Samsung Business at IFA 2015

September 7, 2015

Samsung’s exhibition at IFA in Berlin has most certainly demonstrated how technology is transforming the world and the way we live in it. From connected cars to innovative wearables, it’s clear that Samsung is making its mark on a variety of industries, including retail. In fact, between gargantuan video walls and customized displays, there is no shortage of signage solutions to be explored, and there are plenty of in-the-know, on-the-scene experts more than willing to give IFA attendees a closer look at the very near future of shopping.

One of the more attention-grabbing displays of the bunch is the 55-inch transparent OLED (T-OLED), the first transparent display panel for commercial use on the market. Designed to add appeal to storefronts and showcases through improved aesthetics and unconventional advertising, the display allows for the streaming of content without blocking a customer’s view of what’s behind the screen. The touch-ready T-OLED, which also boasts built-in speakers, promises a highly differentiated customer experience before the consumer even sets foot into the shop.