Festivals are just around the corner. To make upgrading your home a tad easier, Samsung brings you its latest line-up of consumer durables. Not only do these products amp up your experience of modern connected living, but these are also bound to give your home décor the awesome touch during this festive season.

As a bonus, you can also avail exclusive deals with ‘Samsung Home’ loyalty program on Flipkart, where you can get 50% off on first EMI on the purchase of a second Samsung home appliance during the offer period, i.e., till September 30, 2021. From TVs to air conditioners and washing machines, Samsung’s latest range of home appliances will make your home smarter than ever! Here are some of the products that can give your living space a special edge.

Premium cinematic viewing with Neo QLED 8K Smart TV

An ultra slim frame packed with powerful features like the backlight dimming Quantum Matrix Technology and Neo Quantum Processor Lite 8K for optimised viewing, the Samsung Neo QLED 8K Smart TV is a sight to behold. Apart from offering you sharp pictures with the widest range of colours, a wide viewing angle and auto-optimised sound, the TV can also upgrade your favourite movies to 8K resolution with its 8K AI Upscaling technology. ‘

Smarter storage for your food with Curd Maestro Family Hub Refrigerators

Samsung Curd Maestro Family Hub refrigerators come loaded with SpaceMax technology that offers more storage space for the delicacies that you prepare during the festivals. Smart features like Family Board, Bixby support and hands-free calling not only amp up your kitchen, but also make every moment with your family even more memorable.

Smart cooling with Wind Free AC

Samsung Wind Free ACs comes with WindFree cooling technology that gently disperses air through 23,000 micro holes, resulting in a faster cooling of larger areas. The Motion Detect Sensor observes your movements, while the AI Auto Cooling analyses your usage patterns to provide you with an effective and energy-efficient cooling wherever you are in the room. The WiFi Welcome Cooling feature allows you to switch on and off your AC even when you’re not at home.

Intelligent laundry experience with AI Ecobubble washer

An elegantly designed washing machine, the new Samsung AI Ecobubble washer offers you the next level fabric care with intelligent AI control. The Ecobubble technology gently cleans your festive delicate wear, keeping them brand new for a longer period of time. The AI control personalises your wash cycles according to your usage patterns, so that you can get your laundry done even if you’re running on a tight schedule.

Festival-ready clothes everyday with AirDresser

If you ever wished for refreshed and germ-free clothes without having to wash them, your wish has been granted. Samsung AirDresser is a smart wardrobe that uses powerful steam and air to dust off, deodorize, gently dry and sterilise clothes, while also smoothing out wrinkles. You can also sync your AirDresser with the SmartThings app to get suggestions on everything from the best cleaning cycles to storing details of your garments. Getting party-ready clothes every day is now easy-peasy.

So, what are you waiting for? Bring home the latest Samsung smart appliances and make your home smarter than ever!

The 2021 line-up, with a contemporary design to match the aesthetics of your living space, is available across all leading retail stores and online on Flipkart and Amazon, and Samsung’s official online store Samsung Shop.

Samsung has also entered the 4-star Inverter AC and strengthened its 5-star Inverter AC segment alongside Hot and Cold Inverter ACs to address consumer needs, taking its market addressability to 100%.

The new range of Inverter AC’s comes with Samsung durability promise of 10 years on Digital Inverter compressor, 5 years on Copper condenser and 5 years on PCB, along with 5 year free gas recharge.

“AC are no longer seasonality based products. With people working and studying from home, the need for clean air, durability and energy efficiency are the primary concerns for consumers today. As consumers are at the core of everything we do, the new range has been designed keeping in mind changes in the lifestyle of consumers. Our new ACs with PM 1.0 and Tri-Care filters ensure health and hygiene, while our Convertible 5-in-1 Inverter ACs take care of your energy efficiency needs customized to each user. The smart and AI features of the new range provide convenience to consumers. We are positive that the new lineup will further help consolidate our position in the Indian AC market,” said Rajeev Bhutani, Senior Vice President, HVAC division, Consumer Electronics Business, Samsung India.

