the detergent is properly dissolved into the water leading to faster penetration into clothes. The Super Eco Wash program washes at just 15°C, with the results of a 40°C wash, using just 30% of the energy as a result.

Super Speed Cycle

The SuperSpeed Cycle feature can be simply used to wash a full load in just 59 minutes. Eco Bubble technology ensures powerful cleaning, while the rinsing time is shortened using Speed Spray. It also accelerates the spin speed to quickly spin–dry clothes.

QuickDrive

QuickDrive has been designed to provide entirely new levels of washing performance. This technology not only drastically speeds up laundry cycles, but also makes the process much simpler and more energy-efficient. The innovative fabric care drum is equipped with a pulsator that creates a unique dynamic action to wash your clothes quickly and efficiently, every time. Now you can spend less time washing and more time wearing clothes. For instance, using SuperSpeed Cycle with a 5kg load, QuickDrive technology can get a full clean in just 39 minutes.

Auto Dispense

Auto Dispense enables you to wash clothes thoroughly with less time and effort. It automatically dispenses the appropriate amount of detergent and softener for each load, saving 26% of detergent and 46% of softener. The easy-to-refill detachable tank can hold enough detergent for up to 1 month of washing.

AddWash

AddWash lets the user add extra items or detergent after the wash cycle has started. One can add forgotten items, additional softener and rinse-only items anytime during a cycle.

Hygiene Steam

Hygiene Steam deep cleans clothes by releasing steam from the bottom of the drum and making the laundry thoroughly saturated. Hygiene Steam removes ingrained grime and 99.9% of bacteria and allergen. In the hygiene steam cycle, first the water, soil and detergent is drained out. Second, it gets a small amount of clean water to make steam. Then the built-in heater boils water for 20 minutes. After the steam phase, it drains the water and starts rinsing and finally proceeds to the next washing process to complete the cycle.

Digital Inverter Technology

DIT utilizes strong magnets for quieter and more powerful performance, but uses less energy as compared to a Universal Motor with brush. It doesn’t use brushes that wear out and is built using high-quality components and outstanding mechanical engineering. This is backed up by a 10-year warranty that guarantees the long life of your washing machine.

Drum Clean/ Drum Clean +

Drum Clean allows one to keep dirt and bacteria out of your washer without using any chemicals. It removes 99.9% of bacteria from the inside of the washer and removes dirt from the rubber gasket. Based on testing by Intertek of the Drum Clean + cycle. The washing machine automatically notifies the user when it needs cleaning.

Stay Clean Drawer

The StayClean Drawer ensures that more of the detergent is washed away with a specially designed water flushing system. So, all residual detergent or softener is fully utilized and the tray stays cleaner and more hygienic.

Bubble Soak

Bubble Soak function simply and effectively removes various types of stains with one touch. This active bubble function helps in removing a wide variety of stubborn stains, like blood, tea, wine, make-up and grass.

Tough stains can be difficult to remove. But with Samsung’s Ecobubble technology, tough stains will be a thing of the past.

Samsung’s Ecobubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion that penetrates 40 times faster.

With less mechanical actions and bubble cushion, the technology provides 45% extra fabric care. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics. Ecobubble ensures the detergent is properly dissolved into the water leading to faster penetration into clothes.

Not only that, the Super Eco Wash programme washes at just 15°C with the result of a 40°C wash. As a result, the washing machine ensures energy saving by only using 30% of it.

So, why wait? Get yourself the Samsung AI EcoBubble washing machine and give your favourite clothes the care they need.

To know more about the new AI Ecobubble Washing Machine, visit: http://spr.ly/6058yJzJu

As our service teams can’t reach you right now and scheduling product maintenance is currently difficult, here are some easy steps to clean the inlet filter of your washing machine.

With daily use, tiny articles and mineral deposits present in water may block the inlet filter of your Front load or Top load washing machine. This may cause inadequate supply of water and adversely affect the performance. We recommend cleaning the inlet filter once every two weeks.

With regular use, your washing machine water inlet can sometimes show some leakage. If your washing machine water inlet is leaking, simply follow the steps shown in this video to learn how to fix it.

