Samsung, India’s largest consumer electronics brand, today announced the launch of its 2026 lineup of 100% Bespoke AI WindFree Air Conditioners. The new range comprises 23 models across segments, including the addition of 4 Star air conditioners.

The new lineup, tailored for Indian homes and climate conditions, is a fusion of advanced AI technology, premium design, and smart connectivity. It delivers true comfort by balancing intelligent cooling, energy efficiency and humidity management along with preventive maintenance.

The Bespoke AI WindFree range reflects Samsung’s focus on innovation that enhances everyday living through smarter, efficient, and intuitive home-cooling experiences.

“With our new Bespoke AI WindFree air conditioner lineup, we have redefined home cooling by delivering true comfort that goes beyond cooling. Consumers get up to 30% energy savings through AI Energy Mode, smart connectivity via SmartThings, and preventive maintenance with SmartThings Home Care. Our new range reflects Samsung’s commitment to innovation that addresses the challenges of India’s climate,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

AI-Driven Cooling Designed for True Comfort

The 2026 Bespoke AI WindFree air conditioners harness advanced AI-driven innovations that analyse room conditions, usage patterns, and user preferences to deliver consistent comfort with efficiency. Samsung’s WindFree Cooling technology eliminates cold drafts by gently dispersing air through thousands of micro air holes to create an evenly-cooled environment without temperature fluctuations.

Additionally, AI Fast and WindFree Cooling+ intelligently adapts cooling based on need. When rapid cooling is required, the system activates Fast Cooling to quickly lower the room temperature. Once the desired comfort level is achieved, it transitions to WindFree or Dry Comfort mode to maintain ideal conditions while avoiding overcooling.

Energy Savings with AI Energy Mode

Addressing one of the most important purchase considerations for Indian consumers, the new lineup features AI Energy Mode, which optimises cooling performance to deliver up to 30% energy savings. It adjusts compressor operation, temperature settings, and cooling intensity based on learned usage patterns to reduce power consumption without compromising comfort.

The introduction of 4-star models further expands Samsung’s energy-efficient portfolio, offering consumers greater choice while supporting more sustainable energy usage.

Smarter Living with SmartThings Integration

The new range integrates seamlessly with Samsung’s SmartThings ecosystem, enabling intuitive control, automation, and proactive care for enhanced convenience and efficiency. Users can manage their air conditioners remotely through the SmartThings app using features such as Quick Remote, which allows easy control of power, temperature, mode, and airflow directly from a smartphone. The Map View feature provides a visual representation of the home, making it simple to monitor and control cooling across spaces. With Welcome and Away Care, the air conditioners intelligently adjust cooling based on user presence to ensure comfort when at home while optimising energy usage when away.

The lineup is supported by Smart Forward, a service that delivers new features, security updates, and additional AI capabilities through software updates.

For appliance care and easier upkeep, the air conditioners support SmartThings Home Care, a comprehensive appliance management service within the SmartThings ecosystem. This enables the air conditioners to autonomously monitor their operational status, detect abnormalities, and send instant notifications. The service, supported by AI-based diagnosis, also offers insights into appliance usage patterns and alerts users when accessories need replacement, along with purchase links, making maintenance simpler and more proactive.

Proactive Service for Peace of Mind

By identifying potential issues before they escalate and proactively contacting users for troubleshooting, Samsung saves customer’s valuable time and provides peace of mind, ensuring a truly effortless ownership experience. Complementing this is the Proactive Summer Care programme, designed to deliver preventive maintenance support for enhanced cooling, improved energy efficiency, and extended appliance life. With proactive service, the focus is not just on fixing problems but on preventing them altogether.

The new line-up is also compatible with Bixby, Alexa, and Google Assistant for hands-free voice control and a truly connected and personalized home cooling experience.

Dry Comfort for Humid Indian Conditions

The 2026 Bespoke AI WindFree air conditioners – designed for India’s rainy and monsoon seasons – introduce Dry Comfort technology, which intelligently manages humidity without making the room excessively cold. Using humidity sensors and smart refrigerant flow control, Dry Comfort removes excess moisture while maintaining comfortable temperatures to deliver fresh comfort even in highly humid conditions.

This ensures improved indoor air quality, reduces stickiness, and enhances comfort during prolonged humid weather.

Price and Availability

Reinforcing Samsung’s commitment to durability and reliability, the range comes with a 5-year comprehensive warranty on key components and a 10-year warranty on the AI Inverter Compressor, offering long-term peace of mind.

The new range of Bespoke AI air conditioners start from INR 32490 onwards and are available across leading retail outlets and online platforms, including Flipkart, Amazon, and Samsung.com.

Samsung, India’s most trusted consumer electronics brand, has announced exclusive Onam festival offers ‘My Kerala My Samsung’ (Ente Keralam ente Samsung) on its premium consumer electronics products such as Neo QLED TVs, Bespoke Family Hub^TM refrigerator, Side-by-Side and Frost-Free refrigerators, AI Ecobubble washing machines, Microwaves, WindFree air conditioners, among others. These offers will be valid till September 30, 2022 across all consumer electronics retail stores in Kerala.

During this period, consumers buying Bespoke FamilyHub refrigerator will get Galaxy S22 worth INR 72,999. Furthermore, consumers purchasing Samsung Side-by-Side and Frost-Free refrigerators will get additional cash back up to INR 12,000 and a 2-year warranty on its 300L and above variants, respectively.

On purchase of Neo QLED TVs consumers will get a 5-year warranty and a 3-year comprehensive warranty on 32-inch and above LED TV models. Consumers can also avail up to 25% instant discount, up to 20% cashback, and easy EMI options as low as INR 990.

With Samsung Wind-Free air conditioner that eliminates the harsh cold draft and disperses air through 23,000 micro holes, consumers will get a 5-year comprehensive warranty and installation just for INR 499.

Consumers can avail an additional cashback of up to 20% with attractive affordability program such as zero down payment and EMI starting as low as INR 990 with Samsung’s artificial intelligence enabled bi-lingual AI EcoBubble fully automatic front load washing machines. These washing machines come with AI Wash feature that uses sensors to sense the laundry’s weight and level of soiling, and optimizes the amount of water, detergent and rinsing time, using Machine Learning.

Upon purchasing select models of Samsung Convection Microwaves over 28 L & above, consumers will get a free Borosil kit.

“Onam being the biggest festival in Kerala marks the beginning of the harvest season and is celebrated in a unique way that displays the state’s rich culture. At Samsung, we see festivals as a great opportunity to connect with almost every household and be a part of their celebrations. Our ‘Ente Keralam Ente Samsung’ offers are meant to enable consumers to make their dream home with our premium TVs and digital appliances,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung’s Diverse Product Line-up

Neo QLED TVs:

Samsung’s excellent Neo QLED TV range is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home, and your perfect partner to improve efficiency. Neo QLED TVs come with Quantum Matrix Technology Pro powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs. It provides an enhanced luminance scale for a more precise control of display’s brightness. That’s not all, these TVs are also in-built with a 90W 6.2.4 channel audio system with Dolby Atmos support featuring Q-Symphony and Object Tracking Sound Pro (OTS Pro) for an ultimate 3D surround sound home theater experience.

Bespoke Family Hub^TM Refrigerators:

BESPOKE refrigerators offer customised design options for a modern kitchen that suits your taste. This 934L capacity French Door refrigerator comes integrated with a 21.5-inch Family Hub screen and 25W speakers for wholesome entertainment. It has a Beverage Centre, which gives quick access to the water dispenser, an automatically-filling water pitcher, and an infuser for flavoured water.

Samsung Side-by-Side and Frost-Free Refrigerators:

The Spacemax Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling, and durability. They are the perfect solution to save electricity bills and retain uninterrupted cooling and freshness even during power cuts.

Furthermore, Curd Maestro range, addresses the pain points of curd making process, which is complex, time taking, and tricky and makes curd with the same consistency each time in different weather conditions. The Convertible 5in1 Frost Free Refrigerators offers five conversion modes to take care of all your refrigeration needs and are powered by Twin Cooling Plus Technology, that with separate airflows in both the fridge and freezer ensures no odour mixing and maintain a humidity level of up to 70%, leading to longer freshness and less wastage of food.

