Samsung Home Appliances Continue to Grow in European Market in 1H

August 21, 2013

Samsung Electronics strengthens its position as a premium home appliance brand in Europe with the sales growth beating the market average in the first half of this year. Samsung Electronics topped the refrigerator market segment in Europe with the market share of 9.8% last year and cemented its leadership with 11.3% this year. Samsung used highly effective insulator to save energy and optimized smaller parts to secure more space inside utilizing Space Max technology. It is this new technology that drew positive responses from consumers.