We are full of hope that our service engineers will soon be back in action, and reaching your doorstep. Until then, we urge you to connect with us through our WhatsApp Chat feature.

Samsung, the country’s most trusted consumer electronics brand has launched India’s first artificial intelligence (AI) enabled bi-lingual washing machine with Hindi and English user interface. This new line-up of fully automatic front load washing machines is truly made for India and is part of Samsung’s new vision of Powering Digital India. It comes with Samsung’s proprietary EcoBubble and QuickDrive technology that helps save time and power while providing 45% extra fabric care.

Ensuring high standards of cleaning and hygiene, all new models come with Hygiene Steam technology that is capable of removing ingrained dirt and 99.9% of bacteria and allergens.

This latest washing machine line-up, with 21 new models, comes equipped with artificial intelligence (AI) features that offer a customize laundry process to consumers. The AI learns and remembers laundry habits and suggests the most frequently used wash cycle. This smart Internet of Things (IoT) enabled washing machine line up can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.

The new Samsung washing machine line-up comes with a brand new design that is minimal and has an extremely user friendly sleek digital interface with a simple jog dial control.

To make the laundry experience more effective and simple, Laundry Planner enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best. In addition, HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.

“Consumer convenience has become the top most priority during the pandemic and smart home appliances that simplify lives resonate with them. Our new AI-enabled washing machine line up is a breakthrough innovation with Hindi and English user interface and is designed to offer simple, intelligent and personalized laundry solutions to consumers using machine learning. It has been customized for India with over 2,000 wash combinations and 2.8 million big data analysis points for different types of fabrics and can be controlled with a smartphone or a Samsung connected device. This line-up will revolutionize the fully automatic front load washing machine segment that has seen the strongest adoption in the last one year, and we are confident of becoming the No. 1 player in this segment this year,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The entire new range of washers comes with a 5-star energy rating, certified by BEE. Our Digital Inverter Technology ensures that the washing machines consume lesser energy and make lesser noise. The new models also come with Samsung’s proprietary EcoBubble technology that quickly penetrates fabrics and removes dirt easily, providing 45% extra fabric care.

QuickDrive technology enables users to reduce washing time by up to 50% without compromising on the washing cycle. The Auto Dispense technology automatically dispenses the appropriate amount of detergent and softener for each load. It also holds enough detergent for up to 1 month of washing. Additionally, the unique bubbling algorithm of Q-Bubble results in elevated detergent action for a faster wash cycle saving up to 50% time.

Price and Availability

The new AI-enabled laundry line up will be available across all retail partners in India beginning April 6, 2021 from a starting price of INR 35,400.

Select models will be available online on Amazon, Flipkart, Samsung’s official online store Samsung Shop.

Consumers buying the new washing machine range can avail up to 20% cashback and easy financing options such as no cost EMI and EMIs starting as low as INR 990.

Features of Samsung’s new AI-powered Washing Machines

AI Control

Samsung continues to innovate by creating advanced laundry solutions that are flexible and powered by intelligent AI technology, to ensure a connected and seamless laundry experience. The AI controls provide smart solutions like Laundry Recipe, Laundry Planning, HomeCare Wizard and location based recommendations to make doing the laundry easier and more effective.

AI Pattern learns and remembers your laundry habits and suggests the most appropriate cycles. It ensures that cycles are personalized and optimized to fit your needs and lifestyle to give a better laundry experience. It also helps fix errors without the need to call the service center or flip through the manual. And the Auto Cycle Link communicates with the dryer to select the perfect drying course.

EcoBubble

Samsung’s Eco Bubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion that penetrates 40 times faster. With less mechanical actions and bubble cushion, the technology provides 45% extra fabric care. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics. Eco Bubble ensures the detergent is properly dissolved into the water leading to faster penetration into clothes. The Super Eco Wash program washes at just 15°C, with the results of a 40°C wash, using just 30% of the energy as a result.

QuickDrive

QuickDrive has been designed to provide entirely new levels of washing performance. This technology not only drastically speeds up laundry cycles, but also makes the process much simpler and more energy efficient. The innovative fabric care drum is equipped with a pulsator that creates a unique dynamic action to wash your clothes quickly and efficiently, every time. Now you can spend less time washing and more time wearing clothes. For instance, using Super Speed Cycle with 5kg load, QuickDrive technology can get a full clean in just 39 minutes.