Healthy Living with Samsung ACs

With consumer focus shifting to health and hygiene, the new line up enables healthy living. Equipped with PM 1.0 Filter, the new range of Wi-Fi enabled Wind-Free ACs provides clean and breathable air by catching ultra-fine dust, and sterilizing virus and bacteria. The PM 1.0 filter is washable and reusable. It provides consumers with great advantage of enjoying fresh and clean air while saving on the extra maintenance cost of replacing the filter.

To add another layer of protection from bacteria, allergens and viruses, select Convertible 5-in-1 models sport Tri-Care Filter.

Enhanced Energy Efficiency

As the home becomes the centerpiece, the new products feature Convertible 5-in-1 to suit the working/studying from home and new lifestyle needs while saving energy and providing a cool and comfortable environment. With this mode, consumers can now choose from a slew of various AC performance capacity options such as Party Mode (120%), Normal Mode (100%), Pleasant Mode (80%), Eco Mode (60%), and Home Alone Mode (40%), offering them the optimum room temperature without the hassle of manually regulating the AC. Additionally, with Digital Inverter boost, consumers can save energy up to 41% by maintaining desired temperature without frequently turning off and on the AC.

The entire 2021 Inverter AC Range comes with eco-friendly R32 Gas and is equipped with copper condensers.

With the increase in usage of ACs as people now spend more time at home, Samsung is also introducing energy efficient 4-star inverter ACs to help consumers reduce their power bills while working and studying from home.

Looking at 2020’s trend of increase in demand for 5-star ACs as consumers spent most time at home, Samsung will offer 14 models in 5-star ACs models as a part of the new line-up instead of 3 5-star AC model last year.

Convenience at the core

Keeping in mind the lifestyle changes last year where many avoided calling service professionals to their houses, Samsung has introduced Easy Filter Plus to offer convenience of self-service wherein consumers can easily remove the filters and clean them as DIY (Do it yourself). These filters are located outside, on the top of Wind-Free and Convertible 5-in-1 AC models, so it can easily be removed and cleaned.

In addition, the Hot & Cold ACs provide comfort to consumers in all seasons and Samsung’s 4-Way Swing provides synchronized air flow in four directions with even cooling in entire room.

Smart Control for Seamless Interaction & Experience

The new range comes with Smart Control functions that allow consumers to easily manage their ACs for an enhanced experience. They can change settings or switch on/off the AC using Bixby voice assistant, Alexa and Google Home, remotely control the AC and change settings using Samsung’s Smart Things application, optimise the cooling based on usage and living conditions with smart AI Auto Cooling and automatically cool the room even before you reach home with geo-fencing based Welcome Cooling feature.

Additionally, if there is no movement for 60 minutes, the Motion Detection Sensor, available in Wind-Free Models, turns your AC to energy saving mode automatically. This sensor also allows one to choose direct or indirect wind from the remote control.

Premium Design

The all-new Convertible 5-in-1 air conditioners from Samsung are tastefully designed, offering clean and premium look to match customer’s lifestyle. The Geo series come with attractive floral patterns and the Airise series sport the premium strip design. The bigger fan and wide blade offer faster, wider and farther cooling while the slim design and bigger display makes the air conditioners perfectly fit the beautiful and modern homes.

Other features that enable the new lineup to deliver enhanced performance are Smart Installation, which is a self-diagnosis feature that ensures your Samsung AC is installed perfectly, Triple Protector Plus feature that protects the compressor, controller along with fin & Chassis. The Voltage Fluctuation Protector which allows Stable performance and protects AC against sudden voltage surge or drop ranging between 130 Vac to 290 Vac.

