Samsung Redefines AI Search on Smart TVs With a Smarter Bixby Voice Assistant

August 8, 2025

Samsung Electronics today announced an update1 to its AI-powered Bixby feature on its 2025 TV lineup, introducing a more advanced Bixby voice assistant designed to make information discovery more natural, intuitive and seamless.

For more information, please see:
https://news.samsung.com/global/samsung-redefines-ai-search-on-smart-tvs-with-a-smarter-bixby-voice-assistant