Auto Dispense

Auto Dispense enables you to wash clothes thoroughly with less time and effort. It automatically dispenses the appropriate amount of detergent and softener for each load, saving 26% of detergent and 46% of softener. The easy to refill detachable tank can hold enough detergent for up to 1 month of washing.

AddWash

AddWash lets the user add extra items or detergent after the wash cycle has started. One can add forgotten items, additional softener and rinse-only items anytime during a cycle.

Hygiene Steam

Hygiene Steam deep cleans clothes by releasing steam from the bottom of the drum and making the laundry thoroughly saturated. Hygiene Steam removes ingrained grime and 99.9% of bacteria and allergen. In the hygiene steam cycle, first the water, soil and detergent is drained out. Second, it gets a small amount of clean water to make steam. Then the built-in heater boils water for 20 minutes. After the steam phase, it drains the water and starts rinsing and finally proceeds to the next washing process to complete the cycle.

Digital Inverter Technology

DIT utilizes strong magnets for a quieter and more powerful performance, but uses less energy as compared to a Universal Motor with brush. It doesn’t use brushes that wear out, and is built using high quality components and outstanding mechanical engineering. This is backed-up by a 10-year warranty that guarantees the long life of your washing machine.

Drum Clean/ Drum Clean +

Drum Clean allows one to keep dirt and bacteria out of your washer without using any chemicals. It removes 99.9% of bacteria from the inside of the washer and removes dirt from the rubber gasket. Based on testing by Intertek of the Drum Clean + cycle. The washing machine automatically notifies the user when it needs cleaning.

Stay Clean Drawer

The StayClean Drawer ensures that more of the detergent is washed away with a specially designed water flushing system. So, all residual detergent or softener is fully utilized and the tray stays cleaner and more hygienic.

Bubble Soak

Bubble Soak function simply and effectively removes various types of stains with one touch. This active bubble function helps in removing a wide variety of stubborn stains, like blood, tea, wine, make-up and grass.

Get ready!

Samsung, India’s most trusted consumer electronics brand, has launched its 2020 range of artificial intelligence powered – Front Load Washing Machines which has its latest Q-Rator technology. Samsung has also launched segment-first, 7-kg Washer Dryer Front Load machine, apt for an average Indian family.

The new range of 5-star Washing Machines will be available on Amazon, Flipkart, Samsung’s official online store Samsung Shop, and across leading retail stores.

Bringing convenience to consumers with advanced AI solutions, the 10-kg Fully Automatic Front Load and 10-kg Front Load Washer Dryer models come integrated with Samsung’s Q-Rator technology. An ultimate AI-powered Laundry Assistant to manage and deliver perfect laundry efficiently, Q-Rator sports three unique features – Laundry Planner, Laundry Recipe and HomeCare Wizard.

The Laundry Planner enables users to schedule end time of their laundry while the Laundry Recipe gives automatic recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling inputted by the user, eliminating the need to guess which cycle is best. HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.

To use the AI-powered Q-Rator technology, consumers can download Samsung’s SmartThings app which provides access to a seamlessly integrated ecosystem. The app is compatible with both Android and iOS.

Catering to the demand for smaller capacity Washing Machines that may be apt for a family of four, Samsung has expanded its line-up of Washer Dryers with an industry-first 7-kg model.

Washer Dryers dry clothes up to 97% while conventional Front Load Washers dry clothes up to 60~65%.

The new Washer Dryer models are not only energy efficient but also aesthetically pleasing and will be available in Silver and Inox colour options. With the 7-kg Washer Dryer model, Samsung will offer its consumers a time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Ensuring high standards of cleaning and hygiene, all new models of Q-Rator and Fully Automatic Front Load Washing Machines come with Hygiene Steam technology that is capable of removing engrained dirt and 99.9% of bacteria along with inactive allergens.