AI Ecobubble

An elegantly designed washing machine, the new Samsung AI Ecobubble washer offers you the next level of fabric care with intelligent AI control. The Ecobubble technology gently cleans your delicate festive wear, keeping them brand new for a longer period. The AI control personalises your wash cycles according to your usage patterns so that you can get your laundry done even if you’re running on a tight schedule.

WindFree ACs:

The new range of ACs come with PM 1.0 filters that sterilise 99%* of bacteria and the Freeze Wash feature that removes dirt and bacteria from the heat exchanger for easy do-it-yourself maintenance at home. The elegant design of the new range can glam up any living space or workspace. The WindFree technology eliminates the harsh cold draft and disperses air through 23,000 micro holes at a speed of 0.15 m/s, which helps in creating a still air environment.

Samsung Microwaves

Samsung has revolutionised Indian cooking with innovations in microwave ovens made specifically for India. Consumers can now prepare Masala, Tadka, and Sun-dry food and make Roti/Naan and Curd in the new Microwave range.

WindFree air conditioners that powerfully and gently cool the ambient temperature of the room. The WindFree technology eliminates the harsh cold draft and disperses air through 23,000 micro holes at a speed of 0.15 m/s that helps in creating a still air environment. It is a perfect solution for comfortable cooling and your next AC upgrade this summer.

The new range of ACs come with come with PM 1.0 filters that sterilize 99%* of bacteria and the Freeze Wash feature that removes dirt and bacteria from the heat exchanger for easy do-it-yourself maintenance at home. The elegant design of the new range can glam up any living space or work space.

Adding more convenience to the lives of the work from home generation, WindFree ACs also connect seamlessly with Samsung’s SmartThings app using Wi-Fi allowing you to change settings or switch it on/off using Bixby voice assistant, Alexa and Google Home. You can also optimize cooling with smart AI Auto Cooling and automatically cool the room even before you reach home with the geo-fencing based Welcome Cooling feature. Further, the WindFree technology can save up to 77% energy and the Digital Inverter technology in the Convertible 5-in-1 ACs help save up to 41% energy.

Samsung’s new line-up of WindFree ACs will be available across all leading retail stores and online on Flipkart and Amazon as well as on Samsung’s official online store Samsung Shop. Consumers buying Samsung air conditioners will be eligible for attractive offers such as 12.5% cashback of up to INR 7,500, easy EMI options with EMIs starting as low as INR 999 and additional comprehensive warranty of 5 years.

“Our latest range of premium WindFree air conditioners work efficiently by dispersing cool air through 23,000 micro holes to give highest level of comfort by creating a still air environment, along with powerful cooling. The new line-up is designed to maintain the right temperature and add more convenience to the demanding daily routines of our consumers by working at a low sound of only 21 decibel to ensure a super silent atmosphere. While the smart AI features of WindFree air conditioners allow consumers to operate it remotely, the convertible option helps with mindful energy consumption. We are confident that this line-up will match consumers’ evolved needs and help us further consolidate our position in the Indian AC market,” said Rajeev Bhutani, Senior Vice President, HVAC division, Consumer Electronics Business, Samsung India.

The convenient to detach and clean Easy Filter+, located on the top of WindFree air conditioners, allows consumers to remove and clean the filter effortlessly on their own. To add another layer of protection from bacteria, allergens and viruses, select models sport the Tri-Care Filter.

If there is no movement in the room for 20 minutes, the Motion Detect Sensor automatically switches your AC to WindFree mode to save energy. You can also set it to blow air away from you, or to follow you wherever you move.

Price, Availability and Warranty:

The new range of Samsung’s premium WindFree air conditioners, with 28 models, will start from INR 50,990 and go up to INR 99,990. Consumers can avail attractive offers such as 12.5% cashback of up to INR 7,500 easy EMI options with EMIs starting as low as INR 999 and comprehensive warranty of 5 years on PCB controller, fan motor, copper condenser and evaporator coil.

Consumers get express 4-hour installation service when buying WindFree air conditioners. The new line-up provides the Smart Installation option, which is a self-diagnosis feature that ensures your Samsung AC is installed perfectly. Consumers also get 10-year warranty on the Digital Inverter Compressor that ensures cooling even at temperatures higher than 52 degree celsius.

Samsung is also launching 48 other models – 44 models in the Convertible 5-in-1 line-up and 4 Fixed Speed models of air conditioners. These models will start from a price of INR 45,990 and go up to INR 77,990. Further, consumers can avail up to 15 months of No Cost EMI schemes on select models.

Customers can now purchase the latest WindFree ACs directly from Samsung by visiting this link: https://www.samsung.com/in/air-conditioners/wind-free-ac/

Powerful Yet Gentle

Samsung WindFree ACs use 23,000 micro holes on its body to gently spread air evenly throughout the room, maintaining a comfortable level of cooling without any direct draft. Once the desired temperature is reached, the customer can switch on WindFree mode which creates still air environment for gentle cooling.

Smart Control for Smart Consumers

The WindFree range of air conditioners enable users to control their air conditioners through voice commands using the Bixby, Alexa and Google Home via Wi-Fi. With the SmartThings app, you can you can switch on your AC remotely, over Wi-Fi, and set it to your favorite setting, so that you get the perfect welcome when you come home.

The AI auto-cooling feature automatically optimizes the cooling based on your usage behavior and living conditions. It automatically switches to the most appropriate cooling mode based on preferred temperature and outside temperature.

Enhanced Energy Efficiency

The WindFree range of air conditioners enable consumers to choose from five convertible modes with the press of a button on the remote control, providing customized AC performance options, from 40% to 120%. The customized settings – Party Mode (120%), Normal Mode (100%), Pleasant Mode (80%), Eco Mode (60%), and Home Alone Mode (40%) – offer optimum room temperature depending on the need, without the hassle of manually regulating the AC. Additionally, Digital Inverter boost allows consumers to save up to 41% energy by maintaining the desired temperature without frequently turning the AC on and off.

Samsung is also introducing energy-efficient 3-to-5-star inverter air conditioners to help consumers reduce their power bills and save energy up to 77% with the help of WindFree technology.

The WindFree Good Sleep mode creates the ideal room without any unpleasant cold airflow and saves up to 77% energy compared to other normal cooling modes. The 2022 Samsung Inverter ACs come with eco-friendly R32 Gas and are equipped with copper condensers.

Samsung copper condenser is made of copper tube and anti-corrosion coated fin to protect the condenser from rusting, which helps to maintain the optimal performance of the heat exchanger.

Equipped with Motion Detect Sensors, these air conditioners automatically go into energy saving mode if no movement is detected for 20 minutes, saving up to 43% energy, The Motion Detect Sensor provides 2 modes – Direct Wind (that tracks movement and throws air accordingly) and Indirect Wind (that tracks movement to avoid wind from blowing towards the person).

When no human motion is detected for about 20 minutes, WindFree mode gets activated and the set temperature can change to up to 28 degree celcius. But as soon as it detects activity, the previous operation restarts.

Healthy Living with Samsung ACs

Samsung’s endeavour is to constantly innovate to make products that ensure convenience and health of the customers. With this thought, the new line up of WindFree air conditioners come equipped with various filters that provide clean and breathable air.

Samsung WindFree ACs come with PM 1.0 filters that help in providing clean and breathable air by catching ultra-fine dust, and sterilizing virus and bacteria. The PM 1.0 filter is washable and reusable, making it extremely cost effective.

The WindFree range of air conditioners are also equipped with the Tri Care Filter that filters out harmful bacteria, viruses & allergens efficiently.

The air quality gets monitored through a laser sensor which the users can see through a digital 4- color aurora lighting wherein red indicates very poor, yellow indicates poor, green indicates normal, and blue indicates good air quality. This innovative filter can also self-clean itself through AI Purifying function.

Easy Maintenance and Convenience with Samsung Air Conditioners

With growing preference for contactless services, these air conditioners offer the Freeze Wash feature that removes dirt and 90%** bacteria from the heat exchanger for easy do-it-yourself maintenance at home, reducing the need to call service personnel home.

Samsung WindFree ACs also come with Easy Filter+ technology, a self-service option that allows customers to quickly remove and clean filters at home. These filters are located on the top of the air conditioners, and can be simply removed and cleaned. The EasyFilter+ reduces up to 99% of harmful bacteria, additionally capturing big dust, animal hair, fiber and household dust.

These air conditioners cool the room with less noise. In WindFree mode, the AC makes only 21db of sound, which is much lower than in a library.