Samsung 85 inch UHD TV to Captivate Chinese VVIP

May 30, 2013

Samsung Electronics’ premium marketing tactic for VVIPs in China—now emerged as world’s largest TV market—is found to be effective. Samsung Electronics started its marketing campaign for 85 inch UHD TV ‘85S9 at yacht exhibition, cultural heritage sites, and others in four major cities in China such as Shanghai and Beijing for two months from April to May. A large group of VVIP customers showed up for the marketing event to have a hands-on experience on the crisp and clear picture quality in artsy design. During the seven day event, Samsung received over 100 units of pre-orders for UHD TVs.