Summer is almost here and the work from home days are all about three things – Work. Play. Chill.

And that’s exacty what the new range of ACs from Samsung is all about. We take care of you while you work, play and chill. We make sure your AC is supremely power efficient. We know how fussy you are about your health, so we enable absolute healthy living, only for you.

We have introduced a wide range of ACs that offer varied levels of purified Air cooling. Anti-bacteria filters to PM 1.0 filter in the ACs offer the highest level of purification by catching ultra-fine dust, and sterilizing virus and bacteria. It also provides you a great advantage of enjoying fresh and clean air while saving on the extra maintenance cost of replacing the filters.

Know about the kinds of filters that help you breathe fresh air –

PM 1.0 filter

The new range of ACs from Samsung comes with a PM 1.0 filter in the Wind-Free AC that ensures the air inside our home is clean. The PM 1.0 filter has an electrostatic charger to give ultra-fine dust up to 0.3 microns a positive charge so that it attaches to the negative plate. It then sterilizes the virus and bacteria through the electrostatic charger. The AC also monitors the air quality in the room with a laser sensor which the user can see through a digital 4 colour aurora lighting.

Tri-Care Filter

The Tri-Care Filter is made up of 3 layers which include a high-density filter that extracts large dust particles, fibers and animal hairs. A Zeolite Coating filter also captures fine dust and eliminates viruses, bacteria and allergens. This ensures your family’s health and hygiene.

Easy Filter Plus

Samsung has also kept in mind the lifestyle of the consumers and has introduced Easy Filter Plus. Now, consumers have the convenience of self-service wherein consumers can easily remove the filters and DIY that helps in reducing the service maintenance cost. The ACs are also power-efficient and help consumers to reduce their power bills while working or studying from home.

So why struggle with the poor air quality in your home, get home a new 2021 range of Samsung AC and gift yourself and your family the luxury of breathing in Clean Air.

Anti bacteria and Dust filter

The high dense (HD ) Anti bacteria and dust filter along with easy filter + helps capture big dust, animal hair, fiber, household dust and keeps heat exchange clean and protect you against dangerous airborne contaminants. It is also made of a dense mesh, so it’s very effective at capturing dust, which   keeps the heat exchanger clean and working efficiently. Its antibacterial coating also helps in protecting you against dangerous airborne contaminants.

Samsung India has launched a digital campaign #WorkPlayChill for its new Convertible 5 in 1 AC range, bringing to life five power consumption modes offered by this range for different cooling needs – Home Alone mode at 40% power consumption, Eco mode at 60%, Pleasant mode at 80% power consumption, Normal mode at 100% power consumption and Party mode at 120% power consumption.

With this, Samsung aims to reposition its range of air conditioners as a perfect companion for creating a complete environment for work, play and chill.

The campaign revolves around the life of millennials, who have picked up healthy habits during the new normal and are now entertaining themselves at home and investing in products that make work from home more seamless and help save energy.

The #WorkPlayChill campaign highlights how the new work culture has evolved, how leisure hours are utilized indoors and how investing more in health and wellness has taken the spotlight in today’s times when people are spending more time at home.

Millennials are very conscious of unnecessary energy wastage, and of course, increased electricity bills, due to which they don’t always want to use an AC at its highest capacity. The new Convertible 5-in-1 AC range gives consumers the flexibility to choose between modes – from 40% power consumption to 120% power consumption, depending on their cooling needs.

Right from attending virtual meetings to playing indoor games or from just chilling to meeting a friend, the campaign film depicts how choosing the right cooling mode is crucial to get real time energy savings while you’re spending more time at home.

The film opens with a young girl working from home and using the ‘Home Alone’ mode that is perfect for all-day cooling for one and consumes only 40% power, followed by a couple chilling at home and playing indoor golf while using the ‘Eco’ mode that consumes 60% power.

It then showcases the ‘Pleasant’ mode that runs at 80% power and creates optimal room temperature for a couple enjoying a candle-light dinner.

The ‘Normal’ and ‘Party’ modes consuming 100% and 120% power, respectively, are shown as perfect cooling options for working-out with loved ones and enjoying a jamming session at home. The film caters to the quirks of everyday staying-at-home life and further highlights the features of the product in a youthful and vibrant manner.

The campaign is live on digital to reach out to the millennial audiences with a mix of video, OTT, social and display to build awareness.

Watch the #WorkPlayChill film here: