Samsung Introduces New BESPOKE Refrigerator and New Premium Built-in Lineup at IFA 2019

August 29, 2019

Samsung Electronics opens a new era of kitchen design with its new BESPOKE refrigerator lineup and the first product in its new premium built-in lineup—the Dual Cook Steam oven.
“European consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Harry Choi, Corporate SVP, Head of Design Team, Samsung Electronics. “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”

For more information, please see:
https://news.samsung.com/global/samsung-introduces-new-bespoke-refrigerator-and-new-premium-built-in-lineup-at-ifa-2019