[Editorial] Smartphones and Connected Devices Enter a New Phase of Maturity

January 22, 2016

Reflection on the smartphone market in the past couple of years suggests that innovation in this segment has plateaued. The smartphone has consolidated into a standard rectangular touch screen with a powerful processor, a highly capable camera and as big a battery as is possible within the constraints of a sleek design.


But innovation hasn’t come to an end — it’s just harder than ever to make a significant advancement. Improvements are largely incremental, and manufacturers face a challenge to make their devices stand out in the current smartphone “sea of sameness”. Samsung’s use of a dual-curved display, for example, helped the company to set its flagship Galaxy S6 edge apart from Android-powered rivals, and Apple’s addition of 3D Touch to its latest iPhone gave a new dimension to its now-familiar design.

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