Service & Installation

Samsung has over 2,000 brand stores – the highest in the country, and has a footprint of 200,000 stores in India. Samsung also has the biggest network of customer service with 3,800 service points, up from 3,300 last year. Express 4-hour installation service for customers opting for Wind-Free ACs will now be offered on more models this year.

SAMSUNG’s 2021 AC LINE-UP

Wind-Free ACs

Samsung’s Wind-Free system uses 23,000 micro-holes to gently spread air evenly throughout the room, maintaining a comfortable level of coolness without any draft. Once the desired temperature is reached, the system disperses fresh air uniformly.

The New 2021 Wind-Free range comes with PM1.0 Filter that keeps the air really clean by quickly capturing even ultrafine particles. The filters capture up to 90% ultra-fine dust in 20mins and sterilize more than 99% of bacteria. This is twice as fast as the cleaning speed of the PM2.5 filter. The air quality gets monitored through a laser sensor which the users can see through a digital 4- color aurora lighting wherein the color red indicates very poor, yellow indicates poor, green indicates normal, and blue indicates good air quality. This innovative filters can also self-clean itself through AI Purifying function.

The Wind-Free enables users to control their ACs through voice commands using the Bixby, Alexa and Google Home through Wi-Fi. The ACs allow the user to remotely control the functions and schedule operations. The AI auto-cooling automatically optimizes the cooling based on usage and living conditions. Moreover, welcome cooling uses Geo-fencing feature to give an option to user to cool down the room based on consumer’s preference before reaching the location.

Consumers can also monitor and limit power usage as per their needs. The latest Wind-Free ACs are equipped with Motion Detect sensors (MDS) and automatically go into an energy saving mode if it does not detect any human presence for 60 minutes. Another key option which users get through this feature is to choose the wind direction towards or away from the user.

The product comes with 10 years of warranty on the compressor and features an energy-efficient Digital Inverter, which can maintain the desired temperature without frequently shutting off and on, thus consuming less energy. Wind-Free conserves up to 77% energy, Cools the air 43% faster while also reducing the noise of the AC.

Convertible 5-in-1 ACs

Understanding the needs of work-from-home lifestyle, the new Convertible 5-in-1 Inverter ACs save energy while providing a cool and comfortable environment. The 5 different modes allows customized operation from 40% to 120% creating the perfect room environment.

Easy Filter Plus is conveniently located outside, on the top, so it can easily be removed and cleaned. These filters reduce up to 99% of harmful bacteria and helps the air conditioner work efficiently with less effort.

The 4 Way Cooling technology enables the air conditioner to cool the room from every direction, thus leading to faster cooling and better performance. Users can now control AC and settings anytime, anywhere through Wi-Fi. The AI auto-cooling automatically optimizes the cooling based on usage and living conditions. Moreover, welcome cooling uses Geo-fencing feature to automatically cool down your room based on the users’ location.

On/Off ACs

The On/Off Series comes with highly efficient and durable 100% copper condensers. The Turbo Cooling Mode cools room quickly and effectively while the Energy Saving mode helps save up to 20% energy compared to conventional window AC. Understanding the need of Indian consumers, the ACs come with de-humidifier and Good Sleep Mode that ensures user enjoy a good night sleep without feeling too cold by automatically regulating the room temperature. The Anti-dust and bacteria filter removes harmful irritants from the air and ensures a healthy air environment.

The product comes with 5-year of warranty on the compressor offering more reliability, lesser repair cost and years of efficient use.

Price, Availability and Benefits:

Samsung’s 2021 AC line-up will include 51 ACs across Wind-Free, Convertible 5-in-1 and On/Off ACs. The new AC range will start from a price point of INR 36,990 and will go up to INR 90,990.

In order to ease the buying for consumers, Samsung has also introduced affordability schemes like attractive EMI options where customer can own a Samsung AC at zero down payment, upto 15% cashback, 5 year free gas recharge.

Samsung, the country’s largest and most trusted consumer electronics brand, today launched its new range of Wind-Free ACs, India’s first air conditioners with PM 1.0 filtration capability. With this, the new ACs can filter dust particles up to 0.3 micron in size and also sterilize virus and bacteria using an electrostatic charger, providing the cleanest and purest air in your homes and offices.

The new line-up of Indoor Units are designed to provide clean and pure air to homes as well as hospitals, hotels, malls, restaurants and retail among other establishments.

Equipped with PM 1.0 Filter, the new range of Wi-Fi enabled ACs not only provide clean and breathable air but also come with Samsung’s proprietary Wind-Free cooling technology that delivers cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow. The new Wind-Free models leverage a sophisticated detection system with advanced sensors and a display that provides users with precise information about cooling and air quality conditions.

These ACs are equipped with a 4-step display, a PM 1.0 sensor and three different types of filters. The Pre-Filter tackles large dust particles, the Deodorization Filter eliminates unpleasant odors and the PM 1.0 Filter has an electrostatic charger to capture and sterilize ultra-fine dust up to 0.3 microns. The sterilization performance has been certified by British multinational assurance, inspection, product testing, and certification company Intertek.

Catering to changing lifestyle needs of consumers, the next generation Wi-Fi enabled Wind-Free ACs allow users to operate their air conditioners remotely. The new range of ACs are suitable for residential and commercial applications, the new range is available in three panel variants – 1-way Cassette for unilateral air flow, 4-way Cassette for a synchronized air flow in four directions and 360 Cassette for omni-directional airflow. Delivering exceptional performance, the new range of Air Conditioners can reduce air pollution.

“With consumer focus shifting to health and hygiene, there has been a growing concern over pollution and allergen levels inside buildings. Our latest range of Wind-Free ACs aim to address these concerns with India’s first PM 1.0 Filter that not only filters dust particles up to 0.3 micron but also sterilizes virus and bacteria using an electrostatic charger. Committed to deliver the best experience to our consumers, the new range comes with unbeatable performance coupled with premium aesthetics which not only provide customers with efficient cooling but also protect them from indoor pollutants for a healthier lifestyle,” said Mr. Vipin Agrawal, Director, System Air Conditioning Business, Samsung India.

Samsung’s Innovative Air Purifying and Cooling Technology

PM1.0 Filter

The PM 1.0 Filter on the new Wind-Free range has an electrostatic charger to give ultra-fine dust up to 0.3 microns a positive charge, so that it attaches to the negative plate. It then sterilizes the virus and bacteria through the electrostatic charger.

The PM 1.0 filter is washable and reusable. It provides consumers with great advantage of enjoying fresh and clean air while saving on the extra maintenance cost of replacing the filter.

Wind-Free Cooling Technology

Samsung’s Wind-Free Cooling technology is able to provide you with an effective cooling experience without the unpleasant sensation of harsh, cold air blowing directly onto your skin. Once you set your desired temperature, Wind-Free Cooling will quietly and gently disperse cool air through up to 15,000 micro air holes to ensure you are met with no cold draft. Furthermore, Wind-Free Cooling’s advanced airflow cools room faster.

Deodorizing Filter

The deodorizing filter in Samsung’s new range of Wind-Free ACs, efficiently adsorbs cigarette, pet and food smells, among others to provide an odor free and clean environment.

Ionizer

Samsung’s latest range of ACs come with the option of installing an Ionizer that generates active hydrogen and oxygen ions which reduce biological contaminants and reactive oxygen. The process of eliminating the harmful substances is completely harmless to the human body. The Ionizer helps in improving the air quality by neutralizing viruses and bacteria in the air.

The PM 1.0 Filter and Ioniser can be added to existing Samsung air conditioners as well.

Price and Availability –

The new Wind-Free ACs will be available in three models – 1-Way Cassette, 4-Way Cassette and 360 Cassette with prices starting at INR 90,000 + GST. These are available across offline retail and online channels.