Samsung to Present Premium Home Appliances Strategy in NY

June 17, 2013

Samsung Electronics launched ‘Club des Chefs Project’ where five star chefs take part to ramp up its efforts to become world’s best home appliance manufacturer, giving impetus to its Premium Strategy of next generation home appliances. Samsung Electronics presented the global Premium Strategy with the mainstay of ovens and refrigerators inviting journalists in and out of the country at Samsung House located in New York SOHO on the 13th in Korean time.