“As a consumer centric brand, we at Samsung have always kept innovation at the forefront that cater to the needs of our customers. The new artificial intelligence powered Washing Machines with the Q-Rator technology make laundry planning and its entire course convenient and seamless. Laundry becomes convenient as users can control the washing cycle and schedule via a mobile app, compatible with both Android and iOS. We have observed an increase in demand for innovative and sustainable technologies in household durables and we are confident that the new range will help us further strengthen our market leadership,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

The new range of Washing Machines and Dryers also sport top notch features such as Eco Bubble and Ceramic heater, among others to offer an enhanced experience in managing laundry sessions. Eco Bubble ensures removal of stubborn stains easily, while Ceramic Heater prevents calcium build up and provides quick heating that helps avoid scaling which takes place due to hard water, making it more energy efficient.

Samsung Front Load Washing Machines also come with Samsung’s innovative AddWash feature that gives users the ability to add items at any time during the cycle (without having to drain out water). From a forgotten sock to a delicate item that needs to go in later in the cycle, AddWash even allows users to add detergent or fabric softener at a later time. The combination of Q-Rator and AddWash creates a synergistic effect that further enhances user convenience, simplifying the laundry process.

Sporting a range of energy efficient features, the new range of 5-star washing machines adheres to the latest BEE norms. Features like Eco Bubble Digital Inverter Technology and Ceramic Heater cut energy requirements and makes the models sustainable.

Price and Availability

The 10 kg Fully Automatic Front Load model will be available at INR 67000 while the 10 kg Washer Dryer model will be available at INR 93000. Both these models come with Samsung’s AI-powered Q-Rator technology.

The 7 Kg Washer Dryer will be available in White & Silver Options and would be available INR 45590 onwards.

The new range will be available on Amazon, Flipkart, Samsung’s official online store Samsung Shop and Samsung channel partners across offline channel.

Samsung Front Load Washing Machines come with 3 Years Standard Warranty and a 10 Year Warranty on the Digital Inverter Motor.

Samsung Front Washers come with VDE Certification of 23 Years Reliability on the Digital Inverter Motor.

Key Product Features

Q-Rator

Samsung’s Q-Rator technology is the ultimate AI-powered laundry assistant that provides users with three smart features to manage laundry with added convenience.

Laundry Planner enables consumers to manage a laundry finishing time, freeing them to control their schedule on their own terms. The intuitive interface is easy to use and will even recommend the proper cycle for the given time.

Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best.

HomeCare Wizard proactively monitors your washing machine’s condition and provides tips to ensure that it is maintained at its best. It also provides you with quick and easy remote troubleshooting support.

Hygiene Steam

Hygiene Steam ensures that garments are clean and sanitized. It improves the washing quality by releasing stream from the bottom of the drum. As a result, each garment inside the drum is completely soaked. Hygiene Steam removes dirt and up to 99.9% of the bacteria.

Eco Bubble

Samsung’s Eco Bubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion. With less mechanical actions and bubble cushion, the technology protects clothes from getting damaged. The softer and smoother bubble action protects delicate clothes such as outdoor wear and water repellent fabrics. Eco Bubble ensures the detergent is properly dissolved into the water leading to faster penetration into clothes. The Super Eco Wash program washes at just 15°C, with the results of a 40°C wash, using just 30% of the energy as a result.

Ceramic Heater

Samsung Washing Machines come with a double ceramic coating, unlike conventional heaters. The ceramic heater is three times more durable than regular heaters. It saves you money on repairs and avoids scaling that takes place due to hard water. As a result of this innovation, not only are heaters protected from the build-up of water scale deposit, the durability of your washing machine is tripled with increased energy efficiency.

Digital Inverter

Samsung’s Digital Inverter Technology reduces friction in the motor. Having less friction makes your washing machine run much quieter and smoothly, which makes it perfect for open plan living and keeping that budget in check. Digital Invertor Technology also reduces running costs by using precise operations for laundry loads.

Addwash

Samsung’s AddWash comes with an Add Door that allows consumers to add laundry items anytime during the wash cycle. It also lets consumers add hand washed items only for rinsing, or additional softener anytime they want during the wash cycle. AddWash also allows easy ventilation of the washing tub even in narrow laundry rooms without any hassles.

AirWash

Samsung AirWash technology deodorizes and sanitizes your clothes, so they always smell fresh. Using just heated air, unpleasant odors are removed and bacteria is eliminated without using water, detergent or other chemicals. Clothing that can be refreshed includes woolen coats, cotton jumpers, sweaters, and suits.

With more Millennials than ever buying homes, this new cohort of digitally savvy homebuyers is demanding home appliances that incorporate meaningful, personalized technology to enhance their lives. The WW6850N with QuickDrive technology is just the latest in a line of differentiated laundry innovations, including the activewash Top Load Washer, AddWash Front Load Washer and FlexWash + FlexDry laundry pair.

“When you’ve got a pile of laundry to do, you just want to get it done as quickly and efficiently as possible,” said Shane Higby, Vice President, Home Appliance Marketing, Samsung Electronics America. “The introduction of the WW6850N washing machine with QuickDrive technology underscores our commitment to providing consumers with options for tackling their laundry needs to free up time for what really matters.”

The WW6850N washer’s innovative performance starts with QuickDrive technology, which features a large main drum and a back plate that move independently. This creates a dynamic action that moves clothes in four directions – up and down, and back and forth – to quickly, gently and thoroughly remove dirt for a more powerful and intense wash cycle that takes up to 35% less time than other comparable Samsung machines¹. Additionally, at 24” wide and stackable, the WW6850N washer and its companion dryer are an ideal size for small spaces like first floor laundry rooms or closets just off the master suite, to conveniently tackle loads quickly and effectively.

The WW6850N is IoT-ready and compatible with Samsung’s SmartThings ecosystem. Its Q-rator laundry assistant has smart capabilities that simplify the washing cycle with intuitive features:

• Laundry Recipe provides automatic recommendations for optimal wash cycles based on the color, fabric type, and degree of soiling inputted by the user.
• Laundry Planner allows consumers to manage the time that a wash cycle will finish, adjusting cycle settings accordingly.
• HomeCare Wizard monitors the washer to keep it operating at optimal performance and provides easy-to-follow maintenance instructions

A 2018 CES Innovations Award honoree, the WW6850N washing machine with QuickDrive technology will be available in the U.S. this year.

¹ Tested on Samsung WW6850N with WW6800K. Saves up to 35% time on Heavy Duty (hot, 6lb load) with a washing performance within ± 3%, based on internal data tested by AHAM HLW-1-2013.

Rishi Suri, Director, Consumer Electronics, Samsung India with actress Shanvi Srivastava at the launch of FlexWash in Bangalore

Samsung India today introduced its revolutionary FlexWash^TM, a washer-dryer combination that effectively integrates two washers and a dryer into one high performance appliance. The latest offering is a perfect blend of state of art technology, utility and aesthetics.

Equipped with a range of core Samsung laundry technologies and features that includes the popular AddDoor, FlexWash^TM is designed to offer users freedom and flexibility to customize their laundry routines, while providing a higher level of care for clothes to make them last longer.

An all-in-one solution for busy people striving to wash clothes in minimal time, the washing machine is available in 23 kg capacity to handle an optimal load. The multi-purpose solution uses three core Samsung laundry technologies – EcoBubble^TM, Bubble Soak, and Vibration Reduction Technology (VRT Plus^TM). EcoBubble^TM uses air and water to dissolve detergent, creating a powerful bubble action for cleaning that is much faster and more effective.

The units are IoT-enabled and integrated with Smart Control, allowing users to operate and monitor the machine anytime, anywhere via their smartphones, letting them start and stop every cycle from the palm of their hand. The striking combination of ergonomics and convenience promises Indian consumers the added advantage of saving time. IoT devices are the future and Samsung, as a harbinger of innovation in technology, is ready to adopt this across its product portfolio.

“Samsung has always been at the forefront of innovation that aims at creating products that cater to the evolving needs of our consumers. With the launch of FlexWash, we aim at making laundry even more flexible and convenient. Every feature in our latest innovation was designed with the consumer in mind,” said Rishi Suri, Director, Consumer Electronics, Samsung India.

“We have witnessed a paradigm shift in the consumer behavior and innovative technologies like active DualWash^TM and AddWash^TM have received great response from users enabling us to consolidate our leadership in the segment,” he added.

Price and Availability

FlexWash will be available from August 15, 2017 at INR 1,45,000 in Samsung Brand Shops and all major retailers.