Samsung European Forum 2015: Monaco

February 17, 2016

The Samsung European Forum is Samsung’s primary product showcase for the European market. This year, it took place on February 5th and 6th at the Grimaldi Forum in Monaco. This year’s forum focused on Samsung’s dynamic innovation, created fanfare around recently unveiled products, showcased flagship products and engaged participants during hands-on booth tours, and offered access to executives for in-depth interviews. Using social media networks Samsung brought the event to life, engaging audiences in real time and gathering feedback intelligence. The 2015 Forum addressed concerns from the previous forum by focusing the conversation using #samsungforum hashtag, utilizing an on-ground team to publish high-quality content in real time, and liveblogging key events to capture the enthusiasm of the event. Tour booths gave attendees the chance to experience products, first-hand.